What Zhenai does

Zhenai (珍爱网) is a Shenzhen-headquartered online matchmaking platform founded in 2005 and operated by Shenzhen Zhenai Network Information Technology Co., Ltd. (深圳市珍爱网信息技术有限公司). The company serves Chinese-speaking single adults seeking marriage and serious relationships, operating a hybrid digital-and-physical model that combines a mobile app and WeChat ecosystem with offline partner stores in 38+ cities including Beijing, Shanghai, Guangzhou, and Shenzhen. Zhenai claims 140 million+ cumulative registered users and holds the #1 China Brand Power Index (C-BPI) ranking in the matchmaking website category across multiple consecutive years, supported by 2013 CCTV Annual Brand recognition and AAA credit certification.

The platform is built on a three-factor identity verification system (real-name, employment, education) and an AI matching engine ('AI大模型智能匹配系统') that combines algorithmic matching with human matchmaker review. Zhenai's technology stack integrates third-party providers including Tencent Cloud and SenseTime for facial verification, and ByteDance's Volcano Engine for personalized recommendations, alongside a proprietary anti-fraud system ('天网反诈系统'). Sub-brands include 珍爱优俪空间 (WeChat mini-program), 趣约会 (livestream dating), and 父母牵线 (parent-mediated matchmaking mini-program).

The business model derives revenue from four streams: tiered subscription membership (珍心会员 at ¥246-¥388 annually), premium VIP matchmaking托管 services (珍爱通·VIP红娘托管, quote-based with dedicated 1-on-1 matchmakers), virtual currency and in-app gift transactions, and revenue sharing with offline partner stores. Customer segments span general singles, divorced/widowed individuals (离异/丧偶) with dedicated sub-platforms, and white-collar professionals targeted through premium VIP tiers. Go-to-market combines product-led growth (self-serve app registration), enterprise-style offline field sales for VIP conversion through partner stores, and community-led dynamics via livestream dating and user-generated content.

Name

Zhenai

Legal name

深圳市珍爱网信息技术有限公司

Website

https://zhenai.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Zhenai is a Shenzhen-based Chinese online matchmaking platform founded in 2005, serving single adults seeking marriage through AI-powered matching, human matchmaker services, mobile apps, and offline partner stores across 38+ cities.

Ownership category

akta.pro rank

Product category

Online Matchmaking Services

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Online matchmaking services
• Dating platform
• Professional matchmaking
• Marriage services
• Relationship coaching

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. 付费会员订阅: 珍心会员 subscription service providing premium features including unlimited messaging, advanced filters, priority visibility, and VIP badge. Subscription tiers offered at monthly, quarterly, and annual cadences with tiered pricing (daily rates ranging from ¥1.06/day for 12-month to ¥8.2/day for 1-month plans).
2. 珍爱通VIP红娘托管服务: Premium matchmaking托管 service featuring dedicated 1-on-1 matchmaker assigned throughout the entire dating process—from custom plan design, member screening, introduction facilitation, date arrangement, to relationship coaching until successful pairing.
3. 虚拟商品内购: 珍爱币 (virtual currency) purchases and 星级特权/超级会员 upgrades, gift purchases within the app, and other virtual product transactions including live streaming gifts.
4. 线下合作门店分成: Revenue sharing with offline partner stores that provide offline matchmaking services using Zhenai's platform, user data, and brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zhenai operates a hybrid online and offline matchmaking platform for single Chinese adults seeking marriage and serious relationships. The offering combines an AI-driven matching mobile app and website with a subscription membership (Zhenxin), a dedicated 1-on-1 VIP matchmaking service (Zhenaitong) staffed by professional matchmakers, and a nationwide network of offline partner stores across 38+ Chinese cities.

Differentiator

Problem solved

Functional benefit

Brands

• 珍爱: 珍爱网官方移动应用程序品牌
• 珍爱优恋空间
• 珍爱网同城约会相亲婚恋平台
• 珍爱通·VIP红娘托管
• 趣约会

Products and services

• Zhenai Mobile App (珍爱APP) Mobile application providing online dating and matchmaking for single Chinese adults; includes real-name registration, AI-based match recommendations, messaging, livestream dating, and access to premium membership features.
• Zhenxin Membership (珍心会员) Subscription Subscription-based premium membership unlocking unlimited messaging, advanced search filters, priority profile visibility, VIP badge, and other in-app benefits for single adults seeking partners.
• Zhenaitong VIP Matchmaking (珍爱通·VIP红娘托管) White-glove matchmaking service assigning a dedicated professional matchmaker who manages the full relationship journey including custom plan design, member screening, introduction, date arrangement, and relationship coaching for premium clients.
• Qu Yuehui Live Dating (趣约会)

