What Stock-Trak does

Stock-Trak Inc., founded in 1990 by Mark T. Brookshire and headquartered in Montreal, Canada, is a privately held educational technology company that operates the leading virtual financial trading simulation platform for academic and consumer markets. The company's core product is a web-based virtual stock market simulation supporting trading in stocks, ETFs, options, futures, bonds, mutual funds, forex, and cryptocurrencies across 50+ global exchanges, integrated with real-time market data sourced from XIGNITE and QuoteMedia. Adjacent products include a personal budgeting game, a 500+ lesson financial literacy curriculum, an Assignments Engine with self-grading assessments, university trading room software, and white-label platforms for corporate clients. The company recently introduced the AI Wealth Wizard, a generative AI-powered portfolio learning assistant that combines conversational guidance with structured portfolio analytics.

Stock-Trak monetizes through four distinct channels: individual investor subscriptions at $12.98/month (200,000+ paid users annually), university and K-12 site licenses (1,000+ universities including 78% of top 100 U.S. business schools; 20,000+ high schools), corporate white-label solutions (100+ clients including financial institutions and credit unions), and extended student accounts (StockTrakBeyond and PFinPlus) at $19.98 for 12-month access. The company distributes through a hybrid go-to-market model combining self-serve website registration for individuals with a dedicated enterprise sales team (led by VP Sales Nick Hammerstad and Head of University & Corporate Sales Conor Nicholson) for institutional clients. Customer segments span Universities and College Finance Faculty, K-12 Schools, Corporate Clients, and Individual Investors across North America, Europe, and global markets served through multilingual platform support.

The business is bootstrapped and founder-controlled with no disclosed external funding, no parent company, and operates with an 11-50 person team. Stock-Trak owns a family of complementary sites including PersonalFinanceLab.com (K-12 financial literacy), WallStreetSurvivor.com (individual investors), HowTheMarketWorks.com, and Investing101.net, having acquired CashCrunch 101 in May 2019 to expand its personal finance simulation offerings. The company holds strategic partnerships with Wiley Efficient Learning and Securities Training Corporation to integrate CFA, CFP, CPA, and Series 7 certification pathways into its student engagement model, positioning the platform as a comprehensive pipeline from classroom to professional certification.

Name

Stock-Trak

Legal name

Stock-Trak Inc.

Website

https://stocktrak.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Stock-Trak Inc. is a bootstrapped, founder-owned educational technology company that provides virtual stock market trading simulations and financial literacy curriculum to over 1,000 universities, 20,000 K-12 schools, 100+ corporate clients, and 200,000+ individual subscribers across global markets.

Ownership category

akta.pro rank

Product category

Financial Education Software

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)

Keywords

• Virtual stock trading simulator
• Financial literacy education
• Portfolio simulation software
• White-label trading platform
• Personal finance curriculum

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Individual Subscription: Monthly subscription for individual investors wanting to practice trading with real-time data. Priced at $12.98/month with 30-day money-back guarantee.
2. University Site Licenses: Annual site licenses for universities allowing professors to create custom trading contests for students. Pricing based on institution size and user count.
3. K-12 School Licenses: Site licenses for high schools and elementary/middle schools to access PersonalFinanceLab.com platform for financial literacy education.
4. Corporate White-Label Solutions: Custom branded virtual trading platforms and financial literacy programs for corporate clients, financial institutions, and stock exchanges.
5. Extended Student Accounts: StockTrakBeyond 12-month accounts for students continuing after course completion at discounted rates ($19.98 vs $39.96 normal)

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Stock-Trak is a web-based virtual trading simulation platform that enables students, educators, and individual investors to practice trading stocks, ETFs, options, futures, bonds, mutual funds, forex, and cryptocurrencies using real-time market data from 50+ global exchanges. The company also delivers a financial literacy curriculum library of 500+ lessons, budgeting and credit games for K-12 education, and white-label trading platforms for corporate clients and universities.

Product overview

Stock-Trak is a comprehensive financial education platform offering a portfolio of products centered on virtual stock market simulations and financial literacy tools. The core platform is the Stock Market Simulation, a virtual trading application supporting stocks, ETFs, options, futures, bonds, mutual funds, forex, and cryptocurrencies from 50+ global exchanges. This core is complemented by the Budgeting Game for personal finance education and a Financial Literacy Curriculum library of 500+ lessons. The company also offers white-label solutions (Custom Virtual Trading Platform and Custom Financial Literacy Platform), University Trading Room Software for academic institutions, and Employee Financial Wellness Programs for corporations. Supporting sub-brands include PersonalFinanceLab.com (K-12 focused), WallStreetSurvivor.com (individual investors), and Investing101.net (beginner courses). Extended learning products include StockTrakBeyond and PFinPlus for students continuing education after courses, while the AI Wealth Wizard provides AI-powered portfolio guidance.

