Reinvent

What Reinvent does

Reinvent Tecnologia ("Reinvent") is a São Paulo-based, venture-backed SaaS company that builds "Farmer," an autonomous AI agent for Brazilian financial advisors and wealth-management offices. The product listens to advisor meetings (Google Meet, Zoom, Microsoft Teams), reads WhatsApp conversations and audio messages, and uses that multi-modal data to build per-client relational profiles — capturing "dark data" (life events, preferences, dissatisfaction signals) that traditional CRMs miss. It then prepares personalized actions across four workflows: client acquisition (captação), cross-sell (previdência, câmbio, seguros, crédito), financial planning at scale, and relationship maintenance — delivering every communication through the advisor's own WhatsApp number under a mandatory human-in-the-loop approval gate.

Reinvent's business model is a per-client-impacted monthly subscription with three tiers (R$14.90 / R$9.90 / R$6.90 per client per month), explicitly benchmarked against the ~R$180/month cost of equivalent human farming — a 12–26x cost advantage at scale. The company goes to market through founder-led direct sales led by Laio Santos (ex-CEO Rico, ex-XP), supported by CCO Luis Souza (ex-XP partner) and CTO Heucles Del Bianco (ex-CTO Rico, XP Bank architect). Customer segments are mid-market Brazilian advisory offices (XP-affiliated and independent) and, increasingly, banks and investment institutions requiring on-premise deployment. The company reports 5 validated operations covering more than R$2B in AuM, with an NPS of +95 among investors served by Farmer, 80% base coverage achieved in 30 days, and a 75% message response rate.

The company is privately held, founded in 2023, backed by Canary (Brazilian VC), and operates with native compliance to LGPD, CVM, BACEN 4.893 and GDPR from inception. Its competitive positioning rests on three pillars: a unique dark-data capture capability that compounds per deployment, deep founder domain expertise from building Rico and XP, and a WhatsApp-native delivery model purpose-built for Brazilian regulatory and consumer-channel realities.

Name

Reinvent

Legal name

Reinvent Tecnologia

Website

https://reinvent.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Reinvent builds Farmer, an autonomous AI agent for Brazilian financial advisors that listens to meetings and WhatsApp, captures client "dark data," and prepares personalized captação, cross-sell, and financial-planning actions for advisor approval via WhatsApp.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Client Impacted: Monthly subscription model charging per client actively impacted by the Farmer agent. Pricing tiers based on client count: R$14.90/client/month for up to 1,000 clients, R$9.90 for 1,000-3,000 clients, R$6.90 for 3,000+ clients. Win-win model where if Farmer doesn't add value, customer doesn't pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Reinvent sells a single AI agent product called "Farmer" that autonomously manages client relationship farming for Brazilian financial advisors and wealth management offices. Farmer listens to meetings on Google Meet, Zoom and Microsoft Teams, reads WhatsApp conversations and audio messages, captures relational dark data no CRM registers, and prepares personalized communications for client acquisition (captação), cross-sell of pension (previdência), currency exchange (câmbio), insurance (seguros) and credit, plus financial planning at scale. Every AI-prepared message is delivered through the advisor's own WhatsApp Business number and requires human-in-the-loop advisor approval before sending.

Product overview

Reinvent offers a single unified AI-powered product called 'Farmer' — an autonomous AI agent designed specifically for Brazilian wealth management advisors and financial advisory firms. The Farmer operates as an always-on relationship manager that extends the human advisor's capacity by proactively covering the entire client base (typically 200+ clients), capturing relationship intelligence from meetings and WhatsApp that traditional CRM systems miss, generating personalized financial planning documents and cross-sell proposals, and delivering all communications through the advisor's own WhatsApp for approval. The product is delivered as a SaaS subscription (pricing tiers: Starter at R$14.90/client/month, Growth at R$9.90, Scale at R$6.90) with human-in-the-loop approval required for all outgoing communications. No modular add-ons or separate products are offered — Farmer is the sole product.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer: AI agent for financial advisors that monitors client portfolios, automates personalized WhatsApp communications, identifies cross-sell opportunities, and delivers financial planning at scale for investment advisory firms and banks.

Products and services

• Farmer AI Agent An autonomous AI agent for Brazilian financial advisors and wealth management offices that proactively manages the full client relationship cycle. It listens to meetings on Google Meet, Zoom and Microsoft Teams, processes WhatsApp conversations and audio messages, captures relational dark data (client life events, preferences, dissatisfaction), and prepares personalized communications for captação (client acquisition), cross-sell of previdência (pension), câmbio (currency exchange), seguros (insurance) and crédito, financial planning at scale for affluent to Private Banking clients, and ongoing relationship maintenance. Every message is delivered through the advisor's own WhatsApp Business number, requires advisor approval before sending, and is fully audit-logged.

Quantifiable outcome

• 80% base coverage in 30 days (up from 20%)
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TIFIN: TIFIN builds AI-powered platforms for wealth and asset management, including advisor enablement and personalization. Most directly comparable to Reinvent in mission — applying AI to the advisor-client relationship — though operating primarily in the US.
• Kasisto: Kasisto provides conversational and generative AI agents (KAI) for banking and financial services, including proactive client engagement and advisor co-pilots. Comparable to Reinvent's Farmer in deploying always-on AI agents that interact with end clients on behalf of financial institutions.
• Zingly: Zingly offers AI-driven customer engagement and relationship-management tools for financial services, with a focus on digital-first client servicing. Comparable to Reinvent in targeting proactive client farming inside financial institutions.

Broad incumbents

• Salesforce Einstein / Financial Services Cloud: Salesforce is explicitly named in Reinvent's own materials as a competing alternative ('CRM com IA genérica — Salesforce Einstein'). It is a broad incumbent CRM/AI platform used across financial services with global scale and integration depth.
• Microsoft Copilot for Sales: Microsoft Copilot is also called out by Reinvent as a competing 'generic AI CRM'. As a broad incumbent with deep Office, Teams, and LinkedIn distribution, it represents the platform-level threat to Reinvent's meeting-capture and message-generation features.
• Addepar: Addepar is a wealth-management technology platform serving large advisory firms and family offices with portfolio analytics, reporting, and increasingly AI-driven insights. Comparable in serving the wealth-advisory operating stack, though broader and US-centric.
• Orion Advisor Technology: Orion provides portfolio accounting, CRM, and advisor-workflow technology to wealth management firms. Comparable as an end-to-end operating platform for advisors, though at a much larger scale and without Reinvent's conversational-AI specialization.
• XP Inc. (advisor platform): XP Inc. is one of Reinvent's founders' former employers and the dominant Brazilian investment-advisory platform. It represents the most strategically dangerous incumbent — a potential builder of an in-house 'Farmer-like' agent with native distribution to thousands of advisor desks in Brazil.

Others

• HubSpot AI (Breeze / ChatSpot): HubSpot's AI features (Breeze, ChatSpot) bring AI-driven drafting, summarization, and prospecting into a mainstream CRM used by many financial advisors. Adjacent competitor at the broader SMB-CRM layer where Reinvent does not yet compete directly but where substitution risk exists.

Emerging players

• SigFig: SigFig provides digital wealth management and advisor-platform technology, including client engagement and portfolio management tools. Comparable as a technology layer enabling advisors to scale client service, though with a different product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinvent