PV Generation
PV Generation (PVGEN) is an Irish solar PV installer founded in 2015 that delivers turnkey residential, commercial, and agricultural solar systems across all 26 counties of Ireland using Bauer and Huawei technology, supported by agricultural cooperative partnerships and direct enterprise sales.
- Company typePrivate
- Founded2015
- HeadquartersMonaghan, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PV Generation does
PV Generation (PVGEN) is an Irish solar PV installer founded in 2015, headquartered in Monaghan with a regional office in Glanmire, Cork, that delivers turnkey residential, commercial, and agricultural solar systems across all 26 counties of Ireland. The company has accumulated 6,000-10,000+ solar installations (figures vary by source) and serves a customer mix spanning enterprise logos including Meta, PepsiCo, Intersport Elvery's, the Irish Army, EZ Living, Fota Wildlife Park, Aughey Screens, AMS, and Kennedy Steel, alongside a long tail of residential customers and a farming channel reached through partnerships with Tirlán (FarmGen, 2019, 300+ farm systems), Dairygold, Aurivo, and Drinagh cooperatives.
The core technology stack is built on Bauer 445W/460W N-Type solar panels (30-year product and linear output warranty), Huawei FusionSolar inverters (98.4% efficiency, AI-powered arc protection that cuts DC arc in 0.5s), Huawei Luna modular battery storage (5-42kWh, 100% depth of discharge), Huawei Smart PV Optimisers (up to 30% performance boost under shading/mismatch, 25-year warranty), and ancillary hardware including SmartGuard whole-home backup, Huawei EV chargers, MyEnergi Eddi hot water diverters, and the Emma energy management hub. Customer-facing monitoring runs on the Huawei FusionSolar App. The offering is positioned as turnkey: consultation, design, installation, SEAI/TAMS grant administration, BER assessments, ESB connection handling, and aftersales via an in-house customer care team.
The revenue model is project-based with predominantly one-time system sale and installation payments, augmented by grant administration service fees and aftersales support. Residential systems price at €7,000-€10,000+ with an average post-grant cost of ~€8,700 after the €1,800 SEAI grant; commercial projects attract grants of up to €162,600 and agricultural customers benefit from TAMS III coverage of up to 60% of installation cost. 0% VAT on solar installations (since May 2023) is paired with Finance Ireland green loans of €4,000-€25,000 at 4-7% APR over 5-10 years. An exclusive partnership with Yuno Energy offers customers a 29c/kWh microgeneration export rate. Distribution combines direct enterprise field sales, an inside sales team, 26 county-specific SEO landing pages, and the cooperative agri-channel — with no third-party reseller layer for the core install service.
PV Generation firmographics
Firmographics- Name
- PV Generation
- Legal name
- PV Generation Ltd
- Website
- https://pvgeneration.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PV Generation (PVGEN) is an Irish solar PV installer founded in 2015 that delivers turnkey residential, commercial, and agricultural solar systems across all 26 counties of Ireland using Bauer and Huawei technology, supported by agricultural cooperative partnerships and direct enterprise sales.
- Ownership category
- akta.pro rank
PV Generation industry classification
Industry- Product category
- Solar PV Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where PV Generation is headquartered
LocationHeadquarters
- HQ city
- Monaghan
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
PV Generation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Solar PV System Sales and Installation: One-time sale and installation of complete solar PV systems including panels, inverters, mounting systems, batteries, optimisers, and accessories. Includes turnkey service from initial consultation through installation and aftersales. Revenue is one-time upfront payment, potentially financed through green loans.
- Hardware Components (Batteries, EV Chargers, Hot Water Diverters): Add-on sales of battery storage, EV chargers, optimisers, SmartGuard backup systems, and MyEnergi Eddi diverters. Sold as optional extras alongside core system installation.
- Aftersales and Support Services: Ongoing aftersales support, remote monitoring via FusionSolar app, BER assessments, grant administration support, and ESB connection handling.
- Grant Application Administration: PV Generation handles all SEAI grant paperwork on behalf of customers, including applying for residential (up to €1,800), commercial (up to €162,600), and TAMS III agricultural grants (up to 60% of installation cost).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | SEAI Residential Solar Grant - €700/kWp for first 2 kWp |
| Unit Pricing | Multi-year contract | SEAI Residential Solar Grant - €200/kWp for additional 2-4 kWp |
| Unit Pricing | Multi-year contract | SEAI Commercial/Non-Domestic Solar Grant |
| Other | Multi-year contract | Finance Ireland Green Loan |
| One time/ perpetual license | Pay-as-you-go | Residential Solar System (Full Cost) |
| Unit Pricing | Multi-year contract | SEAI EV Home Charger Grant |
| Usage-based | Monthly | Yuno Energy Exclusive Microgeneration Rate |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
PV Generation product offering
Product offeringCore offering
PV Generation designs, sells, and installs turnkey solar photovoltaic (PV) systems for residential, commercial, and agricultural customers across Ireland using Bauer solar panels and Huawei inverters, batteries, and energy management hardware. The company provides in-house installation, SEAI grant administration, ESB connection handling, and aftersales support including 24-hour monitoring via the Huawei FusionSolar app. Optional add-ons include battery storage, EV chargers, hot water diverters, and backup power systems.
