What Affiliate Insider does

Affiliate Insider, operating under the doing-business-as name Affiverse, is a London-based B2B media company focused on the affiliate and performance marketing industry. Founded in 2017 and operating with a headcount of 1–10 employees, the company publishes a content hub covering affiliate marketing news, SEO, AI in performance marketing, social commerce, and iGaming; produces a podcast series featuring industry operators; runs a structured Partner Directory listing affiliate programs, SaaS platforms (Everflow, Tradedoubler, Affilka, PropellerAds), and service providers; distributes a weekly newsletter to thousands of digital marketing subscribers; and provides Media Services for advertisers seeking to reach the affiliate marketing audience.

Its underlying technology is a standard digital content management and distribution platform (website, CMS, newsletter system, podcast hosting, directory) rather than a proprietary SaaS or AI stack. The go-to-market is content-led, community-led, and event-driven, with active presence at industry conferences such as iGB L!VE 2026 and Cannes Lions 2026, plus an open contributor program that augments editorial output.

The business model is straightforward B2B media revenue: two disclosed streams, both classified as advertising — (1) Advertising & Media Services (quote-based media buying, sponsored content, and event-based advertising) and (2) Partner Directory Listing Fees (paid listings for suppliers, affiliate programs, and service providers). Pricing is not publicly disclosed. Customer segments span affiliate marketers and publishers (primary), brands and operators including iGaming (primary), performance marketing professionals (primary), and SaaS/service providers to the ecosystem (secondary). The founder, Lee Johnstone, serves as CEO.

Name

Affiliate Insider

Website

https://affiliateinsider.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliate Insider (Affiverse) is a London-based B2B media company that publishes affiliate marketing news, podcasts, guides, and a partner directory for affiliate marketers, publishers, brands, and performance marketing professionals, monetizing through advertising and directory listing fees.

Ownership category

akta.pro rank

Product category

B2B Affiliate Marketing Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing news
• Performance marketing media
• Digital marketing content
• Partner directory listings
• Industry podcast publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising & Media Services: The company offers advertising opportunities for businesses wanting to reach the affiliate marketing professional audience. This includes media buying, sponsored content, and event-based advertising at industry conferences.
2. Partner Directory Listing Fees: Directory services allowing suppliers, affiliate programs, affiliate entrepreneurs and service providers to list their businesses for exposure to the affiliate marketing community.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Affiliate Insider (doing business as Affiverse) operates a B2B media platform that publishes affiliate marketing news, expert podcasts, educational guides, and event coverage, alongside a searchable partner directory of affiliate programs and service providers. The company monetizes this audience through advertising, sponsored content, and paid directory listings targeting brands, operators, and performance marketing professionals.

