Yu Energy

What Yu Energy does

Yu Energy is a UK-based business energy supplier operating under the holding company Yu Group PLC, headquartered in Nottingham. The company supplies electricity, natural gas, and water to UK businesses under fixed, part-flex, and fully flex contracts of 12, 24, or 36 months, and complements commodity supply with REGO-backed Pure Green electricity and carbon-neutral gas options. It reports serving more than 70,000 business customers across micro-business, SME, large commercial, public sector, and broker/TPI channels.

The technology stack combines a self-serve online quoting and account platform (online quote in under 30 seconds, My Account portal) with vertically integrated in-house capabilities including Yü Smart (proprietary SMETS2 smart meter operator) and Yü Analytics (consumption insights with machine-learning anomaly detection). The business runs a hybrid go-to-market: digital self-serve for SMEs under £30k annual spend, bespoke direct sales for large businesses and public sector above £30k, and an indirect channel of over 300 Third Party Intermediaries using a dedicated broker portal. Revenue is largely recurring/subscription-based on long-dated fixed contracts, with usage-based flex procurement, one-time new-connections and meter installation fees, and professional-services revenue from EV charge point installation via the Yü Charge sub-brand.

Yu Energy holds ISO 27001 and Cyber Essentials certifications and was a Utility Week Awards 2022 winner. Named customers span enterprise (Dobbies, Hays Travel, Giggling Squid, Trent Bridge Cricket Ground), public sector (Bristol Council, Gwynedd Council, Sheffield University), and SMB hospitality (The Griffin Inn). The company has no disclosed parent-level funding rounds in the provided data but operates within an AIM-listed parent group.

Name

Yu Energy

Legal name

Yu Energy

Website

https://yuenergy.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Yu Energy, operating under Yu Group PLC, is a UK multi-utility supplier providing gas, electricity, water, smart metering, and EV charging services to over 70,000 businesses. It serves SMEs, large enterprises, public sector organisations, and 300+ energy brokers via direct sales and partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Electricity Supply: Recurring revenue from supplying electricity to businesses of all sizes under fixed, part-fixed, and flexible contract structures. Pricing is fixed for contract duration (12, 24, or 36 months) providing revenue predictability. Includes green/Pure Green electricity variants.
2. Business Gas Supply: Recurring revenue from supplying natural gas to commercial customers under fixed, pre-payment, and carbon neutral gas plans. Contract terms of 12, 24, or 36 months. Carbon neutral gas supports sustainability-focused customers.
3. Business Water Supply: Revenue from supplying water to business customers, offered as standalone or bundled multi-fuel utility packages combining gas, electricity and water under a single supplier and billing relationship.
4. Flexible Energy Procurement Services: Revenue from flexible/wholesale energy procurement plans for large businesses and TPIs. Allows purchase of energy at wholesale rates with smaller, frequent purchases based on real-time market conditions. Revenue tied to consumption volume.
5. New Connections & Meter Installation: End-to-end meter installation services for new gas and electricity connections, meter upgrades, relocations, and disconnections for commercial properties. Revenue from installation and ongoing supply contracts.
6. EV Charge Point Installation: Electric vehicle charge point installation services for business customers, providing a new revenue stream alongside energy supply to support sustainability goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Yu Energy supplies gas, electricity, and water to UK businesses under fixed, flexible, and green/renewable contract structures, with multi-fuel bundling available. Its portfolio is extended by in-house SMETS2 smart metering (Yü Smart), the Yü Analytics consumption and anomaly-detection platform, new connection and meter installation services, and EV charge point installation (Yü Charge). The company serves micro, small, and large commercial customers, the public sector, and over 300 energy brokers via hybrid online self-serve and dedicated-account-manager channels.

Product overview

Yu Energy is a business energy supplier offering a unified multi-utility platform providing gas, electricity, and water supply services. The core products include Business Electricity Supply, Business Gas Supply, and Business Water Supply, which can be bundled through Multi-Fuel Business Energy Plans for cost savings. Green energy options include Pure Green Electricity Plans (REGO-backed renewable sourcing from wind, solar, and other generators) and Carbon Neutral Gas Plans (VCS/Gold Standard offset projects). The service portfolio is complemented by Yü Smart (in-house smart meter operator), SMETS2 Smart Meters (free installation), Flex Energy Plans (wholesale procurement), Yü Analytics (energy analytics with anomaly detection), Energy Healthcheck Tool (free benchmarking), Business Energy Management tools, New Connections & Meter Installation services, My Account Portal, and EV Charge Point Installation. The company serves micro businesses (under 100,000 kWh electricity), small businesses (under £30,000 annual spend), large businesses (over £30,000), public sector organizations, and energy brokers/TPIs.

