AASP

What AASP does

AASP (Associação dos Advogados de São Paulo), founded in 1943 and headquartered in São Paulo, Brazil, is a non-profit civil association serving lawyers, law students, interns and law firms across Brazil through an integrated ecosystem of digital practice tools, publications, professional development, and government service stations. Its core product surface centers on the AASP digital suite — AASP Gerenciador (practice management), AASP Assinador (digital signatures), AASP Conecta (networking), AASP Verifica (document verification) and the API de Intimações (court notifications) — supported by a jurisprudence database, Biblioteca, economic indices (20+ indices including IGP-M and Selic), the Boletim AASP newsletter (since 1996), Revista da AASP, and adjunct services such as Certificado Digital, mediation center (Centro de Mediação), Legal Coworking and mobile service units. In 2026, AASP added AASPIA, a generative-AI virtual assistant (Version 1, June 16, 2026), as a new AI-native layer over the member experience.

The underlying technology stack includes the public web portal (www.aasp.org.br), dedicated sub-platforms (AASP EAD, AASPFlix, AASP Replay, AASP TV, Memória AASP), and iOS/Android mobile applications, complemented by payment integrations with Banco Itaú, Banco do Brasil, Bradesco, Santander and Caixa, and government integrations with Jucesp, Receita Federal, SEFAZ, PGFN and Portal Regularize. AASP generates revenue through tiered recurring membership subscriptions — R$ 87.90/month (100% Digital), R$ 19.90/month (Plano Estudante) and a hybrid Meu Plano Personalizado with add-ons ranging from R$ 20.80 to R$ 158.50 — augmented by professional development fees (in-person, live streaming and recorded courses), postgraduate tuition in partnership with USP, and a loyalty "Vantagem" credit program rewarding annual/semi-annual/quarterly billing. Distribution is primarily product-led via self-serve online enrollment, supplemented by five physical offices (São Paulo Centro, São Paulo Jardim Paulista, Brasília, Campinas, Ribeirão Preto), mobile service units reaching underserved regions, and partnerships with OAB sections and academic institutions.

Name

AASP

Legal name

AASP - Associação dos Advogados

Website

https://aasp.org.br

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AASP (Associação dos Advogados de São Paulo), founded in 1943, is a Brazilian non-profit professional association serving lawyers, law students, and law firms through integrated digital practice tools, court notification services, publications, and government service stations across offices in São Paulo, Brasília, Campinas, and Ribeirão Preto.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership/Subscription Fees: AASP generates revenue primarily through membership contributions from lawyers and law students. The association offers three main membership plans: 100% Digital (R$ 87.90/month), Meu Plano Personalizado (base + add-ons), and Plano Estudante (R$ 19.90/month). Payments can be made monthly, quarterly, semi-annually, or annually. Additional fees are charged for printed materials (intimações, Boletim, Revista), society of lawyers membership, and term reading services.
2. Course and Event Fees: Revenue from professional development courses, events, webinars, and specialization programs including postgraduate programs in partnership with USP. Courses are offered in-person, live internet streaming, and recorded formats.
3. Vantagem Campaign Credits: Members who pay annually, semi-annually, or quarterly receive credits (100%, 80%, or 60% respectively) to use on AASP courses and events, creating a loyalty program that drives additional revenue and engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

AASP is a nonprofit professional association for lawyers in Brazil that delivers membership-based services including digital practice management tools (AASP Gerenciador), electronic court notifications (Intimações), digital signatures (AASP Assinador), legal publications (Boletim AASP, Revista da AASP), jurisprudence databases, postgraduate legal education in partnership with USP, professional development courses, and on-site government service stations (Jucesp, Receita Federal, SEFAZ).

Product overview

AASP (Associação dos Advogados de São Paulo) offers a comprehensive suite of digital and physical services for legal professionals in Brazil. The portfolio is organized around a core digital platform (AASP Gerenciador) with integrated modules including AASP Assinador (digital signatures), AASP Conecta (networking), AASP Verifica (document verification), and Intimações (court notifications). Supporting services include government service points (Jucesp, Receita Federal, SEFAZ, PGFN), publications (Boletim AASP, Revista da AASP), educational platforms (AASP EAD, AASPflix), legal research tools (Biblioteca, Jurisprudência AASP), and facilities (Legal Coworking, Unidades Móveis). The 100% Digital plan provides online-only access, while Meu Plano Personalizado allows customized add-ons including printed publications and legal services.

Differentiator

Problem solved

Functional benefit

Brands

• AASP Assinador: Digital signing service for legal documents
• AASP Gerenciador
• AASP Conecta
• AASP Verifica
• AASPFlix
• AASP EAD
• AASP Replay
• AASP Talks
• AASP TV
• AASP Cultural
• Centro de Mediação AASP
• Legal Coworking AASP
• Boletim AASP
• Revista da AASP
• Memória AASP
• AASPIA
• Encontro Anual AASP

Products and services

• Plano 100% Digital - Membership Plan Basic digital membership for practicing lawyers at R$ 87.90/month, providing access to digital court notifications (Intimações), Boletim AASP, Revista da AASP delivered online, and all digital services via website and email.
• Meu Plano Personalizado - Customizable Membership Plan Customizable membership plan with base digital access plus optional add-ons: printed Intimações (+R$ 142.50), printed Boletim AASP (+R$ 53.40), printed Revista da AASP (+R$ 20.80), Sociedade de Advogados firm membership (+R$ 158.50), and Leitura de termos (+R$ 55.80).
• Plano Estudante - Student Membership Plan Student membership at R$ 19.90/month for law students and OAB-registered interns, providing access to all digital publications and resources.
• AASP Gerenciador Integrated digital platform designed to optimize management of main tasks in legal practice, including access to Intimações, Cálculos, and other legal tools, for AASP members.
• AASP Assinador Digital signature solution enabling lawyers to electronically sign legal documents with legal validity.
• AASP Conecta Communication and collaboration platform for members to connect with colleagues and access professional networking tools.
• AASP Verifica Document verification service that allows members to validate the authenticity and status of legal documents.
• Intimações (Court Notifications) Court notification service that reads, identifies, and sends legal notifications (intimações) to subscribers. Available with an API for integration with court notification systems.
• Certificado Digital Digital certificate issuance service enabling lawyers to obtain electronic signatures and secure online authentication certificates.
• Cálculos Judiciais Legal calculation tool providing judicial indices for labor, court, and TJSP calculator calculations, used by lawyers for case preparation.
• AASPIA - AI Virtual Assistant AI virtual assistant powered by generative AI that provides automated support and guidance for legal queries to AASP members. Version 1, released June 16, 2026.
• Encontro Anual AASP Annual meeting event bringing together legal professionals for conferences, networking, and professional development, currently in its 17th edition.
• Pós-graduação USP/AASP Lato sensu postgraduate programs in partnership with USP (University of São Paulo) covering Civil Procedure Law and Civil Law for AASP members.
• Centro de Mediação AASP Mediation center providing alternative dispute resolution services for legal professionals and their clients.
• Legal Coworking AASP Legal coworking spaces offering professional work environments with meeting rooms and facilities for lawyers.
• AASPflix Video streaming platform for legal content, providing on-demand access to recorded courses, conferences, and legal education videos.
• AASP EAD Distance learning platform offering online courses and professional development programs for legal professionals.
• Posto Jucesp Business registration service point providing Junta Comercial do Estado de São Paulo (Jucesp) services for company formation and registration at AASP physical locations.
• Posto Receita Federal Federal Revenue service point offering tax-related services, CNPJ registration, tax documents, and federal government services at AASP locations.
• Posto SEFAZ State Treasury service point providing São Paulo state tax services and fiscal compliance support at AASP locations.
• Loja AASP Online store offering AASP merchandise, publications, and legal products for purchase.

