King Trivia

What King Trivia does

King Trivia, Inc. is a privately held, founder-owned entertainment company founded in 2004 and headquartered in Thousand Oaks, California, that operates live hosted bar trivia and bar game entertainment across multiple major U.S. metropolitan markets. The company's core product is the King Trivia Pub Quiz, a seven-round competitive trivia format played at partner bars and restaurants, supported by two additional game formats: Survey Slam (a Family Feud-style survey opinion game) and Music Bingo (a name-that-tune bingo experience). Players participate free of charge at participating venues through a player-facing web application, while a separate Host App enables Quizmasters to manage game flow, scoring, and event logistics from phones, tablets, or computers.

The company generates the majority of its revenue through recurring weekly hosting subscriptions paid by bars, restaurants, breweries, and entertainment venues, with venue pricing quote-based and undisclosed. Secondary revenue streams include professional-services-fee private events (corporate team building, birthdays, weddings, fundraisers, graduations), community events for organizations such as apartment complexes, college campuses, county clubs, and school galas, and themed event programming built around licensed franchises (Star Wars, Disney, Harry Potter, The Office, Marvel, Friends, and others). A corporate social responsibility initiative, King Trivia Cares, supports charity and non-profit fundraising events. Distribution is direct sales-led, with a sales team onboarding venue partners and managing ongoing accounts; a national League Play and Rankings system, currently in Season 23 with 20-plus seasons of history, drives player engagement and venue stickiness through team rankings, regional/national competition, and a Tournament of Champions.

Operationally, King Trivia runs with a small core staff (stated 1-10 employees) and a distributed workforce model where Quizmasters operate as independent hosts at venue locations nationwide. The company does not disclose revenue and has raised no external funding rounds, indicating organic, bootstrapped growth. Cumulative operating metrics include 65,000+ shows produced, 3,380,000+ questions asked, 120,000+ events hosted, 10,000+ weekly players, 85% venue repeat customer rate, and 98% average table fill at events; the company holds a registered KING TRIVIA® trademark and has maintained continuous operations for over two decades.

Name

King Trivia

Legal name

King Trivia, Inc.

Website

https://kingtrivia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

King Trivia is a privately held, founder-owned entertainment company founded in 2004 that operates live hosted bar trivia and bar games (Pub Quiz, Survey Slam, Music Bingo) at partner bars and restaurants across major U.S. metropolitan markets, generating revenue primarily through recurring weekly venue hosting subscriptions.

Ownership category

akta.pro rank

Product category

Live Entertainment & Pub Quiz Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Live pub trivia
• Bar entertainment services
• Hosted trivia nights
• Music bingo events
• Themed trivia leagues

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Venue Hosting Services: King Trivia charges bars and restaurants for hosting weekly trivia events. The company provides engaging hosts, fresh content, modern app-based experience, in-venue marketing materials, and venue pages on their website. Venues can opt to supply their own host at a discounted rate.
2. Private Events: Corporate events, birthday parties, fundraisers, holiday parties, and other celebrations. Events can be in-person or virtual.
3. Community Events: Events for county clubs, apartment communities, college campuses, and school galas with custom content tailored to each client.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

King Trivia provides live hosted trivia entertainment services to bars, restaurants, breweries, and other venues across the United States. The company sends trained Quizmasters to partner venues to run weekly game nights in three formats: Pub Quiz (a 7-round competitive trivia), Survey Slam (a Family Feud-style survey opinion game), and Music Bingo (a name-that-tune bingo experience). Venues pay a recurring subscription for hosting services, content, and use of the player web app and host app; players attend for free.

Product overview

King Trivia is a live bar and pub quiz entertainment company founded in 2004 in Los Angeles, operating as a unified platform with multiple distinct game formats. The core offering consists of three game products: King Trivia Pub Quiz (the flagship competitive trivia with 7 rounds), Survey Slam (a Family Feud-style survey opinion game), and Music Bingo (a name-that-tune bingo experience). These three formats are offered at partner bars and restaurants across multiple U.S. cities. Supporting the core games, King Trivia provides themed event nights (Star Wars, Disney, Harry Potter, etc.), a national League Play and rankings system, and event services for corporate team-building, private celebrations, and community organizations. Technology offerings include a player-facing web app for game participation and a host app for Quizmasters. The company has operated over 65,000 shows since inception.

