ZHOR PARFUMS

What ZHOR PARFUMS does

ZHOR PARFUMS is an Italian privately-held luxury niche fragrance boutique and authorized multi-brand distributor, headquartered at Via Montenapoleone 14 in Milan's Fashion Quadrilateral, with additional boutiques in Florence (Via dei Rondinelli) and Naples (Piazza Municipio). The company operates a direct-to-consumer model combining three physical retail locations with a global e-commerce storefront at zhor.com, serving affluent individual fragrance buyers across Italy and internationally. Its core offering is a curated portfolio of 50+ niche perfume houses (Boadicea The Victorious, Clive Christian, Pantheon Rome, Nasomatto, Xerjoff, Al Jazeera Perfumes, Rajani, and others), augmented by ZHOR-exclusive co-creations such as Misbah, The Femme, Éclipse D'Or, and Amore developed in collaboration with luxury brands specifically for ZHOR.

The business monetizes through one-time unit sales of fragrances spanning $163 to $2,923+ per bottle, plus ancillary categories including premium makeup, skincare, home fragrances (candles, diffusers, incense), and gift cards. Pricing models include pay-in-3-installments via Klarna and Scalapay, free shipping within Italy, and complimentary samples. Customer engagement is driven by in-boutique olfactory consultation appointments, a WhatsApp advisory line, and multi-channel social media presence (Instagram, Facebook, YouTube, TikTok) with email newsletter capture. ZHOR holds exclusive Italian distribution rights for Al Jazeera Perfumes and is an authorized retailer for Pantheon Rome, Reine De Saba Paris, Rajani, and Boadicea The Victorious. No founding year, headcount, revenue, ownership, or funding history is disclosed in the available source material.

Name

ZHOR PARFUMS

Legal name

ZHOR PARFUMS

Website

https://zhor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ZHOR PARFUMS is an Italian luxury niche fragrance boutique and multi-brand distributor operating three boutiques in Milan, Florence, and Naples plus a global e-commerce store, serving affluent fragrance buyers with 50+ curated perfume houses and ZHOR-exclusive co-creations.

Ownership category

akta.pro rank

Product category

Luxury Niche Perfumery Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Niche perfumery retail
• Luxury fragrance boutique
• Artisanal perfume distribution
• Exclusive fragrance collections
• Premium beauty retail

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. High Perfumery Retail: Sale of luxury niche perfumes, high-end fragrances, and exclusive limited editions. Products range from entry-level niche fragrances ($100-$300) to ultra-luxury bottles ($1,800-$2,900+).
2. Home Fragrances: Sale of home fragrance products including deodorizers, aroma diffusers, candles, and incense.
3. Make-Up and Skincare: Sale of premium cosmetics including foundation, mascara, eyeliners, lip products, skincare products from luxury brands.
4. Gift Cards: Gift card sales providing customers with flexible gifting options for the boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ZHOR PARFUMS operates as a multi-brand luxury niche perfumery retailer, running three Italian boutiques in Milan, Florence, and Naples and a global e-commerce store. The company curates and retails high-end niche fragrances from 50+ international houses (including Pantheon Roma, Boadicea The Victorious, Rajani, Al Jazeera Perfumes, and The House of Oud), produces exclusive limited-edition collaborations created specifically for the boutique, and complements these with premium makeup, home fragrances (candles, diffusers, incense), skincare, and gift cards. The offering combines in-person olfactory consultation with online commerce and personalized WhatsApp-based fragrance advisory.

Product overview

ZHOR PARFUMS is a luxury niche perfumery retailer and boutique operator with physical locations in Milan's Fashion Quadrilateral (Via Montenapoleone 14), Florence, and Naples. The company operates a multi-brand e-commerce platform alongside its physical boutiques, offering high-end niche fragrances, make-up, home fragrances, and skincare products. The core offering centers on exclusive international fragrance houses including Pantheon Roma, Boadicea The Victorious, Rajani, and Aljazeera Perfumes, complemented by ZHOR's own exclusive collaborations such as Misbah and The Femme created exclusively for the brand. The business model combines retail boutique services with online commerce, offering personalized consultation through WhatsApp and free shipping in Italy. The portfolio also includes luxury make-up (foundation, mascara, lipsticks, brushes), home scenting products (diffusers, candles, incense), and premium skincare brands.

