United Physicians

What United Physicians does

United Physicians (UP) is a physician-owned, physician-led independent physician organization headquartered in Bingham Farms, Michigan, representing over 1,600 multi-specialty independent physicians across 600+ practices in Southeast Michigan. Founded in 1996 as Premier Physicians Network and formally established in its current form in 2000, UP is the largest independent physician organization in the State of Michigan. The network comprises 400 primary care physicians and 1,200 specialists across 80 specialties, managing care for more than 295,000 patients across Oakland, Macomb, and Wayne counties in 85+ communities.

The company's core offering is a portfolio of centralized administrative services delivered to member practices, including NCQA-accredited credentialing and recredentialing (a credential unique to UP among Michigan physician organizations), payer enrollment, health plan contracting, care management, clinical programs, panel management, and centralized clinical workflow support. The underlying technology consists of a SharePoint-based UP Physician Portal for member access, plus centralized data analytics, reporting, and care gap workflow systems that support quality performance and incentive earnings. Members also gain access to exclusive programs through partnerships with agilon health (Medicare Advantage value-based care), GM Connected Care, Ford Partnered Primary Care, and multiple health plan programs (PCMH, PDCM, CoCM, APC, INHALE, MCT2D, STBC).

UP's business model is primarily membership-based, with member physicians paying recurring fees for centralized services. Revenue is augmented by performance-based shared savings from value-based care risk contracts (notably Medicare Advantage arrangements via agilon health) and administrative fees derived from negotiated multi-payer contracts covering commercial, Medicare Advantage, Medicaid, and Dual Eligible products with ten or more health plans including Aetna, BCBSM, HAP, Humana, McLaren, Molina, Priority Health, and Meridian. The organization grows through direct physician recruitment, community referrals, and health plan channel partnerships, and supports physician practices ranging from basic fee-for-service arrangements to full risk contracts for qualifying high-performing groups.

Name

United Physicians

Legal name

United Physicians

Website

https://updoctors.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

United Physicians is a physician-owned, physician-led independent physician organization representing 1,600+ multi-specialty physicians across 600+ practices in Southeast Michigan, providing centralized credentialing, contracting, care management, and value-based care program access to help independent practices remain viable.

Ownership category

akta.pro rank

Product category

Physician Organization Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industries

Independent Primary Care Practices (HLAFAGAA), Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Physician network management
• Value-based care services
• Medical credentialing services
• Health plan contracting
• Care management programs

Headquarters

HQ city

Bingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physician Membership Services: United Physicians generates revenue by providing centralized administrative services to member physicians, including credentialing, contracting, care management, and quality improvement support in exchange for membership participation fees.
2. Value-Based Care Risk Contracts: The organization participates in Medicare Advantage value-based care arrangements with agilon health and other health plans, earning shared savings and performance-based incentives that flow to member physicians.
3. Health Plan Contracting Administration: UP negotiates and administers contracts with multiple commercial, Medicare Advantage, and Medicaid health plans on behalf of its physician network, earning administrative fees and facilitating enhanced reimbursement rates.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

United Physicians operates an independent physician organization providing centralized administrative, clinical, and contracting services to more than 1,600 independent physicians across 600+ practices in Southeast Michigan. Its core offering bundles NCQA-accredited credentialing, payer enrollment, health plan contracting, care management, clinical program support, panel management, and access to exclusive value-based care partnerships so member physicians can remain independent while succeeding in risk-based reimbursement models.

Product overview

United Physicians is a physician-owned and physician-led independent physician organization (PO) serving Southeast Michigan since 1996. The organization operates as a coordinated network of over 1,600 independent physicians across 600+ practices, offering a unified platform of centralized services. The core offering consists of Centralized Services (including NCQA-accredited Credentialing, Enrollment, Contracting, Health Plan Coordination, Care Management, Clinical Programs, Centralized Clinical Workflow Support, and Panel Management), supplemented by UP Contracting for multi-plan access and Partnerships & Programs for exclusive value-based care opportunities. UP Physician Portal serves as the member-facing digital interface. The portfolio is designed to help independent physicians remain viable in value-based care while reducing administrative complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Centralized Services

