Team One

What Team One does

Team One is a fully integrated advertising agency founded in 1987 and headquartered in Los Angeles, operating as a division of Saatchi & Saatchi North America, LLC within Publicis Groupe. The agency specializes in marketing to affluent consumers and luxury brands, with a horizontal service offering that spans media planning and buying, social, PR and influencer marketing, digital (including Adobe Experience Manager, SEO/SEM, and an AI Lab), immersive technologies (VR/AR/3D), experiential marketing, strategy, data science and analytics, B2B, CRM, and creative/advertising production. Its technical differentiation rests on proprietary research IP rather than a software platform: the Global Affluent Collective (a 16-year longitudinal study of high-net-worth consumers), the Building Blocks of Aspiration creative framework, the Legacy Lab (with the Legacy Maker Index and Legacy Makers 100), and the newer ART1FACT Labs incubator for capsule collections with hand-selected makers. The agency operates from eight offices across the United States, Mexico City, and Melbourne, Australia.

Name

Team One

Legal name

Team One, a division of Saatchi & Saatchi North America, LLC

Website

https://teamone-usa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Team One is a Los Angeles-based, full-service advertising agency and division of Saatchi & Saatchi North America (Publicis Groupe) that serves luxury brands and affluent-market clients through integrated media, creative, digital, and experiential services backed by proprietary affluent-consumer research.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Luxury advertising services
• Integrated marketing agency
• Affluent consumer marketing
• Brand strategy services
• Experiential marketing agency

Headquarters

HQ city

Boulevard

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Services: Traditional, digital, and media advertising services for the affluent market. Revenue generated through project-based engagements, retainers, and integrated campaign work for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Team One is a full-service integrated advertising agency that plans, creates, and executes traditional, digital, and media advertising campaigns for enterprise brands targeting affluent and luxury consumers. The agency delivers services across media planning/buying, social, PR, influencer marketing, digital/UX, immersive technologies (VR/AR), experiential marketing, strategy, data science, B2B marketing, CRM, and advertising production. It is distinguished by proprietary research platforms including the Global Affluent Collective longitudinal study, the Building Blocks of Aspiration creative framework, and the Legacy Lab brand-endurance platform, alongside the ART1FACT Labs aspiration incubator.

Product overview

Team One is a full-service advertising agency and a division of Saatchi & Saatchi North America, LLC, specializing in traditional, digital, and media advertising services for the affluent market. The company operates as a service-based agency rather than a software product company. Its core offerings span media services (planning, buying, programmatic), social services, PR and communications, influencer and creator marketing, digital services including an AI Lab, immersive technologies (VR/AR), experiential marketing, strategy services, data science and analytics, B2B services, and CRM. The agency is distinguished by proprietary research platforms including the Global Affluent Collective (a 16-year longitudinal study of affluent consumers), the Building Blocks of Aspiration (a creative framework for luxury brands), and The Legacy Lab (featuring the Legacy Maker Index and Legacy Makers 100). Additionally, ART1FACT Labs serves as an aspiration incubator releasing capsule collections with hand-selected makers. The agency also maintains internal culture programs including the Moonshot Speaker Series, Technolidays, Day of Good, and Launch an Idea initiative.

Differentiator

Problem solved

Functional benefit

Brands

• ART1FACT Labs: An aspiration incubator at the intersection of culture and craft, creating capsule collections and quarterly collaborations with hand-selected makers.
• Global Affluent Collective
• Legacy Lab
• Building Blocks of Aspiration

Products and services

• Media Services
• Social Services
• PR + Communications Services
• Influencer + Creator Marketing
• Digital Services
• Design + Build
• Immersive Technologies
• Experiential Marketing
• Strategy Services
• Data Science & Analytics
• B2B Marketing Services
• CRM Services
• Advertising Services
• Global Affluent Collective
• Building Blocks of Aspiration
• The Legacy Lab
• ART1FACT Labs
• Legacy in the Making (Book)

Quantifiable outcome

• Lexus December to Remember recognized as iconic 25+ year retail sales event tradition
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• LexuscoreStrategic or Co-development PartnerLong-standing primary client relationship with multiple campaign collaborations including December to Remember (25+ years), GX launch with Anderson .Paak, UX launch with John Elliott at NY Fashion Week, RZ electric vehicle launch, Russell Westbrook tunnel walk partnership, and LFA x 100 Thieves collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother: Independent creative agency network with offices in NY, LA, and London, working with premium and challenger brands. Comparable in independent structure, creative-led positioning, and willingness to take equity-style deals with clients.
• Anomaly: Independent creative-led agency known for brand strategy and integrated work with premium consumer brands (e.g., BMW, Coca-Cola, Nike). Directly comparable as a mid-sized, strategy-and-creative-led agency operating without traditional holdco model.
• 72andSunny: LA-headquartered creative agency with a comparable employee scale and aspirational-brand portfolio (Google, Nike, Activision). Competes for the same premium consumer-brand mandates and shares Team One's LA creative-scene talent pool.
• The&Partnership: WPP-affiliated integrated agency network working with enterprise brands across advertising, media, and customer experience. Comparable integrated agency model and serves similar premium and enterprise consumer clients.
• Hill Holliday: Mid-sized, IPG-owned integrated creative agency with comparable employee scale and full-service advertising offering. Competes for similar enterprise and mid-market brand mandates in the US.
• R/GA: IPG-owned creative and technology agency with deep work in connected products and digital experience. Comparable in scale and full-service integrated offering, and competes for the same enterprise client mandates with technology-driven creativity.
• Wieden+Kennedy: Independently-owned creative agency known for premium consumer and luxury work (Nike, Coca-Cola, Airbnb). Comparable creative prestige, independent ownership model, and integrated offering spanning advertising, content, and experiential.
• David & Goliath: Independently-owned, LA-based integrated creative agency with a luxury and challenger-brand focus. Comparable in size, geographic footprint, and target client profile (aspirational and affluent consumer brands); competes head-to-head for the same pitch opportunities as Team One.

Broad incumbents

• Saatchi & Saatchi: Parent brand under which Team One operates as a division; the broader Saatchi & Saatchi network serves enterprise clients globally. Closely related in ownership and shared resources but operates as a broader full-service network rather than affluent-specialist.
• Leo Burnett: Global Publicis-owned creative network with much broader portfolio and global scale. Sibling agency within Publicis and adjacent competitor for large luxury and premium brand accounts; broader remit but less specialized than Team One's affluent focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Teamone-usa
• LinkedInlinkedin.com/company/team-one
• Instagraminstagram.com/TeamOneUSA
• Xx.com/TeamOneUSA
• Facebookfacebook.com/TeamOneUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team One