What Stripe International does

Stripe International (株式会社ストライプインターナショナル) is a privately held Japanese multi-brand fashion and lifestyle company headquartered in Okayama with a Tokyo operations HQ, founded in 1994 as CROSS Co., Ltd. and rebranded in 2016. It operates a portfolio of 30+ owned apparel and lifestyle brands including earth music&ecology, AMERICAN HOLIC, Green Parks, Maison de FLEUR, YECCA VECCA, CRAFT STANDARD BOUTIQUE, and GARAGE OF GOOD CLOTHING, distributed through roughly 1,000 directly managed and franchise stores across Japan and through international subsidiaries in Taiwan, China, Vietnam, Cambodia, Malaysia, and Indonesia. As of January 2025 the company employs 2,506 people and reported FY2024 consolidated sales of ¥95.3 billion (approximately $635M USD).

The company's revenue model blends several streams: physical and e-commerce retail across owned brands (one-time sales), the STRIPE CLUB e-commerce platform listing 107 brands (27 proprietary and 80 third-party) on a transaction basis, the MECHAKARI fashion rental subscription (¥2,980/¥5,800/¥9,800 monthly tiers), D2C brands targeting specific consumer niches (rem closet for petite women, ARUMDY for tall women, Dörr#49 for outdoor lifestyle), and lifestyle/hospitality operations under the koe umbrella (hotel koe tokyo, koe donuts Kyoto, koe pizza Okayama). Marketing is driven by celebrity collaborations (Hirose Suzu, Hinatazaka46, Sakurazaka46), influencer-launched D2C brands, and award-winning TVCM campaigns, with live commerce on Instagram and partnerships across mall operators (Atre, AEON, PARCO, Lumine) and real estate developers (Mitsui Fudosan, Mitsubishi Estate, Odakyu, Hulic).

Underlying technology is relatively thin and concentrated in consumer-facing surfaces rather than core operations: the MECHAKARI app uses an AI-powered personalized styling chatbot to recommend items from a 10,000+ SKU catalog across 150+ brands, with subscription return logistics integrated via Yamato Transport's API for label-free returns at convenience stores and PUDO lockers. Hotel koe tokyo deployed Toshiba Tec smart-checkout registers enabling unmanned 24-hour retail, and a mobile ordering platform (O:der) supports koe lobby takeaway. The company describes its technology platform as integrating online e-commerce, fashion subscription, and digital marketing systems, but there is no disclosed proprietary model, AI research output, or significant enterprise software stack beyond these consumer-facing tools. Internationally, the company has expanded through acquisitions—most notably STRIPE VIETNAM/NEM (2017) and GFT/VASCARA (2019)—with ongoing rollout to Malaysia in 2025 and a Hanoi University of Fine Arts partnership (NEM FASHION CHALLENGE 2026) signaling continued Southeast Asia investment.

Name

Stripe International

Legal name

株式会社ストライプインメント

Website

https://stripe-intl.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stripe International is a Japanese multi-brand fashion and lifestyle retailer operating 30+ owned brands across approximately 1,000 stores in Japan and Southeast Asia. It sells apparel, accessories, and lifestyle experiences through retail, the STRIPE CLUB e-commerce platform, and the MECHAKARI fashion rental subscription targeting women aged 20–40.

Ownership category

akta.pro rank

Product category

Fashion Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Outdoor & Adventure Multi-Category Retail (CRAMABAB), Outdoor, Hiking & Trail Footwear Retail (CRAAADAE)

Keywords

• Fashion retail
• Apparel brands
• Women's clothing
• Fashion subscription
• Lifestyle retail

