Crockers Property

What Crockers Property does

Crockers Property is a privately held New Zealand property management firm headquartered in Auckland, founded in 1971, operating through two legal entities (Crockers Body Corporate Management Ltd and Crockers Property Management Ltd). The company delivers three core service lines: residential property management for landlords (tenant sourcing, rent collection, maintenance coordination, Healthy Homes compliance), body corporate administration for unit-titled properties (NZ's largest such team, covering 28,000+ units across 1,300+ bodies corporates with $16.6B in managed property value), and commercial property management.

The technology stack combines third-party platforms with proprietary client portals: MyCommunity portal for body corporate clients, Palace for landlord property management, and Re-Leased for commercial properties, alongside an AI chatbot ('Robbie') powered by VirtualBlue for multi-channel customer engagement. The proprietary Orion Insurance programme, co-developed with Gallagher Insurance since 2006 and covering 750+ body corporates with up to $150M replacement value, functions as both a service differentiator and a revenue stream.

Revenue is generated primarily through recurring subscription-style management fees (body corporate administration fees set annually at AGMs, residential management fees as a percentage of rental income) supplemented by transactional fees (disclosure statement preparation, debt collection on overdue levies), insurance distribution economics, and ancillary services (Build-to-Rent, corporate rentals, incorporated society management). Customer segments span individual residential landlords, body corporate committees, commercial property owners, property developers, corporate clients, and unit-title vendors, served through a direct sales motion out of the Auckland headquarters with field-based developer outreach.

Name

Crockers Property

Legal name

Crockers Body Corporate Management Ltd | Crockers Property Management Ltd

Website

https://crockers.co.nz

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Crockers Property is a New Zealand property management firm operating NZ's largest body corporate administration team, serving residential landlords, 1,300+ body corporates, and commercial property owners with management, insurance, and disclosure services from its Auckland headquarters.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Property management
• Body corporate management
• Residential property management
• Commercial property management
• Real estate services

Headquarters

HQ city

Epsom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Body Corporate Management Fees: Annual management fees charged to body corporate entities for administration, meeting facilitation, financial management, levy collection, and compliance services. Fees are based on agreed budgets at AGMs and allocated according to unit ownership interests.
2. Property Management Fees: Property management services for residential landlords including tenant sourcing, rent collection, property maintenance coordination, and compliance management. Revenue derived from management fees as a percentage of rental income or fixed fees.
3. Disclosure Statement Preparation: Preparation of mandatory Pre-Contract and Pre-Settlement Disclosure Statements for vendors selling unit-titled properties. Charges apply for this service.
4. Developer Services: Body corporate establishment and management services provided to property developers at no cost, provided appointment as Body Corporate Manager is confirmed in writing. Services include document preparation, budget establishment, and initial governance setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crockers Property is a New Zealand-based property management firm offering residential tenancy management, body corporate administration, commercial property management, and developer services. Founded in 1971 and headquartered in Auckland, the company operates as the largest body corporate manager in New Zealand, managing a portfolio of apartments, townhouses, and commercial buildings.

Product overview

Crockers Property is a comprehensive property management platform offering three core service lines: Property Management Auckland (residential rental management), Body Corporate Management (unit title administration for over 28,000 units), and Commercial Property Management. The platform operates as a unified offering with multiple specialized modules including Rent and Debt Guarantee, Corporate Rentals, Build to Rent services, and Apartment Property Management. Supporting services include Body Corporate Developer Services, Disclosure Statements preparation, Orion Insurance (body corporate insurance via Gallagher), and the Knowledge Hub providing market insights and Healthy Homes compliance resources. The technology infrastructure includes client portals (MyCommunity for body corporates, Palace for landlords, Re-Leased for commercial) and Robbie AI chatbot for customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Orion Insurance: A body corporate-specific insurance policy developed in collaboration with Gallagher Insurance and exclusively available to Crockers clients. Covers building replacement, common areas, and specialized protections for multi-owner complexes.

Products and services

• Residential Property Management
• Body Corporate Management
• Commercial Property Management
• Developer Services
• Disclosure Statements Preparation of disclosure statements and associated documentation for new residential unit title developments to satisfy New Zealand regulatory requirements. Serves property developers.

Quantifiable outcome

• NZ's largest body corporate team managing over 28,000 units across 1,300+ body corporates nationwide
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gallagher InsurancecoreStrategic or Co-development PartnerCrockers collaborated with Gallagher (as lead broker) to create the Orion insurance programme - a market-leading body corporate insurance policy exclusively available to Crockers clients. The Orion policy has been operating since 2006 and covers more than 750 of the bodies corporate managed by Crockers. Coverage includes buildings up to $150M replacement value with tailored features for multi-owner complexes.
• Healthy Homes Specialist PartnersminorImplementation/ SI/ Consulting PartnerNetwork of vetted specialist partners for Healthy Homes assessments and remediation work. Crockers refers clients to these partners for compliance assessments (typical cost $180-280) and remediation work, then manages the process end-to-end.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bayleys Real Estate: Major NZ full-service real estate firm covering residential, commercial, and property management — directly comparable on the commercial property management line where Crockers has operated since 1971.
• MRI Software: Global property and real estate software provider with residential and commercial management suites — competes for the same end landlords in adjacent markets and could pressure local incumbents.
• Knight Frank (NZ): Global real estate advisory with NZ commercial property management — comparable on commercial asset and property management for institutional and investor clients.
• Ray White (NZ): Large Australasian real estate network with property management services across NZ — serves similar landlords but lacks a dedicated body corporate / strata specialist practice at scale.
• Barfoot & Thompson: Largest Auckland real estate agency also offering residential property management as part of a broader sales-and-rentals portfolio — comparable on residential management but more diversified across sales.
• LJ Hooker (NZ): Trans-Tasman real estate brand with property management arms across NZ — serves similar landlord segments through a franchise model rather than a centralized body corporate specialist platform.
• Harcourts (NZ): Major NZ/AU real estate network with property and rental management branches — overlaps with Crockers on residential management but does not specialize in body corporate administration.

Others

• Re-Leased: NZ-based commercial property management software platform used by Crockers itself, competing with similar platforms to digitize landlord and tenant operations for commercial portfolios.

Direct peers

• ICB Group (NZ): Specialist NZ body corporate and strata management firm — directly competes with Crockers in the body corporate management vertical, the segment where Crockers is the incumbent leader.
• Quinovic: Nationwide New Zealand residential property management franchise focused on tenant placement, rent collection, and ongoing landlord servicing — directly comparable to Crockers' residential property management Auckland line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CrockersProp
• Facebookfacebook.com/CrockersProperty
• LinkedInlinkedin.com/company/crockers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crockers Property