Attorney Marketing Network

What Attorney Marketing Network does

Attorney Marketing Network is a Los Angeles-based digital marketing agency founded in 2008 that operates exclusively in the legal vertical, serving solo practitioners through multi-attorney law firms across personal injury, criminal defense, family law, bankruptcy, immigration, and employment law practices. The company's core product set comprises four service lines — SEO for Attorneys, PPC for Lawyers, WordPress-based Website Design and Development, and Review Reputation Management integrating with 45+ review platforms (Google, Facebook, AVVO, Lawyers.com) — supplemented by AI SEO/AIO/GEO, AI Marketing, Google Local Service Ads, and Legal Content Writing modules. Technology is built on a WordPress CMS foundation with a proprietary custom analytics dashboard, AI-powered search trend analysis, NLP-based search intent classification using third-party models (Google Gemini, GPT), generative AI for content production, and AI-driven technical SEO auditing. The business model combines recurring monthly subscriptions (SEO engagements starting at $1,000–$3,000/month, PPC retainers) with one-time website build fees and an affiliate/referral revenue stream; the go-to-market is sales-led with dedicated account managers, free consultations, CLE program partnerships with state and local bar associations, and a formalized partner/referral channel. The company claims to have served 1,000+ law firms over 15+ years and operates as a privately held, bootstrapped entity with no disclosed outside funding, led by co-founders Dave Hendricks (CEO) and Anthony Flores (CTO).

Name

Attorney Marketing Network

Legal name

Attorney Marketing Network

Website

https://attorneymarketingnetwork.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Attorney Marketing Network is a Los Angeles-based digital marketing agency founded in 2008 that exclusively serves law firms with SEO, PPC, web design, review management, and AI-powered marketing services via recurring subscriptions and dedicated account management.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Law firm marketing
• Legal SEO services
• Attorney PPC management
• Law firm web design
• Legal reputation management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. SEO Services for Law Firms: Recurring monthly SEO services for law firms with custom strategies tailored to practice areas and locations. Month-to-month agreements with exclusivity offered.
2. PPC Management: Pay-per-click advertising management for law firms, creating and managing Google Ads campaigns targeting high-value legal leads
3. Website Design & Development: Custom WordPress website design and development services for law firms
4. Partner/Referral Program: Revenue sharing through referral and partnership programs where partners earn commissions for referring law firm clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Attorney Marketing Network is a digital marketing agency that sells SEO, PPC, website design and development, review/reputation management, and AI-powered marketing services exclusively to U.S. law firms. Service engagements are predominantly recurring monthly subscriptions, augmented by project-based website builds and a partner/referral channel that pays commissions for referred law firm clients. The firm also operates an Inc. 5000-recognized brand serving more than 1,000 law practices since 2008.

Product overview

Attorney Marketing Network is a specialized digital marketing agency offering a platform of integrated services exclusively for law firms. The core offerings include SEO for Attorneys, PPC for Lawyers, Website Design for Law Firms, and Review Reputation Management, which form the foundation of their marketing solutions. These are supplemented by specialized modules including Google Local Service Ads, AI SEO/AIO/GEO for Lawyers, AI Marketing for Law Firms, and Legal Content Writing services. The Analytics and Accountability Meetings service provides custom dashboards and reporting across all offerings. The company was founded in 2008 and has over 15 years of experience working exclusively with law firms.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO for Attorneys Search engine optimization services tailored exclusively for law firms, covering keyword optimization, on-page SEO, local SEO, link building, and Google Business Profile optimization, with thousands of page-1 rankings reported for law firm clients.
• PPC for Lawyers Pay-per-click advertising management exclusively for law firms, including creation and management of Google Ads campaigns, budget optimization, A/B testing, and conversion tracking to maximize ROI on ad spend.
• Website Design for Law Firms Custom WordPress website design and development services for law firms, featuring custom design, mobile optimization, fast loading speeds, SEO integration, and conversion-focused user flows, with ownership of websites and digital assets transferred to clients.
• Review Reputation Management Online review monitoring and management for law firms via a platform that integrates with 45+ review sites including Google, Facebook, AVVO, and Lawyers.com, featuring email and SMS feedback entry points, segmented customer paths, negative-review prevention, NPS tracking, and real-time alerts.
• Analytics and Accountability Meetings Custom analytics dashboard with real-time data on website traffic, user behavior, campaign performance, conversions, and ROI tracking, accompanied by accountability meetings, market research, and competitive analysis for law firm clients.
• Google Local Service Ads for Lawyers Setup, management, and optimization of Google Local Service Ads for law firms, positioning clients at the top of Google search results with Google-backed verification, profile optimization, and ongoing performance monitoring.
• AI SEO, AIO & GEO for Lawyers AI-powered search optimization service for law firms combining traditional SEO with AI-optimized content (AIO) and generative engine optimization (GEO), using AI tools for real-time algorithm tracking, keyword prediction, and trend identification.
• AI Marketing for Law Firms Comprehensive AI-driven marketing service for law firms that leverages predictive analytics, NLP, and generative AI to optimize content, target leads, and automate campaign execution.
• Legal Content Writing Specialized legal content creation service for law firm websites, producing long-form articles (2,000+ words), short-form content (600-800 words), blog posts, practice area pages, FAQs, and SEO-optimized legal guides.

