Pursuit
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pursuit does
Pursuit is a New York–based, privately held strategic media agency that operates as a full-service advertising and marketing firm for luxury brands. Founded in 2008 as nylmedia and rebranded to Pursuit in January 2018, the agency delivers an integrated suite of services spanning media strategy and buying (print, digital, programmatic, mobile, social, outdoor, broadcast), search engine marketing and optimization, social media management and paid social, creative services (website design, programming, ad campaigns), email marketing, and high-end content production. Its primary client base consists of luxury real estate developers, luxury fashion and beauty brands, and luxury hospitality companies, with named clients including Brookfield Properties, Lightstone, Rockefeller Group, Macklowe, Extell, JDS Development, Corcoran Group, Versace, Armani, Victoria Beckham, Four Seasons Resorts, Peloton, and BlueJeans.
The agency employs between 11 and 50 people (historically growing from 8 to 18+ between 2017 and 2019), operating from a 4,000+ square foot headquarters at 32 East 31st Street in Manhattan's NoMad neighborhood. Pursuit generates revenue through project-based fees, ongoing retainers, and media buying commissions on behalf of enterprise clients, supported by proprietary quarterly market research on apartment and condo search trends across major US metros and a Google Premier Partner certification that provides preferential access to advertising platforms. Its GTM motion is direct enterprise sales targeting developers, ownership groups, and luxury brand executives across New York, Miami, Los Angeles, Austin, San Francisco, London, and select markets in Europe, Asia, and the Middle East.
Ownership is founder-controlled: CEO and founder Ross Anderson leads the firm alongside Partner and Managing Director Rosemary Abdelshahid, with no disclosed institutional investors, funding rounds, or acquisition activity. The agency differentiates primarily through deep vertical specialization in luxury real estate (20+ years of category experience per company materials), a cross-channel integration capability spanning both physical and digital media, and a stated commitment to adapting to emerging technologies including AI-driven search optimization.
Pursuit firmographics
Firmographics- Name
- Pursuit
- Legal name
- Pursuit
- Website
- https://agencyinpursuit.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pursuit industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Pursuit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pursuit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Agency Services: Full-service advertising agency providing media buying, creative services, social media management, search engine marketing, and branding services for luxury real estate, fashion, and hospitality brands. Revenue generated through project-based fees, retainers, and media buying commissions.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Pursuit product offering
Product offeringCore offering
Pursuit is a full-service integrated advertising and marketing agency that provides media strategy and buying (print, digital, programmatic, mobile, outdoor, broadcast), search engine marketing and optimization, social media management, creative services (website design, ad campaign development), and content production for luxury real estate developers, fashion brands, and hospitality companies. The agency delivers managed advertising solutions across physical and digital channels to reach affluent audiences, generating qualified leads for leasing, sales, and brand engagement.
Product overview
Pursuit is a full-service integrated advertising and marketing agency specializing in luxury brands. The company operates as a unified service offering rather than a software platform, providing an integrated suite of advertising services including media strategy and buying (encompassing print, digital, programmatic, mobile, outdoor, and broadcast), search engine marketing and optimization, social media management and advertising, creative services (website design, programming, ad campaigns), email marketing, and content production. Services are delivered as managed solutions tailored to individual client needs across the luxury real estate, hospitality, fashion, and beauty sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Advertising Agency Services Full-service advertising and marketing services for real estate developers, including branding, media buying, and digital campaigns for residential and commercial properties. Targets luxury apartment buildings, condominium developments, mixed-use properties, and commercial real estate assets.
- Luxury Brand Media Strategy Strategic media buying services including print, digital, programmatic, mobile, social media, outdoor, and broadcast media placements targeting affluent audiences. Delivers orchestrated campaigns across physical, digital, visual, and verbal spaces.
- Search Engine Marketing (SEM) and SEO Paid search advertising (PPC) and search engine optimization services to ensure brands appear prominently in search results for relevant luxury product and property queries. Includes optimization for AI-driven search platforms such as ChatGPT.
- Social Media Services Social media content creation, community management, and influencer partnership services across platforms including Facebook, Instagram, TikTok, and Snapchat, targeting affluent audiences for luxury brands and properties.
- Creative Services Website design, programming, and ad campaign development including rich banner ads, websites, and web/mobile applications for luxury real estate, fashion, and hospitality clients.
