GoWP
GoWP provides outsourced, white-label WordPress services—including maintenance plans, content edits, and dedicated developers, copywriters, designers, and VAs—to more than 1,500 digital agencies worldwide, enabling them to scale teams without internal hiring.
- Company typePrivate
- Founded2014
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GoWP does
GoWP (operating as Southpoint Media, Inc., incorporated in Georgia) is a private, bootstrapped outsourced WordPress services provider founded in 2014 by Brad Morrison. The company supplies digital agencies with white-label WordPress support, packaged across a maintenance subscription ($39/site/month), an unlimited content-edits subscription ($99/month), and a suite of "Dedicated" full-time embedded roles—Developer ($1,299+/month starting), VA, Copywriter, and Designer—plus a Page Builds add-on. All services are delivered under the partner agency's brand using a domain-branded help-desk system and a centralized support ticket dashboard, with implementations intended to begin within 24 hours. The platform relies on its proprietary Visual Validator for post-update visual regression checks and 90-day off-site backups as part of its maintenance tier.
The business is structured around recurring monthly subscriptions, with pricing transparently displayed online for self-serve plan selection and a sales-led booking-call channel for higher-ticket dedicated engagements. GoWP reports a fully remote delivery team of 40+ spanning 8 countries and 6 continents, serving more than 1,500 digital agencies globally, with no external institutional funding or parent company. Its go-to-market emphasizes content marketing—blog, podcast, webinars, free eBooks, case studies—and a Facebook-based Digital Agency Owners Community, positioning GoWP as a category-defining resource for agency owners seeking to scale without internal hiring.
Customer segments are predominantly SMB and mid-market digital marketing, SEO, web design, and branding agencies, with documented outcomes including 3:1 ROI on dedicated developer services, revenue doubling, and reductions in client churn from 20-30% to near zero. Public pricing, multi-cadence billing (monthly through annual), and the self-service portal at my.gowp.com indicate process maturity, while the absence of disclosed revenue, headcount growth rates, or external investment limits external visibility into scale.
GoWP firmographics
Firmographics- Name
- GoWP
- Legal name
- Southpoint Media, Inc.
- Website
- https://gowp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoWP provides outsourced, white-label WordPress services—including maintenance plans, content edits, and dedicated developers, copywriters, designers, and VAs—to more than 1,500 digital agencies worldwide, enabling them to scale teams without internal hiring.
- Ownership category
- akta.pro rank
GoWP industry classification
Industry- Product category
- WordPress Agency Outsourcing Services
- NAICS
- Computer Systems Design and Related Services (54151), Temporary Help Services (561320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Help Supply Services (7363)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industry
- Onsite/Managed Staffing Programs (MSP-lite) (BPACACAD)
Keywords
Where GoWP is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoWP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dedicated Team Services: Monthly subscription services placing vetted WordPress developers, copywriters, designers, and virtual assistants directly on agency teams. Revenue is recurring based on dedicated professional assigned.
- WordPress Maintenance Plans: Monthly per-site subscriptions providing essential WordPress care including updates, backups, and security scans. Priced at $39/month per site with quarterly, semi-annual, and annual billing options.
- Content Edits Plans: Monthly subscription offering unlimited content edits with 24/7 team support, white-label help desk, and ticket dashboard. Priced at $99/month with quarterly, and annual billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dedicated Developer - Vetted WordPress developer on your team starting at $1,299/month |
| Subscription | Monthly | Dedicated VA - Vetted virtual assistant starting at $1,099/month |
| Subscription | Monthly | Maintenance Plan - Essential WordPress care at $39/month per site |
| Subscription | Monthly | Content Edits Plan - Unlimited edits with 24/7 team at $99/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
GoWP product offering
Product offeringCore offering
GoWP is an outsourced WordPress services company that places vetted developers, copywriters, designers, and virtual assistants directly onto digital agency teams under a white-label delivery model. In parallel, it offers monthly recurring WordPress maintenance and unlimited content-edits plans delivered through proprietary tooling such as the Visual Validator, white-label help desk, and support ticket dashboard.
Product overview
GoWP is an outsourced WordPress services platform designed to help digital agencies grow and increase profits. The offering consists of dedicated team members (Developers, VAs, Copywriters, and Designers) who integrate directly into agency workflows, combined with managed WordPress services including Maintenance Plans and Content Edits Plans. Agencies can expand their team with vetted GoWP professionals, or outsource specific services like website maintenance, content edits, and page builds—all delivered under white label so agencies can maintain their brand identity with clients.