Headquarters

HQ city

Okayama

HQ country

Japan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Retail Sales: Revenue from physical retail stores and e-commerce sales across 30+ owned fashion brands including earth music&ecology, AMERICAN HOLIC, Green Parks, Maison de FLEUR, koe, and others.
2. STRIPE CLUB E-commerce: Online fashion retail platform selling own brands and third-party brands (107 brands total: 27 proprietary, 80 external). Handles domestic and international shipments.
3. MECHAKARI Fashion Subscription: Fashion rental subscription service (Light ¥2,980/mo, Basic ¥5,800/mo, Premium ¥9,800/mo) enabling unlimited exchanges of new clothing items. Revenue from monthly subscriptions plus return handling fees.
4. D2C Brand Sales: Direct-to-consumer brands launched under the company umbrella including rem closet, emutto, SLURR, Dörr#49, each targeting specific consumer niches.
5. Food & Beverage Operations: Restaurant and café operations including hotel koe tokyo (bread & dining, hotel accommodation), koe donuts (Kyoto), koe pizza (Okayama), and koe pizza delivery via Uber Eats.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Stripe International designs, produces, and retails fashion apparel and lifestyle goods across 30+ proprietary brands (earth music&ecology, AMERICAN HOLIC, Green Parks, Maison de FLEUR, YECCA VECCA, koe, etc.) through 1,000+ directly operated retail stores in Japan and internationally. The company also runs the STRIPE CLUB e-commerce platform offering 107 brands and 10,000+ items, the MECHAKARI fashion rental subscription app, and lifestyle hospitality concepts (hotel koe tokyo, koe donuts, koe pizza).

Product overview

STRIPE INTERNATIONAL INC. operates a diversified fashion and lifestyle portfolio under 'Apparel,' 'Lifestyle,' and 'Technology' divisions. The core apparel business centers on established brands including earth music&ecology (natural youthful fashion with ethical brand messaging), Green Parks (multi-brand boutique), YECCA VECCA (sophisticated women's fashion), AMERICAN HOLIC (lifestyle casual), CRAFT STANDARD BOUTIQUE (timeless crafted fashion), and GARAGE OF GOOD CLOTHING (flexible premium-to-basic styles). The Lifestyle segment features Maison de FLEUR (French-inspired gift/lifestyle goods with Petite Robe dress sub-brand) and lifestyle/hospitality concepts under the KOE brand including koe donuts (organic donut factory-store), koe pizza (park-adjacent pizzeria), and hotel koe tokyo (hotel-integrated flagship). The Technology segment comprises STRIPE CLUB (proprietary e-commerce platform with 100+ brands and 10,000+ items) and MECHAKARI (fashion subscription rental app with 150+ brands and personalized AI styling). The company also operates D2C brands (rem closet, emutto, SLURR, Dörr#49, Areeam, haluhiroine, ARUMDY), acquired international brands (NEM in Vietnam, VASCARA shoes/bags), and sustainability initiatives (STRIPE Eco fair clothing recycling, MECHAKARI sustainable store section).

Differentiator

Problem solved

Functional benefit

Brands

• earth music&ecology: Natural, youthful brand for women to enjoy in any situation
• AMERICAN HOLIC
• Green Parks
• Maison de FLEUR
• STRIPE CLUB
• MECHAKARI
• KOE
• YECCA VECCA
• CRAFT STANDARD BOUTIQUE
• GARAGE OF GOOD CLOTHING
• koedonuts

