Yamazaki
Yamazaki Home is a Japanese heritage home goods company (founded 1900) that designs and sells small-space organization products — dish racks, rolling carts, shoe racks, and storage solutions — directly to consumers via e-commerce and The Container Store, with recent expansion into Canada and a new accessible-design sub-brand called Apto.
- Company typePrivate
- Founded1900
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yamazaki does
Yamazaki Home is a Japanese heritage home goods company founded in 1900 as a family-run ironing board manufacturer, now operating under Yamazaki USA Inc. with US headquarters in Brooklyn, NY and additional offices in Nara, Tokyo, and Dusseldorf. The company designs and sells small-space home organization products — including dish racks, rolling storage carts, shoe racks, coat racks, bread boxes, bathroom organizers, and magnetic organizers — built primarily from steel with wood accents. Its core technology is functional product design optimized for compact urban living, blending Japanese minimalism with Scandinavian-inspired aesthetics across distinct product lines such as the Tosca, Tower, and Rin collections.
The business operates primarily as a direct-to-consumer e-commerce brand via theyamazakihome.com, with products priced from $12.50 to over $345 under a one-time purchase model (no subscription), and volume incentives of 15-20% on multi-item orders. Distribution has expanded to include The Container Store as a retail partner, with geographic expansion into Canada in 2026. The company serves individual homeowners and renters, with gift-givers as a secondary segment, and recently launched Apto, a sub-brand focused on accessible design products. Marketing is multi-channel — including content (Yamazaki Stories blog), social media across Instagram, TikTok, Pinterest, YouTube, and LinkedIn, a mobile app with exclusive savings, and earned media in Architectural Digest, BuzzFeed, and Livingetc. The company employs 11-50 staff and is privately held with no disclosed institutional investors or funding rounds.
Yamazaki firmographics
Firmographics- Name
- Yamazaki
- Legal name
- Yamazaki USA Inc.
- Website
- https://theyamazakihome.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yamazaki Home is a Japanese heritage home goods company (founded 1900) that designs and sells small-space organization products — dish racks, rolling carts, shoe racks, and storage solutions — directly to consumers via e-commerce and The Container Store, with recent expansion into Canada and a new accessible-design sub-brand called Apto.
- Ownership category
- akta.pro rank
Yamazaki industry classification
Industry- Product category
- Home Organization Products
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM)
- akta.pro secondary industries
- Kitchen Food Storage & Container Organization Retail (Canisters, Meal Prep Containers, Wrap Dispensers) (CRAIAJAN), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE), Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Yamazaki is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Yamazaki business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Yamazaki Home generates revenue through direct sales of home organization products including dish racks, shoe racks, storage carts, coat racks, bathroom organizers, and kitchen accessories. Products are sold at various price points from $12.50 to $345+. The company offers a one-time purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products under $50 |
| Unit Pricing | Pay-as-you-go | Mid-range products $50-$150 |
| Unit Pricing | Pay-as-you-go | Premium products $150+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Yamazaki product offering
Product offeringCore offering
Yamazaki Home designs, manufactures, and sells small-space home organization products made primarily from steel and wood. The product line spans dish racks, rolling storage carts, shoe racks, coat racks, bread boxes, laundry hampers, trash cans, shelving, and various kitchen, bathroom, and entryway organizers, sold to individual consumers through e-commerce and select retail partners.
Product overview
Yamazaki Home is a Japanese home goods company that creates household organizers and housewares with a small-space sensibility, inspired by Japanese minimalism. The company offers over 300 products across multiple organized collections. Product portfolio is structured around distinct series (Tosca Collection combining Scandinavian steel and wood design, Tower Collection with clean modern lines in black and white, Rin Collection with wood-panel accents) and product categories including kitchen organization (dish racks, bread boxes, bottle dryers, lid stands, food storage), storage solutions (rolling carts, shelving, leaning ladders), bathroom and laundry items (toilet paper stockers, soap dishes, laundry hampers), entryway pieces (coat racks, shoe racks, umbrella stands), bedroom and office organizers (headphone stands, jewelry organizers, wall clocks, desk accessories), and specialty collections (pets, fitness, electronics). The company has recently launched a sub-brand called Apto focused on accessible design. Products are available in the USA and Canada through their e-commerce website, with recent retail expansion to The Container Store.
Differentiator
Problem solved
Functional benefit
Brands
- Apto: Accessible design for better living - a new brand from Yamazaki Home focused on accessible design products
Products and services
- Tosca Collection
- Tower Collection A signature product collection from Yamazaki Home offering multi-tier, modular organizers in a minimalist white-and-steel finish, suited for small spaces across kitchen, bathroom, and entryway.
- Rin Collection A signature product collection from Yamazaki Home featuring clean-lined organizers designed for everyday home use.
- Dish Racks Dish drying racks and drainers in steel and wood, designed to fit narrow kitchen counters and small spaces.
- Rolling Storage Carts Multi-tier mobile storage carts on wheels for kitchen, bathroom, office, and craft supply organization.
- Shoe Racks and Organizers Shoe storage racks, leaning shoe shelves, and entryway shoe organizers sized for compact living spaces.
- Coat Racks and Hooks Freestanding and wall-mounted coat racks, hooks, and leaning ladders for entryways and closets.
- Bread Boxes and Food Storage Countertop bread boxes, food storage containers, and produce stockers for kitchen organization.
- Laundry Hampers and Bathroom Organization Laundry hampers, toilet paper stockers, pull-out bathroom cabinets, and bathroom storage solutions.
- Trash Cans Steel and wood waste bins and trash cans for kitchen, bathroom, and office use.
- Wall Clocks Minimalist wall clocks sized for kitchens, living rooms, and offices.