Differentiator
Problem solved
Functional benefit
Brands
- Presston: Brand identity and logo referenced across the website, appearing to be associated with GoWP's visual branding.
Products and services
- Dedicated Developer A vetted GoWP WordPress developer placed directly on the agency's team as a fully integrated member, handling WordPress development, page builds, third-party integrations, installations, and setups.
- Dedicated VA A vetted GoWP virtual assistant placed directly on the agency's team to provide ongoing administrative and project support.
- Dedicated Copywriter
- Dedicated Designer
- Maintenance Plan
- Content Edits Plan
- Page Builds
Quantifiable outcome
- Agencies report 3 to 1 ROI on dedicated developer services
- +3 more outcomes
Companies that use GoWP
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
GoWP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoWP partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
GoWP competitors and assessment
Company assessmentDirect peers
- WP Buffs: White-label WordPress maintenance, support and development provider selling to agencies and freelancers; directly competes with GoWP on managed care plans, 24/7 support and dedicated WordPress staffing.
- WP Site Care: White-label WordPress maintenance and support service explicitly built for agencies; competes head-on with GoWP's Maintenance and Content Edits plans on per-site pricing and agency-focused positioning.
- Maintainn: White-label WordPress support, maintenance and development partner for agencies and designers; mirrors GoWP's white-label model and dedicated WordPress developer offering.
- Valet: White-label WordPress site management, maintenance and development service for agencies; comparable to GoWP on white-label delivery, ongoing care plans and agency-as-channel go-to-market.
Broad incumbents
- WP Engine: Large managed WordPress host offering agency partner program, premium hosting and increasingly bundled maintenance/security that overlaps GoWP's maintenance offering, but from a hosting-centric rather than dedicated-team-centric position.
- Kinsta: Premium managed WordPress host with an agency partner program and built-in performance/security tooling; competes with GoWP on agency relationships but delivers value primarily via infrastructure rather than dedicated staff.
- GoDaddy Pro: GoDaddy agency program bundling hosting, maintenance, client management and white-label tools; competes with GoWP on agency-focused maintenance and support, leveraging scale and platform breadth.
Emerging players
- ManageWP: WordPress site management dashboard enabling agencies to manage updates, backups and monitoring across many sites; overlaps with GoWP's Maintenance Plan functionality but is a self-serve tool rather than a staffed service.
- MainWP: Self-hosted WordPress management dashboard for agencies handling many client sites; competes for the same agency customers GoWP serves but on a DIY tooling model versus GoWP's managed services.
- Toptal: Vetted freelance talent marketplace providing dedicated developers, designers and other professionals on a subscription basis; competes with GoWP's Dedicated Developer/Designer/Copywriter/VA lines on access to vetted talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GoWP social profiles
Digital presenceGoWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoWP leadership team
Management profileNumber of profiles
Profiles3 records
GoWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoWP
What does GoWP do?
GoWP is an outsourced WordPress services company that places vetted developers, copywriters, designers, and virtual assistants directly onto digital agency teams under a white-label delivery model. In parallel, it offers monthly recurring WordPress maintenance and unlimited content-edits plans delivered through proprietary tooling such as the Visual Validator, white-label help desk, and support ticket dashboard.
Is GoWP a public or private company?
GoWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoWP founded?
GoWP was founded in 2014. It employs 1 to 10 people.
Where is GoWP based?
GoWP is headquartered in Roswell, United States, in the North America region.
How does GoWP make money?
Three revenue lines are on record. Dedicated Team Services are the primary driver. The others are wordPress Maintenance Plans and content Edits Plans.
Who are GoWP's main competitors?
Direct peers on record are WP Buffs, WP Site Care, Maintainn and Valet. Broad incumbents are WP Engine, Kinsta and GoDaddy Pro. Emerging players are ManageWP, MainWP and Toptal.
Does GoWP have an API?
No public API is recorded for GoWP.
What industry is GoWP in?
GoWP's product category is WordPress Agency Outsourcing Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPACACAD, Onsite/Managed Staffing Programs (MSP-lite). Its NAICS code is 54151 and its SIC code is 7370.