Products and services

• earth music&ecology Natural, youthful women's fashion brand offering ranges from fashionable outfits to work clothes and casual wear, with environmental and ethical brand messaging. Achieved #1 JCSI customer satisfaction ranking in clothing category.
• AMERICAN HOLIC Sophisticated ladies' brand designed to enrich and bring a lighter touch to everyday life, with international expansion to Taiwan in 2019.
• Green Parks Boutique store stocking more than 20 popular domestic and international brands, offering curated multi-brand fashion retail.
• Maison de FLEUR Exquisite gift brand offering elegant French-inspired lifestyle items, accessories, and bags, including Petite Robe dress sub-brand and Petite Robe canone sub-label.
• YECCA VECCA Classy, grown-up women's brand for fashion-conscious consumers who appreciate cool, sophisticated styling.
• CRAFT STANDARD BOUTIQUE Carefully crafted items with enduring styles designed to elevate mood and provide versatile everyday fashion, curating timeless aesthetics.
• GARAGE OF GOOD CLOTHING Stylish line offering flexibility from premium brands to jeans, vintage, basic clothing, and men's fashion for non-conformist fashion enthusiasts.
• KOE Global strategy brand with lifestyle concept stores (KOE HOUSE), donut factory (koe donuts), pizzeria (koe pizza), and hotel (hotel koe tokyo). Expanding internationally with collaborations including Thom Browne.
• STRIPE CLUB Proprietary e-commerce online store offering products from earth music&ecology, AMERICAN HOLIC, and over 100 brands with 10,000+ items, including NIKE, adidas, and other third-party brands, plus fashion rental integration.
• MECHAKARI Fashion subscription rental service (app-based) enabling users to rent unlimited new clothing items for fixed monthly fee, with personalized AI styling chatbot, from 150+ brands including earth music&ecology, koe, Green Parks, Samansa Mos2, Té chichi. Achieved 1 million+ cumulative app downloads.
• hotel koe tokyo Hotel-integrated global flagship store in Shibuya combining fashion retail, dining (koe lobby), event spaces, and accommodation. Featured smart checkout and cashless shopping.
• koe donuts Factory-store donut specialty shop with wellness and ethical focus, featuring 42 varieties using organic, domestic Japanese ingredients. Designed by architect Kengo Kuma with illustrations by artist Yuto Nbase.
• koe pizza Park-adjacent pizzeria in Okayama offering wood-fired pizzas with local ingredients, operated in partnership with Okayama city for culture zone activation, with Uber Eats delivery.
• NEM Vietnam-based women's casual fashion brand acquired 2017, operating 80+ stores as market share leader in Vietnam for 20-40 year-old working women. Rebranded 2025 with new collection NEM PLUS+.
• VASCARA Vietnamese shoe and bag brand acquired 2019 through 70% stake in GFT company, operating across 100+ stores with fashion accessory focus for women.
• rem closet D2C brand targeting petite women (153cm and under) aged late 20s-30s with trend casual styles.
• emutto D2C brand launched September 2020 by influencer 'Emi-nee' as director, offering amulet-themed fashion and collection-based graphic items at STRIPE CLUB and ZOZOTOWN.
• SLURR E-commerce brand targeting millennials with sustainable, affordable trend casual items (¥2,000-¥5,000 range) with user-participation focus and social contribution elements.
• Dörr#49 Indoor-outdoor seamless lifestyle scale brand launched July 2020 targeting camping/outdoor enthusiasts, with apparel and plans for gear, furnishings, and food. Price range ¥5,800-¥50,000.
• ARUMDY High-height women's fashion brand launched June 2022 with director Enami Manami, targeting tall women.

Quantifiable outcome

• MECHAKARI app achieved 100万+ cumulative downloads, ranking #1 among fashion rental apps in Japan
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GFT Company / VASCARA (Vietnam)coreStrategic or Co-development Partner · 1 August 2019Acquired shares in GFT Company, the #2 shoes and bags company in Vietnam (brand: VASCARA). Through newly established STRIPE SAIGON JSC, acquired 70% of GFT shares. Enables fashion accessories category expansion in Vietnam.
• ヤマト運輸株式会社 (Yamato Transport Co., Ltd.)coreTechnology or Integration · 1 June 2019Delivery and logistics partnership for MECHAKARI fashion rental returns. Implemented Yamato's delivery API for easy return logistics. Enabled returns at FamilyMart, Yamato service points, PUDO stations, and SEVEN-Eleven stores.
• 株式会社オンワードホールディングス (Onward Holdings Inc.)coreStrategic or Co-development Partner · 1 July 2018Strategic partnership with Onward Holdings Inc. First initiative involved cross-listing on both companies' e-commerce platforms from September 2018. Combined brand portfolio and distribution expertise.
• ヒューリック株式会社 (Hulic Co., Ltd.)minorImplementation/ SI/ Consulting Partner · 1 July 2018Real estate partner for hotel koe tokyo location. Hulic developed the Shibuya building where hotel koe tokyo opened on floors 1-3 (approximately 450 tsubo total area).
• アリババ株式会社 (Alibaba Corporation)coreStrategic or Co-development Partner · 1 May 2018Strategic cooperation with Alibaba Corporation for new retail system development, cross-border e-commerce, and domestic store introduction of Alipay. Enables international e-commerce expansion and payment infrastructure for Chinese consumers.
• ストライプデパートメント (STRIPE DEPARTMENT Co., Ltd.)coreStrategic or Co-development Partner · 15 February 2018Joint venture with SoftBank to establish Stripe Department Co., Ltd. for operating 'STRIPE DEPARTMENT' e-commerce platform. JV structure with Softbank combining online retail expertise with Stripe's brand portfolio. Service launched February 2018, ended April 2022.
• PT BobobobominorStrategic or Co-development Partner · 1 November 2017Investment in Indonesian fashion e-commerce venture PT Bobobobo. Indonesia-based company operating fashion e-commerce platform targeting Southeast Asian consumers.
• STRIPE VIETNAM Limited Liability Company (NEM Group acquisition)coreStrategic or Co-development Partner · 1 November 2017Acquired shares of STRIPE VIETNAM Limited Liability Company (Vietnamese ladies casual fashion business) as equity partner in November 2017. First major entry into Vietnam market; NEM brand holds #2 market share position in Vietnam ladies casual fashion segment.
• Kitsuné Creative S.A.SminorStrategic or Co-development Partner · 1 October 2016Investment and partnership with Kitsuné Creative S.A.S (France), a fashion and music lifestyle brand. Kitsuné is known for fashion collections and music label operations. Partnership supports international brand expansion and cross-cultural brand development.
• 株式会社アルファベットパステル (ALPHABET PASTEL Co., Ltd.)minorStrategic or Co-development Partner · 1 October 2016Acquisition of 100% shares in ALPHABET PASTEL Co., Ltd., a fashion brand operator, expanding the company's brand portfolio.
• 株式会社キャン (CAN Co., Ltd.)coreStrategic or Co-development Partner · 1 December 2012Acquired 100% of CAN Co., Ltd. shares in December 2012. CAN operates ladies fashion brands and became a core group company. CAN CEO also served as President of Stripe International's Okayama operations. Largest new graduate hiring at CAN: 260 employees (2019).
• Thom Browne, Inc. (USA)minorStrategic or Co-development Partner · 1 December 2010Equity investment in Thom Browne, Inc., an American luxury fashion brand, as an investor. Partnership includes multiple collaboration product lines under the koe brand (koe × Thom Browne collaborations in 2016, 2017, 2018).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adastria Co., Ltd. Japan's largest multi-brand specialty apparel retailer (GLOBAL WORK, niko and..., LOWRYS FARM, RAGEBLUE, JEANASIS). Directly comparable multi-brand retail strategy, similar scale, mall and station-based store footprint, and overlapping women's 20-40 customer segment.
• United Arrows Ltd. Japanese multi-brand specialty retailer operating SELECT SHOP-style stores. Comparable in multi-brand curation, premium positioning, and Japan mall/station distribution, with similar women's and lifestyle brand portfolio.
• Baroque Japan Limited: Multi-brand Japanese apparel retailer operating MOUSSY, SLY, RODEO CROWNS, etc. Comparable in proprietary multi-brand women/youth portfolio, direct-to-consumer brand strategy, and digital and store-based distribution in Japan.
• MASH Holdings (snidel, MA-1, etc.): Japanese multi-brand operator behind snidel, MA-1, FRAY I.D targeting women 20-35 with strong digital and influencer marketing. Closely comparable in digital-first women's fashion with mall and e-commerce presence.
• PAL Group Holdings Co., Ltd. Japanese multi-brand apparel retailer behind 3COINS+plus, earth, music&ecology-adjacent WHITE JOY, and others. Highly comparable multi-brand platform serving women and youth with mall and e-commerce channels.
• Mark Styler Inc. Japanese multi-brand apparel company behind MERCURYDUO, FURFUR, etc. Comparable women's fashion brand portfolio targeting similar demographic with multi-brand store concept strategy.

Broad incumbents

• TSI Holdings Co., Ltd. Larger Japanese apparel conglomerate holding many fashion brands (NATURAL BEAUTY BASIC, AVOCADO, etc.). Comparable in multi-brand portfolio breadth and similar women's fashion positioning across Japan.
• World Holdings (ワールド): Japanese apparel conglomerate operating many brands and stores (Honeys, Reflect, etc.). Comparable in multi-brand and omnichannel specialty fashion retail, broader category breadth.

Others

• ZOZO, Inc. (ZOZOTOWN): Japan's largest fashion e-commerce marketplace where Stripe's brands (SLURR, ANEDIST, AnriettMusée) are sold. A key ecosystem partner and competitor in fashion digital commerce, with MSP body-data sizing collaboration.
• Rakuten Fashion (Rakuten Ichiba Apparel): Mall partner and broader fashion commerce platform where Stripe brands are sold. Comparable as adjacent commerce/distribution layer in Japanese apparel retail with strong point-card ecosystem integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stripe International