E.ON Next
UK retail electricity and gas supplier serving over 5 million residential and business customers via multi-tariff energy plans, smart meter infrastructure, AI-driven dynamic pricing, and home energy hardware (solar, batteries, EV chargers, heat pumps); wholly-owned subsidiary of E.ON SE.
- Company typePrivate
- Founded-
- HeadquartersLeicester, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What E.ON Next does
E.ON Next Energy Limited is a UK-licensed electricity and gas supplier serving over 5 million residential and business customers, operating as a wholly-owned subsidiary of E.ON SE, the Frankfurt-listed German energy group. Established in 2020 when E.ON began migrating customers from npower following its 2019 acquisition of Innogy from RWE, the company is registered in England & Wales (No. 03782443) and headquartered at Trinity House, 2 Burton Street, Nottingham, serving UK households and commercial properties exclusively.
The company's product portfolio centers on multiple electricity and gas tariffs—including Next Pledge (price-cap tracker), Next Fixed 12m/24m, Next Flex (wholesale variable), Next Gust (100% renewable backed by UK wind generators), Next Drive Smart (8p/kWh EV off-peak between 12am–6am), Next Pumped (time-of-use), and prepayment options—supported by smart meter infrastructure capturing half-hourly consumption data. E.ON Next distributes residential energy hardware (solar panels, home batteries, EV chargers, and air source heat pumps) with customer discounts up to £200. Two AI-driven services are central to the roadmap: Next Optimise (dynamic import/export tariff using ML to optimize solar battery charging against wholesale prices, built on Amber Electric technology proven in 80,000 Australian homes) and ResidentialFlex (AI flexible demand management developed with Kraken, targeting 5M+ smart meter users).
Revenue is generated primarily through recurring kWh consumption charges plus standing charges on residential and commercial supply contracts, supplemented by hardware sales, Smart Export Guarantee payments for solar export, and renewable energy certificates. Distribution is overwhelmingly direct-to-consumer via the eonnext.com website and iOS/Android apps, with phone, email, WhatsApp, and community forum support. A dedicated business sales team handles commercial accounts, and a nascent developer channel (e.g., Cotswold Oak Homes 'Lower Bills, Built In') integrates energy propositions into new-build housing. As of May 2026, E.ON SE announced plans to acquire OVO Energy through E.ON Next, representing material UK retail market consolidation.
E.ON Next firmographics
Firmographics- Name
- E.ON Next
- Legal name
- E.ON Next Energy Limited
- Website
- https://www.eonnext.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- UK retail electricity and gas supplier serving over 5 million residential and business customers via multi-tariff energy plans, smart meter infrastructure, AI-driven dynamic pricing, and home energy hardware (solar, batteries, EV chargers, heat pumps); wholly-owned subsidiary of E.ON SE.
- Ownership category
- akta.pro rank
E.ON Next industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
- akta.pro secondary industries
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where E.ON Next is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
E.ON Next business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Energy Supply (Residential): Recurring revenue from residential electricity and gas supply through multiple tariff options including fixed, variable, and tracker tariffs. Revenue based on kWh consumption plus standing charges.
- Energy Supply (Business): Business electricity and gas supply with Fixed Business Plans, Flexible Business Plans, and Variable Price Plans. Revenue from commercial energy consumption.
- Home Energy Technology Sales: Revenue from selling solar panels, home batteries, EV chargers, and air source heat pumps with customer discounts (£200 off solar, £30 off EV chargers, £200 off heat pumps).
- Renewable Energy Certificates: Revenue from renewable energy certificates associated with Next Gust tariff backed by UK wind generators. 100% of residential customer electricity on Next Gust tariff backed by renewable sources.
- Smart Export Guarantee: Revenue from exporting energy back to grid through smart export tariff for customers with solar panels and home batteries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Next Pledge - Tracker tariff with energy prices guaranteed below Ofgem price cap, saving £50 on average annual consumption |
| Subscription | Annual | Next Fixed - 12m & 24m fixed tariffs with locked energy prices for contract duration |
| Usage-based | Pay-as-you-go | Next Flex - Variable tariff with prices going up and down with wholesale market |
| Unit Pricing | Monthly | Next Drive Smart - EV tariff with ultra-low off-peak rates |
| Subscription | Annual | Next Gust - 100% renewable electricity backed by UK wind generators |
| Usage-based | Pay-as-you-go | Next Optimise - Dynamic import/export tariff for solar/battery homes |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
E.ON Next product offering
Product offeringCore offering
E.ON Next supplies electricity and gas to over 5 million residential and business customers in the UK through a portfolio of tariffs including fixed, variable, tracker, time-of-use, EV-specific, and renewable energy options. The company also sells and installs home energy technology products such as solar panels, home batteries, EV chargers, and air source heat pumps, and operates AI-driven smart home energy management services (Next Optimise and ResidentialFlex) that optimize energy usage based on wholesale market prices.
