Wiley’s Efficient Learning
Wiley's Efficient Learning, now a subsidiary of UWorld, is an online test preparation platform serving accounting and finance professionals pursuing CPA, CMA, CIA, CFA, and CMT certifications, plus college-bound students preparing for the SAT and ACT, with adaptive learning technology and a multi-tier subscription model.
- Company typePrivate
- Founded2003
- HeadquartersSedona, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Wiley’s Efficient Learning firmographics
Firmographics- Name
- Wiley’s Efficient Learning
- Legal name
- UWorld, LLC
- Website
- https://efficientlearning.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Wiley's Efficient Learning, now a subsidiary of UWorld, is an online test preparation platform serving accounting and finance professionals pursuing CPA, CMA, CIA, CFA, and CMT certifications, plus college-bound students preparing for the SAT and ACT, with adaptive learning technology and a multi-tier subscription model.
- Ownership category
- akta.pro rank
Wiley’s Efficient Learning industry classification
Industry- Product category
- Professional Exam Preparation Software
- NAICS
- Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Software Publishers (5132), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Workshops, Webinars & Live Masterclasses (MPACALAD), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
Keywords
Where Wiley’s Efficient Learning is headquartered
LocationHeadquarters
- HQ city
- Sedona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wiley’s Efficient Learning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Exam Review Course Subscriptions: Subscription-based access to comprehensive exam preparation courses. Includes video lectures, practice questions, study guides, and performance tracking. Offered as Elite-Unlimited (access until passed) and Premier (time-limited access) tiers.
- Supplementary Products: Standalone products including test banks, flashcards, 11th Hour Final Review, Virtual Review, and Focus Notes sold separately from full courses
- Corporate/Institutional Licensing: Volume licensing to corporations, firms, universities, and associations for member/student access, often with discounted pricing
- Financing Plans: Buy-now-pay-later services through Affirm offering flexible payment plans for course purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Elite-Unlimited CPA Review - Unlimited access until passed, includes print and eBook study guides, live boot camps, 8,000+ MCQs, task-based simulations, 100+ hours video lectures |
| Subscription | Multi-year contract | Premier CPA Review - 18-month access with eBook-only study guides |
| Subscription | Multi-year contract | Elite-Unlimited CMA Review - Unlimited access until passed with print and eBook guides, boot camps, 6,000+ questions |
| Subscription | Annual | Premier CMA Review - 12-month access per part with eBook-only study guides |
| Subscription | Annual | CIA Elite Review Course - 1-year access per part with printed and digital guides, 6,800+ MCQs |
| Subscription | Monthly | CIA Premier Review Course - 6-month access per part with digital study guides |
| Freemium | Pay-as-you-go | Free Trial - 7-day access to sample questions, video lectures, and platform features |
| One time/ perpetual license | Pay-as-you-go | Standalone Supplements - Test banks, flashcards, final review courses available separately |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wiley’s Efficient Learning product offering
Product offeringCore offering
Wiley's Efficient Learning, now operating as UWorld following the October 2023 acquisition, sells subscription-based online exam preparation courses for high-stakes professional certifications in accounting and finance (CPA, CMA, CIA, CFA, CMT) and college admissions (Digital SAT, ACT). The platform delivers cloud-based review courses combining on-demand video lectures from credentialed instructors, large adaptive question banks with detailed explanations, spaced-repetition flashcards, performance tracking dashboards, and personalized study planners. Products are sold direct-to-consumer via website and mobile apps and through enterprise/institutional licensing to corporations, universities, and professional associations.
Product overview
Wiley's Efficient Learning (now UWorld) is an exam preparation platform offering a comprehensive portfolio of certification review courses for accounting and finance professionals. The core offerings include CPA Review (Elite-Unlimited and Premier tiers with 8,000+ questions), CMA Review (Elite-Unlimited and Premier with 6,100+ questions), CIA Review (Elite and Premier with 6,800+ questions), CFA Review, and CMT Review courses. Additionally, the platform provides college admissions prep including Digital SAT and ACT courses with 1,500+ practice questions. All products feature mobile apps for on-the-go studying, and the platform integrates with LMS systems and offers Affirm financing. Products are delivered through a unified platform with adaptive learning technology including SmartPath Predictive Technology.
Differentiator
Problem solved
Functional benefit
Brands
- UWorld CPA Review: CPA (Certified Public Accountant) exam preparation courses with 8,000+ practice questions, 100+ hours of video lectures, and 94% pass rate.
- UWorld CMA Review
- UWorld CIA Review
- UWorld Finance / CFA Review
- UWorld College Prep
- SmartPath Predictive Technology
- UWorld Mobile Apps
Products and services
- UWorld CPA Review Elite-Unlimited
Quantifiable outcome
- 94% first-time pass rate for CPA Exam users
- +7 more outcomes
Companies that use Wiley’s Efficient Learning
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles4 records
Wiley’s Efficient Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Wiley’s Efficient Learning partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IMA (Institute of Management Accountants)coreUWorld is a proud Strategic Partner of IMA, the association for management accounting professionals. UWorld CMA Review courses are updated to reflect the latest IMA curriculum standards and exam requirements.
- CMT AssociationcoreUWorld is the publisher of the Official CMT Curriculum for the Chartered Market Technician certification program. This official designation ensures curriculum alignment with CMT Association standards.
- CohnReznickminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- CroweminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- Cherry BekaertminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- HBKminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- Berry DunnminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- Eide BaillyminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- MarcumminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- WithumminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- Frank RimermanminorOne of the accounting firms partnered with UWorld for employee certification support and training programs.
- AffirmminorFinancing partner offering buy-now-pay-later (BNPL) services allowing customers to pay for courses in flexible monthly installments without hidden fees.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Wiley’s Efficient Learning competitors and assessment
Company assessmentEmerging players
- Arista Education (AICI / IMA Strategic Test Prep alternatives): Arista Education is an emerging provider of CMA and CPA exam prep with adaptive learning technology and lower price points. Comparable as a newer entrant applying AI-driven personalization to the same accounting certification markets.
- Anki (spaced repetition platform): Anki is a free/cheap spaced-repetition flashcard platform widely used by CPA, CFA, and med-school candidates. Comparable as a low-cost alternative for the memorization component of certification prep; competing on price and flexibility rather than integrated courseware.
Direct peers
- Roger CPA Review: Roger CPA Review offers CPA Exam prep courses centered on video lectures and adaptive testing. Direct competitor in CPA Exam review with similar self-paced subscription pricing and content depth.
- Surgent CPA Review: Surgent is a tech-forward CPA review provider built around adaptive learning and predictive pass scores. Highly comparable in technology approach (SmartPath-style personalization) and CPA Exam target market.
- Gleim Publications: Gleim provides CPA, CMA, CIA, and EA exam review courses with deep question banks and adaptive review systems. Closely comparable to Wiley/Efficient Learning's accounting certification portfolio with overlapping adaptive learning methodology.
- Becker Professional Education: Becker is the largest direct competitor in CPA, CMA, and CFE exam review, offering subscription courses, QBanks, and live tutoring to individual candidates and corporate partners. Most directly comparable on product scope, target persona, and B2B distribution model.
- Magoosh: Magoosh offers online test prep for GMAT, GRE, SAT, ACT, and professional certifications via subscription courses. Comparable on self-serve PLG motion, freemium trials, and digital subscription pricing for standardized exam prep.
- Kaplan Financial / Kaplan Test Prep: Kaplan offers CFA, CPA, and admissions exam prep (SAT/ACT) with adaptive QBank and live instruction. Direct competitor across Wiley/Efficient Learning's professional certification and college admissions product lines, with similar self-serve + institutional GTM.
Others
- BenchPrep: BenchPrep is a white-label test prep delivery platform used by publishers and credentialing bodies. Adjacent comparison as an infrastructure peer powering online learning for certification organizations that compete in similar end markets.
Broad incumbents
- Wiley (Test Prep Division): Wiley retains CAIA, CIMA, GMAT, ACT, Blockchain, and Power BI test prep products post-divestiture and competes broadly in the same content publishing and exam prep space. Large incumbent with overlapping instructor expertise and B2B relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Wiley’s Efficient Learning social profiles
Digital presenceWiley’s Efficient Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiley’s Efficient Learning leadership team
Management profileNumber of profiles
Wiley’s Efficient Learning subsidiaries and ownership
Company hierarchySubsidiaries6 records
Wiley’s Efficient Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiley’s Efficient Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiley’s Efficient Learning
What does Wiley’s Efficient Learning do?
Wiley's Efficient Learning, now operating as UWorld following the October 2023 acquisition, sells subscription-based online exam preparation courses for high-stakes professional certifications in accounting and finance (CPA, CMA, CIA, CFA, CMT) and college admissions (Digital SAT, ACT). The platform delivers cloud-based review courses combining on-demand video lectures from credentialed instructors, large adaptive question banks with detailed explanations, spaced-repetition flashcards, performance tracking dashboards, and personalized study planners. Products are sold direct-to-consumer via website and mobile apps and through enterprise/institutional licensing to corporations, universities, and professional associations.
Is Wiley’s Efficient Learning a public or private company?
Wiley’s Efficient Learning is a private company. It is classified as corporate owned and is currently acquired.
When was Wiley’s Efficient Learning founded?
Wiley’s Efficient Learning was founded in 2003. It employs 1 to 10 people.
Where is Wiley’s Efficient Learning based?
Wiley’s Efficient Learning is headquartered in Sedona, United States, in the North America region.
How does Wiley’s Efficient Learning make money?
Four revenue lines are on record. Exam Review Course Subscriptions are the primary driver. The others are supplementary Products, corporate/Institutional Licensing and financing Plans.
Who are Wiley’s Efficient Learning's main competitors?
Emerging players on record are Arista Education (AICI / IMA Strategic Test Prep alternatives) and Anki (spaced repetition platform). Direct peers are Roger CPA Review, Surgent CPA Review, Gleim Publications, Becker Professional Education, Magoosh and Kaplan Financial / Kaplan Test Prep. BenchPrep is listed as an others. Wiley (Test Prep Division) is listed as a broad incumbent.
Does Wiley’s Efficient Learning have an API?
No public API is recorded for Wiley’s Efficient Learning.
What industry is Wiley’s Efficient Learning in?
Wiley’s Efficient Learning's product category is Professional Exam Preparation Software. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 611691 and its SIC code is 8200.