Icepay

What Icepay does

ICEPAY B.V. is a Netherlands-based Payment Service Provider (PSP) founded in 1999 and headquartered in Amsterdam (Orlyplein 77, 1043 DS). Operating under supervision of De Nederlandsche Bank (DNB) and certified GDPR- and PCI DSS-compliant, the company aggregates online payment acceptance for merchants through a single platform, supporting Visa, Mastercard, iDEAL/Wero, Bancontact, PayPal, EPS, Pay by Bank, Online Überweisen, direct debit, wire transfer, and prepaid cards. The technical core is a REST-based Checkout API with Basic authentication (Merchant ID and Secret), a hosted customizable payment page with automatic English/Dutch/French language detection, and add-on products including Payment Forwarding (multi-party fund splitting between ICEPAY accounts) and Payment Links (no-code checkout URL generation via the merchant portal).

Distribution is API-first and self-serve: merchants integrate either through the Checkout API or via pre-built plug 'n play modules for WooCommerce, Magento2, Lightspeed, Sylius, and PrestaShop, with a legacy suite (ICEX1 in REST/BasicMode/AdvancedMode/SOAP variants, ICEX2) still supported. The company monetizes through a four-stream model: one-time connection fees, monthly subscription fees (minimum 3-month initial term, auto-renewing), per-transaction fees invoiced monthly with 14-day payment terms, and ancillary service charges (event-driven reviews, screening, end-user support, compliance investigations, plus a 1% FX mark-up on non-Euro transactions). Reported SLA commitments are 99% uptime during peak hours (Mon-Fri 06:00-24:00 CET), 98% off-peak, and 97% on weekends.

ICEPAY targets a horizontally segmented customer base primarily composed of SMB webshop merchants, with secondary segments in charities/nonprofits (direct-debit donations under SEPA mandates) and government/municipal entities. Geographic footprint extends from the Dutch home market into at least 13 European countries (NLD, AUT, BEL, DEU, FRA, ESP, ITA, IRL, PRT, FIN, EST, LVA, LTU). The company is bootstrapped and founder-led (Steven de Boer, Founder and CEO), with no disclosed parent, external funding, or M&A activity, and a headcount in the 11-50 range with active engineering and technical-writing hiring underway.

Name

Icepay

Legal name

ICEPAY B.V.

Website

https://icepay.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ICEPAY B.V. is a Netherlands-based Payment Service Provider founded in 1999, offering multi-channel online payment acceptance to SMB webshop merchants, charities, and government entities across Europe via a Checkout API and plug 'n play e-commerce platform modules.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Online payment processing
• Payment gateway services
• Merchant payment solutions
• Multi-channel payments
• SEPA direct debit

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Transaction Fees: Fees charged per transaction processed through the platform. Transaction fees are calculated based on the Price List and are invoiced monthly with a 14-day payment term.
2. Subscription Fees: Monthly subscription fees for account/merchant access. The Contract has a minimum term of 3 months after which it extends automatically for an indefinite period.
3. Connection Fees: One-time connection fees for initial platform setup and integration.
4. Additional Services: Additional fees for services such as event-driven reviews, customer screening, end user support, and compliance investigations. Exchange rate mark-up of 1% applied for non-EMU country transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ICEPAY provides a multi-channel payment platform that enables merchants to accept online and offline payments (cards, bank transfers, digital wallets, and prepaid cards) through a single account. The platform is exposed via a REST Checkout API and pre-built plug-and-play webshop modules for WooCommerce, Magento2, Lightspeed, Sylius, and PrestaShop, with merchant management handled through the ICEPAY Portal.

Product overview

ICEPAY is a European Payment Service Provider (PSP) based in Amsterdam, offering payment services since 1999. The core product is the ICEPAY Payment Platform, a unified solution for online payment processing. The platform includes the Checkout API for developer integration, the ICEPAY Portal for merchant management, and plug 'n play webshop modules for WooCommerce, Magento2, Lightspeed, Sylius, and PrestaShop. Additional products include Payment Forwarding (fund splitting between accounts) and Payment Links (for manual payment collection). ICEPAY supports a comprehensive range of payment methods including Visa & Mastercard, iDEAL | Wero, Bancontact, PayPal, EPS, Direct Debit, Online Überweisen, Wire Transfer, Pay by Bank, and prepaid cards. The platform is regulated and supervised by De Nederlandsche Bank (DNB).

