AffPapa
AffPapa is a Malta-based iGaming directory and affiliate marketing platform that connects iGaming operators with affiliate marketers through industry conferences, awards programs, and networking events across Europe, LATAM, and CIS markets.
- Company typePrivate
- Founded2020
- HeadquartersSliema, Malta
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AffPapa does
AffPapa is a Malta-based iGaming directory and affiliate marketing platform, founded in 2020, that connects iGaming operators with affiliate marketers. The company operates an online directory alongside an event portfolio that includes industry conferences (AffPapa Madrid 2026, MAC Yerevan) and regional awards programs, with the inaugural AffPapa iGaming Awards LATAM 2025 marking its entry into the Latin American market. Headcount is reported in the 11-50 range, and the company is privately held with no disclosed funding rounds.
The company's core offering centers on facilitating trusted relationships within the iGaming affiliate ecosystem through in-person networking events, awards ceremonies, and co-located conference partnerships such as the iGaming Club Conference in Cancun. AffPapa's value proposition addresses what it describes as a shift away from one-off influencer placements toward sustainable long-term ambassador programs between operators and affiliates. The underlying technology platform is not publicly disclosed in the available sources, and no API, SDK, or integration capabilities are documented.
AffPapa's go-to-market is primarily event-driven, with revenue derived from event hosting, ticket sales, sponsorship, and awards programming, classified in available data as a professional services revenue stream. The company serves two primary customer segments of roughly equal priority: iGaming operators seeking affiliate partnerships (enterprise tier) and affiliate marketers seeking trusted operator relationships (mid-market). Operating geographies span Europe (Spain), LATAM, and CIS markets, and pricing for directory listings, events, or sponsorships is not publicly disclosed.
AffPapa firmographics
Firmographics- Name
- AffPapa
- Website
- https://affpapa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AffPapa is a Malta-based iGaming directory and affiliate marketing platform that connects iGaming operators with affiliate marketers through industry conferences, awards programs, and networking events across Europe, LATAM, and CIS markets.
- Ownership category
- akta.pro rank
AffPapa industry classification
Industry- Product category
- iGaming Affiliate Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- akta.pro primary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where AffPapa is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Markets served
AffPapa business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Hosting and Awards Programs: AffPapa generates revenue by hosting industry events and awards ceremonies in the iGaming and affiliate marketing sector. Events include conferences with ticket sales, sponsorship opportunities, and networking functions. Awards programs like the AffPapa iGaming Awards LATAM create industry touchpoints.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AffPapa product offering
Product offeringCore offering
AffPapa operates an iGaming directory platform that connects affiliate marketers with iGaming operators, complemented by industry conferences (AffPapa Madrid 2026, MAC Yerevan) and awards programs (AffPapa iGaming Awards, including the inaugural LATAM edition). The company facilitates networking, partnership formation, and industry recognition within the iGaming affiliate ecosystem.
Product overview
AffPapa operates as an affiliate marketing platform and event organizer within the iGaming industry. The company provides networking opportunities through events and conferences (such as AffPapa Madrid 2026 and the iGaming Club Conference), as well as an awards program (AffPapa iGaming Awards LATAM). Based on available sources, the platform appears to focus on connecting affiliates with iGaming operators and facilitating industry relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- AffPapa iGaming Awards LATAM 2025 An awards program recognizing excellence in the iGaming and affiliate marketing industry within the LATAM region, featuring a public voting mechanism and an in-person awards ceremony co-located with the iGaming Club Conference. Targeted at iGaming operators and affiliate marketers in Latin America.
- AffPapa Madrid 2026 Conference A multi-day industry conference hosted by AffPapa in Madrid serving as a concentrated networking hub for iGaming operators and affiliate marketers to establish trusted relationships and long-term partnerships.
- AffPapa iGaming Affiliate Directory The core online directory platform of AffPapa that lists iGaming operators and affiliate marketers, enabling discovery, connection, and partnership formation within the iGaming affiliate ecosystem. Used by both enterprise operators and mid-market affiliate marketers.