Quantifiable outcome

• 140 million+ cumulative registered users since 2005
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 腾讯云计算（北京）有限责任公司coreTechnology or Integration · 5 June 2025Third-party identity verification provider for real-person authentication (实人认证). Tencent Cloud provides the overall verification solution while not storing user facial data, only retaining necessary request logs as required by China's Cybersecurity Law for 6+ months.
• 北京市商汤科技开发有限公司coreTechnology or Integration · 5 June 2025AI-powered face verification technology provider for real-person authentication. Similarly to Tencent, SenseTime does not store user facial data, only storing necessary request logs per China's Cybersecurity Law requirements.
• 深圳市鑫德网络科技有限公司minorStrategic or Co-development Partner · 5 June 2025Operator of '父母牵线' (Parent Matchmaking) mini-program. Shares user basic information including name, birthday, age, marital status, height, education, occupation, income, housing, car ownership, hometown, partner preferences, photos, and platform ID to enable parent-mediated matchmaking.
• 深圳缘梦婚恋服务有限公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Offline partner store providing face-to-face matchmaking and VIP services to Zhenai users. Located at Room 2201, Building B, Dachong Business Center, Nanshan District, Shenzhen.
• 厦门爱联众声网络科技有限公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Marriage resource sharing partner receiving basic user information (platform ID, nickname, gender, age, marital status, height, education, occupation, income, work location, hometown, partner preferences, photos) for cross-platform match recommendations. One of 5 such partners.
• 深圳市晚舟婚恋服务有限公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Marriage resource sharing partner. Shares basic user information for cross-platform match recommendations to expand quality matchmaking resource coverage.
• 厦门市景伴祯瑷信息服务有限公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Marriage resource sharing partner. Shares basic user information for cross-platform match recommendations to expand quality matchmaking resource coverage.
• 深圳市知遇良缘婚恋服务有限公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Marriage resource sharing partner. Shares basic user information for cross-platform match recommendations to expand quality matchmaking resource coverage.
• 深圳市汇联宝信息科技有限责任公司minorChannel Partner/ Reseller/ Distributor · 5 June 2025Marriage resource sharing partner. Shares basic user information for cross-platform match recommendations to expand quality matchmaking resource coverage.
• 湖南茗鸣公司 (幸福汇APP)minorStrategic or Co-development Partner · 5 June 2025Cross-platform joint operations partner. Under a business cooperation agreement, '幸福汇APP' (operated by Hunan Mingming) integrates Zhenai's registered user resources for cross-platform matchmaking. Basic user information shared with explicit user consent, excluding sensitive data like phone numbers and ID numbers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baihe (百合网): Baihe is Zhenai's closest Chinese matchmaking competitor, operating a similar serious-relationship/marriage-focused online platform with both self-serve and offline red-matchmaker services. The two are the two flagship 'old-school' matchmaking brands in China.
• Heer Health / 百合佳缘 (Baihe-Jiayuan combined entity): Following the Baihe–Jiayuan merger, the combined entity became the largest direct competitor to Zhenai in the Chinese serious-matchmaking category, with overlapping offline red-matchmaker store networks and subscription products.
• Jiayuan (世纪佳缘 / 百合佳缘): Jiayuan was Zhenai's other direct matchmaking competitor before merging with Baihe. It offered nearly identical hybrid online + offline red-matchmaker matchmaking services targeting Chinese singles seeking marriage.
• Tantan (探探): Tantan was China's swipe-based dating app (MATCH Group invested, later acquired by Momo/Hello Group), directly competing with Zhenai in the mobile dating space though skewing younger and more casual than Zhenai's marriage-focused offering.

Broad incumbents

• Momo (陌陌 / Hello Group): Momo is one of China's largest social-discovery and dating platforms, broader than Zhenai in including casual dating and livestreaming but competing for the same Chinese single adult audience. Publicly listed via Hello Group.
• Match Group: Match Group (Tinder, Match.com, Hinge, Pairs) is a historical investor in Zhenai (2011 round) and a global dating-platform incumbent. While geographically separated, its portfolio overlaps with Zhenai's mission and its stake creates a strategic relationship.

Emerging players

• Soul App: Soul is a leading Chinese Gen-Z social/dating app using interest-based and AI matching. It does not target marriage directly but competes for young-adult mindshare and represents the generational alternative to Zhenai's traditional matchmaking model.

Others

• MarryPlan / Various city-level matchmaking agencies (深圳市汇联宝, 厦门爱联众生 etc.): Zhenai's own cross-platform partner network (per its 2025 partnership disclosures) — small regional matchmaking agencies that share user data for cross-platform matching, providing the addressable pool Zhenai monetizes via VIP service and subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zhenaixi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhenai