What Lewis Media Partners does

Lewis Media Partners is an independent, founder-owned full-service media agency founded around 1996-1998 by Aurelia Lewis and headquartered at 500 Libbie Avenue in Richmond, Virginia. The firm provides strategic media planning and buying across digital (programmatic, social media, connected TV, commerce media networks, paid search), traditional (broadcast, print, out-of-home), and organic (SEO, local listings management) channels, supported by an in-house Data and Analytics practice that covers business intelligence, data engineering, statistical modeling, and incrementality testing.

Underlying the services is an integrated data and technology stack: Snowflake for data warehousing, Domo as a client-facing BI and validation layer with 24/7 dashboards, Resonate for psychographic and audience data (refreshed 18 times per year, including HIPAA-compliant targeting for healthcare clients), Skai for omnichannel performance marketing, The Trade Desk for programmatic buying, and Optmyzr for paid search optimization. The agency applies applied analytics — media mix modeling, propensity modeling, and incrementality testing — to inform channel allocation and prove campaign lift.

The business model is professional services: the agency earns through media-planning fees, media-buying commissions, and analytics/consulting engagements. Go-to-market is sales-led and relationship-driven, with a direct field-sales motion out of three offices (Richmond HQ, Dallas, Atlanta). Client base spans healthcare (HCA Healthcare, Sentara, CareNow, Virginia Cancer Institute, Hospice of the Piedmont), education (VCU, Radford, multiple Virginia community colleges, Great Minds, Leaf Spring Schools), financial services (Invest529, RetirePathVA, Commonwealth Savers), retail and CPG (Sauer's Brands/Kernel Seasons, Cirrus Vodka), legal (Allen and Allen), and nonprofits (Feed More, YMCA). With 38 subject matter experts, no disclosed external funding, and no parent company, Lewis Media Partners operates as a bootstrapped, founder-controlled mid-sized independent agency.

Name

Lewis Media Partners

Legal name

Lewis Media Partners, LLC

Website

https://lewismediapartners.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Lewis Media Partners is an independent, founder-owned full-service media agency based in Richmond, VA, providing strategic media planning, buying, SEO, and data analytics to clients across healthcare, education, financial, retail, legal, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media planning and buying
• Digital advertising agency
• Programmatic media buying
• Data and analytics services
• Paid search marketing

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Media Planning and Buying Services: Strategic media planning and buying services across digital, programmatic, social, CTV, paid search, SEO, and traditional media channels. Revenue generated through professional service fees and media buying commissions.
2. Data and Analytics Services: BI and data visualization, data analysis and reporting, engineering and infrastructure, and modeling and testing services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lewis Media Partners is a full-service independent media agency that plans and buys paid advertising across digital (programmatic, social, CTV, paid search, retail media) and traditional (OOH, broadcast, print) channels, supplemented by an in-house Data & Analytics practice covering BI dashboards, media mix modeling, propensity modeling, and incrementality testing. The agency serves as an agency of record for clients in education, healthcare, financial services, legal, nonprofit, and retail verticals, charging professional service fees and media buying commissions.

Product overview

Lewis Media Partners is a full-service independent media agency that operates as a platform-plus-services model. The core offering combines strategic media planning and buying across digital and traditional channels. Digital Media services include Programmatic advertising, Social Media, Connected TV (CTV), Commerce Media Networks, Demand Generation, and Ad Operations. The company also provides Paid Search (SEM), Organic Search (SEO) with sub-services for SEO Audits and Local Listing Management, Traditional Media buying, and a comprehensive Data & Analytics suite. The Data & Analytics division encompasses Business Intelligence & Data Visualization (powered by Domo), Data Analysis & Reporting, Engineering & Infrastructure (using Snowflake), and Modeling & Testing (including Media Mix Modeling and propensity modeling). Consulting services support SEO implementations. The agency differentiates through tech-enabled capabilities, leveraging platforms like Domo, Snowflake, Resonate, Skai, and Optmyzr alongside human expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy & Planning Comprehensive media strategy services including research and discovery, audience definition, strategy and KPIs development, and tactical planning for paid media campaigns, delivered as an agency-of-record engagement.
• Digital Media Buying Digital advertising buying services covering programmatic, social media, connected TV (CTV), commerce media networks, demand generation, and ad operations for national and regional brand clients.
• Paid Search (SEM) Search engine marketing services managing paid search campaigns on platforms like Google Ads to drive targeted traffic and conversions for clients.
• Organic Search (SEO) Search engine optimization services including SEO audits, local listing management, content optimization support, and SEO consulting for client websites.
• Local Listing Management Management of business listings across 60+ directories to ensure accuracy and consistency for local SEO, including repair, restoration, and enhancement of local listings.
• Traditional Media Buying Traditional advertising buying services including out-of-home (OOH), broadcast, and print advertising placements for clients seeking offline reach.
• Business Intelligence & Data Visualization Domo-powered BI platform serving as central repository for media performance, KPIs, and business data with 24/7 dashboard access and daily data refresh, with multi-step validation workflows comparing ingested data to platform-reported figures.
• Data Analysis & Reporting Campaign performance analysis examining the story behind the numbers with real-time reviews, agile budget management, and tailored reporting cadences for clients.
• Engineering & Infrastructure Data infrastructure services using Snowflake and Domo with SQL and Python custom solutions for secure, scalable data processing and storage across client engagements.
• Modeling & Testing Statistical modeling services including Media Mix Modeling (MMM), propensity modeling, and incrementality testing to evaluate marketing performance, attribution, and lift across paid media channels.