Differentiator

Problem solved

Functional benefit

Products and services

• High Perfumery / Niche Fragrances Luxury niche perfumes from 50+ international houses, including exclusive limited editions created specifically for ZHOR. Sold to affluent fragrance enthusiasts through boutiques and e-commerce.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Five partnerships are on record, tiered core.

• Pantheon RomecoreChannel Partner/ Reseller/ DistributorZHOR PARFUMS is an authorized retailer and key distribution partner for Pantheon Rome in Italy, offering their complete collection including exclusive limited editions created specifically for ZHOR.
• Reine De Saba PariscoreChannel Partner/ Reseller/ DistributorAuthorized retailer partnership for Reine De Saba Paris fragrances in Italy.
• RajanicoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Rajani fragrances, including limited editions and new arrivals.
• Boadicea The VictoriouscoreChannel Partner/ Reseller/ DistributorAuthorized retailer for the complete Boadicea The Victorious collection, including exclusive limited editions created for ZHOR.
• Al Jazeera PerfumescoreChannel Partner/ Reseller/ DistributorOfficial exclusive distributor in Italy for Al Jazeera Perfumes, a luxury Qatari brand known for Middle Eastern perfume oils.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harrods Beauty Hall: Global luxury department store with a flagship fragrance and beauty hall featuring niche perfume brands. Comparable as a high-end multi-brand fragrance retail environment with strong concierge service and exclusive editions.
• Liberty London: Iconic London department store in Soho carrying a curated luxury beauty and fragrance hall. Comparable as a multi-brand luxury beauty/fragrance retailer with global e-commerce, strong curated-boutique identity, and a focus on niche and premium brands.
• Creed Boutique: Luxury niche fragrance house with its own monobrand boutiques in luxury districts and global e-commerce. Comparable as an ultra-luxury perfume brand operating through its own retail channel, overlapping ZHOR's high-end price tier and exclusive-edition model.
• Penhaligon's: Heritage British luxury fragrance and grooming house operating its own boutiques worldwide plus department-store distribution. Comparable as a luxury fragrance retailer with proprietary brand IP and exclusive editions at the higher end of the niche category.

Direct peers

• Jovoy Paris: Paris-based independent luxury niche fragrance boutique (flagship on Rue de Richelieu) carrying a curated multi-brand assortment of niche and artisan perfumers. Closest analog to ZHOR in model: high-touch boutique, exclusive editions, and global e-commerce for niche perfumery.
• Luckyscent: Online specialty retailer focused exclusively on niche and artisan perfumery, carrying a broad assortment of niche houses globally. Directly comparable e-commerce competitor to ZHOR's online store for international niche fragrance buyers.
• MiN New York: Independent niche fragrance boutique and online retailer based in New York, curating 50+ niche perfume houses with high-touch in-store experience and global e-commerce — directly comparable multi-brand niche-perfumery model to ZHOR.
• Surrender to Chance: US-based online niche fragrance decanting and retail specialist offering a wide selection of niche perfumery worldwide. Comparable as a digitally native multi-brand niche perfume retailer competing with ZHOR for global online customers.

Regional players

• Nose Paris: Paris-based concept store dedicated to niche perfumery with curated multi-brand assortment and a focus on discovery/exclusivity. Comparable as a niche-perfumery specialty boutique model; primarily French market with selective international reach.
• Parfumerie Générale (and selective independent niche boutiques): Independent French niche perfumer with selective distribution via luxury boutiques. Comparable in product philosophy and pricing tier to ZHOR's curated niche assortment, though primarily French/European in distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zhorparfums7374
• Facebookfacebook.com/zhorparfums
• Instagraminstagram.com/zhorparfums
• TikToktiktok.com/@zhor_parfums?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/zhor-parfums

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZHOR PARFUMS