MiN NEW YORK
MiN NEW YORK is a US-based luxury niche fragrance house selling eau de parfum and personal care products exclusively through DTC e-commerce, serving affluent consumers with a 20-fragrance SCENT STORIES® anthology crafted in Grasse, France.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MiN NEW YORK does
MiN NEW YORK is a US-based luxury niche fragrance house founded in 1999 by Chad Murawczyk and operated under parent entity Red Matter Holdings Inc. (Delaware). The company creates, designs, and sells perfumes and related personal care products exclusively through its direct-to-consumer e-commerce platform at min.com (US) and min.com/int (international), targeting affluent individual consumers who seek exclusive, narrative-driven fragrances in place of mass-market alternatives. The only disclosed customer cohort is the general luxury fragrance consumer; no B2B, wholesale, or third-party retail relationships exist in the source data.
The product portfolio is anchored by the SCENT STORIES® anthology — a structured three-volume, twenty-fragrance collection crafted in small batches in Grasse, France — and extended by the EXPERIMENTAL:® sub-brand (including collaboration fragrances such as ORIGIN OF LOVE) and a hand & body care line. Core 75ml eau de parfum bottles retail between $220 and $280, while the SCENT STORIES Discovery Set (twenty 2ml vials) is priced at $200 and includes a $50 voucher redeemable toward any 75ml bottle within four weeks, functioning as the brand's principal sampling-to-purchase conversion mechanism. Four registered US trademarks (MiN NEW YORK®, SCENT STORIES®, #SCENTSTORY®, EXPERIMENTAL:®) are held by Red Matter Holdings Inc., with international protections maintained under the Madrid Protocol.
MiN NEW YORK operates an asset-light DTC business model with no physical retail or third-party distribution. Revenue is generated entirely from one-time product sales (75ml fragrances, discovery sets, hair perfume, body spray, hand & body care), digital gift cards, and an optional gift-wrapping service. The international site supports 50+ languages and ships via Colissimo; US orders ship via FedEx. Customer acquisition runs through owned channels — Instagram, Facebook, TikTok, and email newsletter — supplemented by third-party press recognition and a WhatsApp-based Scent Concierge service. The company employs 1–10 people, consistent with a small founder-led operation.
MiN NEW YORK firmographics
Firmographics- Name
- MiN NEW YORK
- Legal name
- MiN NEW YORK
- Website
- http://min.com/
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MiN NEW YORK is a US-based luxury niche fragrance house selling eau de parfum and personal care products exclusively through DTC e-commerce, serving affluent consumers with a 20-fragrance SCENT STORIES® anthology crafted in Grasse, France.
- Ownership category
- akta.pro rank
MiN NEW YORK industry classification
Industry- Product category
- Luxury Niche Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industry
- Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
Keywords
Where MiN NEW YORK is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MiN NEW YORK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Fragrance Sales (E-commerce): The primary revenue stream is direct-to-consumer sales of luxury perfumes and related products through the company's owned e-commerce websites (min.com for US, min.com/int for international). Products are sold at fixed retail prices in USD. The brand sells exclusively for personal use and prohibits resale.
- Discovery Sets: Bundled sampling sets (e.g., SCENT STORIES Discovery Set at $200) that serve as both a product and a customer acquisition mechanism, as each purchase includes a $50 voucher redeemable toward a full-size 75ml bottle.
- Hand & Body Care Products: Supplementary product category including body wash, body lotion, hand wash, shampoo, and conditioner, sold alongside core fragrance products on the same e-commerce platform.
- Gift Cards: Digital gift cards redeemable only on www.MiN.com, non-refundable, and cannot be redeemed for cash except where required by law. These provide a recurring engagement mechanism for existing customers.
- Gift Wrapping Service: Optional gift wrapping service available at checkout for a fee. All orders ship in signature MiN NEW YORK gift packaging regardless.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium 75ml Eau de Parfum (SCENT STORIES) |
| One time/ perpetual license | Pay-as-you-go | Discovery Sets |
| One time/ perpetual license | Pay-as-you-go | Hair Perfume |
| One time/ perpetual license | Pay-as-you-go | Body Spray |
| One time/ perpetual license | Pay-as-you-go | Hand & Body Care |
| One time/ perpetual license | Pay-as-you-go | Travel Set |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MiN NEW YORK product offering
Product offeringCore offering
MiN NEW YORK designs, creates, and sells luxury niche fragrances under two proprietary collections — SCENT STORIES® (a three-volume, 20-fragrance anthology crafted in Grasse, France) and EXPERIMENTAL:® (avant-garde fragrances). The 75ml eau de parfum bottles ($220–$280) are sold direct-to-consumer via the brand's own e-commerce sites, supported by Discovery Sets (2ml vials with a $50 voucher), hair perfume, body spray, and a hand & body care line, with a WhatsApp-based Scent Concierge offering personalized selection.