Quantifiable outcome

• Members receive over 20 economic indices including IGP-M, Selic, and seguro-desemprego
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• OAB-RS (Ordem dos Advogados do Brasil - Rio Grande do Sul)minorGTM or Marketing PartnerPartnership between AASP and OAB-RS to promote the development of young lawyers in Rio Grande do Sul. The partnership aims to provide resources and opportunities for young legal professionals in the state.
• OAB-MS (Ordem dos Advogados do Brasil - Mato Grosso do Sul)minorGTM or Marketing PartnerAASP and OAB-MS expanded their support for young lawyers in Mato Grosso do Sul through a partnership agreement focused on professional development and resource sharing.
• USP (Universidade de São Paulo)coreStrategic or Co-development PartnerAASP partners with USP to offer postgraduate programs (lato sensu) in Civil Procedure Law and Civil Law. The partnership provides exclusive educational opportunities for AASP members, with the 2026 cohort announced.
• SINSA (Sindicato das Advogadas e Advogados do Estado de São Paulo)coreOthersSINSA negotiates collective labor agreements for employed lawyers in São Paulo state. AASP circulates information about salary floors and collective agreements negotiated by SINSA to its members.
• IBDD (Instituto Brasileiro de Direito Desportivo)minorStrategic or Co-development PartnerJoint organization of the Brazilian Sports Law Forum (14th edition), combining AASP's institutional reach with IBDD's sports law expertise.
• IASP (Instituto dos Advogados de São Paulo)minorStrategic or Co-development PartnerJoint organization of a tax transaction panel discussion, combining institutional resources for legal education.
• Jucesp (Junta Comercial do Estado de São Paulo)coreChannel Partner/ Reseller/ DistributorAASP hosts Jucesp service station at its units, providing company registration and business services to members and visitors. Includes both regular and JucespNet services.
• Receita Federal (Brazilian Federal Revenue Service)coreChannel Partner/ Reseller/ DistributorAASP hosts Receita Federal service station providing federal tax services including CNPJ registration, tax documents, and federal government services.
• SEFAZ (Secretaria da Fazenda)minorChannel Partner/ Reseller/ DistributorPartnership with São Paulo State Treasury to provide state tax services at AASP locations.
• Portal Regularize (SEFAZ-SP)minorChannel Partner/ Reseller/ DistributorPartnership providing access to SP State Treasury's regularize portal for tax debt negotiation and settlement services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• JusBrasil: Brazilian legal-information and jurisprudence platform serving lawyers and law students with case law, legislation, and news. Comparable to AASP's Jurisprudência and Biblioteca products but as a digital-first specialist rather than a membership association.
• Clicksign: Brazilian electronic-signature and digital-contract platform widely used by lawyers. Comparable to AASP Assinador as a competing digital-signature solution with stronger SaaS-market positioning.
• Projuris: Brazilian legal-practice management SaaS used by law firms for case management, deadlines, and billing. Direct overlap with AASP Gerenciador's practice-management functionality, targeting the same OAB lawyer buyer.

Direct peers

• IASP (Instituto dos Advogados de São Paulo): São Paulo's historic institute of lawyers (founded 1874), co-organizing events with AASP. Direct peer because it serves the same São Paulo lawyer base with institutional advocacy, panels, and scholarly publications, overlapping with AASP's professional-development mission.
• ESA – Escola Superior de Advocacia (OAB-SP): OAB's continuing-education arm offering courses and postgraduate programs to São Paulo lawyers. Directly comparable to AASP's USP postgraduate and AASP EAD offerings, competing for the same education budget of OAB-SP lawyers.
• CAASP (Caixa de Assistência dos Advogados de São Paulo): Assistance foundation for São Paulo lawyers providing benefits, health plans, and services. Comparable because it is funded through OAB-linked contributions and competes for member mindshare and wallet share within the same São Paulo lawyer community.

Broad incumbents

• American Bar Association (ABA): The largest voluntary professional association for lawyers globally. Comparable to AASP because of its member-publication, continuing legal education, and digital-tools portfolio serving a national lawyer population.
• OAB (Ordem dos Advogados do Brasil): Brazil's national bar association and mandatory licensing body for lawyers. Comparable to AASP because it serves the same OAB-registered lawyer population with member services, continuing education, and ethics oversight, but at a national scale that dwarfs AASP's regional focus.

Regional players

• Law Society of England and Wales: UK professional association for solicitors, providing member services, publications, and practice support. Comparable to AASP because it operates the same professional-association playbook (subscriptions, education, member tools) but in a different geography.

Others

• IBDD (Instituto Brasileiro de Direito Desportivo): Brazilian sports-law institute that co-hosts events with AASP. Adjacent peer because it is a niche lawyer association operating in the same institutional ecosystem and partnership model as AASP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aasp_online
• YouTubeyoutube.com/user/aasponline
• Facebookfacebook.com/aasponline
• LinkedInlinkedin.com/company/aasp
• Instagraminstagram.com/aasponline
• TikToktiktok.com/@aasponline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AASP