British School Jakarta

What British School Jakarta does

British School Jakarta is a non-profit international school operating on a 45-acre campus in Bintaro, South Tangerang, approximately 7km southwest of central Jakarta. Founded in 1973 with British Embassy support and governed as The British School Jakarta Foundation (Yayasan) under Indonesian law, the school serves approximately 1,390+ students from more than 50 nationalities across a continuous curriculum pathway spanning Kindergarten (ages 2-5, following the UK Early Years Foundation Stage), Primary School (Years 1-6, English National Curriculum with International Primary Curriculum), IB Middle Years Programme (Years 7-11), and IB Diploma Programme (Years 12-13). The school delivers above-global-average academic outcomes, with an average IB Diploma score of 35 versus the global average of 30 and a 97% IB DP pass rate.

The school operates a direct-to-consumer admissions model with no intermediaries, supported by structured assessments (CAT4, NGRT, WIDA), personalized campus tours, and an in-house admissions team. Revenue is generated primarily through recurring annual tuition across all year groups, supplemented by non-refundable application fees, Capital Levy Certificate contributions supporting long-term campus assets, and facilities hire income from leasing sports, performing arts, and academic venues to the external Jakarta community. Supporting programmes include a Service Learning portfolio, University Hub for university guidance from Year 9 onward, over 300 extracurricular activities, and specialty academies in football (Manchester City Football Club partnership), swimming, tennis, and gymnastics.

Marketing is conducted through organic social channels (Instagram, Facebook, YouTube, LinkedIn), a multilingual website, education fairs, and community events targeting the expatriate and internationally-minded Indonesian demographic. The school holds multiple accreditations (CIS, IB, WASC, Apple Distinguished School, Ministry of Education) and membership in FOBISIA, COBIS, SEASAC, JAAC, and HMC, reinforcing its positioning within the global international school network.

Name

British School Jakarta

Legal name

The British School Jakarta Foundation (Yayasan)

Website

https://bsj.sch.id

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

British School Jakarta is a non-profit international school in Bintaro, Jakarta, serving 1,390+ students from 50+ nationalities across Kindergarten through IB Diploma with a 45-acre campus, triple accreditation, and above-average academic outcomes.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)

Keywords

• International school education
• K-12 British curriculum
• IB diploma programme
• University preparation programmes
• Expatriate student services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Annual tuition fees for students from Kindergarten (Kukangs) through Year 13 (IB DP). Fees cover academic programmes, most extracurricular activities, and access to campus facilities.
2. Application Fee: Non-refundable application fee required to activate an application
3. Capital Levy Certificate: Capital Levy Certificates required for enrollment, supporting long-term asset requirements and building fund
4. Facilities Hire: World-class sports, performing arts, and academic venues available for hire during evenings and selected weekends to the wider Jakarta community

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

British School Jakarta is a non-profit international school operating on a 45-acre campus in Bintaro, South Tangerang, delivering a full British curriculum from Kindergarten through Year 13. The school offers the UK Early Years Foundation Stage programme, the English National Curriculum with International Primary Curriculum for Years 1-6, the IB Middle Years Programme for Years 7-11, and the IB Diploma Programme for Years 12-13, alongside EAL support, university guidance, and 300+ extracurricular activities. It serves approximately 1,390 students from over 50 nationalities, with average IB Diploma scores of 35 and a 97% pass rate.

Product overview

British School Jakarta is a single-campus international school offering a comprehensive educational programme from Kindergarten (ages 2-5) through IB Diploma (Years 12-13). The institution operates as a unified school rather than a platform-with-modules architecture. Core educational offerings include the Kindergarten Programme (Kukangs/KG1/KG2) following EYFS framework, Primary School Programme (Years 1-6) based on the English National Curriculum and IPC, IB Middle Years Programme (Years 7-11), and IB Diploma Programme (Years 12-13). Supporting programmes include the University Hub for university guidance, Service Learning Programme, and over 300 Extracurricular Activities spanning sports, arts, music, and technology. Specialty academy programmes include the Manchester City Football Club Academy, Swimming Academy, Tennis Academy, and Gymnastics Academy. The school also offers campus facilities for hire including sports venues and the 700+ seat auditorium.

Differentiator

Problem solved

Functional benefit

Brands

• MCFS (Manchester City Football School): A football academy programme delivered in partnership with Manchester City Football Club, providing world-class football coaching for BSJ students and the wider community.
• The Arena
• Green Council
• University Hub

