Natural Investments LLC

What Natural Investments LLC does

Natural Investments PBLLC is an SEC-registered, fee-only investment advisory firm founded in 1992 that specializes in socially responsible investing for individuals, families, non-profits, foundations, and family offices across the United States. The firm operates through a nationwide network of approximately 20 credentialed advisors (including CFP® and CeFT® practitioners) and delivers two core product lines: AUM-based portfolio management, with advisor-level minimums ranging from $50k to $5M, and financial planning billed on a project, hourly, or retainer basis. Its differentiated offering includes the proprietary Heart Rating ESG fund evaluation system, fossil-fuel-free portfolio construction, and curated access to community development and impact investments (e.g., Calvert Impact Capital notes, Iroquois Valley Farmland REIT, Green Century, One Acre Fund, Organically Grown Company). Custody is held exclusively with Charles Schwab & Co., and quarterly performance reporting and fee billing are outsourced to Black Diamond Performance Reporting.

The firm pairs its advisory services with a substantial thought-leadership footprint, including three published books (The Resilient Investor, Investing With Your Values, Investing From the Heart), the Investing with Intent newsletter, and two advisor-hosted podcasts. In 2023 Natural Investments converted its ownership to a Perpetual Purpose Trust, becoming the first U.S. financial services firm to do so; the structure legally prevents sale and subordinates profit to stated purpose. Operating entities include the registered Windsor, California headquarters (Natural Investments PBLLC, California) and a New York presence, with 11–50 total employees disclosed. Revenue, AUM, and ownership compensation details are not publicly disclosed, and the firm runs as a privately held, mission-locked advisory practice rather than a scaled asset-gathering platform.

Name

Natural Investments LLC

Legal name

Natural Investments PBLLC

Website

https://naturalinvestments.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Investments is an SEC-registered, fee-only RIA founded in 1992 that provides socially responsible portfolio management and financial planning to individuals, families, non-profits, foundations, and family offices nationwide through ~20 advisors and its proprietary Heart Rating ESG evaluation system.

Ownership category

akta.pro rank

Product category

Socially Responsible Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB)

akta.pro secondary industry

Sustainable/ESG Equity (Active) (FSAAAIAM)

Keywords

• Socially responsible investing
• Portfolio management services
• Financial planning advisory
• ESG fund evaluation
• Fossil free investing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Portfolio Management: Fee-only portfolio management services charged on a fee model based on assets under management (AUM).
2. Financial Planning: Billed either as a project, hourly, or on a retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Natural Investments provides fee-only, SEC-registered investment advisory services centered on socially responsible investing. Its two primary offerings are Portfolio Management (customized diversified portfolios aligned to social and environmental priorities, including fossil fuel-free equities and community development investments) and Financial Planning (one-time or ongoing advisory covering retirement, tax, estate, and insurance planning). Supporting offerings include a proprietary Heart Rating ESG evaluation system and specialized advisory for non-profits, foundations, and family offices.

Product overview

Natural Investments LLC is a fee-only, SEC-registered investment advisory firm that offers a unified suite of socially responsible investing services centered on two core offerings: Portfolio Management and Financial Planning. The Portfolio Management service integrates clients' risk tolerance with social and environmental priorities through diversified portfolios including municipal, green, and international bonds, community development investments, and fossil fuel-free equities. Financial Planning provides comprehensive advisory on an ongoing or project basis covering retirement, estate, and tax planning. Supporting services include a proprietary Heart Rating system for ESG fund evaluation, specialized Non-Profits & Foundations advisory, and Family Offices consulting. The firm also extends its thought leadership through publications including books (The Resilient Investor, Investing With Your Values, Investing From the Heart), podcasts (Highly Sensitive Money, Smart & Soulful Money), and the 'Investing with Intent' newsletter. In 2023, Natural Investments converted to a Perpetual Purpose Trust structure, becoming the first financial services firm to operate under this ownership model.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Fee-only portfolio management service that integrates client risk tolerance with social and environmental priorities. Portfolios include diversified holdings across municipal, green, high-yield, federal agency, and international bonds, community development investments, impact and regenerative private investments, and fossil fuel-free equities. Billed on a recurring AUM-based fee schedule with advisor minimums ranging from $50k to $5M.
• Financial Planning Comprehensive financial planning services delivered on a one-time or ongoing basis, including analysis of present financial position, holistic goal-setting, risk and insurance assessment, and tax, college, retirement, and estate planning. Billed as a project, hourly, or on a retainer basis.
• Heart Rating ESG Fund Evaluation Proprietary ESG fund evaluation methodology used to assess and rate mutual funds against the firm's standards for social and environmental responsibility. Used to construct and monitor client portfolios across the firm's offerings.
• Fossil Free Portfolios Investment portfolios that exclude coal, oil, and gas producers and fossil-fired utilities, supporting the transition to a clean energy economy. Offered as a defined option within the firm's Portfolio Management service.
• Non-Profits & Foundations Services Investment advisory services for non-profit organizations and charitable foundations, including Investment Social Policy development, manager selection and monitoring, and Board of Directors advisory to help institutions align their investment corpus with mission.
• Family Offices Services Values-based investment advisory for family offices, including Investment Social Policy development, direct portfolio management using separate account managers, mutual funds, and social venture and private debt and equity funds, plus retainer-based consulting services.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Black Diamond Performance ReportingcoreOthersBlack Diamond Performance Reporting has been contracted to prepare quarterly performance reports and client fee billing for NI. BD has agreed to protect all NI client information to the same level of privacy and confidentiality.
• Third-Party Money ManagerscoreChannel Partner/ Reseller/ DistributorNI shares client information with non-affiliated money managers of the Client's choosing, only with Client's written permission on Account Application or completion of a questionnaire requesting a proposal.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xbsky.app/profile/naturalinvestments.bsky.social
• YouTubeyoutube.com/user/naturalinvest
• Facebookfacebook.com/NaturalInvestments
• LinkedInlinkedin.com/company/natural-investments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Investments LLC