Quantifiable outcome

• Achieves 5% more value-based reimbursement opportunity than typical physician organization
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• agilon healthcoreStrategic or Co-development PartnerLong-standing partnership with agilon health expanding Medicare Advantage value-based care opportunities and supporting physician success in risk-based models. This partnership enables UP's participating physicians to access enhanced value-based reimbursement arrangements.
• GM Connected CarecoreGTM or Marketing PartnerEmployer-based partnership connecting physicians to defined patient populations through General Motors' connected care program, strengthening care relationships and providing steady patient volume for participating practices.
• Ford Partnered Primary CarecoreGTM or Marketing PartnerEmployer-based partnership with Ford Motor Company connecting physicians to defined patient populations through partnered primary care arrangements, enabling physician practices to grow their patient panels while delivering coordinated care.
• AetnacoreStrategic or Co-development PartnerHealth plan partnership offering Commercial (HMO, PPO), Medicare Advantage (HMO, PPO), and Dual Eligible/HIDE-SNP products. UP negotiates and administers contracts on behalf of member physicians.
• Blue Care NetworkcoreStrategic or Co-development PartnerBCBSM-affiliated health plan partnership providing Commercial and Medicare Advantage HMO products. Note: BCBSM provider contracting and enrollment handled directly by BCBSM; UP manages participation in BCBSM incentive programs.
• HAP (Health Alliance Plan)coreStrategic or Co-development PartnerMichigan-based health plan partnership covering Commercial, Medicare Advantage, Medicaid, and Dual Eligible/HIDE-SNP products (HMO and PPO options). UP facilitates physician network participation.
• HumanacoreStrategic or Co-development PartnerHealth plan partnership providing Medicare Advantage (HMO, PPO) and Dual Eligible/HIDE-SNP products. UP enables member physicians to participate in Humana's provider networks.
• McLaren Health PlancoreStrategic or Co-development PartnerMichigan-based health plan partnership covering Commercial, Medicare Advantage, and Medicaid products (HMO and PPO). UP facilitates network participation for member physicians.
• Priority HealthcoreStrategic or Co-development PartnerMichigan-based health plan partnership offering Commercial, Medicare Advantage, Medicaid, and Dual Eligible/HIDE-SNP products across HMO and PPO models.
• Molina HealthcarecoreStrategic or Co-development PartnerHealth plan partnership providing Commercial, Medicare Advantage, Medicaid, and Dual Eligible/HIDE-SNP products. UP connects member physicians to Molina's provider networks.
• Meridian Health PlancoreStrategic or Co-development PartnerHealth plan partnership covering Commercial, Medicare Advantage, Medicaid, and Dual Eligible/HIDE-SNP HMO products. UP facilitates physician participation.
• Blue Cross CompletecoreStrategic or Co-development PartnerBCBSM Medicaid managed care plan partnership. UP enables member physicians to participate in Medicaid products for eligible patient populations.
• CofinityminorStrategic or Co-development PartnerCommercial PPO network partnership providing access to PPO products through Cofinity's contracted provider network.
• MultiplanminorStrategic or Co-development PartnerCommercial PPO network partnership offering access to Multiplan's contracted provider network for member physicians.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• agilon health: Partners with physician groups to take on Medicare Advantage risk; a strategic partner of UP and a broad national player in the same value-based physician-enablement space.
• VillageMD: Large primary-care-focused organization delivering value-based care and physician support at scale; overlaps with UP's VBC and practice-support model but operates as an owned-clinic incumbent.
• OptumCare: UnitedHealth's large physician and care-delivery arm that aggregates provider networks for value-based care, overlapping with UP's model as a much larger, vertically integrated incumbent.

Direct peers

• Privia Health: National physician enablement organization that helps independent practices join a unified platform for value-based care, contracting, and administrative support—directly analogous to UP's centralized-services model.
• P3 Health Partners: Physician-led population health and value-based care management organization coordinating networks of PCPs and specialists under risk contracts, closely comparable to UP.
• Aledade: Enables independent primary care practices to succeed in value-based and shared-savings arrangements with payers, mirroring UP's core mission of preserving independence while driving VBC performance.

Regional players

• Millennium Physician Group: Large independent multi-specialty physician group focused on coordinated, value-based care, comparable to UP but concentrated in a different geography (Florida).

Emerging players

• Wellvana: Partners with physician practices to manage value-based care and shared savings; similar model to UP's payer-aligned performance support.
• Pearl Health: Technology-enabled enabler for independent PCPs taking on Medicare value-based risk, comparable to UP's VBC support but more software-centric.
• Vytalize Health: Fast-growing platform enabling independent physicians in Medicare value-based care via ACO structures and analytics, overlapping with UP's independent-physician enablement niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UnitedPhysicians
• LinkedInlinkedin.com/company/united-physicians
• Facebookfacebook.com/UPDoctors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Physicians