Product overview
MiN NEW YORK is a luxury niche fragrance brand offering a portfolio of eau de parfum products organized into two main collections: SCENT STORIES (a three-volume anthology of 20 fragrances crafted in Grasse, France) and EXPERIMENTAL (bold, innovative fragrances including sub-collections GOLDEN TAPESTRY, SACRED WANDERLUST, OPULENT TRAILS, and FAN FAVORITES). The core product line centers on 75ml fragrance bottles, complemented by discovery sets (2ml vials of multiple scents with voucher incentives), hair perfume sprays, body sprays, and a HAND & BODY collection (body wash, body lotion, hand wash, conditioner, shampoo). Products are sold exclusively through the brand's e-commerce platform at min.com for US customers, with an international site for global orders.
Differentiator
Problem solved
Functional benefit
Brands
- SCENT STORIES®: The brand's fragrance anthology collection, organized into volumes (Vol. 1, 2, and 3), featuring scents such as Plush, Voodoo, Coda, Moon Dust, and others. Registered as U.S. Reg. No. 4,620,007.
- EXPERIMENTAL:®
- #SCENTSTORY®
Products and services
- SCENT STORIES Discovery Set A curated 2ml-vial sampling set covering all three volumes of SCENT STORIES (20 fragrances from Volume 1, 5 from Volume 2, 4 from Volume 3), crafted in Grasse, France. Includes a $50 voucher redeemable toward any 75ml fragrance. Priced at $200.
- VOODOO (SCENT STORIES VOL.3/CH.01) 75ml eau de parfum from the SCENT STORIES Volume 3 anthology, priced at $280. Crafted in Grasse, France.
- PLUSH (SCENT STORIES VOL.2) 75ml eau de parfum fragrance from the SCENT STORIES Volume 2 anthology, crafted in Grasse, France.
- CODA (SCENT STORIES VOL.2/CH.05) 75ml eau de parfum from SCENT STORIES Volume 2, Chapter 05, priced at $280, crafted in Grasse, France.
- MOON DUST (SCENT STORIES VOL.1/CH.11) 75ml eau de parfum from SCENT STORIES Volume 1, Chapter 11, priced at $280, crafted in Grasse, France.
- ORIGIN OF LOVE (EXPERIMENTAL x MiN NEW YORK) Collaboration fragrance under the EXPERIMENTAL:® line, 75ml + 1 size, priced at $220, featuring bold and innovative scent creation.
- A MOMENT APART 75ml new-arrival fragrance from the MiN NEW YORK portfolio, available via the owned e-commerce storefront.
- EXPERIMENTAL Discovery Set Discovery set featuring 2ml vials of EXPERIMENTAL:® collection fragrances, priced at $50.
- FAN FAVORITES Discovery Set Online-exclusive discovery set featuring fan-favorite fragrances from the brand's collections.
- GOLDEN TAPESTRY Discovery Set Online-exclusive discovery set featuring GOLDEN TAPESTRY fragrances from the EXPERIMENTAL:® line.
- SACRED WANDERLUST Discovery Set Online-exclusive discovery set featuring SACRED WANDERLUST fragrances from the EXPERIMENTAL:® line.
- OPULENT TRAILS Discovery Set Online-exclusive discovery set featuring OPULENT TRAILS fragrances, priced at $100.
- HAIR PERFUME Hair fragrance spray for subtle, hair-targeted fragrance application. Sold via min.com.
- BODY SPRAY Full-body fragrance spray sold via min.com.
- HAND & BODY CARE Collection Supplementary hand and body care line comprising body wash, body lotion, hand wash, shampoo, and conditioner, sold alongside the brand's fragrance products via the e-commerce storefront.
- MiN NEW YORK Digital Gift Card Digital gift card redeemable only on www.MiN.com; non-refundable and cannot be redeemed for cash except where required by law.
- MiN NEW YORK Gift Wrapping Service Optional paid gift wrapping service available at checkout; all orders ship in signature MiN NEW YORK gift packaging regardless, with complimentary personalized gift messaging.
- Scent Concierge (WhatsApp) Personalized fragrance selection service delivered via WhatsApp (+1 212 206 6366), helping customers choose scents tailored to their preferences.
