Palmer Moving & Storage

What Palmer Moving & Storage does

Palmer Moving Services is a privately held, family-owned full-service moving and storage company founded in 1910 and headquartered in Warren, Michigan, with a secondary office in Ann Arbor. It operates as a top Atlas Van Lines agent, providing residential moving (local, intrastate, interstate, and international), commercial and office moving (including IT, laboratory, library, and hotel relocations), corporate employee relocation program management (policy consulting, gross-up/tax consulting, benchmark studies, reporting), storage services (Storage in Transit up to 90 days and long-term Permanent Storage in climate-controlled facilities), vehicle transport, packing/unpacking, senior moving services, and SMARTBOX portable storage. The company manages more than 10,000 relocations annually, employs over 300 people, operates a fleet of 200+ tractors, trailers and vans, and maintains over one million square feet of warehouse facilities in Southeast Michigan.

The underlying technology stack is lightweight and primarily third-party: the core operational systems include online shipment tracking, an online payment portal, and Yembo AI-powered virtual in-home move surveys for remote estimation. Pricing is transaction-based, with revenue generated per move determined by size, distance, weight, and ancillary services; storage provides a managed-services recurring element. The go-to-market combines a phone-driven inside-sales motion (toll-free 866 number), in-home estimates, and self-guided virtual surveys, supported by 35+ local SEO pages covering cities across the Detroit metropolitan area, an active social presence (Facebook, LinkedIn, X, Instagram), and content marketing via a moving tips and resources blog. Corporate customers are reached through the Atlas Van Lines network and the Office Moving Alliance (OMA), while the WBENC woman-owned certification supports supplier-diversity RFP access.

Revenue is concentrated in the Southeast Michigan and broader Detroit metro market, with national and international reach enabled through the Atlas network rather than owned infrastructure. The company is owned and led by the Palmer family, with Jeffrey W. Palmer (President) and Terri Palmer as corporate officers. No external funding, M&A activity, or public-market signals are present in the data.

Name

Palmer Moving & Storage

Legal name

Palmer Moving Services

Website

https://palmermoving.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Palmer Moving Services is a privately held, family-owned moving and storage company founded in 1910 and based in Warren, Michigan, providing residential, commercial, and corporate relocation services across Southeast Michigan and globally via its Atlas Van Lines agency.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Used Household and Office Goods Moving (48421), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Trucking (No Local) (4213)

akta.pro primary industry

Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)

akta.pro secondary industries

Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Senior & Assisted-Living Local Moving (HSAKAAAD), Portable Storage Container Delivery, Pickup & Repositioning Services (HSAKAIAE)

Keywords

• Residential moving services
• Commercial office relocation
• Corporate relocation programs
• Climate-controlled storage
• Vehicle transport shipping

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Moving Services: One-time transaction-based moving services for individuals and families including local, interstate, and international moves. Revenue is generated per move based on distance, weight, and services selected.
2. Storage Services: Both Storage in Transit (up to 90 days for private transferees) and Permanent Storage options (longer than 90 days). Storage services provide recurring revenue with climate-controlled warehouse facilities.
3. Commercial/Office Moving: Business relocation services including office furniture installation, records management, inventory management, and warehousing & distribution for corporate clients.
4. Vehicle Transport: Transportation services for automobiles, motorcycles, boats, and specialty vehicles, offered as an add-on service during relocations.
5. Corporate Relocation Services: Employee relocation program management for corporations including policy consulting, reporting services, gross up & tax consulting, and benchmark studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Palmer Moving & Storage is a full-service moving and storage company that physically relocates household and business goods, provides climate-controlled storage, transports vehicles, and manages corporate employee relocation programs. Services are delivered locally, intrastate, interstate, and internationally as a top Atlas Van Lines agent, with optional packing, unpacking, and virtual survey-based estimate technology.

Product overview

Palmer Moving Services is a full-service moving and storage company offering a comprehensive portfolio of relocation solutions. The core offerings include Residential Moving Services (local, interstate, and international), Office Moving Services (commercial relocation, furniture installation, records management, warehousing), and Corporate Relocation programs. Key supporting services include Packing & Unpacking, Storage (Storage in Transit and Permanent Storage), Vehicle Transport, Senior Moving Services, and SMARTBOX Portable Storage. The company serves as a top Atlas Van Lines agent with access to a 1,200+ agent network. Notable technology offerings include Virtual Move Surveys powered by Yembo.ai for remote estimates. Industry-specific solutions cover IT systems, laboratory, hotel, and library relocations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Moving Services Full-service household relocation including local, intrastate, interstate, and international moves for individuals and families, with customizable options for packing, unpacking, and storage.
• Long Distance Moving Interstate and cross-country residential relocation with customized move plans, vehicle shipping, storage options, and online shipment tracking, delivered through the Atlas Van Lines agent network.
• Office Moving Services Business relocation services including office relocation, commercial storage, office furniture installation, inventory management, records management, warehousing and distribution, and specialized transportation and logistics.
• Corporate Relocation Program Management Outsourced employee relocation program management for corporations including pre-move counseling, policy consulting, reporting services, gross-up and tax consulting, buyer value options, benchmark studies, and international relocation support.
• Packing & Unpacking Services Professional packing and unpacking using trained packers and professional-grade materials, with full-packing, partial-packing, and DIY packing options and moving supplies available.
• Storage Services Climate-controlled warehouse storage for household goods, vehicles, boats, and specialty items, offered as Storage in Transit (up to 90 days) or Permanent Storage for long-term needs.
• Vehicle Transport Transportation of automobiles, motorcycles, boats, off-road vehicles, campers, jet skis, snowmobiles, and specialty vehicles using split ramps and manufacturer-grade securing methods.
• International Moving Global household relocation services via the Atlas Van Lines network including sea, air, and ground transport with door-to-door service and origin and destination logistics management.
• Senior Moving Services Specialized moving and relocation services for seniors, providing personalized assistance throughout the moving process with patient, attentive handling.
• SMARTBOX Portable Storage Portable storage containers that allow customers to pack at their own pace, with flexible pickup and delivery for moving and storage needs.
• Industry-Specific Moving Solutions Specialized moving services tailored for IT and computer systems, hotels, laboratories, libraries, and similar industries with unique equipment handling requirements.
• Virtual Move Survey Guided and self-guided virtual in-home move surveys powered by Yembo AI that allow customers to complete move assessments remotely without an in-person visit.

Quantifiable outcome

• Over 10,000 successful moves per year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Atlas Van LinescoreChannel Partner/ Reseller/ DistributorPalmer Moving Services is a top agent for Atlas Van Lines, one of the nation's largest moving services companies. This partnership provides access to Atlas's 1,200+ agent network - the largest in the world - enabling Palmer to execute moves anywhere globally. Atlas provides the brand, network infrastructure, and national marketing while Palmer handles local operations.
• Office Moving Alliance (OMA)flagshipStrategic or Co-development PartnerPalmer Moving Services is a proud member of the Office Moving Alliance (OMA), an organization of professional office moving companies. This membership provides credibility, best practices, and industry recognition for commercial relocation services.
• Specialty Transportation Inc.coreChannel Partner/ Reseller/ DistributorPalmer Commercial Services operates as an agent for Specialty Transportation Inc. for the transport of high-value products such as motorcycles, enabling specialized vehicle shipping services with enhanced capabilities and coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Men and a Truck: Large franchised residential and commercial moving company with comparable service breadth (local, long-distance, packing, storage) and similar mid-market positioning — a direct operational and scale analog to Palmer.
• JK Moving Services: Large independent moving company offering residential, commercial, and corporate relocation services with national reach — a direct peer in scale, service mix, and enterprise relocation capability.
• PODS: Portable storage container company; comparable to Palmer's SMARTBOX portable storage offering and adjacent to the moving services category that anchors Palmer's value proposition.

Broad incumbents

• Atlas Van Lines: National van line and Palmer's parent network. As the underlying brand powering Palmer's interstate and international capability, it is the closest broad incumbent comparator and benchmark for agent performance.
• United Van Lines: Major competing national van line with an agent network offering residential, commercial, and corporate relocation services — directly comparable in service categories and customer segments.
• Allied Van Lines: National van line agent network competing with Atlas for interstate household goods moves — same product/category, similar agent economics, comparable customer base.
• North American Van Lines: Major competing national van line offering household goods moving and corporate relocation — overlapping services, customer segments, and van-line agent model with Palmer.
• Mayflower Transit: Long-standing national van line with an agent network delivering interstate household goods and corporate moves — directly comparable to Atlas and its agents including Palmer.
• U-Haul: Dominant truck and trailer rental brand competing for DIY moving share — represents the alternative customers weigh against a full-service mover like Palmer, especially for local moves.
• Penske Truck Rental: Major truck and equipment rental company serving both consumer and commercial moving — directly comparable to U-Haul and an indirect alternative to Palmer's full-service moving offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/palmermoving
• Facebookfacebook.com/palmermoving
• LinkedInlinkedin.com/company/palmer-moving-services
• Instagraminstagram.com/palmermoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmer Moving & Storage