Sodré Santoro Leilões

Name

Sodré Santoro Leilões

Legal name

Global Auction Organização de Leilões

Website

https://sodresantoro.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Sodré Santoro Leilões is a privately held Brazilian auctioneer founded in 1979 that runs hybrid online and in-person auctions of vehicles, real estate, materials, and equipment, serving individual consumers, businesses, financial institutions, and the judicial system across Brazil.

Ownership category

akta.pro rank

Product category

Auction Services

NAICS

Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Residential Real Estate Auctions (BPAJAEAA), Industrial Real Estate Auctions (BPAJAEAC), Real Estate Auction Services (FSAEAJAL)

Keywords

• Auction services
• Online auctions
• Vehicle auctions
• Real estate auctions
• Judicial auctions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auction Commission: Sodré Santoro charges commission fees on successful auction sales. The company typically charges a 5% commission on auction sales, collected from the winning bidder or seller depending on the auction type.
2. Buyer's Premium: Administrative fees charged to buyers on top of their winning bid amount. The website mentions additional costs including auction expenses and potentially a 6% administrative rate on the final sale price.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sodré Santoro Leilões operates a hybrid online and physical auction house that auctions vehicles, real estate (residential, commercial, rural), industrial materials and equipment, judicial assets, and scrap through its proprietary sodresantoro.com.br platform. Customers register, browse lots, place bids via the Auditório Virtual or Lance Automático, and complete purchases through PIX, credit card, bank slip, or in some cases financing. The company also runs dedicated bank-sponsored and court-ordered auctions in partnership with major Brazilian financial institutions.

Product overview

Sodré Santoro Leilões operates a unified online auction platform that enables users to participate in both live and scheduled auctions. The core platform integrates several product categories: Vehicle Auctions (cars, motorcycles, trucks, vans, buses), Real Estate Auctions (houses, apartments, land, commercial buildings, rural properties), and Materials & Equipment Auctions (machinery, furniture, electronics). The platform features proprietary tools including the Auditório Virtual for live videoconference bidding and Lance Automático for automatic bid management. The company facilitates both Judicial Auctions (court-ordered) and Extrajudicial Auctions (bank-initiated), positioning itself as a full-service auction house rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Leilão Online Sodré Santoro Full-featured online auction platform enabling users to register, browse lots, place bids, process payments, and participate in live and scheduled auctions across vehicles, real estate, and materials categories.
• Leilão de Veículos Auction category featuring cars, motorcycles, trucks, vans, buses, and utility vehicles from various origins including fleets, insurance companies, banks, and financial institutions.
• Leilão de Imóveis Auction category featuring residential and commercial properties including houses, apartments, land, rural properties, and commercial buildings from judicial and extrajudicial proceedings.
• Leilão de Materiais e Equipamentos Auction category featuring industrial machinery, office furniture, electronics, construction materials, air conditioning, and other equipment and supplies.
• Leilão Judicial Court-ordered auctions where properties are sold to satisfy debts from judicial proceedings, typically offering properties at 50% or more below market value.
• Leilão de Sucatas Auction category for damaged or end-of-life vehicles and materials sold for parts or scrap recycling.
• Leilão Extrajudicial Bank or financial institution auctions conducted without court intervention, typically involving properties recovered from defaulted financing through partners such as Bradesco, Santander, and Caixa Econômica Federal.

Quantifiable outcome

• Properties can be acquired at prices 30% below market value
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Banco Bradesco S/AcoreChannel Partner/ Reseller/ DistributorMajor banking partnership where Sodré Santoro conducts property and vehicle auctions for Bradesco's recovered assets from defaulted financing. Bradesco, founded in 1943, is one of Brazil's largest financial institutions. Sodré Santoro organizes and executes the auction events, promoting the sale of bank-owned properties and vehicles through their platform.
• Banco Santander Brasil S/AcoreChannel Partner/ Reseller/ DistributorPartnership for auction of Santander's recovered residential properties including houses and apartments. The auctions are conducted through Sodré Santoro's online platform, offering properties located in various Brazilian cities at below-market prices.
• Caixa Econômica FederalcoreChannel Partner/ Reseller/ DistributorMajor partnership for auctioning properties recovered through defaulted housing financing. Caixa is Brazil's largest public financial institution. Sodré Santoro conducts these auctions offering opportunities to acquire properties at significantly reduced prices, with relatively low minimum bids.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superbid Exchange: Superbid is a Brazilian online-first auction platform running judicial, bank, and corporate asset auctions for vehicles, real estate, and equipment, directly overlapping Sodré Santoro's core offering and competing for the same bank and institutional mandates.
• Zukerman Leilões: Zukerman is a long-established Brazilian auction house operating online and physical auctions across real estate, vehicles, and judicial assets, competing head-on with Sodré Santoro in São Paulo and nationally for bank-recovered inventory.
• Mega Leilões: Mega Leilões is a Brazilian online auction platform focused on judicial and extrajudicial properties and vehicles, directly competing for the same retail bidder pool and bank-supplied distressed inventory as Sodré Santoro.
• Central Leilões: Central Leilões is a Brazilian auctioneer offering vehicles, real estate, and equipment auctions with both online and in-person formats, regionally competing with Sodré Santoro and bidding for the same bank and judicial mandates.

Emerging players

• Lance Certo: Lance Certo is an online aggregator and auction platform for Brazilian judicial and extrajudicial real estate, providing discovery and bidding that overlaps with Sodré Santoro's property auction funnel and competes for online retail buyers.

Broad incumbents

• Copart: Copart is a global online vehicle auction platform with operations across multiple countries; while not dominant in Brazil the way it is in the US, it represents the technology-native, scaled online vehicle-auction competitor that Brazilian players benchmark against.
• IAA (Insurance Auto Auctions): IAA is one of the largest salvage and used-vehicle auction operators globally, serving insurance, fleet, and donor vehicles. It is a broad-incumbent reference point on vehicle-auction technology and scale that shapes competitive dynamics for Sodré Santoro's vehicles segment.
• Manheim: Manheim is the global wholesale vehicle-auction incumbent with extensive physical and digital infrastructure. It is relevant as a broad-incumbent operator whose scale and digital bidding model shape Brazilian vehicle-auction industry expectations.

Regional players

• BCR Leilões: BCR Leilões is a Brazilian auction house with a strong regional footprint in judicial property auctions, particularly in the south, providing regional competition to Sodré Santoro's Paraná and broader southern operations.

Others

• Sotheby's: Sotheby's is a global premium auction house for art, luxury, jewellery, and collectibles. It is not a direct competitor in Brazilian distressed vehicles and real estate but is relevant as a peer business model in the broader auction-services category and as a benchmark for brand-led auction premiums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPBDHbmgjJ3F_Ab2I0tltHQ
• Facebookfacebook.com/sodresantoro
• Instagraminstagram.com/sodresantoro
• Xx.com/sodre_santoro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodré Santoro Leilões