Bellewood & Brooklawn

What Bellewood & Brooklawn does

Bellewood & Brooklawn is a Kentucky-based nonprofit social services agency formed in 2019 from the merger of Bellewood Home for Children (founded 1840) and Brooklawn Child & Family Services (founded 1840s). The organization delivers a continuum of care for vulnerable youth ages 6-18 and their families, operating four core service lines: Residential Treatment (including Private Child Care [PCC] and Psychiatric Residential Treatment Facility [PRTF] programs on the Louisville Brooklawn and Bellewood campuses), Therapeutic Foster Care & Adoption (statewide through certified foster families), Community-Based Services (Family Preservation, Independent Living for ages 18-21, and Outpatient Therapy with in-office and telehealth delivery), and Admissions & Referrals. All services are integrated through the Psycho-Educational Model (PEM), an evidence-based clinical framework for which Bellewood & Brooklawn is the sole Kentucky provider.

Revenue derives from three streams: (1) Kentucky Department for Community Based Services (DCBS) contracts for state-committed youth placements, (2) Medicaid and Medicaid managed care reimbursement (Aetna Better Health, Humana, Passport, UnitedHealthcare, WellCare), and (3) charitable contributions, corporate sponsorships (e.g., Paradise Tomato Kitchens, Brown-Forman), grants, and signature fundraising events (Annual Breakfast, Hope Classic Golf Scramble, Hope for Harvest Dinner, Fall Festival). Go-to-market is referral-driven rather than direct sales: state agency and managed care referrals supply the resident census, while website inquiry forms, phone lines, and community outreach recruit therapeutic foster families and volunteers.

The organization is governed by an independent Board of Directors (Chair: Curry Nicholson, CFP) and led by President & CEO Abby Drane. It maintains a strategic operating partnership with Seven Counties Services to deliver a unified behavioral health and child welfare system in the Louisville region. Bellewood & Brooklawn has no proprietary technology platform, no app, no published APIs, and no disclosed AI capabilities; operations are people-intensive clinical service delivery. As of FY2016-17, total operating revenue was approximately $16.9M (audited), with total revenue including contributions and grants of $19.1M and total expenses of $19.5M.

Name

Bellewood & Brooklawn

Legal name

Bellewood & Brooklawn

Website

https://bellewoodandbrooklawn.org

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

251–500 employees

Short description

Bellewood & Brooklawn is a Kentucky nonprofit formed in 2019 by the merger of two 175-year-old child welfare agencies. It delivers residential treatment, therapeutic foster care, family preservation, and outpatient therapy to at-risk youth and families statewide, using the evidence-based Psycho-Educational Model.

Ownership category

akta.pro rank

Product category

Child Welfare Services

NAICS

Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

akta.pro secondary industries

Therapeutic/Behavioral & Residential Treatment K–12 Schools (EDAJABAI), School Counseling Services (EDAJAIAA), Juvenile Justice Education Programs (Detention & Correctional Education) (EDAJAEAB)

Keywords

• Residential youth treatment
• Therapeutic foster care
• Family preservation services
• Community-based mental health
• Child welfare services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Contracts & Medicaid Reimbursement: The organization receives funding through contracts with the Kentucky Department for Community Based Services (DCBS) and Medicaid reimbursement for services provided to eligible children and families. Services include residential treatment (PRTF and PCC programs), therapeutic foster care, and community-based services.
2. Donations and Grants: Bellewood & Brooklawn receives charitable contributions from individuals, corporations, and foundations, as well as grants from government and private sources to support programs and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bellewood & Brooklawn provides trauma-informed residential treatment, therapeutic foster care, family preservation, outpatient therapy, and independent living programs for vulnerable children and families in Kentucky. Services are delivered across its Louisville campuses and outpatient offices in Bowling Green, serving youth ages 6-18 and young adults ages 18-21. The organization operates as a unified continuum of care funded through Kentucky DCBS contracts, Medicaid reimbursement, donations, and grants.