- Shelving and Storage Solutions Wall-mounted shelves, freestanding shelving units, storage baskets, and storage cases for various rooms.
- Magnetic Organizers Magnetic storage racks, magnetic knife racks, and metal-surface organizers for kitchen and workspace.
- Apto Sub-Brand An accessible-design sub-brand of Yamazaki Home offering organization products designed for users with mobility, dexterity, or accessibility needs.
- Countertop Drawer with Pull-Out Shelf Countertop drawer organizer with an integrated pull-out shelf, designed to expand usable work surface in compact kitchens.
- Spring/Summer 2026 New Arrivals Collection Seasonal product collection of new home organization launches for Spring/Summer 2026, including the Tri-Post Coat Rack, Cotton Swab Push-Top Case, Magnetic Knife Rack, Slow Feeder Pet Bowl, Monitor Stand With Drawer, and Mobile Hideaway Storage Cart.
Quantifiable outcome
- Over 100 years in business with thousands of products and hundreds of new designs introduced annually.
Companies that use Yamazaki
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Yamazaki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yamazaki partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Container StorecoreYamazaki Home products are now available at The Container Store, including their NYC location. This partnership provides physical retail presence for customers to experience products in person before purchasing.
- FABSCRAPminorYamazaki Home volunteers with FABSCRAP for World Cleanup Day, demonstrating commitment to sustainability and textile recycling initiatives.
- Brooklyn Candle StudiominorValentine's Day giveaway collaboration offering gift sets to engage customers during holiday seasons.
- Maison MiruminorValentine's Day partnership featuring Maison Miru jewelry with Yamazaki Home products in a collaborative giveaway.
- Public GoodsminorSpa gift set giveaway partnership combining Public Goods products with Yamazaki Home organization items.
- Snow PeakminorGiveaway collaboration featuring Snow Peak outdoor products with Yamazaki Home items for lifestyle enthusiasts.
- Marufuji Japanese MarketminorOpen-box sale partnership at Marufuji Japanese Market, extending product availability to Japanese market enthusiasts in the DMV area.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yamazaki competitors and assessment
Company assessmentDirect peers
- MUJI: Japanese minimalist home and lifestyle retailer offering affordable, design-forward home organization goods. Closest direct peer given shared Japanese design heritage, small-space sensibility, and broad cross-category home goods assortment.
- The Container Store: US specialty retailer of storage and organization products and Yamazaki's primary physical retail partner. Directly competes in the same product categories (storage, shelving, organization) while also serving as a distribution channel.
- Simplehuman: Premium home organization brand specializing in kitchen, bath, and storage solutions with a strong DTC and retail presence. Comparable for its design-led, premium-priced approach to everyday home organization products.
- Joseph Joseph: UK-based design house specializing in kitchen organization, food storage, and household tools. Direct peer on innovation cadence, design-driven positioning, and kitchen organization category overlap.
- Brabantia: Dutch home brand offering design-led waste, laundry, and storage solutions. Comparable for its European design DNA, steel-based construction, and focus on functional everyday home organization products.
Broad incumbents
- IKEA: Global home furnishings giant with extensive storage and organization assortment at value price points. Overlaps broadly in shelving, carts, kitchen, and small-space storage categories but competes on price and scale rather than design specialization.
- West Elm: Modern home furnishings retailer offering storage, kitchen, and organization pieces at mid-to-premium price points. Overlaps in design aesthetic and small-space solutions but operates as a broad furnishings portfolio rather than organization specialist.
- CB2: Crate & Barrel's modern, design-forward home brand carrying storage and organization SKUs. Comparable for modern minimalist aesthetic and mid-premium positioning, though it spans broader home decor.
- Threshold (Target): Target's owned home brand offering affordable, design-forward storage and organization products. Competes on price accessibility across overlapping categories but at value-tier positioning.
- Hearth & Hand with Magnolia: Joanna Gaines-curated home brand sold via Macy's, spanning storage, kitchen, and organization with a modern farmhouse aesthetic. Adjacent competitor in lifestyle-driven home organization at mid-tier pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yamazaki social profiles
Digital presenceYamazaki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yamazaki leadership team
Management profileNumber of profiles
Profiles1 record
Yamazaki subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yamazaki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yamazaki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yamazaki
What does Yamazaki do?
Yamazaki Home designs, manufactures, and sells small-space home organization products made primarily from steel and wood. The product line spans dish racks, rolling storage carts, shoe racks, coat racks, bread boxes, laundry hampers, trash cans, shelving, and various kitchen, bathroom, and entryway organizers, sold to individual consumers through e-commerce and select retail partners.
Is Yamazaki a public or private company?
Yamazaki is a private company. It is classified as family owned and is currently operating.
When was Yamazaki founded?
Yamazaki was founded in 1900. It employs 11 to 50 people.
Where is Yamazaki based?
Yamazaki is headquartered in Brooklyn, United States, in the North America region.
How does Yamazaki make money?
One revenue line is on record: product Sales.
Who are Yamazaki's main competitors?
Direct peers on record are MUJI, The Container Store, Simplehuman, Joseph Joseph and Brabantia. Broad incumbents are IKEA, West Elm, CB2, Threshold (Target) and Hearth & Hand with Magnolia.
Does Yamazaki have an API?
No public API is recorded for Yamazaki.
What industry is Yamazaki in?
Yamazaki's product category is Home Organization Products. Its primary akta.pro industry code is CRAIADAM, Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage), with a secondary code of CRAIAJAN, Kitchen Food Storage & Container Organization Retail (Canisters, Meal Prep Containers, Wrap Dispensers). Its NAICS code is 4491 and its SIC code is 5700.