Differentiator

Problem solved

Functional benefit

Products and services

• ICEPAY Payment Platform A multi-channel payment platform enabling merchants to accept online and offline payments, manage transactions, and control financial flows through a single account. Supports multiple payment methods including cards (Visa, Mastercard, Bancontact), bank transfers (iDEAL, EPS, Online Überweisen), digital wallets (PayPal), direct debit, wire transfer, Pay by Bank, and prepaid cards.
• Checkout API RESTful API enabling developers to integrate ICEPAY payment processing into applications. Uses Basic authentication with Merchant ID and Secret. Supports creating checkouts, retrieving payment status, processing refunds, payment forwarding, and webhook notifications for real-time updates. Available at https://checkout.icepay.com/api/payments with code samples in cURL, PHP (Laravel), and JavaScript (Node.js).
• ICEPAY Portal Self-service merchant dashboard for managing payment accounts, viewing transactions, processing refunds, generating statements, configuring payment methods, switching between test and live modes, and managing users and merchant settings.
• Webshop Integration Modules Pre-built plug-and-play modules for popular e-commerce platforms including WooCommerce, Magento2, Lightspeed, Sylius, and PrestaShop. Enables non-technical merchants to add ICEPAY payment acceptance quickly without custom development.
• Payment Forwarding Enables merchants to transfer part of the funds from a payment to another ICEPAY account. Available only after funds are received (financialStatus must be cleared). Useful for marketplace models or splitting payments between multiple parties.
• Payment Links Allows merchants to manually create payment links via the ICEPAY Portal that generate checkout URLs without API integration. The link redirects customers to the ICEPAY Checkout Page. Useful for collecting payments without a full e-commerce integration.
• ICEX2 (Legacy) Legacy payment API product with API URL https://interconnect.icepay.com. Being phased out but still supported for existing merchants.
• ICEX1 (Legacy) Legacy payment API with multiple modes: REST (https://connect.icepay.com/webservice/api/v1), BasicMode, AdvancedMode, and SOAP. Being phased out but still supported when usage and safety requirements are met.

Quantifiable outcome

• 99% availability during peak hours (Mon-Fri 06:00-24:00 CET), 98% during off-peak, 97% on weekends

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• VisacoreTechnology or IntegrationVisa is a Supplier Payment Method enabling ICEPAY merchants to accept Visa card payments. ICEPAY acts as a payment service provider or payment facilitator for credit card transactions.
• MastercardcoreTechnology or IntegrationMastercard is a Supplier Payment Method enabling ICEPAY merchants to accept Mastercard payments. ICEPAY integrates with the card scheme network for processing.
• Currence (iDEAL)coreTechnology or IntegrationiDEAL is a primary payment method in the Netherlands, operated by Currence. ICEPAY integrates with iDEAL for Dutch market transactions.
• PayPalcoreTechnology or IntegrationPayPal wallet integration allows ICEPAY merchants to accept PayPal payments. Note that ICEPAY does not collect funds for PayPal payments - funds go directly to merchant's PayPal account.
• BancontactcoreTechnology or IntegrationBancontact card payments are supported through ICEPAY's payment page integration for Belgian market.
• Acquiring PartnerscoreTechnology or IntegrationFinancial institutions that provide ICEPAY access to card schemes and payment networks. ICEPAY delivers Payment Services as PSP or Payment Facilitator (PF) in relation to credit card transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sisow: Sisow is a Netherlands-based PSP providing multi-method online payments including iDEAL, Bancontact, credit cards, and SEPA direct debit. It targets SMB webshops with similar plugin-based integration and is a head-to-head regional competitor.
• MultiSafepay: MultiSafepay is a Dutch PSP offering online payment processing, gift cards, and pay-after-delivery solutions for webshops, with extensive local method coverage (iDEAL, Bancontact, Klarna). It targets the same SMB e-commerce merchant segment as ICEPAY and competes head-to-head in Benelux.
• Mollie: Mollie is a leading Amsterdam-headquartered payment service provider offering a multi-method gateway (cards, iDEAL, Bancontact, PayPal, SEPA) with plug-and-play plugins for the same SMB e-commerce platforms (WooCommerce, Magento, Lightspeed, PrestaShop). It is the closest direct competitor to ICEPAY in the Benelux SMB PSP segment.
• Pay.nl: Pay.nl is a Dutch PSP offering a multi-method gateway, POS solutions, and webshop plugins for SMB e-commerce. It mirrors ICEPAY's product surface (gateway + plugins + portal) and competes for the same Benelux merchant accounts.
• Buckaroo: Buckaroo is a Dutch payment service provider with a multi-method gateway, recurring billing, and marketplace/split-payout features comparable to ICEPAY's Payment Forwarding. It serves both SMB and enterprise merchants in Benelux, making it a direct regional competitor.

Broad incumbents

• Adyen: Adyen is a large Dutch-headquartered global payment platform offering unified online, in-store, and marketplace processing to enterprise merchants. It overlaps with ICEPAY in payment-method breadth and EU merchant coverage but operates at significantly larger scale and price points.
• Stripe: Stripe is a global payment infrastructure provider offering an API-first gateway, hosted checkout, and extensive developer tooling. It is a broader incumbent competing with ICEPAY for SMB and mid-market European merchants adopting developer-led payment integrations.
• Worldline: Worldline is a large European payment processor and acquirer (which acquired MultiSafepay) offering merchant services, gateways, and local payment methods. It is a broader incumbent that competes for the same European SMB and enterprise merchant segment that ICEPAY targets.
• Checkout.com: Checkout.com is a global payment processor with strong European presence, offering gateway, acquiring, and orchestration services. It is a broader incumbent competing with ICEPAY for cross-border European e-commerce volume.

Regional players

• Rabo Smart Pay: Rabo Smart Pay (formerly Rabo Omnikassa) is a payment gateway operated by Dutch bank Rabobank, providing multi-method checkout (iDEAL, cards, PayPal) tightly integrated with Rabobank accounts. It competes with ICEPAY primarily in the Netherlands banking-merchant segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/icepay_nl
• Facebookfacebook.com/ICEPAY

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icepay