Product overview

Affiverse is a media and content platform for affiliate marketing professionals, operating as a single unified offering rather than a modular platform. The core product consists of a Content Hub aggregating industry news, a Podcasts series featuring expert interviews, a Partner Directory connecting affiliates with service providers, and Events coverage. Media Services (advertising and event sponsorship opportunities) represents an additional revenue-generating service. These components work together to serve affiliate marketers seeking news, education, networking opportunities, and promotional visibility within the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiverse Content Hub A comprehensive content platform providing news, insights, and opinions on affiliate marketing and digital trends, including coverage of Google search updates, Meta AI tools, TikTok Symphony, Cannes Lions, and iGaming verticals. Targeted at affiliate marketers, publishers, brands, and performance marketing professionals.
• Affiverse Podcasts Industry-focused podcast series featuring interviews with top marketers and discussions on topics including AI in affiliate management, casino fraud detection, Reddit marketing, and media buying strategy. Episodes typically run 33-40+ minutes.
• Affiverse Partner Directory A directory listing of suppliers, affiliate programs, affiliate entrepreneurs, and service providers supporting digital marketing growth, including featured platforms such as Everflow, Tradedoubler, Affilka, Digika Affiliates, Titans, PropellerAds, Makeberry Affiliates, and N1 Partners. Businesses can add their listing through a contact form.
• Affiverse Media Services Advertising and promotional services that connect businesses with the affiliate marketing professional audience through targeted advertising, sponsored content, and high-impact event-based advertising opportunities.
• Affiverse Events Coverage Event coverage and listings for affiliate marketing industry events, including partner event promotions such as iGB L!VE 2026 and Cannes Lions 2026, providing analysis, takeaways, and networking coverage for the audience.
• Affiverse Guides Educational resources and guides covering affiliate marketing topics such as SEO, content marketing, AI search strategy, PPC arbitrage, and affiliate link tracking, aimed at affiliate marketers and managers seeking practical skills development.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• TitanscoreGTM or Marketing PartnerTitans featured as partner in Affiverse directory, offering affiliate programs for iGaming affiliates. Titans participates in iGB L!VE events with dedicated booth presence at Affiverse-supported events.
• EverflowcoreTechnology or IntegrationEverflow is listed as partner in Affiverse directory - an all-in-one partner marketing platform for tracking and amplifying performance. Recognized among best-in-class platforms for affiliate marketing programs.
• TradedoublercoreTechnology or IntegrationListed as partner in Affiverse directory. Tradedoubler is a partner marketing platform helping brands grow through partnerships with publishers, creators, and influencers for over 25 years.
• Digika AffiliatesminorChannel Partner/ Reseller/ DistributorPerformance-driven affiliate program listed in Affiverse directory. Operates globally with localized products, marketing, and support tailored to each GEO.
• PropellerAdscoreTechnology or IntegrationFeatured partner providing case study content on boosting Asian ecommerce offers, particularly TikTok Shop affiliate opportunities.
• Makeberry AffiliatesminorGTM or Marketing PartnerAffiliate program participant at iGB L!VE 2026 in London. Meeting existing and prospective partners to explore cooperation opportunities.
• N1 PartnersminorGTM or Marketing PartnerFeatured partner participating at iGB L!VE 2026 with art collaborations and exclusive product offerings. iGaming affiliate program operator.
• AffilkacoreTechnology or IntegrationAffiliate management platform for iGaming operators, certified as Google Click Tracker. Featured in Affiverse partner directory and news coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MediaPost: MediaPost publishes daily advertising and media industry news across multiple verticals. Comparable as an established trade publisher monetized via advertising and events targeting marketing professionals.
• AdAge: AdAge (Ad Age) is the established advertising and marketing trade publication covering agencies, brands, and media buying — a broad incumbent overlapping with Affiverse's advertising and marketing professional audience.
• Digiday: Digiday is a leading trade media brand covering digital media, marketing, and advertising — a broad incumbent whose coverage frequently intersects with affiliate and performance marketing and competes for the same advertiser budgets.
• Marketing Week: Marketing Week is a UK-based marketing trade publication covering brands, agencies, and digital marketing — a geographic and topical adjacent incumbent operating from the same London market as Affiverse.

Direct peers

• Affiliate Summit: Affiliate Summit runs the largest affiliate marketing conference series globally and maintains associated editorial and community content. Directly comparable event- and content-driven model in the affiliate marketing vertical.
• PerformanceIN: PerformanceIN is a B2B media platform covering performance and affiliate marketing with news, events, and awards — directly comparable to Affiverse's content-led, event-driven model targeting the same professional audience.
• mThink: mThink (formerly the Affiliate Summit brand) provides industry research, news, and the Affiliate Summit conferences for the affiliate marketing ecosystem — a direct peer in affiliate-focused B2B media and events.

Others

• impact.com: impact.com is a major partner marketing SaaS platform listed in Affiverse's directory. Not a direct peer in media, but a key ecosystem participant and likely advertiser/directory customer that benchmarks Affiverse's commercial relevance.

Emerging players

• Authority Hacker: Authority Hacker is an education platform teaching affiliate marketing, SEO, and content site monetization — an emerging player with audience and topical overlap in the affiliate marketing learning niche.
• AM Navigator: AM Navigator is an affiliate marketing consultancy and content publisher serving affiliate program managers — a smaller specialist player with directly comparable audience and editorial focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Aff_Insider

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate Insider