Educake
- Company typePrivate
- Founded2011
- HeadquartersOxford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Educake firmographics
Firmographics- Name
- Educake
- Legal name
- Educake Ltd
- Website
- https://educake.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Educake industry classification
Industry- Product category
- Educational Assessment Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
Keywords
Where Educake is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Educake business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- School Subscriptions: Annual school subscriptions providing full access to selected subjects for unlimited teachers and students. Pricing varies by subject and year group (Primary KS2, Secondary KS3/GCSE, A-level). Schools pay annually at start of subscription.
- Multi-Academy Trust Subscriptions: Schools within MATs can share template tests across academies. Additional discounts offered for 4+ schools within a trust.
- Individual Student/Parent Subscriptions: Rolling monthly subscriptions for individual students/parents at £30/month after 7-day free trial. Provides science, English and maths access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Primary (KS2): English, maths, science for £400-£800/year |
| Subscription | Annual | Secondary Science (GCSE/KS3): £880/year |
| Subscription | Annual | A-level Science: £350-£750/year |
| Subscription | Annual | English: £880/year |
| Subscription | Annual | Maths: £880/year |
| Subscription | Annual | Geography: £550/year |
| Subscription | Annual | History: £550/year |
| Subscription | Annual | Computer Science: £550/year |
| Subscription | Annual | PE: £550/year |
| Subscription | Annual | Business: £550/year |
| Subscription | Annual | MFL (French and Spanish): £550/year |
| Subscription | Monthly | At Home (Individual): £30/month |
| Subscription | Annual | Leadership Bundle: Maths, English and Science for £2,200 or All 10 subjects for £4,500 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Educake product offering
Product offeringCore offering
Educake provides a cloud-based online homework and revision platform for UK and international schools, with auto-marking, an adaptive Revision Wizard, and a library of 100,000+ specification-mapped questions covering KS2 to A-level across subjects including Science, English, Maths, Geography, History, Computer Science, PE, Business, and MFL. Schools purchase annual subscriptions per subject plus multi-subject and MAT discounts, while individual parents and students can subscribe directly to Educake At Home on a monthly basis. The platform is used by approximately 1 in 4 UK secondary schools and supports over 500,000 students monthly.
Product overview
Educake is a web-based educational assessment and revision platform consisting of multiple interconnected products. The core offerings include Educake Primary (KS2 English, Maths, Science), Educake Secondary (9 subjects at KS3/GCSE including Science, English, Maths, Geography, History, Computer Science, PE, Business, and MFL), and Educake A-level Science (biology, chemistry, physics at KS5). Additional variants include Educake International for British International Schools and Educake At Home for individual student subscriptions. All products share a common adaptive learning algorithm and auto-marking engine, with the Revision Wizard personalizing quiz content based on individual student performance data.
Differentiator
Problem solved
Functional benefit
Products and services
- Educake Primary Auto-marked quiz platform for KS2 (ages 7-11) covering English, maths and science, with formative assessment tools to track student progress and identify knowledge gaps. Annual subscription per subject from £400-£800/year depending on school size.
- Educake Secondary Comprehensive quiz and revision platform for UK secondary schools covering 9 subjects (Science, English, Maths, Geography, History, Computer Science, PE, Business, and MFL French and Spanish) at KS3 and GCSE levels. Annual subscription from £550-£880/year per subject with multi-subject discounts.
- Educake A-level Science Specialized revision and assessment platform for A-level Biology, Chemistry, and Physics with 9,000+ questions for AQA and OCR specifications, featuring adaptive learning algorithms for personalized practice. £350/year single subject or £750/year for all three sciences.
- Educake International Version of the platform designed for British International Schools covering KS2, KS3, Int GCSE and A-level with questions aligned to international curricula including IB. Distributed through FOBISIA, COBIS, and BSME memberships.
- Educake At Home Individual student subscription offering science, English and maths practice for ages 11-16, available as rolling monthly subscription at £30/month with 7-day free trial. Sold direct to parents via self-serve signup.
Quantifiable outcome
- Schools using Educake show improved Progress 8 scores - the more students use Educake, the more their grades improve
- +5 more outcomes
Companies that use Educake
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Educake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Educake partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered parent company, core partner, integration partner, affiliate member, partner, partner member and accreditation.
- Twinkl Groupparent companyEducake is proud to be part of the Twinkl Group, a major educational resource provider. The partnership provides cross-promotion opportunities and complementary resource offerings. Twinkl advertises some Educake positions and their recruitment website hosts Educake roles.
- PiXL (Partners in Excellence)core partnerEducake is a trusted PiXL partner supporting the DTTR (Diagnose, Target, Teach, Review) model. PiXL member schools receive 10% discount on Educake subscriptions. Partnership enables Educake to reach the PiXL school network.
