What Heart & Soul Marketing does

Heart & Soul Marketing Agency is an independent, full-service marketing agency headquartered at 1001 N Central Ave Suite 804, Phoenix, Arizona, founded in 2020 by co-founders Brad Casper (CEO) and Matt Moore (President & Chief Creative Officer). The firm sells integrated marketing services — brand strategy and positioning, creative development, media strategy and activation across linear, digital, CTV/OTT, programmatic and influencer channels, social media strategy and production, digital strategy, web design and development, and public relations — to enterprise and government clients. Its stated proposition is "brand transformation," combining emotionally resonant storytelling with performance-driven conversion outcomes.

The client base spans at least five verticals — Consumer Packaged Goods (Bar-S Foods, Fiorucci Foods), Retail (Giant Food), Travel & Tourism (Arizona Office of Tourism), Education (Arizona Department of Education, Excelligence), Health Services, and government-adjacent retail (Arizona Lottery) — with project-based and retainer engagements and no publicly disclosed pricing. The agency operates with 11–50 employees and a distributed national team, claims recognition as the "Most Awarded Agency in the Southwest" across EMMYs, REGGIEs, ADDYs, and SHORTYs, and holds Pacific Southwest Minority Supplier Development Council (PSWMSDC) certification as a minority-owned business.

Commercially, the firm relies on consultative direct sales to enterprise brand marketers and government agencies; there are no disclosed intermediaries, no public APIs, no proprietary technology, no disclosed funding rounds, and no parent company. Revenue figures are not publicly disclosed, ownership rests with the founders, and the agency has neither acquired other firms nor raised institutional capital based on available evidence.

Name

Heart & Soul Marketing

Legal name

Heart & Soul Marketing Agency

Website

https://gotheartandsoul.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart & Soul Marketing is an independent, Phoenix-based full-service marketing agency that delivers brand strategy, creative, media planning/buying, social, influencer, digital, and PR services to enterprise and government clients across CPG, Retail, Travel & Tourism, Education, and Health Services.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Full-service marketing agency
• Brand strategy services
• Creative development services
• Media planning and buying
• Social media marketing

Headquarters

HQ city

Litchfield Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing strategic and creative services to enterprise clients. Revenue is generated through project-based fees, retainer arrangements, and campaign-based engagements across brand strategy, creative development, media planning/buying, social media, and digital services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Heart & Soul Marketing is an independent, full-service marketing agency that delivers brand transformation through integrated strategic and creative services, including Brand Strategy/Positioning & Development, Creative Development, Media Strategy & Activation (traditional and digital), Social Media Strategy and Social Content & Production, Influencer Strategy & Management, Digital Strategy, Web Development/Design & Optimization, and Public Relations. Engagements are structured as project-based, retainer, or campaign-based work for enterprise brands, CPG companies, retailers, tourism boards, educational institutions, and government agencies.

Product overview

Heart & Soul Marketing is an independent, full-service marketing agency founded in 2020 that offers a comprehensive suite of strategic and creative services organized around brand transformation. The agency combines strategic rigor with courageous creativity through integrated service offerings including Brand Strategy/Positioning & Development, Creative Development, Media Strategy & Activation, Social Media Strategy, Social Content & Production, Influencer Strategy & Management, Digital Strategy, Web Development/Design & Optimization, and Public Relations. Services are delivered across industry verticals including Consumer Packaged Goods, Retail, Travel & Tourism, Education, and Health Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy, Positioning & Development Strategic research, analysis, and brand identity development including consumer/brand/industry research, brand architecture, target-audience insights, personas, journey mapping, and campaign measurement for enterprise brands, CPG, retail, tourism, education, and health-services clients.
• Creative Development Art direction, copywriting, graphic design, illustration, animation, motion graphics, photography, videography, and experiential activations that produce brand storytelling and award-recognized creative campaigns for enterprise clients.
• Media Strategy & Activation Integrated media planning and buying across traditional channels (linear TV, radio, streaming audio/video, CTV/OTT, OOH, print) and digital channels (programmatic, paid search, SEO/AEO, paid social, influencer), plus retail media, performance marketing, and attribution modeling for client campaigns.
• Social Media Strategy Social-first, audience-centric strategy including content strategy, communications planning, paid social deployment, influencer partnerships, community management, brand playbooks, analytics, and social listening for clients across verticals.
• Social Content & Production Photo and video production (including lo-fi/iPhone capture), influencer content, live video events, social posting, and GIF/meme creation distributed across Meta, TikTok, YouTube, Reddit, and Pinterest for client campaigns.
• Influencer Strategy & Management Influencer search, negotiation, contracting, management, event planning, seeding strategy, UGC acquisition, retail partnerships, and analytics/valuation for clients running influencer-driven campaigns.
• Digital Strategy Digital strategy with a user-experience focus, including site analytics audits, user testing, user-journey mapping, site maps, and wireframe design supporting client digital transformations.
• Web Development, Design & Optimization Website design and development across major CMS platforms, UX/UI design, accessibility compliance, and ongoing optimization and updates for client digital properties.
• Public Relations Public relations services including thought-leadership content, media relations, and earned-media campaigns that amplify client brand storytelling.

Quantifiable outcome

• 28% increase in new store visitors within first month of Giant Food campaign launch
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pacific Southwest Minority Supplier Development CouncilminorStrategic or Co-development PartnerPSWMSDC certification indicates the agency is recognized as a minority-owned business, potentially opening doors to corporate diversity initiatives and supplier diversity programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giant Spoon: Independent full-service creative agency of comparable size (roughly 50–200 employees) that blends brand strategy, media, and content production for enterprise and entertainment clients. Directly comparable to Heart & Soul's integrated creative-plus-media model for national brand transformation work.
• Heat: Independent creative agency with strong Southwest/US regional positioning and similar mid-sized footprint, serving CPG, retail, and consumer brands with brand strategy, creative, and social. Directly comparable as a regional independent challenger built around brand-building creativity for enterprise accounts.
• Preacher: Independent creative agency headquartered in the Southwest (Austin) known for culturally-driven campaigns for enterprise CPG, retail, and consumer brands. Directly comparable to Heart & Soul's mix of regional roots, brand transformation focus, and award-winning creative for national clients.
• Mother: Independent creative agency network with a similar independent, non-holding-company DNA and integrated creative/strategy/media offering for major brands. Comparable as an independent creative shop that competes with holding-company agencies on award-winning brand transformation work.
• Anomaly: Independent creative agency with a comparable full-service offering spanning brand strategy, advertising, media, and digital product for major enterprise clients. Directly comparable in its independent structure, integrated model, and willingness to compete against holding companies for brand transformation mandates.
• Arts & Science: Boutique independent creative agency with integrated brand strategy, design, and digital capabilities serving enterprise clients. Comparable to Heart & Soul as a similarly sized independent offering full-service brand transformation with award-winning creative output.
• The Many: Independent creative agency offering brand strategy, creative development, media, and digital for challenger and enterprise brands. Directly comparable as a mid-sized independent with a similar mix of brand transformation, performance orientation, and multi-vertical client base.

Broad incumbents

• 72andSunny: Larger-scale independent creative agency (a Stagwell company) with similar brand-building, culture-driven creative philosophy and a comparable client mix of consumer brands, retail, and entertainment. Comparable but materially larger and more geographically distributed, serving as a scaled peer Heart & Soul could grow toward.
• Droga5: Major independent-rooted creative agency (now part of Accenture Song) delivering brand strategy, creative, and integrated campaigns for global enterprise clients. Comparable in creative ambition and brand transformation orientation, but operating at significantly larger scale than Heart & Soul.
• R/GA: Global creative and digital agency (IPG) combining brand strategy, advertising, and product/UX design for enterprise technology and consumer brands. Comparable as a full-service integrated offering but with far greater scale, technology investment, and global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gotheartandsoul
• LinkedInlinkedin.com/company/gotheartandsoul
• Instagraminstagram.com/gotheartandsoul/?hl=en
• TikToktiktok.com/@gotheartandsoul
• Xx.com/GotHeartAndSoul

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart & Soul Marketing