Product overview
PV Generation (PVGEN) is an Irish solar energy company offering a turnkey Solar PV service since 2015. The core offering consists of residential, commercial, and agricultural solar panel installations using Bauer high-efficiency N-Type solar panels (445W-460W with 30-year warranty), Huawei FusionSolar inverters (98.4% efficiency with AI-powered arcing protection), and Huawei Luna modular battery storage (5-21kWh, expandable to 42kWh). The product portfolio includes add-on modules: Huawei Smart PV Optimisers (up to 30% performance boost), SmartGuard backup power systems, Huawei Smart EV Chargers, MyEnergi Eddi hot water diverters, and the Emma energy management system. Monitoring is provided via the Huawei FusionSolar App. Services include SEAI grant application support (up to €1,800 residential, €162,600 commercial/agricultural), Finance Ireland green loans, and the Yuno Energy partnership offering exclusive 29c/kWh microgeneration rates. The company operates nationwide with branch offices in Cork and Monaghan.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar PV Systems Turnkey solar photovoltaic installations for Irish homeowners using Bauer 445W-460W N-Type solar panels, Huawei FusionSolar inverters, and optional Huawei Luna battery storage. Designed to reduce household electricity bills by up to 85% and qualifies customers for SEAI residential grants of up to €1,800.
- Commercial Solar PV Systems Large-scale commercial solar PV installations for businesses, schools, public sector bodies, and enterprises. Eligible for SEAI Non-Domestic Solar Grants up to €162,600 and includes full design, installation, and aftersales support.
- Agricultural Solar PV Systems Solar PV installations designed for Irish family farms (particularly dairy and livestock) to power on-farm operations including water heating and milk cooling. Eligible for TAMS III agricultural grant covering up to 60% of installation cost, or SEAI Non-Domestic grant up to €162,600.
- Huawei Luna Smart String Battery Modular battery storage add-on for solar PV systems, available in 5kWh to 21kWh configurations and expandable to 42kWh. Enables solar energy storage for use during peak tariffs and grid outages.
- Huawei Smart PV Optimiser Smart module-level optimiser that improves solar system performance by up to 30% by mitigating the impact of shading, soiling, panel mismatch, temperature differences, and panel damage. Includes 25-year warranty.
- SmartGuard Backup Power System Backup power system that automatically disconnects the home from the grid during outages and powers the entire home via solar and battery, with ultra-fast switchover and automatic load prioritisation to preserve battery charge for priority appliances.
- Huawei Smart Charger (EV) Intelligent EV charger that uses self-generated solar power to charge electric vehicles with dynamic charging modes that automatically adjust to maximise clean energy use. Eligible for SEAI EV Home Charger Grant up to €300.
- MyEnergi Eddi Hot Water Diverter Smart hot water diverter that maximises self-generated solar energy consumption by intelligently diverting excess electricity to immersion heaters, making decisions every second on where to send surplus power.
- SEAI Solar Grant Administration Full-service grant paperwork handling for SEAI Home Solar Grants (up to €1,800), SEAI Non-Domestic Solar Grants (up to €162,600), and TAMS III agricultural grants (up to 60% of installation cost), including BER assessments and ESB connection handling.
- Tirlán FarmGen Solar Programme Official solar partnership programme delivered through Tirlán cooperative's FarmGen initiative, providing family farms across Ireland with PV Generation solar PV systems including design, grant applications, ESB connections, and aftercare. Over 300 systems installed or planned.
- PVGEN-Yuno Energy Microgeneration Partnership Exclusive partnership offering for PV Generation customers who use Yuno Energy as their electricity provider, granting an exclusive microgeneration rate of 29c per kWh for exported solar electricity and access to the Yuno Energy app for usage tracking and bill management.
Quantifiable outcome
- Reduces annual electricity bills by up to 85% for residential customers
- +7 more outcomes
Companies that use PV Generation
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
PV Generation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
PV Generation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Yuno EnergycorePV Generation partnered with Yuno Energy, Ireland's newest electricity provider, in November 2025. Yuno Energy, part of the group that owns Prepay Power, Kaizen Energy, and Firmus Energy, chose PVGEN as its official solar partner. The partnership offers PV Generation customers an exclusive microgeneration rate of 29c per kWh — one of the best in Ireland. PV Generation refers solar customers to Yuno Energy, and Yuno Energy refers its energy customers to PV Generation for solar installations.
- TirláncorePV Generation is Tirlán's trusted solar energy supplier of choice and official solar partner. Tirlán is Ireland's leading farmer-owned cooperative. The FarmGen programme, launched by Tirlán in 2019, has installed and planned over 300 Solar PV systems on farms nationwide. PV Generation handles system design, grant applications, ESB connections, and aftercare for Tirlán's member farmers.