- Wondeintegration partnerEducake has partnered with Wonde for student data integration. Wonde is an educational data management platform enabling automated student account creation and class synchronization.
- FOBISIA (Federation of British International Schools in Asia)affiliate memberEducake is a FOBISIA Affiliate Member, gaining visibility among British international schools across Asia. Partnership supports international school customer acquisition.
- COBIS (Council of British International Schools)partnerEducake is a COBIS partner, recognized among British international schools globally. Partnership supports marketing to international British schools.
- BSME (British Schools in the Middle East)partner memberEducake is a BSME Partner Member, supporting visibility and adoption among British schools in the Middle East region.
- Oxford Living Wage EmployeraccreditationEducake is accredited as an Oxford Living Wage employer, ensuring all employees receive a livable wage that covers household costs. This is an ethical accreditation rather than a commercial partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Educake competitors and assessment
Company assessmentDirect peers
- Hegarty Maths: UK secondary maths platform providing video tutorials, auto-marked homework, and revision content. Highly comparable in delivery model and UK secondary audience, though narrower in subject scope than Educake.
- Seneca Learning: UK-based free adaptive learning platform for KS3, GCSE, and A-level with auto-marked content across many subjects. Directly competes with Educake on adaptive personalization, specification-mapped content, and UK teacher adoption, with a stronger A-level footprint but weaker primary coverage.
- SAM Learning: Long-established UK online homework and revision platform for KS3, GCSE, and A-level. Closely comparable to Educake in subject coverage, exam-board mapping, and school subscription model, with similar auto-marked quiz mechanics but a less developed adaptive personalization layer.
- Sparx (Sparx Maths): UK homework and revision platform popular in secondary schools, with strong maths focus and expanding into science and English. Competes head-to-head with Educake for school-wide secondary subscriptions and teacher adoption.
- Tassomai: UK adaptive learning platform using daily micro-quizzes with spaced repetition for GCSE and KS3. Direct competitor in adaptive, auto-marked revision for UK schools, with similar pedagogical approach but narrower subject coverage.
- GCSEPod: UK-based GCSE and KS3 learning platform using short video 'Pods' and assessment for revision. Competes with Educake for the same UK secondary school audience with a content-form (video) alternative to Educake's typed-answer quiz format.
- Century Tech: UK AI-powered personalized learning platform for schools covering English, maths, science, and more. Direct competitor in adaptive K-12 learning with similar school subscription model and stronger emphasis on AI-driven personalization.
- Dr Frost Maths: UK maths-focused learning platform with auto-marked questions, video tutorials, and progress tracking for KS3-GCSE-A-level. Comparable in auto-marked mechanics and UK curriculum alignment, narrower in subject breadth but strong in maths depth.
Emerging players
- Quizlet: Global study and revision platform with adaptive learning features and teacher tools. Competes more loosely in the UK secondary revision space, with broader consumer reach and free-tier adoption but weaker UK exam-spec coverage than Educake.
Broad incumbents
- Khan Academy: Global free learning platform with adaptive practice, video lessons, and teacher dashboards. Comparable in adaptive personalization and teacher tooling, but free and US-curriculum-led, making it a partial substitute especially for budget-constrained schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Educake social profiles
Digital presenceEducake compliance and trust
Trust signalCompliance3 records
Educake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educake leadership team
Management profileNumber of profiles
Profiles1 record
Educake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educake
What does Educake do?
Educake provides a cloud-based online homework and revision platform for UK and international schools, with auto-marking, an adaptive Revision Wizard, and a library of 100,000+ specification-mapped questions covering KS2 to A-level across subjects including Science, English, Maths, Geography, History, Computer Science, PE, Business, and MFL. Schools purchase annual subscriptions per subject plus multi-subject and MAT discounts, while individual parents and students can subscribe directly to Educake At Home on a monthly basis. The platform is used by approximately 1 in 4 UK secondary schools and supports over 500,000 students monthly.
Is Educake a public or private company?
Educake is a private company. It is classified as corporate owned and is currently operating.
When was Educake founded?
Educake was founded in 2011. It employs 1 to 10 people.
Where is Educake based?
Educake is headquartered in Oxford, United Kingdom, in the Europe region.
How does Educake make money?
Three revenue lines are on record. School Subscriptions are the primary driver. The others are multi-Academy Trust Subscriptions and individual Student/Parent Subscriptions.
Who are Educake's main competitors?
Direct peers on record are Hegarty Maths, Seneca Learning, SAM Learning, Sparx (Sparx Maths), Tassomai, GCSEPod, Century Tech and Dr Frost Maths. Quizlet is listed as an emerging player. Khan Academy is listed as a broad incumbent.
Does Educake have an API?
No public API is recorded for Educake.
What industry is Educake in?
Educake's product category is Educational Assessment Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611691 and its SIC code is 8200.