Product overview
E.ON Next is a UK residential and business energy supplier offering a platform-plus-products architecture. The core offering consists of multiple tariff products (Next Pledge fixed tracker, Next Fixed 12/24m, Next Flex variable, Next Gust renewable, Next Pumped time-of-use, and Next Drive Smart EV tariff) supported by smart meter infrastructure and an online/mobile account management platform. The product portfolio extends to home energy technology products including solar panels, home batteries, EV chargers, and air source heat pumps, all available with customer discounts. Smart add-on services include Next Optimise (AI-powered solar/battery optimization) and ResidentialFlex (AI-driven demand management via Kraken platform). The company serves over 5 million customers across residential and business segments, with plans to acquire OVO Energy.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Pledge Tariff 12-month tracker energy tariff for UK households guaranteeing unit rates below the Ofgem price cap, with £50 average annual savings based on average consumption and a £25 exit fee per fuel.
- Next Fixed Tariff (12m & 24m) Fixed-price residential electricity and gas tariff available in 12-month and 24-month terms, locking unit rates for the contract duration to protect customers from price cap fluctuations.
- Next Flex Tariff Variable residential energy tariff with prices that move up or down with the wholesale market, offering maximum flexibility with no exit fees.
- Next Drive Smart Time-of-use EV tariff for residential customers featuring 8p/kWh off-peak electricity rate between 12am and 6am with 42 off-peak hours weekly, fixed prices for one year, no exit fees, and smart charging via the E.ON Next app.
- Next Gust Tariff 12-month fixed residential electricity tariff where 100% of supply is backed by renewable energy certificates from UK wind generators.
- Next Optimise Dynamic electricity import/export tariff and AI-driven smart home energy management service for UK households with solar panels and home batteries; uses machine learning to automatically charge batteries when wholesale prices are low and discharge when prices rise.
- Next Pumped Tariff Time-of-use residential electricity tariff with multiple pricing tiers across the day to incentivize optimized energy usage.
- ResidentialFlex AI-driven flexible demand management service leveraging the Kraken platform to reduce energy costs for smart meter users and support grid balancing by shifting usage to cheaper periods and times of excess clean energy.
- Smart Export Guarantee Export tariff enabling customers with solar panels and home batteries to receive payments for surplus electricity exported back to the grid.
- Smart Meters Smart meter installation and management service for residential customers, providing half-hourly consumption data, real-time energy insights, and access to time-of-use and dynamic export tariffs.
- Prepayment Meter Service Prepayment energy meter service for residential customers who prefer to pay for energy in advance, including smart pay-as-you-go functionality and top-up capabilities via app.
- Business Energy Plans Business electricity and gas supply with Fixed Business Plans, Flexible Business Plans, and Variable Price Plans, sold via a dedicated business sales team to small, micro, and medium-sized commercial customers.
- Solar Panels Residential solar panel installation service offering up to £200 off for E.ON Next customers to power homes with on-site renewable generation.
- Home Batteries Home battery storage systems sold alongside solar panels to store renewable energy and integrate with the Next Optimise intelligent energy management service.
- EV Chargers Home electric vehicle charging equipment sold to residential customers with up to £30 off as an E.ON Next customer.
- Air Source Heat Pumps Energy-efficient air source heat pump installation service for residential heating, available with up to £200 off for E.ON Next customers.
- E.ON Next Home App Mobile application (iOS and Android) for managing energy accounts, viewing consumption, submitting meter readings, making payments, and controlling smart home energy devices including EV chargers and battery storage.
Quantifiable outcome
- Average £18/month savings for households using Next Optimise with potential £300 annual savings
- +4 more outcomes
Companies that use E.ON Next
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
E.ON Next technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
E.ON Next partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ovo EnergycoreE.ON Next (via E.ON SE) acquiring Ovo Energy, representing significant consolidation in the UK retail energy market. E.ON plans to reshape UK retail presence through E.ON Next subsidiary acquiring Ovo Energy, combining regulated infrastructure and customer-facing services.
- Amber ElectriccoreTechnology partnership using Amber Electric's smart automation technology proven in 80,000 Australian homes. Amber's platform enables Next Optimise service to automatically charge batteries when wholesale prices are low and discharge when prices rise, providing dynamic electricity tariff for UK households with solar panels and home batteries.
- Cotswold Oak HomescoreJoint initiative 'Lower Bills, Built In' to provide new-build homebuyers with predictable, low monthly energy costs through integrated connected home energy technologies. First development launched to deliver energy-efficient housing with built-in smart energy management.
- The IndependentminorMonthly EV Price Index partnership providing UK consumers with comprehensive monthly breakdown of electric vehicle prices, finance deals, and market trends based on data from Insider Car Deals. The partnership provides content marketing and brand visibility for E.ON Next's EV charging offerings.
- KrakencorePartnership to launch ResidentialFlex, an AI-driven flexible demand management system for over 5 million smart meter users in the UK. The platform aims to reduce energy costs and support grid balancing by shifting energy use to cheaper times and when there is excess clean energy. Reflects broader shift towards smart energy solutions leveraging AI and virtual power plants.
- Woodland TrustminorCharitable partnership supporting restoration of ancient woodlands. E.ON Next fixed tariffs raise donations for the Woodland Trust, with over £500,000 raised over three years of partnership. Company limited by guarantee registered in England and Wales.
