Rosewood Property Company

What Rosewood Property Company does

Rosewood Property Company (RPC) is a Dallas-based private real estate investment and development firm that operates as the wholly owned real estate investment vehicle for The Rosewood Corporation, which is in turn wholly owned by the Caroline Hunt Trust Estate. Founded circa 1980, RPC pursues a diversified, long-term-hold strategy across four asset classes: multifamily (luxury and workforce rental housing in Sun Belt markets such as Texas and the Carolinas), self-storage (85+ facilities totaling 6+ million rentable sq ft across 21-23 states), Class-A industrial/distribution (~2.7 million sq ft concentrated in Texas and Arizona), and a single trophy Class-AA office asset — Rosewood Court in Uptown Dallas (426,028 sq ft, ~98-99% leased).

The company executes via three modes — direct development, joint venture development, and acquisitions — and pairs its internal capital with institutional equity partners (notably MetLife Investment Management and Barings) and institutional debt providers (PGIM Real Estate, Newmark-arranged). Property-level operations are largely outsourced to best-in-class third-party operators including Extra Space Storage and CubeSmart (self-storage), Greystar (multifamily), and Transwestern (office leasing). RPC is differentiated by direct parent-company capital access that enables rapid deal execution and by a 40-year track record that supports institutional credibility.

Revenue is generated almost entirely through recurring rental income streams: multifamily rents from individual residents, self-storage unit rentals, industrial leases to corporate tenants (e.g., distributors, retailers, e-commerce firms), and office leases to corporate and professional services tenants (e.g., Neuberger Berman, Brookfield Properties, Korn Ferry, AlixPartners, Lyons & Simmons). Marketing is B2B and institutional in nature — conducted via the corporate website, industry trade publications, and industry-association engagement (TREC) — with no consumer-facing brand spend. The firm is private, family-trust-owned, and does not pursue external venture or growth-equity capital.

Name

Rosewood Property Company

Legal name

Rosewood Property Company

Website

https://rosewoodproperty.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment and Development

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Multifamily real estate development
• Self-storage investment
• Industrial property development
• Commercial office leasing
• Mixed-use real estate

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Real Estate Rental Income: Rosewood Property Company generates revenue primarily through rental income from its diversified portfolio of multifamily apartments, self-storage facilities, industrial distribution centers, and Class A office space across the United States.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rosewood Property Company develops, acquires, and operates institutional-quality real estate across four asset classes — multifamily residential, self-storage, industrial/distribution, and Class A office. Properties are sourced through direct development, joint venture development with institutional equity partners, and value-add acquisitions, then held for long-term investment. The portfolio spans approximately 25 states with concentrated exposure to Texas and the Carolinas, including a flagship 156-acre mixed-use development (Heritage Creekside in Plano) and the trophy Rosewood Court office tower in Uptown Dallas.

