Barfoot & Thompson
Barfoot & Thompson is a privately held New Zealand real estate agency headquartered in Auckland, operating 80+ branches and 1,800+ salespeople across the Upper North Island to deliver residential and commercial sales, plus the country's largest private residential property management portfolio of 20,000+ rentals.
- Company typePrivate
- Founded1923
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barfoot & Thompson does
Barfoot & Thompson is a privately held New Zealand real estate agency headquartered in Auckland, founded in 1923, and operating as the dominant player in its served regions. The company runs two primary business lines: (1) residential and commercial property sales, executed through a network of 80+ branches and 1,800+ salespeople across Auckland, Northland, Bay of Plenty and Waikato, generating roughly one in three Auckland residential home sales; and (2) rental property management, where it is New Zealand's largest private residential property manager with 20,000+ properties under management and ~17,500 of those concentrated in Auckland at any one time. Revenue is generated through transaction-based commissions on sales plus recurring management fees on rental portfolios, with commission rates published transparently on the company website. Supporting service lines include Body Corporate management, Commercial Property Management, a dedicated Projects division for new developments and off-the-plan sales, auctions, and rental appraisals.
The operating model is a traditional sales-led agency distribution layered with content marketing (monthly market reports, regional suburb guides, and the Property Management Insider newsletter) feeding leads into the branch network. Underlying technology consists of a real estate listing and transaction management platform and a property management system purpose-built for volume, accuracy, and compliance at scale, with no public API or documented AI/ML capabilities. The leadership team includes CEO Chris Dobbie, Managing Director Peter Thompson, Director Kiri Barfoot, and General Manager Property Management Anil Anna. The company is privately held with no disclosed parent, no institutional investors, and no public funding history, and it maintains an ongoing strategic alliance with Leading Real Estate Companies of the World, most recently recognized via the 2025-2026 International Property Awards and the 2026 President's Service Award to the CEO.
Barfoot & Thompson firmographics
Firmographics- Name
- Barfoot & Thompson
- Legal name
- Barfoot & Thompson
- Website
- https://barfoot.co.nz
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barfoot & Thompson is a privately held New Zealand real estate agency headquartered in Auckland, operating 80+ branches and 1,800+ salespeople across the Upper North Island to deliver residential and commercial sales, plus the country's largest private residential property management portfolio of 20,000+ rentals.
- Ownership category
- akta.pro rank
Where Barfoot & Thompson is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices8 records
Markets served
Barfoot & Thompson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales. The company publishes commission rates on its website and operates through a network of 1,800+ salespeople across 80+ branches.
- Property Management Services: Property management fees for managing rental properties on behalf of landlords. Barfoot & Thompson is New Zealand's largest private residential property management company, managing 20,000+ rental properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Sales commission rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Barfoot & Thompson product offering
Product offeringCore offering
Barfoot & Thompson is a privately-held New Zealand real estate agency providing residential and commercial property sales, rental property management, body corporate management, and new development project marketing across the Upper North Island (Auckland, Northland, Bay of Plenty and Waikato) through a network of 80+ branches and 1,800+ salespeople. The firm also manages more than 20,000 rental properties on behalf of landlords, making it New Zealand's largest private residential property management company.
Product overview
Barfoot & Thompson is a traditional real estate agency offering a unified portfolio of real estate services. The core offerings include residential property sales and rental property management as interconnected services, supported by specialized divisions for commercial properties, body corporate services, and new development projects. The agency operates as a single brand across its network of 80+ branches with 1,800+ salespeople, providing integrated property sales, property management, and ancillary real estate services to the Upper North Island of New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales
- Rental Property Management
- Commercial Property Services
- Body Corporate Services
Quantifiable outcome
- Manages over 20,000 rental properties across New Zealand
- +2 more outcomes
Companies that use Barfoot & Thompson
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Barfoot & Thompson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Barfoot & Thompson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Real Estate Companies of the WorldcoreBarfoot & Thompson is a member of Leading Real Estate Companies of the World, an international network of independent real estate companies. The company's CEO Chris Dobbie was awarded the President's Service Award by this network, indicating a significant ongoing partnership relationship.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Barfoot & Thompson competitors and assessment
Company assessmentDirect peers
- Ray White: Large Australasian real estate franchise group with strong New Zealand presence across residential sales, property management and commercial real estate. Directly comparable to Barfoot & Thompson in business model, customer base (residential buyers, sellers, landlords), and commission-based revenue mix, with overlapping Auckland and Upper North Island coverage.
