What Chicory Wealth does

Chicory Wealth is a fee-only registered investment advisor (RIA) headquartered in Decatur, Georgia, operating entirely as an all-virtual firm since January 2021. The company was originally founded in 2002 as M. Kulyk & Associates LLC and rebranded to Chicory Wealth in 2018. It serves two primary customer segments: progressive values-aligned individuals and families seeking financial life planning and socially conscious investing, and nonprofit organizations whose missions align with the firm's social justice focus. The firm is led by founder and CEO Maggie Kulyk (also referenced as Max Kulyk in a 2026 identity-transition letter), supported by a partner team including Dan Kirslis and Tina Tyson, plus CFP-certified advisors Emily Deer, Heike Lautenschlaeger, ari rosenberg, and Jacob Newcomer, a Tax Manager (Jeff Audi), and a Communications Director (Liz McGeachy).

The firm's core products are Financial Life Planning and Socially Conscious Investing, supplemented by tax preparation, estate planning, retirement planning, and education/goal-based savings services. The proprietary "Integrating Money and Meaning" methodology (a registered trademark) combines holistic financial planning with values-aligned portfolio construction, excluding fossil fuels, firearms, private prisons, and tobacco while seeking companies contributing to UN sustainable development goals. ESG screening is powered by MSCI risk analytics. The underlying technology stack is conventional RIA tooling — Practifi for CRM, eMoney for financial planning, Orion for portfolio management, Box for document storage, and Google Meet for virtual client meetings — with Fidelity Investments as custodian. Chicory also operates a carbon offset program via Clearloop/Silicon Ranch and has supported solar projects in Mississippi and Louisiana.

The business model is fee-only advisory with subscription/annual billing on a fiduciary basis; specific advisory fees are not publicly disclosed. Ancillary revenue streams include tax preparation services (complexity-based pricing for existing clients only) and a licensing/royalty stream via Chicory Advisor Solutions, a white-label platform offering the Chicory Sustainable Core Portfolio to other advisors (currently on waitlist). The firm is B Corp certified (since October 2020), a NAPFA member, a Women Donors Network affiliate, and partners with As You Sow and ICCR on shareholder advocacy. In March 2024 it launched Chicory 1% for Social Justice, committing at least 1% of annual revenue to social change organizations, replacing the earlier Chicory Giving Group. The firm is privately held with no disclosed funding rounds or institutional ownership.

Name

Chicory Wealth

Legal name

M. Kulyk & Associates LLC

Website

https://chicorywealth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Chicory Wealth is a fee-only, all-virtual registered investment advisor in Decatur, Georgia that provides values-aligned financial life planning and socially conscious (ESG-screened) investment management to progressive individuals, families, and nonprofit organizations.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Finance and Insurance (52)

akta.pro primary industry

ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)

Keywords

• Wealth management advisory
• Socially conscious investing
• Financial life planning
• ESG investment screening
• Retirement planning services

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Wealth Management and Advisory Services: Chicory Wealth provides comprehensive financial life planning and investment advisory services to individuals, families, and nonprofit organizations. The firm manages client assets and provides ongoing financial guidance aligned with clients' values and social justice priorities.
2. Tax Preparation Services: The firm offers tax preparation services for existing financial planning clients. Fees are based on the type and complexity of returns filed. This service leverages the firm's existing client relationships and access to financial documents through their online portal.
3. Chicory Advisor Solutions: A white-label or licensing model for other financial advisors to access Chicory's Sustainable Core Portfolio investment strategy, currently on waitlist for broader rollout.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Chicory Wealth is a fee-only Registered Investment Adviser providing Financial Life Planning and Socially Conscious Investing services. The firm integrates holistic financial planning (covering retirement, tax preparation, estate, and goal-based savings) with ESG-screened portfolio management that excludes fossil fuels, firearms, private prisons, and tobacco while engaging in shareholder activism on social justice issues. Services are delivered through an all-virtual model to progressive individuals, families, and nonprofit organizations nationwide.

Product overview

Chicory Wealth is a Registered Investment Advisor (RIA) offering Financial Life Planning and Socially Conscious Investing as its two core service pillars. The firm provides an integrated suite including tax preparation, estate planning, and retirement planning services for existing clients. Chicory Advisor Solutions, currently on waitlist, is an emerging platform allowing other advisors to access the Chicory Sustainable Core Portfolio. The firm also operates impact programs including Chicory 1% for Social Justice (1% revenue donation commitment) and a carbon offset partnership with Clearloop for climate commitment. Educational offerings include monthly CEO webinars, newsletters, and blog content covering tax tips, investing, and civic engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Life Planning Holistic financial planning service that integrates clients' values and heart goals with their financial life, helping them achieve both financial security and their vision for a better world.
• Socially Conscious Investing
• Tax Preparation Services
• Estate Planning
• Retirement Planning
• Education and Goal-Based Savings
• Chicory Sustainable Core Portfolio A diversified and tax-efficient stock portfolio of companies tackling critical crises in Climate Action, Human Rights, Social Justice, and Public Health, available via waitlist for Chicory Advisor Solutions.
• Chicory Advisor Solutions

Quantifiable outcome

• Has supported solar projects in Panola County, Mississippi (18 million watts) and Arcadia, Louisiana (6.1 million watts), helping prevent over 1.4 billion pounds of CO2 from entering the atmosphere
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Black Voters MatterflagshipStrategic or Co-development Partner · 1 January 2024As part of Chicory 1% for Social Justice initiative, the firm supports this Atlanta-based, nationally active organization focused on increasing political power in marginalized Black communities through voter registration, turnout, and policy advocacy.
• Alliance for Youth OrganizingflagshipStrategic or Co-development Partner · 1 January 2024A nationwide network building political power of young people through voter registration, leader trainings, and community organizing supported through Chicory 1% for Social Justice.
• Georgia Coalition for the People's AgendaflagshipStrategic or Co-development Partner · 1 January 2024Southeast regional umbrella organization of social justice groups advocating for voting rights, criminal justice reform, education, housing, and economic development supported through Chicory 1% for Social Justice.
• Clearloop (Silicon Ranch Company)coreStrategic or Co-development Partner · 1 November 2022Chicory Wealth partners with Clearloop, a carbon solutions platform by Silicon Ranch Company, to offset their business carbon footprint. The partnership involves supporting solar projects in Panola County, Mississippi and Arcadia, Louisiana that displace coal-fired electricity and bring clean energy to underserved communities.
• B Lab (B Corporation)coreStrategic or Co-development PartnerB Lab is the nonprofit organization that certifies B Corporations. Chicory Wealth maintains its B Corp certification requiring annual fees, score evaluations, and ongoing commitment to ethical business practices.
• NAPFA (National Association of Personal Financial Advisors)coreStrategic or Co-development PartnerChicory Wealth is a fee-only advisor member of NAPFA, the leading professional association for fee-only financial advisors, demonstrating commitment to fiduciary standards.
• Women Donors NetworkcoreStrategic or Co-development PartnerAffiliation with women-focused philanthropic network supporting women's leadership in philanthropy and social change.
• As You SowcoreStrategic or Co-development PartnerShareholder advocacy organization that Chicory partners with to engage in corporate responsibility and shareholder activism.
• ICCR (Interfaith Center on Corporate Responsibility)coreStrategic or Co-development PartnerCoalition of faith-based institutions engaging in shareholder advocacy for social, environmental, and economic justice.
• Silicon Ranch CompanycoreStrategic or Co-development PartnerParent company of Clearloop, developing solar projects that Chicory Wealth supports as part of its climate commitment and carbon neutrality efforts.
• Don't Ban EqualityminorStrategic or Co-development PartnerCoalition of businesses supporting access to comprehensive reproductive healthcare that Chicory continues to support.
• B Corp Climate CollectivecoreStrategic or Co-development PartnerB Corp Climate Collective joined by Chicory Wealth as part of the SME Climate Commitment to halve greenhouse gas emissions before 2030 and achieve net zero before 2050.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Natural Investments: An ESG/SRI-focused Registered Investment Advisor serving values-aligned individuals, families, and institutions. Directly comparable to Chicory's mission-driven, exclusionary-screening advisory model and similar fee-only structure.
• Veris Wealth Partners: A values-aligned wealth management firm serving HNW clients with impact investing and ESG integration. Closely comparable in target client (progressive HNW), service model, and emphasis on shareholder advocacy.
• First Affirmative Financial Network: A nationwide network of independent financial advisors specializing in sustainable, responsible, and impact investing (SRI). Highly comparable in Socially Conscious Investing focus and socially-aligned client segment.

Emerging players

• Ethic: A tech-enabled ESG investing platform serving advisors and institutions with customized sustainable portfolios. Comparable to the Chicory Sustainable Core Portfolio product offering, though delivered via technology rather than a human-advisor model.
• OpenInvest: An ESG-focused investment management and reporting platform serving advisors and institutional clients. Relevant comparable to Chicory's ESG screening capability and to the Advisor Solutions B2B channel concept.

Broad incumbents

• Facet Wealth: A flat-fee, virtual financial advisory firm with a national advisor network. Comparable in virtual delivery model, fee-only pricing, and digitally enabled scaling approach — though without Chicory's ESG specialization.
• Caprock Wealth Management: An independent RIA serving HNW clients with personalized wealth management. Comparable in fiduciary/RIA model and personalized portfolios, with growing ESG capabilities that compete for the same values-aligned segment.
• Edelman Financial Engines: A large national RIA combining Edelman Financial and Financial Engines. Comparable in fiduciary advisory model and broad wealth-management offering, with growing ESG options that compete in adjacent segments.

Others

• RSF Social Finance: A values-aligned financial services organization providing lending, investing, and wealth-management services to social enterprises and values-aligned clients. Thematically adjacent — both serve clients seeking money-and-meaning alignment.
• Calvert Impact Capital: A nonprofit impact investing intermediary offering community investment notes and impact-aligned portfolios. Thematically adjacent — both operate at the intersection of finance and progressive/social-justice mission outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChicoryWealth
• Facebookfacebook.com/chicorywealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicory Wealth