Navionics
- Company typePrivate
- Founded1989
- HeadquartersMassarosa, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
Navionics firmographics
Firmographics- Name
- Navionics
- Legal name
- Navionics (as a brand of Garmin Ltd.)
- Website
- https://navionics.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Navionics industry classification
Industry- Product category
- Marine Navigation Cartography
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Nautical Safety, Navigation Aids & Hydrographic Services (TLAHAFAE)
- akta.pro secondary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
Keywords
Where Navionics is headquartered
LocationHeadquarters
- HQ city
- Massarosa
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Navionics business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Chart and Map Product Sales: Navionics generates revenue primarily through the sale of physical chart cards and digital map products. Products are available at different coverage levels (regional maps) with Navionics+ as the standard tier and Navionics Platinum+ as the premium tier with enhanced visualization features.
- Subscription Services: Revenue from subscription services for chart updates and content renewal, accessed through the Navionics Chart Installer and Boating App.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Navionics+ - Standard marine charts |
| One time/ perpetual license | Annual | Navionics Platinum+ - Premium mapping with enhanced visuals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Navionics product offering
Product offeringCore offering
Navionics develops and sells digital marine cartography products including the Navionics+ and Navionics Platinum+ chart lines covering coastal features, rivers, bays, and lakes worldwide. Products are delivered as chartplotter cards and supplemented by the Navionics Boating mobile app and Navionics Chart Installer desktop software for subscription activation, chart updates, and route/marker synchronization.
Product overview
Navionics is a marine cartography brand now owned by Garmin, offering a portfolio of mapping products. The core offering is Navionics+ (standard marine charts with coastal, river, bay, and lake coverage), while Navionics Platinum+ serves as the premium tier adding high-resolution relief shading, satellite imagery, and aerial photos. These products are distributed as physical chartplotter cards and integrated with the Navionics Boating App (mobile) and Navionics Chart Installer (desktop software) for subscription management, chart updates, and route/marker synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- Navionics®+: Premium marine cartography offering integrated content detailing coastal features plus thousands of rivers, bays and lakes around the world
- Navionics Platinum+™
- Navionics Boating App
Products and services
- Navionics+ Integrated marine content detailing coastal features plus thousands of rivers, bays and lakes around the world, with options to highlight shallow areas, adjust contour density, and select fishing ranges. Targeted at recreational boaters, anglers, cruisers, and sailors.
- Navionics Platinum+ Premium mapping that includes all Navionics+ chart content plus additional viewing options for high-resolution relief shading, satellite imagery, and aerial photos. Aimed at boaters wanting enhanced visual navigation context.
- Navionics Boating App Mobile application that allows users to activate subscriptions, update charts, and sync routes and markers from chartplotters. Targeted at boaters who want mobile access to their marine charts and subscriptions.
- Navionics Chart Installer Desktop application enabling users to manage content on chartplotter cards, activate subscriptions, and update charts. Targeted at chartplotter owners managing their Navionics content libraries.
Quantifiable outcome
- Detailed coverage of thousands of rivers, bays, and lakes worldwide
Companies that use Navionics
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Navionics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Navionics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GarmincoreGarmin acquired Navionics and now operates it as a brand within the Garmin marine product portfolio. Navionics charts and maps are sold through Garmin channels, with Garmin-specific Navionics+ charts available for Garmin chartplotters alongside third-party compatibility offerings.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Navionics competitors and assessment
Company assessmentDirect peers
- C-MAP: C-MAP is the primary direct competitor to Navionics in marine cartography, providing vector and raster charts sold across multiple chartplotter brands (Lowrance, Simrad, B&G via parent Navico). Comparable in product, target market (recreational and commercial boaters), and distribution model.
- TimeZero (MaxSea): TimeZero, formerly MaxSea, provides marine navigation software and electronic charts for both recreational and professional mariners. Directly comparable in offering marine cartography software with chart display and route planning.
Broad incumbents
- Raymarine: Raymarine (part of Teledyne FLIR) is a major marine electronics OEM producing chartplotters bundled with its own LightHouse cartography. Comparable as a chartplotter-and-charts provider competing in the same recreational marine navigation market.
- Navico (Lowrance, Simrad, B&G): Navico owns the Lowrance, Simrad, and B&G chartplotter brands and bundles C-MAP cartography. Operates as a broad incumbent in marine electronics and chart-enabled hardware, overlapping with Navionics in chartplotter content distribution.
- Humminbird: Humminbird (Johnson Outdoors) is a fishing electronics OEM producing fishfinders and chartplotters with bundled cartography including AutoChart. Overlaps with Navionics in chartplotter-tied chart sales to the angler segment.
Emerging players
- iNavX: iNavX is a marine chartplotter mobile app supporting multiple chart providers including Navionics. Comparable as a software-based marine navigation consumer offering that overlaps with the Navionics Boating App's mobile chart use case.
- Rose Point Navigation Systems: Rose Point produces the Coastal Explorer marine navigation software and supports multiple chart sources including Navionics. Comparable as a chart-display software provider serving the same recreational and professional boater base.
- Fugawi: Fugawi is a marine trip-planning and chart-viewing software product supporting NOAA and other marine charts. Comparable as a chart-software utility for recreational boaters, though smaller in scale.
- OpenCPN: OpenCPN is an open-source marine chartplotter and navigation software project supporting multiple chart formats including Navionics charts. Comparable as a marine chart-display platform for the same end users, though distributed freely rather than commercially.
Regional players
- NV Charts: NV Charts is a Hamburg-based publisher of marine charts with strong European coverage and growing North American presence. Comparable as a chart-content publisher with a similar product format (digital and paper charts) targeting recreational boaters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Navionics social profiles
Digital presenceNavionics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navionics leadership team
Management profileNumber of profiles
Navionics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navionics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navionics
What does Navionics do?
Navionics develops and sells digital marine cartography products including the Navionics+ and Navionics Platinum+ chart lines covering coastal features, rivers, bays, and lakes worldwide. Products are delivered as chartplotter cards and supplemented by the Navionics Boating mobile app and Navionics Chart Installer desktop software for subscription activation, chart updates, and route/marker synchronization.
Is Navionics a public or private company?
Navionics is a private company. It is classified as corporate owned and is currently operating.
When was Navionics founded?
Navionics was founded in 1989. It employs 501 to 1,000 people.
Where is Navionics based?
Navionics is headquartered in Massarosa, Italy, in the Europe region.
How does Navionics make money?
Two revenue lines are on record. Chart and Map Product Sales are the primary driver. The others are subscription Services.
Who are Navionics's main competitors?
Direct peers on record are C-MAP and TimeZero (MaxSea). Broad incumbents are Raymarine, Navico (Lowrance, Simrad, B&G) and Humminbird. Emerging players are iNavX, Rose Point Navigation Systems, Fugawi and OpenCPN. NV Charts is listed as a regional player.
Does Navionics have an API?
No public API is recorded for Navionics.
What industry is Navionics in?
Navionics's product category is Marine Navigation Cartography. Its primary akta.pro industry code is TLAHAFAE, Nautical Safety, Navigation Aids & Hydrographic Services, with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its SIC code is 5045.