ZOZO
ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace serving ~13 million annual buyers across 11,000+ brands, with proprietary body/foot/skin measurement technologies, owned logistics, and international expansion via Lyst (UK) and Kalaría (fragrance).
- Company typePublic
- Founded1998
- HeadquartersChiba, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What ZOZO does
ZOZO, Inc. (株式会社ZOZO; Tokyo Stock Exchange ticker 3092) is a Japanese fashion technology company founded in 1998 as Start Today and rebranded in 2019. Its flagship product, ZOZOTOWN, is Japan's largest fashion e-commerce marketplace, hosting 11,247 brands and serving approximately 1,317万 (13.17 million) annual purchasers as of March 2026. The platform is organized into specialized vertical zones — ZOZOCOSME (cosmetics), ZOZOSHOES (footwear), ZOZOUSED (secondhand fashion with price-prediction models), ZOZOVILLA (luxury), and the newly launched K-Fashion Zone — and is supported by a proprietary logistics network of five ZOZOBASE fulfillment centers and a Fulfillment by ZOZO (FBZ) service for third-party brands.
ZOZO's technology stack centers on proprietary measurement devices: ZOZOSUIT (body scan, 3.7mm accuracy via ~20,000 fiducial markers), ZOZOMAT (foot scan, 1.4mm accuracy across 1,000+ shoe models), and ZOZOGLASS (skin tone via hemoglobin/melanin analysis). These power fit recommendations, the WEAR by ZOZO outfit-sharing app with AI-powered virtual makeup try-on, and the ZOZOMO online-merge-with-offline platform. The company employs 1,662 people (March 2026) and is headquartered in Chiba City with offices in Tokyo, Narashino, Tsukuba, and Miyazaki.
ZOZO generates revenue primarily through marketplace commissions on ZOZOTOWN transactions, supplemented by owned-inventory sales (cosmetics, shoes, luxury, secondhand), advertising placements, and managed logistics/fulfillment services. In FY2025, the company reached a record 666 billion yen GMV (+8.4% YoY) with EBITDA of 76.9 billion yen (+10.2%), and a four-year medium-term plan targets 90 billion yen adjusted EBITDA by FY2029. International expansion is now pursued through wholly owned subsidiary Lyst Ltd. (UK, acquired April 2025 for $154 million) and High Link Co., Ltd. (Japan fragrance subscription "Kalaría," acquired April 2026 for ~¥4.99 billion), while the Measurement Business Division was renamed Global Business Division in January 2026 to reflect this outward orientation.
ZOZO firmographics
Firmographics- Name
- ZOZO
- Legal name
- 株式会社ZOZO
- Website
- https://corp.zozo.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace serving ~13 million annual buyers across 11,000+ brands, with proprietary body/foot/skin measurement technologies, owned logistics, and international expansion via Lyst (UK) and Kalaría (fragrance).
- Ownership category
- akta.pro rank
ZOZO industry classification
Industry- Product category
- Fashion E-commerce Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where ZOZO is headquartered
LocationHeadquarters
- HQ city
- Chiba
- HQ country
- Japan
- HQ region
- Asia
Offices6 records
Markets served
ZOZO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: ZOZOTOWN operates as a fashion marketplace where brands sell products. ZOZO earns commission on transactions processed through the platform.
- E-commerce Sales: Direct sales of fashion products including cosmetics, shoes, luxury brands, and second-hand clothing through owned inventory.
- Fulfillment Services: Fulfillment by ZOZO provides logistics and warehouse services to brands, generating revenue from storage, handling, and shipping fees.
- Advertising: ZOZOTOWN offers advertising plans and promotional services to brands for increased visibility and sales on the platform.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
ZOZO product offering
Product offeringCore offering
ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace, aggregating approximately 11,247 brands of apparel, cosmetics, shoes, luxury, and second-hand fashion with around 11.247 million annual purchasers. The company augments the marketplace with proprietary measurement technologies (ZOZOSUIT, ZOZOMAT, ZOZOGLASS) for personalized fit and style recommendations, and supports the ecosystem through ZOZOBASE logistics centers, Fulfillment by ZOZO services, and the WEAR by ZOZO outfit-sharing app.
Product overview
ZOZO operates a platform-plus-modules architecture centered on ZOZOTOWN, Japan's largest fashion e-commerce platform with approximately 11.247 million annual purchasers and 11,247 brands. The core platform is complemented by specialized vertical marketplaces including ZOZOCOSME (cosmetics), ZOZOSHOES (footwear), ZOZOUSED (secondhand apparel), and ZOZOVILLA (luxury brands). ZOZO also offers proprietary measurement technology devices (ZOZOSUIT, ZOZOMAT, ZOZOGLASS) that enable personalized fit and style recommendations, powering services like ZOZOFIT and integrating with ZOZOMO for OMO experiences. The company operates WEAR by ZOZO (outfit-sharing app with AI makeup try-on), maintains physical retail through niaulab, and has expanded internationally through acquisitions of Lyst (UK fashion search platform) and High Link (Kalaría fragrance subscription). Logistics infrastructure (ZOZOBASE with 5 facilities) and fulfillment services (Fulfillment by ZOZO) support the entire ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ZOZOSUIT: Body measurement device using fiducial markers and 3D scanning technology, with approximately 20,000 markers achieving 3.7mm average error versus laser scanner.
- ZOZOMAT
- ZOZOGLASS
- ZOZOFIT
- ZOZO CHAMPIONSHIP
- elove by ZOZO
- ZOZOSTUDIO COFFEE
- niaulab TV by ZOZO
Quantifiable outcome
- GMV growth of 8.4% year-over-year to 666 billion yen
- +3 more outcomes
Companies that use ZOZO
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ZOZO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability13 records
Feature4 records
ZOZO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and supporting.