Quantifiable outcome

• Multi-step validation workflow ensures reliable, actionable data for clients

Named customers21 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ResonatecoreTechnology or IntegrationConsumer insights platform partnership providing psychographic data, audience segmentation, impression tags, click tags, and HIPAA-compliant healthcare audience targeting. Data refreshes 18 times annually for up-to-date consumer intelligence.
• SkaicoreTechnology or IntegrationOmnichannel platform investment (2022) for optimizing digital media buys and working efficiently. Used for performance marketing across channels.
• The Trade DeskcoreTechnology or IntegrationDemand-side platform (DSP) partner providing programmatic advertising capabilities. Unified ID 2.0 solution for cookieless future targeting.
• OptmyzrsupportingTechnology or IntegrationPPC management tool for enhancing paid search efficiency and campaign optimization.
• SnowflakecoreTechnology or IntegrationData warehouse platform for data processing and storage, enabling scalable data operations and complex dataset management.
• DomocoreTechnology or IntegrationData experience platform serving as central repository for media performance, KPIs, and business data with 24/7 dashboard access and validation workflows.
• Ad Age Small Agency NetworksupportingOthersIndustry network membership providing recognition and resources for independent advertising agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tombras Group: Independent, founder-led agency based in Knoxville with media, creative, and analytics capabilities serving regional and national accounts. Comparable independence narrative and Southeast presence.
• PMG: Independent, founder-led digital media agency with proprietary analytics platform (Alloy) serving national brands. Closest direct comp on size, tech-enabled positioning, and integrated media+analytics model.
• Goodway Group: Independent, founder-owned media and analytics agency serving mid-market and enterprise clients across health, education, and nonprofit verticals. Closely comparable on independence positioning and analytics-led model.
• Butler/Till: Independent, woman-owned media agency offering full-service planning, buying, and analytics. Similar size band, mission-driven culture, and multi-vertical client mix.
• Empower Media Group: Independently owned, mid-sized media agency headquartered in Cincinnati with strong retail and CPG planning/buying practice. Similar size and services mix spanning traditional, digital, analytics, and SEO.
• Tinuiti: Independent digital media agency (now under Brainlabs) specializing in paid search, programmatic, social, and analytics with proprietary tech. Reference for tech-enabled independent media model at greater scale.

Broad incumbents

• RPA: Larger independent advertising agency with media, creative, and analytics services. Broader incumbent independent but with more scale and creative depth beyond Lewis Media's media-only model.
• GroupM: World's largest media investment company (WPP subsidiary) operating Mindshare, Wavemaker, EssenceMediacom, and others. Industry-scale competitor that controls programmatic, CTV, and enterprise media RFPs Lewis Media cannot match.
• Merkle: Data-driven, performance-marketing and media agency operating within Dentsu. Overlap on analytics/CRM/data stack; reference point for what scaled, data-driven independent media looks like post-acquisition.
• Publicis Groupe: Global advertising holding company with major media agency brands (Publicis Media, Zenith, Starcom). Top-tier holding-company competitor representing enterprise RFP scale and category breadth Lewis Media cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lewismediapartners
• LinkedInlinkedin.com/company/lewis-media-partners
• Instagraminstagram.com/lewismediapartnersagency
• Xx.com/lmprva

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Media Partners