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Google (Google Ads, Google Business Profile, Local Service Ads)coreTechnology or IntegrationOfficial Google Partner with access to Google Ads, Google Business Profile optimization, Local Service Ads, and Google Search Console integrations. AI-powered keyword research using Google Keyword Planner and Google Suggest tools.
• WordPresscoreTechnology or IntegrationPioneers in WordPress Development for law firm websites. Specialize in migrating websites from proprietary CMS to WordPress. WordPress is the core platform for client website development.
• State and Local Bar Associations (Riverside, Orange County, Salt Lake City, Sonoma, San Diego, Los Angeles)coreStrategic or Co-development PartnerOngoing partnerships with local bar associations nationwide to provide CLE credit programs educating attorneys about online marketing. Regular speakers at bar association events.
• SEO Tools (Ahrefs, SEMrush, Moz, SurferSEO)coreTechnology or IntegrationUses industry-leading SEO tools including Ahrefs, SEMrush, Moz, and SurferSEO for keyword research, competitor analysis, and performance tracking.
• Review Platforms (AVVO, Lawyers.com, Yelp, Facebook)majorTechnology or IntegrationIntegrates with over 45 online review sites including Google, Facebook, AVVO, and Lawyers.com for comprehensive reputation management for law firm clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a direct competitor providing digital marketing (SEO, PPC, websites, AI-driven lead gen) primarily to law firms and home service businesses. Highly comparable offering set, with greater scale and a heavy emphasis on AI-powered lead conversion.
• Custom Legal Marketing: Custom Legal Marketing provides SEO, PPC, and web design exclusively for law firms, closely mirroring AMN's core service portfolio and SMB law firm target market. Most direct functional peer in service mix and price point.
• LawLytics: LawLytics is a legal marketing platform focused on ethical, compliance-driven website and listing optimization for law firms. Comparable vertical and customer base, with a stronger emphasis on regulatory-compliant content than AMN.
• iLawyerMarketing: iLawyerMarketing is a web design and SEO agency exclusively for law firms, comparable to AMN in service mix and SMB legal client focus. Strong overlap in website design and SEO service bundles.
• On The Map Marketing: On The Map Marketing is a digital agency specializing in SEO, web design, and PPC for law firms and other professional services. Comparable offerings and SMB law firm customer segment, with multi-vertical exposure.
• Rankings.io: Rankings.io is a boutique SEO agency exclusively serving personal injury law firms — a direct vertical overlap with AMN's strongest segment. Comparable in specialization and pricing but narrower practice-area focus.

Broad incumbents

• Martindale-Avvo (Internet Brands): Martindale-Avvo, owned by Internet Brands, is a long-established legal directory and marketing platform serving law firms. Comparable in targeting law firm marketing and lead generation, with much greater scale and brand recognition.
• Justia: Justia provides free legal directories, websites, and marketing services to law firms. Comparable in targeting law firms for online visibility, but operates a broader public-facing legal content platform alongside its marketing business.
• Comrade Digital Marketing Agency: Comrade is a full-service digital marketing agency with a strong legal vertical offering SEO, PPC, and web design to law firms. Comparable in services and customer base, but serves multiple industries beyond legal.
• FindLaw: Owned by Thomson Reuters, FindLaw is the largest incumbent legal marketing platform, offering websites, SEO, PPC, and content for law firms. Comparable in service scope to AMN but operates at national scale and is bundled with broader legal research and directory products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seoforattorneys
• Facebookfacebook.com/attorneymarketingnetwork1
• LinkedInlinkedin.com/company/attorneymarketingnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attorney Marketing Network