The Raymond Group

What The Raymond Group does

Raymond Management Company, operating as The Raymond Group, is a privately held hotel development and management company founded in 1978 by Jeff and Judi Raymond in Madison, Wisconsin. The company develops, owns, and manages a portfolio of 34 hotels across 11 U.S. states, operating exclusively under Hilton and Marriott brand families — including Hampton Inn, Hilton Garden Inn, Home2 Suites, Embassy Suites, Tru by Hilton, Residence Inn, SpringHill Suites, Fairfield Inn, TownePlace Suites, and AC by Marriott — focused on mid-scale focused-service and extended-stay segments. An additional SpringHill Suites property is under construction in Fort Worth, Texas.

The company's core operations span hotel development (in-house construction management), property management, revenue management, sales, facilities, and brand compliance under franchise agreements with Hilton Worldwide and Marriott International. Its proprietary HOWWE culture framework — emphasizing respect, collaboration, and legendary service — functions as an internal operating system and is referenced as a key differentiator in teammate retention and guest experience. Revenue is generated through room revenue, food and beverage, and ancillary services across owned and managed properties, distributed via Hilton Honors, Marriott Bonvoy, brand websites, and OTAs.

Following founder Jeff Raymond's death in 2018, Judi Raymond assumed the President and CEO roles while remaining Chairman of the Board; C.J. Raymond serves as President and CEO indicating second-generation family leadership. The company maintains its corporate headquarters on the 4th floor of the SpringHill Suites Madison at 4601 Frey St., Madison, WI. Headcount of 1,001-5,000 employees supports the multi-state operation, with no institutional investment, public listing, or external private equity backing disclosed.

Name

The Raymond Group

Legal name

Raymond Management Company, Inc.

Website

https://raymondteam.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raymond Management Company (The Raymond Group) is a family-owned hotel development and management firm founded in 1978, operating 34 hotels across 11 U.S. states under Hilton and Marriott brand families, serving business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Management and Development

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel development
• Hotel management
• Hospitality services
• Franchised hotels
• Extended stay accommodations

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Operations Revenue: Revenue generated from operating hotels including room revenue, food and beverage, and ancillary services at owned or managed properties across Hilton and Marriott brand families.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Raymond Management Company develops and manages a portfolio of 34+ hotels across 11 U.S. states under Hilton and Marriott brand families, including Hampton Inn & Suites, Home2 Suites, Hilton Garden Inn, Embassy Suites, Tru by Hilton (Hilton brands), and Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, and AC by Marriott (Marriott brands). The company provides full-service hotel development, construction management, and ongoing operational management for these branded properties serving business and leisure travelers.

Product overview

Raymond Management Company operates as a hotel development and management company managing a portfolio of 34+ hotels across 11 U.S. states. The company operates branded hotels under both Hilton and Marriott family brands, including Hampton Inn & Suites, Home2 Suites, Hilton Garden Inn, Tru by Hilton, Embassy Suites (Hilton brands), and Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, AC by Marriott (Marriott brands). The portfolio consists of focused-service and extended-stay hotels serving business travelers, families, and leisure guests. The company also operates a Construction Manager position and development team for new hotel openings.

Differentiator

Problem solved

Functional benefit

Products and services

• Hampton Inn & Suites
• Home2 Suites by Hilton
• Hilton Garden Inn
• Residence Inn by Marriott
• SpringHill Suites by Marriott
• Fairfield Inn & Suites by Marriott
• TownePlace Suites by Marriott
• AC by Marriott
• Tru by Hilton
• Embassy Suites by Hilton

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorRaymond Management Company develops and manages hotels under Hilton brand families including Hampton Inn, Hilton Garden Inn, Home2 Suites, Embassy Suites, Tru by Hilton, and AC by Marriott. Hilton provides brand standards, loyalty program (Hilton Honors), marketing support, and franchise licensing.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorRaymond Management Company develops and manages hotels under Marriott brand families including Residence Inn, SpringHill Suites, TownePlace Suites, Fairfield Inn & Suites, and AC by Marriott. Marriott provides brand standards, loyalty program (Marriott Bonvoy), marketing support, and franchise licensing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hospitality Ventures Management Group (HVMG): Private hotel management company operating select-service, full-service, and resort properties under major franchise brands. Comparable in scale and in providing third-party management services to franchise-brand hotels.
• HHM Hotels: Hotel management, investment, and development company operating upscale, luxury, and select-service properties under major franchise brands. Comparable to RMC's mixed brand portfolio across Hilton, Marriott, and other families.
• Hawkeye Hotels: Midwest-based multi-brand hotel development and management company operating select-service and extended-stay hotels under Hilton and Marriott brand families. Directly comparable to RMC in segment mix, geography, and franchise relationships (a RMC Digital Manager previously served as Regional Revenue Manager at Hawkeye).
• Tharaldson Management Company: Privately held hotel development and management company with a large portfolio of franchised select-service and extended-stay hotels. Comparable to RMC in focus on limited-service development, in-house construction, and franchise brand partnerships.
• Crestline Hotels & Resorts: Independent hotel management and asset management company operating franchised and independent hotels across multiple brands. Comparable third-party management peer with similar mid-scale and full-service portfolio.
• TPG Hotels & Resorts: Hotel management and asset management firm operating franchised full-service, select-service, and extended-stay hotels nationwide. Directly comparable third-party management peer for RMC's brand mix and contract model.
• Winegardner & Hammons Hotel Group: Hotel development, ownership, and management company with a portfolio of franchised full-service and select-service hotels across the U.S. Comparable to RMC in combining development with multi-brand operating across major franchise families.
• Sage Hospitality Group: Hotel management, development, and ownership group operating full-service, lifestyle, and select-service properties under major brands. Comparable in combining development with multi-brand operating capabilities.

Broad incumbents

• Aimbridge Hospitality: Largest independent hotel management company in North America, operating 1,000+ properties across virtually every major brand. A larger-scale third-party operator serving the same franchise ecosystem as RMC, with broader revenue management and procurement scale.
• Highgate Hotels: Major hospitality management, investment, and development company operating full-service, select-service, and lifestyle hotels across the U.S. Overlaps with RMC in branded hotel operations and real estate development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Raymond Group