- High Link (Kalaría)coreZOZO acquired all shares of High Link, which operates fragrance subscription e-commerce 'Kalaría', for approximately 4.99 billion yen, making it a wholly-owned subsidiary. This acquisition facilitates ZOZO's full-scale entry into the fragrance sector as part of its 'Near Fashion' strategy.
- M League OrganizationminorM League Organization partnership featuring fashion x Mahjong crossover collaboration. ZOZO serves as title sponsor of M League 2025-26 Season semi-final and final series. Second collaboration with 24 types of Mahjong-themed apparel sold exclusively on ZOZOTOWN.
- LystcoreZOZO acquired Lyst, a UK-based fashion platform, for $154 million. Lyst operates independently while leveraging ZOZO's market strengths, particularly in Japan. The acquisition aims to expand internationally using Lyst's presence in US, UK, and Europe, with investments in AI-driven fashion discovery technology.
- Prologis GroupsupportingReal estate partnership for logistics facility provision and operation. Prologis provides ZOZOBASE locations including Tsukuba 3 facility with automated logistics capabilities.
- Idemitsu Kosan (Izumisuiden)supportingSupply of renewable energy for ZOZOBASE Narashino 1 location through tracking-type non-fossil fuel certificates.
- Tokyo Electric Energy Partners (TEPCO)supportingSupply of green basic plan renewable energy for ZOZOBASE Tsukuba 1 location.
- Amazon Web Services (Rekognition)supportingZOZO uses Amazon Rekognition for content moderation to automate detection of inappropriate content and protect user communities on its platforms.
- LINE Yahoo GroupsupportingCollaboration with LINE Yahoo Group for risk management committee operations and technology integration including LINE official account for CRM communications.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
ZOZO competitors and assessment
Company assessmentEmerging players
- Stitch Fix: US fashion personalization and styling service using data science for fit and recommendation; comparable to ZOZO's measurement-tech plus AI-styling direction via ZOZOSUIT/ZOZOMAT/niaulab.
- Mercari (US): Same Mercari platform as a Japanese fashion peer, but also relevant as a US resale peer post-Lyst; overlapping second-hand fashion marketplace mechanics with ZOZOUSED.
Direct peers
- Mercari: Japan's leading C2C marketplace with a large fashion resale vertical; competes directly with ZOZOUSED and broader ZOZOTOWN for Japanese fashion buyers and seller mindshare.
- ASOS: UK-headquartered online fashion retailer with broad multi-brand assortment and own-label offerings; closely comparable to ZOZOTOWN's marketplace-plus-vertical value proposition and demographics.
- Zalando: Europe's largest fashion e-commerce platform with marketplace-plus-vertical model directly comparable to ZOZOTOWN's branded marketplace plus specialized zones (cosmetics, shoes, luxury).
- Farfetch: Global luxury fashion marketplace acquired by Coupang in 2024; directly competes with ZOZOVILLA and ZOZOUSED segments for premium branded inventory and high-end fashion consumers.
- Rakuten Ichiba: Japan's largest horizontal marketplace with a deep fashion category that overlaps ZOZOTOWN's apparel and accessories assortment and competes for both brands' inventory and consumer traffic.
- ZOZO (Lyst): UK-based luxury and designer fashion discovery platform acquired by ZOZO in April 2025; operates as a comparable marketplace model targeting US/UK/EU consumers with overlapping luxury fashion vendor base.
- Poshmark: Social-first fashion resale marketplace (acquired by Naver); directly comparable to ZOZOUSED's second-hand fashion model and emerging social-commerce dynamics on WEAR.
Broad incumbents
- Amazon Japan: Broadline e-commerce incumbent with apparel, shoes, and beauty categories; competes with ZOZOTOWN on logistics, pricing, and assortment scale but does not specialize in curated fashion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ZOZO social profiles
Digital presenceZOZO compliance and trust
Trust signalCompliance2 records
ZOZO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOZO leadership team
Management profileNumber of profiles
Profiles11 records
ZOZO subsidiaries and ownership
Company hierarchySubsidiaries4 records
ZOZO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOZO M&A and investment
M&A and investmentM&A5 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOZO
What does ZOZO do?
ZOZO operates ZOZOTOWN, Japan's largest fashion e-commerce marketplace, aggregating approximately 11,247 brands of apparel, cosmetics, shoes, luxury, and second-hand fashion with around 11.247 million annual purchasers. The company augments the marketplace with proprietary measurement technologies (ZOZOSUIT, ZOZOMAT, ZOZOGLASS) for personalized fit and style recommendations, and supports the ecosystem through ZOZOBASE logistics centers, Fulfillment by ZOZO services, and the WEAR by ZOZO outfit-sharing app.
Is ZOZO a public or private company?
ZOZO is a public company. It is classified as public and is currently operating.
When was ZOZO founded?
ZOZO was founded in 1998. It employs 1,001 to 5,000 people.
Where is ZOZO based?
ZOZO is headquartered in Chiba, Japan, in the Asia region.
How does ZOZO make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are E-commerce Sales, fulfillment Services and advertising.
Who are ZOZO's main competitors?
Emerging players on record are Stitch Fix and Mercari (US). Direct peers are Mercari, ASOS, Zalando, Farfetch, Rakuten Ichiba, ZOZO (Lyst) and Poshmark. Amazon Japan is listed as a broad incumbent.
Does ZOZO have an API?
No public API is recorded for ZOZO.
What industry is ZOZO in?
ZOZO's product category is Fashion E-commerce Marketplace. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.