Differentiator

Problem solved

Functional benefit

Brands

• PersonalFinanceLab.com: State-of-the-art financial literacy resource featuring customizable budget and credit games, stock market games, and full curriculum library for K-12 schools, CTE programs, and high schools.
• WallStreetSurvivor.com
• HowTheMarketWorks.com
• Investing101.net

Products and services

• Stock Market Simulation Web-based virtual trading platform enabling users to practice trading stocks, ETFs, options, futures, bonds, mutual funds, forex, and cryptocurrencies with real-time market data from 50+ global exchanges. Targets university students, professors, and individual investors.
• Budgeting Game Interactive personal budgeting and credit simulation game teaching basic financial literacy through immersive gameplay with choices that have long-term consequences. Targets K-12 students and teachers.
• Financial Literacy Curriculum Library of 500+ lessons contributed by teachers and professors covering Personal Finance, Economics, Investing, Entrepreneurship and more, with embedded assessments. Targets schools and universities.
• University Trading Room Software Dedicated software solution for university trading rooms providing real-time market data, research tools, and portfolio management capabilities for academic finance programs.
• Custom Virtual Trading Platform (White Label) White-label virtual trading platform solution for universities and corporations to create fully branded financial education experiences with custom rules and branding.
• Custom Financial Literacy Platform (White Label) White-label financial literacy platform allowing institutions to create branded educational programs tailored to their specific audience and objectives.
• Employee Financial Wellness Programs Corporate employee education programs helping organizations improve financial wellness among their workforce through gamified learning experiences.
• StockTrakBeyond Account Extended 12-month practice trading account for students continuing their investing education after course completion, featuring a $1,000,000 virtual portfolio at $19.98/year.
• PFinPlus Personal finance practice account for 12 months simulating full-time employee financial scenarios including budgeting, spending decisions, saving, and planning, with $25,000 stock game access.
• WallStreetSurvivor.com Free online investing education site for individuals featuring courses, virtual trading, and reviews of top brokerages and stock newsletters.
• PersonalFinanceLab.com State-of-the-art financial literacy resource for K-12 schools featuring customizable budget and credit games, stock market simulations, and full curriculum library.
• Investing101.net Free online investing 101 course for beginners covering fundamental investing concepts and market education.
• AI Wealth Wizard AI-powered portfolio learning assistant providing interactive guidance to help students build, evaluate, and manage investment portfolios through conversational engagement.

Quantifiable outcome

• 78% of top 100 U.S. business schools use StockTrak in the last 2 years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Wiley Efficient LearningminorGTM or Marketing PartnerPartnership offering free CFA, CFP, SIE, Series 7, or CPA Wiley Review Course (valued at $130 to $1,600) to top-performing students in classes with 20+ students using StockTrak
• Securities Training CorporationminorStrategic or Co-development PartnerPartnership to offer Series 7 prep course. Securities Training Corporation has trained over 75% of Wall Street professionals in at least one training program
• XIGNITEcoreTechnology or IntegrationReal-time market data provider for quote information (delayed at least 15 minutes)
• QuoteMediacoreTechnology or IntegrationMarket data provider for quote information and financial research tools

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EverFi: EverFi (now part of Intellus) provides financial literacy curriculum to K-12 and enterprises, often sponsored by financial institutions — overlapping corporate-white-label and K-12 segments with Stock-Trak and competing for the same enterprise sponsorship dollars.
• TradeStation: TradeStation offers paper trading with similar asset-coverage scope (options, futures, equities); targets overlapping active-trader and university trading-room audiences and competes with Stock-Trak's university trading-room software.
• Khan Academy (Personal Finance): Khan Academy's free personal-finance curriculum competes with PersonalFinanceLab and Stock-Trak's curriculum library for K-12 and self-learner audiences, and is well-funded as a nonprofit with strong brand recognition.
• Thinkorswim (Charles Schwab): Schwab's thinkorswim platform includes paperMoney, a free integrated paper-trading feature competing for aspiring finance professionals and individual investors practicing before opening a real brokerage account.
• Interactive Brokers: Interactive Brokers offers free simulated trading tied to its professional-grade execution platform; competes with Stock-Trak for advanced students and aspiring traders wanting to practice on the actual platform they will later use professionally.

Direct peers

• Investopedia Stock Simulator: Investopedia's paper-trading simulator is the closest direct competitor in the educational stock market simulation space, offering free virtual trading practice to a similar retail-investor and education audience with comparable asset coverage and education-oriented positioning.
• TradingView: TradingView's paper-trading capabilities compete directly with Stock-Trak for self-directed retail traders practicing strategies on global exchanges; overlaps on charting, multi-exchange coverage, and a free tier competing with Stock-Trak's $12.98/month individual subscription.
• MarketWatch Virtual Stock Exchange: MarketWatch's virtual trading game is a long-standing direct competitor used in financial-media education, monetizing through financial-news audience engagement similar to Stock-Trak's educational use case and overlapping on multi-month contests and classroom adoption.
• Banzai: Banzai provides personal finance and stock-market simulations to K-12 schools and credit unions, directly competing with PersonalFinanceLab for teacher adoption and credit-union sponsorship deals — overlapping core curriculum and white-label distribution.

Others

• Motley Fool: Motley Fool is an adjacent investing-education media and subscription business competing for retail-investor share-of-wallet; it does not offer a true multi-asset simulator like Stock-Trak, but competes for attention and education dollars from individual subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StockTrak
• LinkedInlinkedin.com/company/stock-trak-personalfinancelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock-Trak