Differentiator

Problem solved

Functional benefit

Brands

• Yü Smart: In-house smart meter operator providing business smart meter installation and management services
• Yü Analytics
• Yü Charge

Products and services

• Business Electricity Supply Electricity supply services for businesses of all sizes, offered under fixed, part-fixed, and flexible tariff options with competitive commercial rates and 12/24/36-month contract terms.
• Business Gas Supply Natural gas supply for commercial customers under fixed, pre-payment, and carbon-neutral plans with 12/24/36-month contract terms and bundled billing options.
• Business Water Supply Water supply services for businesses, offered standalone or bundled with gas and electricity under one supplier and consolidated billing relationship.
• Multi-Fuel Business Energy Plans Dual-fuel and multi-fuel packages combining gas, electricity, and water under a single contract with discounted bundled rates and a single point of contact.
• Pure Green Electricity Plans 100% renewable electricity plans backed by REGO certificates, with energy sourced from wind, solar, geothermal, hydrothermal, and biogas generators to support sustainability and CSR goals.
• Carbon Neutral Gas Plans Green gas plans that offset carbon emissions through Verified Carbon Standard (VCS) and Gold Standard offset projects worldwide, supporting customer net-zero journeys.
• Flex Energy Plans Flexible energy procurement plans for large businesses and TPIs, enabling purchase of energy at wholesale rates with periodic price reviews and smaller, frequent purchases based on real-time market conditions.
• SMETS2 Smart Meters (Yü Smart) Business SMETS2 smart meter installation and management delivered via the in-house Yü Smart operator, providing accurate readings, automatic data transmission, elimination of estimated billing, and free installation for eligible customers.
• Yü Analytics Business energy analytics platform providing consumption insights, ML-based anomaly detection, multi-site comparison, and cost/kWh/carbon reporting for multi-site portfolios, free to Yu Energy customers.
• New Connections & Meter Installation End-to-end meter installation services for new gas and electricity connections, meter upgrades, relocations, disconnections, and AMR installations for commercial properties.
• EV Charge Point Installation (Yü Charge) Electric vehicle charge point installation services for business customers via the Yü Charge brand, supporting sustainability goals and creating new on-site revenue streams.

Quantifiable outcome

• Fast switching in 5 days via Ofgem's Faster Switching programme
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Clear BusinesscoreStrategic or Co-development PartnerYü Energy partnered with Clear Business to transition Clear Business customers to Yü Energy as the licensed energy supplier. Clear Business customers (primarily small and micro businesses) are being migrated to Yü Energy's terms and conditions. Yü Energy handles billing, direct debit collection, and customer service for migrated accounts. Contact: 0115 865 6693.
• Third Party Intermediaries / Energy BrokerscoreChannel Partner/ Reseller/ DistributorNetwork of over 300 independent energy brokers and consultants who procure energy on behalf of business clients. Partners receive a dedicated account manager, access to broker portal for SME submissions, and commission. Yü Energy provides quick quotes, expert advice, and seamless switching for TPI clients.
• Public Sector Organisations (Bristol Council, Gwynedd Council, Sheffield University)majorStrategic or Co-development PartnerYü Energy provides energy supply to public sector clients including local councils and universities. Services include public sector framework procurement, renewable energy, smart metering via Yü Smart, and dedicated account management tailored to public sector procurement requirements.
• Green Energy Sourcing PartnerscoreTechnology or IntegrationPartnerships with trusted sourcing partners to provide renewable electricity (REGO-backed) and carbon neutral gas. Renewable sources include wind, solar, geothermal, hydrothermal, and biogasses. Carbon neutral gas supports Verified Carbon Standard (VCS) and Gold Standard offset projects globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartestEnergy: UK business energy supplier focused on renewable electricity supply and flexible procurement for commercial customers. Direct competitor to Yu Energy's green and flex products, with stronger renewable generation sourcing relationships.
• Opus Energy (now part of Shell Energy): UK SME and mid-market business energy supplier with multi-utility offerings and a strong broker channel. Now operating under Shell Energy, but historically directly comparable to Yu Energy on customer segments, broker partnerships, and multi-fuel bundling.
• Haven Power: UK independent business electricity supplier focused on SMEs and mid-market customers with online quoting and broker channel distribution. Closely comparable to Yu Energy on SME self-serve motion, broker/TPI channel, and green product positioning.
• SSE Business Energy: One of the Big Six UK business energy suppliers serving SMEs, large commercial, and public sector with gas and electricity. Closely comparable to Yu Energy on multi-utility supply, large-account sales motion, and public sector framework presence.
• Octopus Energy for Business: Fast-growing UK challenger supplier with a strong digital self-serve platform serving business customers with electricity, gas, and green tariffs. Direct competitor to Yu Energy in the SME and mid-market segments with overlapping products (fixed, flex, green) and online quoting motion.

Broad incumbents

• Shell Energy Business: Shell's UK retail energy business serves business customers with gas, electricity, and decarbonisation services including EV charging. Comparable to Yu Energy on multi-utility supply and on EV charging cross-sell via Yü Charge, with stronger corporate backing.
• British Gas Business (Centrica): Incumbent UK business energy supplier serving SMEs and large commercial customers with gas, electricity, and ancillary services. Directly overlaps with Yu Energy on multi-fuel supply, multi-site account management, and SME self-serve quoting, but with a much larger balance sheet and broader portfolio including home services.
• E.ON Next for Business: Big Six UK energy supplier's business arm offering electricity, gas, EV charging, and energy solutions to SMEs and large commercial customers. Comparable to Yu Energy on bundled supply, green tariffs, EV charging cross-sell, and public sector presence.
• EDF Energy Business: Big Six UK energy supplier with a substantial business division offering electricity, gas, and energy services to commercial and public sector customers. Comparable on product breadth and large-customer sales motion, with broader portfolio including generation assets.
• TotalEnergies Gas & Power UK: UK arm of a global energy major supplying gas and power to commercial and industrial customers, including flexibility products. Comparable to Yu Energy on large-customer flex procurement and TPI distribution, with greater commodity optionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnergyforYu
• Facebookfacebook.com/EnergyforYu
• LinkedInlinkedin.com/company/yu-energy
• Instagraminstagram.com/yuenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yu Energy