Products and services

• Kindergarten Programme (Kukangs, KG1, KG2) Early years education for children aged 2-5 following the UK Early Years Foundation Stage (EYFS) Development Matters framework with a play-based, inquiry-led approach, delivered as the entry point of the BSJ educational journey.
• Primary School Programme (Years 1-6) International primary education for children aged 5-11 following the English National Curriculum and International Primary Curriculum (IPC) with an inquiry-based, holistic approach.
• IB Middle Years Programme (Years 7-11) International Baccalaureate Middle Years Programme for students aged 11-16 with an inquiry-based approach, eight subject groups, and preparation for the IB Diploma Programme.
• IB Diploma Programme (Years 12-13) International Baccalaureate Diploma Programme, a globally recognised pre-university qualification comprising six subject groups plus the three core components (Theory of Knowledge, Extended Essay, and CAS).
• Service Learning Programme Community service programme from Years 1-13 integrating service learning with classroom education through projects including Sekolah Bisa, Wanita Bisa, and the Refugee Learning Centre.
• University Hub Dedicated university guidance and counselling programme supporting students from Year 9 through Year 13 with university applications, subject selection, and career planning.
• Manchester City Football Club Academy (MCFS at BSJ) World-class football academy delivered in partnership with Manchester City Football Club, providing structured coaching and development pathways for BSJ students and the wider Jakarta community.
• Sports Programme Comprehensive sports programme comprising four Academy pathways (Football, Swimming, Tennis, Gymnastics) alongside Athletics, Basketball, Rugby, Touch, Softball, and Volleyball.
• Arts Programme Comprehensive arts programme covering Visual Arts, Media Arts, Theatre/Drama, and Music for both curriculum and extracurricular delivery from Kindergarten through IB DP.
• Facilities Hire (Sports, Performing Arts, and Academic Venues) Out-of-hours venue hire of the school's world-class sports, performing arts, and academic facilities, including the 700+ seat auditorium, Sports Centre, and The Arena covered football field, available to the wider Jakarta community.

Quantifiable outcome

• Average IB Diploma score of 35 (above global average of 30)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Manchester City Football Club (MCFC)flagshipStrategic or Co-development PartnerBSJ has the first MCFC Partnership in Southeast Asia, drawing on MCFC coaching philosophy and methodology to provide a world-class football programme for students and the wider community. The partnership includes the MCFC Football Academy with structured development pathways.
• Waste4ChangecoreStrategic or Co-development PartnerPartnership for comprehensive waste management including sorting stations across campus for organic, inorganic, recyclable, and hazardous waste. Monthly waste reports shared through school digiboards to educate and engage the community.
• Cheshire HomesminorStrategic or Co-development PartnerExploring innovative ways to repurpose cooked food waste from school kitchens into natural handwash and fertiliser, supporting a circular economy approach to waste management.
• British EmbassycoreStrategic or Co-development PartnerFounding partner supporting establishment of the school in 1973. Embassy representatives serve on the Council of Trustees as founder members.
• Australian EmbassycoreStrategic or Co-development PartnerFounding partner with representation on the Council of Trustees as one of the founder members of the school.
• Council of British International Schools (COBIS)coreOthersMember connecting BSJ with a network of international schools, promoting collaboration and best practices.
• FOBISIAcoreOthersFounding member of Federation of British International Schools in Asia. Fosters supportive community, keeps school informed about regional educational developments, and offers student competitions in sports, art, music, and drama. Also provides professional development opportunities.
• SEASACcoreOthersSoutheast Asia Student Activities Conference - active member participating in vibrant community of schools with 16 member institutions. Activities include Arts, badminton, basketball, cross-country, golf, gymnastics, MUN, football, swimming, rugby, softball, tennis, and volleyball.
• HMC (The Heads Conference)minorOthersMembership in prestigious group of school leaders, promoting collaboration and exchange of best practices in education.
• JAAC (Jakarta Athletic Association Conference)coreOthersLocal Jakarta competition with sports opportunities for Varsity, U15, U12, and U10 age categories. BSJ competes against 10 other associated members in football, basketball, volleyball, badminton, swimming, and tennis.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Australian Independent School (AIS) Indonesia: Jakarta-based international school offering IB programmes and an Australian curriculum pathway, targeting the same premium expatriate and Indonesian family market.
• Jakarta Intercultural School (JIS): Largest and most established international school in Jakarta serving the same expatriate and internationally-minded Indonesian families, offering IB programmes across a comparable grade span. Direct competitor for the same admissions funnel.
• ACG School Jakarta: ACG is a global network of premium international schools; its Jakarta campus serves the same IB-seeking, premium-paying expat and Indonesian family segment as BSJ.
• Global Jaya School: Bilingual international school in Jakarta offering IB programmes. Competes head-to-head with BSJ for internationally-minded Indonesian and expatriate families seeking IB credentials.
• North Jakarta Intercultural School (NJIS): Jakarta-based international school offering IB programmes and serving similar expatriate and Indonesian middle-class segments. Direct comp for tuition, facilities, and IB outcomes.

Broad incumbents

• Nord Anglia Education: Global operator of premium international schools with significant presence in Southeast Asia. Comparable on premium positioning, IB delivery, and capital intensity, and a structural competitor/peer that could enter or expand in Jakarta.
• Cognita Schools: International schools group operating premium K-12 campuses across Asia including Indonesia. Peer on scale, governance model, and multi-school growth strategy, even where direct campus overlap is limited.

Regional players

• NIST International School Bangkok: Bangkok-based IB international school of similar scale and premium positioning. Comparable on IB results, expatriate family mix, and willingness-to-pay for non-domestic curricula.
• Tanglin Trust School: Singapore international school following the English National Curriculum and IB programmes, targeting expatriate and globally mobile families across Southeast Asia — a regional benchmark for BSJ's British curriculum pathway.
• United World College of South East Asia (UWCSEA): One of Asia's most established IB international schools (Singapore), serving comparable globally mobile families. Not a direct geographic competitor but the regional benchmark BSJ benchmarks itself against on IB outcomes and reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BritishSchoolJakarta
• Facebookfacebook.com/BritishSchoolJakarta
• LinkedInlinkedin.com/company/british-school-jakarta
• Instagraminstagram.com/britishschooljkt
• Xx.com/bsj_jkt

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about British School Jakarta