Differentiator

Problem solved

Functional benefit

Brands

• Survey Slam: A survey-based social bar game where teams compete by guessing the most popular answers to pop-culture survey questions, similar to Family Feud.
• Music Bingo
• King Trivia Cares

Products and services

• Pub Quiz The flagship King Trivia game consisting of 7 unique rounds with different formats or themes. Players submit answers through a web app and compete for points, prizes, and bragging rights. Features include Double or Nothing gameplay and a national league rankings system. Sold to bars, restaurants, breweries, and pubs as a weekly hosted event.
• Survey Slam A survey-based social bar game where teams compete to guess the most popular answers to pop-culture survey questions, similar to Family Feud. Players earn points by guessing the most popular response rather than correct answers. Hosted at partner venues by King Trivia quizmasters.
• Music Bingo A name-that-tune experience combining bingo with music. Players listen to songs and fill out digital bingo cards. Features hand-picked playlists and high-energy bar fun with prizes for winners. Hosted at partner venues by King Trivia.
• League Play & National Rankings A nationwide competitive ranking system where teams accumulate league points across seasons and compete regionally and nationally, culminating in a Tournament of Champions. Tracked through the King Trivia web app and open to players at partner venues.
• Private & Corporate Events Custom-hosted trivia experiences for corporate team-building events, executive retreats, fundraisers, holiday parties, graduations, weddings, birthdays, and other celebrations. Available both in-person at a chosen venue and online. Sold on a quote basis through King Trivia's sales team.
• Community Events Live hosted trivia events with custom content tailored to community organizations including county clubs, apartment communities, college campuses, school galas, libraries, and elder care facilities, aimed at bringing community members together through friendly competition.
• King Trivia Cares A philanthropy program under which King Trivia provides hosted trivia entertainment to charity and nonprofit events to help raise money and awareness for charitable causes, leveraging its player and venue network.
• Weekly Venue Hosting Service A subscription-based weekly service for bars and restaurants in which King Trivia provides a trained Quizmaster, fresh trivia content, access to the player web app and host app, in-venue marketing materials (posters, table tents), and a venue page on kingtrivia.com. Venues that supply their own host can license the content and apps at a discounted rate.

Quantifiable outcome

• 98% tables filled on average at events
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Various Corporate ClientsminorOthersKing Trivia has hosted corporate events for various companies including those shown in their client logos section. These are one-time or recurring corporate team building events rather than formal partnerships.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geeks Who Drink: National pub-quiz operator running hosted trivia nights at bars across the US. Closest direct competitor to King Trivia, with a comparable weekly-hosting model and multi-city venue footprint.
• Trivia Mafia: Hosted trivia company operating primarily in the Northeast US, running weekly bar trivia nights. Same B2B venue model with branded host-driven game nights and league competition.
• Sporcle: Trivia content platform with both online play and live in-person trivia events at bars and venues. Overlaps with King Trivia on trivia curation expertise and venue-based live entertainment.
• Brainstormer Entertainment: Hosted trivia and game show company running events at bars, breweries, and private events. Comparable B2B venue model with themed game nights and corporate/private event services.

Broad incumbents

• Buzztime: Technology and content provider powering bar-based trivia and interactive games across thousands of venues nationwide. Operates at greater scale in the same in-venue trivia category but as a tech/content platform rather than a hosted service.

Emerging players

• Kahoot!: Game-based learning and trivia platform with live hosted experiences for events and corporate team-building. Adjacent to King Trivia's trivia mechanics and corporate-event offering, though primarily digital rather than venue-based.
• Trivia Crack: Mobile trivia game with multi-category play, social competition, and tournament formats. Demonstrates the digital/mobile trivia alternative to King Trivia's in-person venue model.
• HQ Trivia: Mobile live-trivia platform that popularized mass-appeal synchronous trivia events (now defunct in original form). Represents the digital at-home trivia alternative that competes for the same leisure-time audience.

Others

• Painting with a Twist: Paint-and-sip franchise operating in bars and entertainment venues as a hosted experience business. Competes for the same discretionary leisure dollar and on-premise venue partnership channel as King Trivia, but in a different activity category.
• Lucky Voice Karaoke: Karaoke bar and private karaoke room operator offering hosted entertainment experiences. Competes with King Trivia for venue partnership opportunities and consumer entertainment spend during weeknights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KingTrivia
• Facebookfacebook.com/KingTrivia
• LinkedInlinkedin.com/company/king-trivia-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Trivia