Product overview

Rosewood Property Company operates as a real estate investment and development firm, not a software or technology product company. The company's offerings consist of physical real estate assets across four core property types: multifamily residential communities (including The Ludlow, The Buckley, Tobin Estate Apartments, The Gilman, Penrose, and Aura Avery Ranch), self-storage facilities (a 85+ property portfolio totaling 6 million+ square feet across 23+ states), Class-A office (Rosewood Court in Dallas), and industrial/distribution properties (approximately 2.7 million square feet including distribution centers in Texas and Arizona). These are complemented by master-planned mixed-use developments like Heritage Creekside in Plano, Texas. The company pursues properties through direct development, joint venture development, and acquisitions strategies, typically with long-term hold approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosewood Court (Class AA Office Building) Class AA office tower located at 2101 Cedar Springs Road in Uptown Dallas, spanning 426,028 square feet across 19 stories. Houses corporate offices, retail, restaurants, and amenities, and serves as headquarters for The Rosewood Corporation. Corporate tenants include AlixPartners, Korn Ferry, Frost Brown Todd, Neuberger Berman, Brookfield Properties, Megatel Homes, Lido Advisors, Surge Private Equity, Lyons & Simmons LLP, Lurin Advisors LLC, Peregrine Petroleum, Petro Hunt, and Independent Financial.
• The Tobin Estate Apartments Multi-phase luxury multifamily development in San Antonio comprising three phases totaling approximately 956 apartment homes and townhomes on a historic estate property in Alamo Heights with oak forest setting. Phase I (289 units), Phase II (311 units), and Phase III (359 units) are developed in partnership with various co-investment partners.
• The Ludlow at Heritage Creekside Award-winning 326-unit multifamily community at the Heritage Creekside mixed-use development in Plano, Texas. Features high-end finishes, resort-style pool, golf simulator, fitness center, and co-working space. Developed in partnership with MetLife Investment Management and recognized as the 2023 Dallas Business Journal Best Real Estate Deal (Multifamily category).
• The Buckley at Heritage Creekside 338-unit multifamily community under development at Heritage Creekside in Plano, Texas, expected for completion in summer 2026. Second multifamily property at the Heritage Creekside mixed-use development following The Ludlow's success, developed in partnership with MetLife Investment Management.
• The Gilman at Las Colinas 370-unit multifamily community under development in Las Colinas, Irving, Texas, as part of an 18-acre master-planned community. Developed in partnership with Barings with expected completion in early 2027.
• Penrose at Southstone Yards 382-unit multifamily community under development at Southstone Yards mixed-use development in Frisco, Texas. Developed in partnership with MetLife Investment Management with expected completion in Fall 2027.
• Rosewood Self-Storage Portfolio Diversified portfolio of self-storage facilities across 21+ states totaling approximately 6+ million rentable square feet. Portfolio includes 85+ facilities acquired through value-add purchases and joint venture developments, with properties managed by Extra Space Storage and CubeSmart. Largest presence in Texas, Pennsylvania, Colorado, Oklahoma, and Indiana; ranked 21st largest facility owner by Inside Self-Storage Magazine.
• Rosewood Industrial / Distribution Portfolio Industrial and distribution properties including Class-A distribution centers and warehouses across Texas and Arizona totaling approximately 2.7 million square feet. Holdings include Four Oaks Distribution Center (Schertz, TX), Tradepoint 45 East (Wilmer, TX), Plano Commerce Center (Plano, TX), and West Summit Logistics Park (Surprise, AZ), serving grocers, retailers, e-commerce firms, and logistics tenants in infill submarkets.
• Heritage Creekside (Master-Planned Mixed-Use Development) 156-acre master-planned mixed-use development near the intersection of Central Expressway and President George Bush Turnpike in Plano, Texas. Includes multifamily communities (The Ludlow, The Buckley), restaurants, retail, office buildings, and single-family homes. Developed and owned by Rosewood Property Company.
• Aura Avery Ranch (Multifamily Community) 339-unit multifamily community in north Austin, Texas, featuring one-, two-, and three-bedroom apartments ranging from 576 to 1,422 square feet with high-end finishes. Developed in partnership with Trinsic Residential Group.
• Union NoDa (Multifamily Community) 273-unit luxury multifamily community in Charlotte, North Carolina's NoDa neighborhood. Developed in partnership with Flournoy Development Group as part of Rosewood's initial entry into the Carolinas market, managed by Greystar.