Product overview

Bellewood & Brooklawn offers a comprehensive continuum of social services for vulnerable youth and families in Kentucky. The organization operates as a unified service portfolio organized into four core service areas: Residential Treatment (including PCC and PRTF programs for youth ages 6-18), Therapeutic Foster Care & Adoption, Community Based Services (comprising Independent Living, Family Preservation, and Outpatient Therapy programs), and Admissions & Referrals. All services are integrated through the Psycho-Educational Model (PEM), an evidence-based approach unique to the organization in Kentucky.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 96% of families in family preservation programs safely stay together
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Seven Counties ServicescoreStrategic or Co-development PartnerStrategic partnership providing a comprehensive continuum of care for vulnerable individuals and families in Kentucky. Seven Counties Services and Bellewood & Brooklawn work together to offer crisis intervention, substance abuse treatment, therapeutic treatment, and placement services for children. The partnership combines behavioral health expertise with child welfare services.
• Aetna Better Health of KentuckycoreGTM or Marketing PartnerManaged care organization providing Medicaid for children in Bellewood & Brooklawn care. Through the Supporting Kentucky Youth (SKY) program, Aetna provides tools and resources for youth in out-of-home care. Has donated over 100 'my stuff' bags filled with toys, books, school supplies, and blankets. Also sponsors events including the Bellewood & Brooklawn Breakfast and Stand Up for Recovery.
• University of LouisvilleminorStrategic or Co-development PartnerVaccination partnership formed during COVID-19 pandemic to provide vaccinations for frontline and essential workers at Bellewood & Brooklawn.
• Paradise Tomato KitchensmajorGTM or Marketing PartnerCorporate partner for over 17 years. Founder Ron Peters served on the board when it was Brooklawn Child & Family Services. Company has approximately 230 full-time employees across Louisville and California facilities. Has provided financial gifts, employee volunteer teams, event sponsorships (Hope Classic golf scramble), and snack bags for children. Employees participated in company-wide projects to support the organization.
• Chris Teeley (Brown-Forman)majorGTM or Marketing PartnerVice President and Global Director of Research & Development, Quality Assurance, and Packaging at Brown-Forman. Has served on the board for four years, helping steer the agency during change and growth. Organized co-workers to purchase 24 bikes and helmets plus 24 bags of food for children in the community. Served as a sponsor and advocate for Bellewood & Brooklawn within Brown-Forman.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KVC Health Systems: Kansas-based nonprofit providing residential treatment, foster care, and in-home family services for at-risk youth. Highly comparable to Bellewood & Brooklawn as a state-anchored child welfare nonprofit operating a continuum of care including PRTF-equivalent residential programs.
• Pressley Ridge: Pennsylvania-based nonprofit offering residential treatment, foster care, and community-based services for children and families. Closely comparable in mission, service mix (residential + community), and reliance on state child welfare contracts.
• Maryville Academy: Chicago-area nonprofit providing residential treatment, foster care, and family services for at-risk youth, including a PRTF-equivalent program. Comparable in scale, residential treatment focus, and DCBS-equivalent state contracting model.
• Crittenton Children's Center: Kansas City nonprofit operating residential psychiatric treatment, outpatient, and community-based services for youth. Directly comparable as a PRTF-style residential treatment nonprofit serving a single state's child welfare population.
• Grafton Integrated Health Network: Virginia-based nonprofit providing residential treatment, behavioral health, and community services for children and adults. Comparable as a mid-sized, single-region operator of PRTF and community-based youth services.
• Beech Brook: Cleveland, Ohio-based nonprofit offering residential treatment, foster care, school-based services, and outpatient therapy for at-risk youth. Strong match on continuum of care and state child welfare contract model.
• Four Oaks: Iowa-based nonprofit offering residential treatment, behavioral health, and family services for at-risk children. Comparable as a state-anchored child welfare nonprofit with a similar continuum of care and state contract concentration.

Broad incumbents

• Devereux Advanced Behavioral Health: One of the largest national nonprofits operating residential treatment, foster care, and behavioral health programs for at-risk youth. Comparable service portfolio (PRTF, therapeutic foster care, outpatient) at materially greater scale, operating across many states.
• National Youth Advocate Program (NYAP): Multi-state nonprofit providing foster care, residential, and community-based services for at-risk youth and families. Comparable service mix, though operating at larger national scale than Bellewood & Brooklawn.

Regional players

• JCCA (Jewish Child Care Association): New York-area nonprofit providing residential treatment, foster care, and community-based services for children. Comparable in residential and foster care service mix, though operating primarily in the Northeast rather than the Midwest/Kentucky region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bellewoodbrooklawn
• LinkedInlinkedin.com/company/bellewoodandbrooklawn
• Instagraminstagram.com/bellewoodbrooklawn
• Xx.com/bwoodandblawn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellewood & Brooklawn