- Harcourts: New Zealand-founded international real estate franchise network offering residential sales, rentals and property management services. Direct competitor with similar branch-based sales-led model and significant Auckland and Northland presence, making it the closest comparable in product, scale and target customer.
- LJ Hooker: Established Australasian real estate brand with a New Zealand network offering residential sales, property management and commercial services. Comparable in that it operates a branch-based agent network competing for the same residential sellers, buyers and landlord customers in Auckland and other major NZ centers.
- Bayleys: New Zealand-headquartered full-service real estate agency covering residential, commercial, rural and property management. Comparable in offering an integrated sales-plus-management suite and competing in the same Auckland and Upper North Island markets as Barfoot & Thompson.
Broad incumbents
- Sotheby's International Realty: Global luxury real estate network with affiliate operations in New Zealand, accessed via Barfoot & Thompson's membership in Leading Real Estate Companies of the World. Comparable as a higher-end residential sales competitor targeting premium property segments and cross-border referrals.
- Coldwell Banker: Global residential real estate franchise network affiliated with Leading Real Estate Companies of the World alongside Barfoot & Thompson. Comparable as a broad incumbent offering residential sales and property management through a large agent network targeting similar consumer customers.
- RE/MAX: Large international real estate franchise operating in New Zealand with a sales-led agent model. Comparable in that it competes for the same residential sales customers and offers property management services, but operates with a franchise rather than company-owned branch model.
Emerging players
- Compass: US-based tech-forward residential real estate brokerage that has invested heavily in agent productivity technology and platform-based operations. Comparable as a strategic contrast point for how a modern, technology-centric brokerage model challenges traditional branch-based incumbents like Barfoot & Thompson.
Others
- Trade Me Property: New Zealand's dominant online property marketplace and listing portal. Comparable as a critical ecosystem participant and indirect competitor — while not a brokerage, it influences how Auckland and NZ buyers, sellers and renters search for property and increasingly competes for ancillary services.
- realestate.co.nz: Major New Zealand property listing portal aggregating residential sale and rental listings from agencies including Barfoot & Thompson. Comparable as an adjacent ecosystem enabler whose evolving consumer-facing features and agent-tooling could disintermediate parts of the traditional brokerage value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Barfoot & Thompson social profiles
Digital presenceBarfoot & Thompson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barfoot & Thompson leadership team
Management profileNumber of profiles
Profiles4 records
Barfoot & Thompson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barfoot & Thompson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barfoot & Thompson
What does Barfoot & Thompson do?
Barfoot & Thompson is a privately-held New Zealand real estate agency providing residential and commercial property sales, rental property management, body corporate management, and new development project marketing across the Upper North Island (Auckland, Northland, Bay of Plenty and Waikato) through a network of 80+ branches and 1,800+ salespeople. The firm also manages more than 20,000 rental properties on behalf of landlords, making it New Zealand's largest private residential property management company.
Is Barfoot & Thompson a public or private company?
Barfoot & Thompson is a private company. It is classified as family owned and is currently operating.
When was Barfoot & Thompson founded?
Barfoot & Thompson was founded in 1923. It employs 101 to 250 people.
Where is Barfoot & Thompson based?
Barfoot & Thompson is headquartered in Auckland, New Zealand, in the Oceania region.
How does Barfoot & Thompson make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management Services.
Who are Barfoot & Thompson's main competitors?
Direct peers on record are Ray White, Harcourts, LJ Hooker and Bayleys. Broad incumbents are Sotheby's International Realty, Coldwell Banker and RE/MAX. Compass is listed as an emerging player. Others are Trade Me Property and realestate.co.nz.
Does Barfoot & Thompson have an API?
No public API is recorded for Barfoot & Thompson.