- AurivocorePV Generation is the official Solar Partner of Aurivo Co-operative, working alongside Aurivo's members to deliver bespoke solar PV systems for farms. The partnership helps farming families reduce operational costs, improve energy efficiency, and adopt renewable energy. PV Generation manages system design, grant support, ESB connection handling, and aftercare.
- DairygoldcorePV Generation partnered with Dairygold in conjunction with Tirlán to bring Solar PV to more family farms across Ireland. This partnership allows more family farms to reduce on-farm emissions and lower energy bills with the help of PV Generation's Agri Solar Experts.
- DrinaghminorPV Generation is the official solar energy partner of Drinagh Co-operative, supporting farming families across West Cork and beyond to embrace solar PV technology. PV Generation's Agri team manages every stage of the solar journey including system design, grant applications, ESB connection handling, and aftercare.
- Finance IrelandminorPV Generation partnered with Finance Ireland to offer homeowners a 'green loan' — a competitively priced home energy loan. Finance Ireland Green Loans cover amounts from approximately €4,000 to €25,000 with terms up to 10 years, enabling homeowners to spread the cost of solar installation.
- UCC Blue DemonsminorPV Generation is proud to partner with UCC Blue Demons sports team.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PV Generation competitors and assessment
Company assessmentBroad incumbents
- EDF Renewables: Global renewables developer with a UK and Ireland presence across solar, onshore wind and battery storage. Comparable on the commercial and utility-side of PV Generation's book, including grant/contract-funded project delivery in regulated markets.
- Tesla Energy: Solar Roof, Powerwall and integrated energy product business from Tesla. Comparable in ambition around an integrated solar-plus-storage-plus-EV ecosystem, but operating at much larger scale and with proprietary hardware.
- Sunrun: Largest US residential solar installer with a subscription/PPA-led model and battery attach. Comparable as a large-scale residential solar installer with strong financing and battery attach economics, though operating at far greater scale and only in the US.
- SunPower: US residential and commercial solar installer using premium-tier panel and inverter technology. Comparable to PV Generation on its high-efficiency Bauer/Huawei stack and its mix of residential plus commercial project delivery.
- Sunnova Energy: US residential solar and storage service provider with a national installer network and a focus on loan/PPA structures. Comparable on residential turnkey solar-plus-storage delivery and the move toward financing-enabled customer relationships.
- SSE: UK-listed utility with significant renewables, smart energy and contracting operations in Ireland and GB. Comparable as a large incumbent active in commercial solar, batteries and energy services in the same regional market PV Generation serves.
- Iberdrola: Global utility with large-scale solar, wind and battery storage operations across Europe, the US and Australia. Comparable as a major player in commercial and grid-scale solar plus storage, though far broader and larger than PV Generation's installer focus.
- E.ON: European utility with residential solar, battery and heat-pump offerings in the UK, Ireland and Germany. Comparable on the residential and SME side, especially around grants, tariffs and integrated energy services.
- Engie: Global utility with a strong renewables and decentralised energy business across Europe including the UK and Ireland. Comparable on commercial solar EPC and on integrated energy service offerings to agricultural and industrial customers.
Direct peers
- Otovo: Norwegian-listed residential solar subscription company operating across multiple European markets with an installer-and-finance model. Most directly comparable to PV Generation's residential turnkey offering and its move toward integrated energy services via Yuno Energy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PV Generation social profiles
Digital presencePV Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
PV Generation leadership team
Management profileNumber of profiles
Profiles1 record
PV Generation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PV Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PV Generation
What does PV Generation do?
PV Generation designs, sells, and installs turnkey solar photovoltaic (PV) systems for residential, commercial, and agricultural customers across Ireland using Bauer solar panels and Huawei inverters, batteries, and energy management hardware. The company provides in-house installation, SEAI grant administration, ESB connection handling, and aftersales support including 24-hour monitoring via the Huawei FusionSolar app. Optional add-ons include battery storage, EV chargers, hot water diverters, and backup power systems.
Is PV Generation a public or private company?
PV Generation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PV Generation founded?
PV Generation was founded in 2015. It employs 11 to 50 people.
Where is PV Generation based?
PV Generation is headquartered in Monaghan, Ireland, in the Europe region.
How does PV Generation make money?
Four revenue lines are on record. Solar PV System Sales and Installation is the primary driver. The others are hardware Components (Batteries, EV Chargers, Hot Water Diverters), aftersales and Support Services and grant Application Administration.
Who are PV Generation's main competitors?
Broad incumbents on record are EDF Renewables, Tesla Energy, Sunrun, SunPower, Sunnova Energy, SSE, Iberdrola, E.ON and Engie. Otovo is listed as a direct peer.
Does PV Generation have an API?
No public API is recorded for PV Generation.
What industry is PV Generation in?
PV Generation's product category is Solar PV Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACAGAC, PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations). Its NAICS code is 221114 and its SIC code is 4991.