Companies that use AffPapa
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AffPapa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AffPapa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- iGaming Club Conference (Cancun)coreAffPapa iGaming Awards LATAM 2025 is hosted alongside the iGaming Club Conference in Cancun on November 26, indicating a co-located partnership between the two industry events.
- MAC YerevanminorMAC Yerevan is mentioned as a concentrated networking event where internal ambassadors can establish trusted relationships within the affiliate ecosystem. The event is featured within the AffPapa-affiliated iGaming industry context.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AffPapa competitors and assessment
Company assessmentBroad incumbents
- SiGMA Group: Operates some of the largest iGaming and affiliate conferences globally (SiGMA Europe, Asia, Africa, Americas). Directly comparable as a large incumbent event organizer serving the same iGaming operator and affiliate audience that AffPapa targets.
- Clarion Gaming: Organizer of ICE and iGB Affiliate conferences — major iGaming and iGaming-affiliate events. Comparable because it serves the same operator–affiliate networking use case that AffPapa addresses, but at significantly larger scale.
- SBC (Summit Business Club): Organizes large-scale sports betting and iGaming events such as SBC Summit. Comparable as an established incumbent serving overlapping operator and affiliate audiences through conferences and awards.
- Affiliate World: Runs major affiliate marketing conferences (Affiliate World Europe, Asia). Comparable as an incumbent affiliate-focused event organizer, though broader than iGaming — a possible threat if it expands deeper into iGaming verticals.
- G2E (Global Gaming Expo) / American Gaming Association: Major land-based and online gaming trade show. Comparable as a broad incumbent event organizer serving the iGaming and broader gambling industry with networking and awards components.
Direct peers
- iGaming Club (Hipther / Eventus International): Runs iGaming Club conferences including the Cancun edition that AffPapa's LATAM awards co-locate with. Highly comparable as a direct peer event organizer in the same niche and even a current commercial partner of AffPapa.
- AffiliateINSIDER: Affiliate marketing community, media, and event organizer. Directly comparable as a peer serving affiliate marketers — AffPapa's primary persona segment — with similar community-building and event content.
Emerging players
- CasinoBeats (SBC Media): iGaming-focused media outlet and event organizer under SBC. Comparable as a peer combining iGaming editorial with event programming for operators and affiliates.
- eGaming Review (GRID / Gambling Insider): iGaming B2B media and event organizer. Comparable as a peer providing news, directories, and events that connect iGaming operators and affiliates.
- iGamingTODAY: iGaming affiliate directory and media site. Comparable as a peer operating in the affiliate-discovery and operator-matching layer of the iGaming ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AffPapa social profiles
Digital presenceAffPapa financial estimates
Financial estimateRevenue estimate
Valuation estimate
AffPapa leadership team
Management profileNumber of profiles
Profiles1 record
AffPapa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AffPapa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AffPapa
What does AffPapa do?
AffPapa operates an iGaming directory platform that connects affiliate marketers with iGaming operators, complemented by industry conferences (AffPapa Madrid 2026, MAC Yerevan) and awards programs (AffPapa iGaming Awards, including the inaugural LATAM edition). The company facilitates networking, partnership formation, and industry recognition within the iGaming affiliate ecosystem.
When was AffPapa founded?
AffPapa was founded in 2020. It employs 11 to 50 people.
Where is AffPapa based?
AffPapa is headquartered in Sliema, Malta, in the Europe region.
How does AffPapa make money?
One revenue line is on record: event Hosting and Awards Programs.
Who are AffPapa's main competitors?
Broad incumbents on record are SiGMA Group, Clarion Gaming, SBC (Summit Business Club), Affiliate World and G2E (Global Gaming Expo) / American Gaming Association. Direct peers are iGaming Club (Hipther / Eventus International) and AffiliateINSIDER. Emerging players are CasinoBeats (SBC Media), eGaming Review (GRID / Gambling Insider) and iGamingTODAY.
Does AffPapa have an API?
No public API is recorded for AffPapa.
What industry is AffPapa in?
AffPapa's product category is iGaming Affiliate Platform. Its primary akta.pro industry code is MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 711320.