Quantifiable outcome
- Customers receive 2 complimentary samples with every order, enabling side-by-side fragrance comparison before committing to a full bottle
- +2 more outcomes
Companies that use MiN NEW YORK
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MiN NEW YORK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
MiN NEW YORK partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MiN NEW YORK competitors and assessment
Company assessmentDirect peers
- Byredo: Swedish luxury niche fragrance house with a digitally led global DTC business, premium price points, and adjacent hand/body and hair product extensions. Directly comparable in DTC scale ambition and category extensions.
- Maison Margiela Replica: The Replica line is a luxury fragrance collection built on narrative scent "memories" with numbered, story-driven SKUs — closely analogous to MiN's SCENT STORIES volume/chapter architecture and comparable in storytelling-led merchandising.
- Creed: Historic luxury fragrance house with comparable premium 75ml pricing, narrative/heritage marketing, and a global luxury gifting customer base. Cited alongside MiN in the same editorial roundup of best luxury fragrance houses.
- Diptyque: Paris-based luxury fragrance and scented product house offering perfumes alongside hand, body, and home categories. Comparable in DTC premium positioning, gift-set strategy, and extension of the core scent line into adjacent categories.
- Kilian Paris: Luxury niche fragrance maison founded by Kilian Hennessy, frequently cited alongside MiN in lists of top luxury fragrance houses. Comparable in premium positioning, narrative branding, and luxury gift-set strategy.
- Le Labo: Luxury niche fragrance brand with a strong DTC and boutique retail presence, similar premium pricing tier, and a catalog organized around numbered, named scents. Comparable business model and target affluent customer.
- Vilhelm Parfumerie: Niche luxury fragrance brand positioned in the same editorial set as MiN NEW YORK, with a curated catalog of narrative-led scents and premium pricing, comparable to MiN's small-batch, storytelling approach.
- Editions de Parfums Frederic Malle: Editor-driven luxury niche fragrance house producing eaux de parfum in small batches, frequently grouped with MiN NEW YORK in editorial roundups of the world's best luxury fragrance houses. Closest comparable in narrative-led, perfumer-credited positioning.
- Clive Christian: British luxury fragrance house operating in the same ultra-premium price tier, mentioned in the same apetogentleman editorial as MiN NEW YORK. Comparable on prestige positioning, bottle design focus, and gift-set luxury merchandising.
Broad incumbents
- Tom Ford Beauty: Established luxury fashion house with a wide fragrance portfolio across private blend and signature lines at premium price points. Operates as a broader incumbent with overlapping customer base but a much wider catalog and retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
MiN NEW YORK social profiles
Digital presenceMiN NEW YORK compliance and trust
Trust signalCompliance2 records
MiN NEW YORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiN NEW YORK leadership team
Management profileNumber of profiles
Profiles1 record
MiN NEW YORK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiN NEW YORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiN NEW YORK
What does MiN NEW YORK do?
MiN NEW YORK designs, creates, and sells luxury niche fragrances under two proprietary collections — SCENT STORIES® (a three-volume, 20-fragrance anthology crafted in Grasse, France) and EXPERIMENTAL:® (avant-garde fragrances). The 75ml eau de parfum bottles ($220–$280) are sold direct-to-consumer via the brand's own e-commerce sites, supported by Discovery Sets (2ml vials with a $50 voucher), hair perfume, body spray, and a hand & body care line, with a WhatsApp-based Scent Concierge offering personalized selection.
Is MiN NEW YORK a public or private company?
MiN NEW YORK is a private company. It is classified as corporate owned and is currently operating.
When was MiN NEW YORK founded?
MiN NEW YORK was founded in 1999. It employs 1 to 10 people.
Where is MiN NEW YORK based?
MiN NEW YORK is headquartered in New York, United States, in the North America region.
How does MiN NEW YORK make money?
Five revenue lines are on record. Direct Fragrance Sales (E-commerce) is the primary driver. The others are discovery Sets, hand & Body Care Products, gift Cards and gift Wrapping Service.
Who are MiN NEW YORK's main competitors?
Direct peers on record are Byredo, Maison Margiela Replica, Creed, Diptyque, Kilian Paris, Le Labo, Vilhelm Parfumerie, Editions de Parfums Frederic Malle and Clive Christian. Tom Ford Beauty is listed as a broad incumbent.
Does MiN NEW YORK have an API?
No public API is recorded for MiN NEW YORK.
What industry is MiN NEW YORK in?
MiN NEW YORK's product category is Luxury Niche Fragrance. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRAKAFAH, Luxury Fragrance & Beauty (Designer/Luxe). Its NAICS code is 456120 and its SIC code is 2844.