Quantifiable outcome

• Self-storage portfolio grew from 57 facilities in 2021 to 85 facilities by end of 2025, with total rentable square footage increasing from 4.1 million to 6+ million.
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Transwestern Real Estate ServicescoreChannel Partner/ Reseller/ DistributorTranswestern Real Estate Services (TRS) was awarded the leasing assignment for Rosewood Court's Class AA office building. TRS handles marketing and leasing of office space to corporate tenants on behalf of Rosewood Property Company. The team includes Scott Walker, Kim Brooks, and Laney Delin.
• Diamond Point DevelopmentcoreStrategic or Co-development PartnerRosewood partners with Diamond Point Development on self-storage ground-up development projects. Joint ventures include Kingston, New York (68,000 sq ft, 650 units, completed 2023) and Carmel, New York (81,000 sq ft, 800 units, expected Q4 2025). Rosewood is the majority equity partner; Diamond Point leads development.
• Pillar CommercialcoreStrategic or Co-development PartnerRosewood and Pillar Commercial jointly acquired a two-building, 200,765-square-foot industrial asset (Plano Commerce Center) in the East Plano submarket in January 2025. Rosewood partnered with Pillar, a well-known high-quality experienced sponsor, on this acquisition.
• Champion PartnerscoreStrategic or Co-development PartnerRosewood and Champion Partners partnered on Tradepoint 45 East, a 610,000-square-foot industrial distribution facility in Wilmer, Texas. Rosewood serves as equity partner while Champion Partners is the project developer and co-investor.
• Flournoy Development GroupminorStrategic or Co-development PartnerRosewood partnered with Flournoy Development Group to develop Union NoDa, a 273-unit luxury multifamily community in Charlotte, North Carolina's NoDa neighborhood. This project is part of Rosewood's initial entry into the Carolinas market.
• Trinsic Residential GroupminorStrategic or Co-development PartnerRosewood partnered with Trinsic Residential Group to develop Aura Avery Ranch, a 339-unit multifamily community in north Austin, Texas. Rosewood and Trinsic completed the initial phase of construction in November 2021.
• Trammell Crow CompanyminorStrategic or Co-development PartnerIn 2014, Rosewood partnered with Trammell Crow Company and Clarion Partners to develop the JJ Lemon Distribution Center, a two-building, 700,000-square-foot, multi-tenant, cross-docked facility at the intersection of I-20 and I-45 in Dallas, Texas.
• Extra Space StoragecoreChannel Partner/ Reseller/ DistributorExtra Space Storage serves as the property management company for the majority of Rosewood's 84+ self-storage facilities across the United States. Extra Space will continue to serve as property management company for acquired facilities from Extra Space Storage's own portfolio, as well as new developments in New York and other states.
• Newmark GroupcoreImplementation/ SI/ Consulting PartnerNewmark Group arranged a $125 million fixed-rate refinance for Rosewood's 19-property self-storage portfolio in May 2025. Newmark's team included Jonathan Firestone, Jordan Roeschlaub, Nick Scribani, Clint Frease, John Caraviello, Aaron Swerdlin, and Andrew Warin.
• Mohr CapitalcoreStrategic or Co-development PartnerRosewood partnered with Mohr Capital to develop West Summit Logistics Park in Surprise, Arizona — two Class-A industrial buildings totaling 704,472 square feet across 46 acres. Mohr Capital serves as the project developer while Rosewood is the equity partner.
• Phelan-Bennett DevelopmentminorStrategic or Co-development PartnerRosewood partnered with Phelan-Bennett Development to build Four Oaks Distribution Center, a 170,000-SF Class A speculative industrial development in Schertz, Texas. Rosewood was the equity partner; Phelan-Bennett was the developer. Rosewood subsequently bought out Phelan-Bennett's interest, taking full ownership of the fully leased facility.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JPI: Dallas-based multifamily developer focused on luxury Class A apartments in high-growth Sun Belt markets. Direct competitor in Texas multifamily development with similar product positioning to Rosewood's The Ludlow and The Buckley communities.
• Crow Holdings Capital: Dallas-based real estate investment and development firm with diversified multifamily, industrial, and office portfolio. One of the most direct competitors to Rosewood in the DFW institutional real estate market.
• Trammell Crow Company: Major Dallas-based commercial real estate developer and investor with multifamily, office, and industrial development. Rosewood has partnered with Trammell Crow on industrial projects (JJ Lemon Distribution Center), making them both competitors and collaborators in the same Texas markets.
• McShane Development: National real estate development company with multifamily and industrial focus. Competes with Rosewood in Sun Belt multifamily development and industrial/distribution facility construction.
• Stream Realty Partners: Dallas-based commercial real estate services firm with industrial, office, and investment services. Competes with Rosewood in DFW industrial and office leasing/investment markets.
• Lincoln Property Company: Major Dallas-headquartered real estate firm with multifamily development, property management, and investment services. Competes with Rosewood in DFW multifamily market and shares similar institutional-quality development approach.

Emerging players

• MetLife Investment Management: Institutional real estate equity investor and lender. While a capital partner on Rosewood's multifamily projects, MetLife also invests in competing multifamily developments, making them a partial competitor for institutional capital deployment in the same asset class.
• Hunt Companies: Diversified real estate investment and development firm with multifamily and commercial focus. Both firms trace roots to the Hunt family legacy (H.L. Hunt), making them thematically related family office real estate operations with overlapping Texas market presence.
• Extra Space Storage: Public self-storage REIT and third-party operator. Both a property management partner for Rosewood's self-storage portfolio and a competitor for self-storage acquisitions and development. Rosewood purchased 16 facilities from Extra Space Storage in 2022.
• Barings Real Estate: Global real estate investment manager. Equity partner on Rosewood's The Gilman development, but also invests independently in multifamily and industrial, representing both a capital source and a competing institutional investor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosewood Property Company