- E.ON GroupcoreParent company E.ON Group is one of Europe's largest energy groups. E.ON took over npower in November 2019 as part of Innogy acquisition and began migrating customers to E.ON Next in July 2020. E.ON SE (DE000ENAG999) is the parent listed entity pursuing strategy focused on regulated energy networks and customer solutions while expanding green bonds for energy transition investments.
- Teach the FutureminorYouth-led charity campaign that E.ON Next supports. Vision is for broad, solutions-centred climate education to be introduced across the UK, and to turn schools into sustainable spaces. E.ON Next supports as education is seen as key to overcoming the climate crisis.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
E.ON Next competitors and assessment
Company assessmentBroad incumbents
- EDF Energy: UK Big 6 energy supplier owned by EDF (French utility). Direct overlap on residential electricity and gas supply including fixed/variable tariffs and EV offerings, but a broader incumbent with nuclear generation assets outside E.ON Next's customer-solutions focus.
- ScottishPower: UK Big 6 energy supplier owned by Iberdrola, providing residential electricity/gas plus renewable generation. Comparable in scale and product breadth, though ScottishPower's portfolio spans generation while E.ON Next focuses on retail/customer-solutions.
- British Gas: Largest UK energy supplier (Centrica), offering residential gas, electricity, and home services. Comparable on commodity supply scale, but a broader incumbent portfolio that doesn't specialize in E.ON Next's tech-led dynamic tariff niche.
- SSE Energy Services: UK energy supplier and network operator with renewable generation and retail supply. Comparable on residential electricity/gas tariffs and renewable offerings, with broader regulated network operations outside E.ON Next's retail-customer focus.
Direct peers
- OVO Energy: UK retail energy supplier with comparable renewable and EV-tariff focus, currently being acquired by E.ON Next. Direct head-to-head in residential supply, smart tariffs, and green positioning until the acquisition closes.
- Shell Energy Retail: UK retail energy supplier (Shell plc subsidiary) offering fixed/variable tariffs plus EV-focused offerings. Direct head-to-head in residential supply including smart and EV tariffs, leveraging a large multinational parent similar to E.ON Next's E.ON SE backing.
- Utilita: UK independent energy specialist focused on prepayment and smart-meter customers. Direct head-to-head in residential supply, particularly the prepayment and budget-conscious customer segments where Utilita is a specialist niche player.
- Octopus Energy: UK retail energy supplier and direct competitor with technology-led tariffs. Notably, both Octopus and E.ON Next's ResidentialFlex run on the Kraken platform, making it the most natural head-to-head comparison on smart tariffs, switching UX, and renewable offerings.
Others
- Kraken Technologies: AI-driven energy platform powering E.ON Next's ResidentialFlex and originally developed for/owned by Octopus Energy. Comparable as the underlying technology platform for smart-tariff and grid-flexibility operations, making it an enabling platform peer rather than a direct retail competitor.
Emerging players
- Good Energy: UK 100% renewable energy supplier with smaller customer base, focused on green tariffs and small-scale generation. Comparable on renewable positioning (Next Gust) but materially smaller scale and direct green-only proposition vs E.ON Next's broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E.ON Next social profiles
Digital presenceE.ON Next compliance and trust
Trust signalCompliance1 record
E.ON Next financial estimates
Financial estimateRevenue estimate
Valuation estimate
E.ON Next leadership team
Management profileNumber of profiles
Profiles1 record
E.ON Next funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E.ON Next M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E.ON Next
What does E.ON Next do?
E.ON Next supplies electricity and gas to over 5 million residential and business customers in the UK through a portfolio of tariffs including fixed, variable, tracker, time-of-use, EV-specific, and renewable energy options. The company also sells and installs home energy technology products such as solar panels, home batteries, EV chargers, and air source heat pumps, and operates AI-driven smart home energy management services (Next Optimise and ResidentialFlex) that optimize energy usage based on wholesale market prices.
Is E.ON Next a public or private company?
E.ON Next is a private company. It is classified as corporate owned and is currently operating.
When was E.ON Next founded?
E.ON Next was founded in -1. It employs 1,001 to 5,000 people.
Where is E.ON Next based?
E.ON Next is headquartered in Leicester, United Kingdom, in the Europe region.
How does E.ON Next make money?
Five revenue lines are on record. Energy Supply (Residential) is the primary driver. The others are energy Supply (Business), home Energy Technology Sales, renewable Energy Certificates and smart Export Guarantee.
Who are E.ON Next's main competitors?
Broad incumbents on record are EDF Energy, ScottishPower, British Gas and SSE Energy Services. Direct peers are OVO Energy, Shell Energy Retail, Utilita and Octopus Energy. Kraken Technologies is listed as an others. Good Energy is listed as an emerging player.
Does E.ON Next have an API?
No public API is recorded for E.ON Next.
What industry is E.ON Next in?
E.ON Next's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB), with a secondary code of HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers). Its NAICS code is 2211 and its SIC code is 4911.