- Email Marketing Email campaign management including design, copywriting, programming, and delivery for one-time or ongoing campaigns, with strategy for converting social followers to email subscribers.
- Website Development and SEO Real estate website design and development with SEO optimization, including AI search optimization for platforms like ChatGPT and emerging search tools.
- Content Production High-end content production including lifestyle photography, videography, amenity-focused storytelling, apartment walkthroughs, and neighborhood content for property marketing.
Quantifiable outcome
- El Corte Inglés social media following grew to 500,000 people worldwide within one year
- +4 more outcomes
Companies that use Pursuit
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Pursuit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pursuit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecorePursuit is a certified Google Partner Agency. This partnership provides access to Google's advertising platforms, tools, and certification programs. The partnership enables Pursuit to run Google Ads campaigns for clients and access to beta features and support.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Pursuit competitors and assessment
Company assessmentDirect peers
- The Marketing Directors: New York-based sales and marketing firm that specialises in new development condo, rental, and mixed-use real estate — directly overlapping Pursuit's largest customer segment and GTM motion. Comparable in scale and vertical focus.
- Charles Barker: Independent B2B and luxury-lifestyle marketing agency with similar full-service integrated offerings (strategy, digital, content). Closely comparable in size and operating model to Pursuit.
Broad incumbents
- Team One (Publicis Groupe): Publicis's luxury and premium-brand agency of record (Lexus, Samsung, Princess Cruises). Competes with Pursuit for the same fashion, hospitality, and luxury brand budgets at a much larger scale.
- Anomaly: Independent creative agency with deep luxury and lifestyle credentials (Converse, LVMH, Budweiser). Competes for integrated brand-building engagements similar to Pursuit's fashion and hospitality work.
- Mother: Independent creative agency known for culturally-led work for premium brands. Overlaps with Pursuit on multi-channel luxury campaigns and creative-led brand strategy.
- Translation LLC: Independent agency with a brand-strategy and creative focus across culture, sports, and luxury (NBA, Beats, Marriott). Comparable integrated offering for luxury/hospitality clients.
- Saatchi & Saatchi (Publicis Groupe): Global full-service agency with extensive luxury, fashion, and real-estate developer work (e.g., luxury auto and retail). Competes for enterprise luxury brand mandates at a much larger resource base.
- Johannes Leonardo: Independent creative agency with premium-brand clients (Adidas, Google, Peloton — note Peloton overlap with Pursuit). Competes for integrated luxury and lifestyle campaigns.
- Droga5 (Accenture Song): Creative-led agency within Accenture Song, known for premium and challenger-brand work (The New York Times, LVMH, Amazon). Overlaps on integrated multi-channel campaigns for luxury and aspirational brands.
- R/GA: Global digital and brand experience agency, part of IPG. Competes for integrated digital-first campaigns Pursuit runs across SEM, social, and content for luxury clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pursuit social profiles
Digital presencePursuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pursuit leadership team
Management profileNumber of profiles
Profiles8 records
Pursuit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pursuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pursuit
What does Pursuit do?
Pursuit is a full-service integrated advertising and marketing agency that provides media strategy and buying (print, digital, programmatic, mobile, outdoor, broadcast), search engine marketing and optimization, social media management, creative services (website design, ad campaign development), and content production for luxury real estate developers, fashion brands, and hospitality companies. The agency delivers managed advertising solutions across physical and digital channels to reach affluent audiences, generating qualified leads for leasing, sales, and brand engagement.
Is Pursuit a public or private company?
Pursuit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pursuit founded?
Pursuit was founded in 2008. It employs 11 to 50 people.
Where is Pursuit based?
Pursuit is headquartered in New York, United States, in the North America region.
How does Pursuit make money?
One revenue line is on record: advertising Agency Services.
Who are Pursuit's main competitors?
Direct peers on record are The Marketing Directors and Charles Barker. Broad incumbents are Team One (Publicis Groupe), Anomaly, Mother, Translation LLC, Saatchi & Saatchi (Publicis Groupe), Johannes Leonardo, Droga5 (Accenture Song) and R/GA.
Does Pursuit have an API?
No public API is recorded for Pursuit.
What industry is Pursuit in?
Pursuit's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54181 and its SIC code is 7310.