iNavX
iNavX is a San Francisco-based mobile chartplotter application that aggregates third-party nautical charts and weather/AIS overlays into a single iOS and Android app for recreational boaters, cruisers, racers, and anglers worldwide, monetizing via one-time app sales, in-app chart purchases, and recurring weather subscriptions.
- Company typePrivate
- Founded2002
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What iNavX does
iNavX (founded 2002, headquartered in San Francisco) is a mobile-first marine chartplotter application marketed as the "#1 handheld chartplotter." The product is distributed primarily through the iOS App Store (with Android availability) and is differentiated by aggregating charts from multiple third-party cartographic providers — NOAA (free for US waters), Navionics, Blue Latitude, Explorer Chartbooks, Waterway Guide, Delius Klasing, Imray, and the proprietary iNavX Professional+ series — inside a single app, alongside real-time GPS positioning, waypoint and route management, NMEA 0183/2000 instrument integration over WiFi, AIS target display, anchor alarms, and weather overlays from Theyr.
Revenue is generated through three streams: (i) one-time App Store purchase of the base application; (ii) in-app transactional purchases of third-party charts via the iNavX Chart Store; and (iii) recurring Theyr Premium Weather subscriptions sold on annual and monthly cadences. The product is positioned as a low-cost alternative to dedicated hardware chartplotters (e.g., $900+ Garmin units), with complementary NOAA RNC raster charts included automatically on download. Customer segments center on recreational boaters, professional sailors, fishing enthusiasts, and long-distance cruisers across North America, the Caribbean, Mexico, and parts of Europe.
The company operates without disclosed funding, public-company status, or leadership transparency in the source data; ownership and team details are absent. Distribution relies on App Store SEO, content marketing (blog and YouTube tutorials), and earned media in sailing publications (Practical Sailor, Cruising World, Cruising Magazine). The 2022 launch of the iNavX Professional+ Chart Series represents the most recent documented product-line expansion.
iNavX firmographics
Firmographics- Name
- iNavX
- Website
- https://inavx.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- iNavX is a San Francisco-based mobile chartplotter application that aggregates third-party nautical charts and weather/AIS overlays into a single iOS and Android app for recreational boaters, cruisers, racers, and anglers worldwide, monetizing via one-time app sales, in-app chart purchases, and recurring weather subscriptions.
- Ownership category
- akta.pro rank
iNavX industry classification
Industry- Product category
- Marine Navigation Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where iNavX is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
iNavX business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- App Sales: Base app download generating initial revenue through app store purchase
- Chart Sales: In-app purchases of nautical charts from various providers including NOAA (free), Blue Latitude, Explorer Chartbooks, Waterway Guide, Delius Klasing, Imray, iNavX Professional
- Weather Subscription: Theyr Premium Weather service offered as Annual or Monthly subscription providing high-resolution weather forecasts and overlays
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | NOAA Charts - Free |
| Subscription | Annual | Theyr Premium Annual |
| Subscription | Monthly | Theyr Premium Monthly |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iNavX product offering
Product offeringCore offering
iNavX develops and distributes a mobile chartplotter application (iOS/Android) that aggregates nautical charts from multiple chart providers — including NOAA (free), Imray, Explorer Chartbooks, Waterway Guide, Blue Latitude, and Delius Klasing — alongside real-time GPS navigation, AIS target display, NMEA instrument integration, and Theyr Premium Weather overlays. Revenue is generated via app store sales, in-app chart purchases, and annual/monthly weather subscriptions.
Product overview
iNavX is a mobile-first chartplotter platform (iOS and Android) that serves as the central hub, combining charts from multiple third-party providers with native navigation features. The core product is the iNavX mobile app, which users download to their devices and which automatically includes complementary NOAA RNC raster charts for US waters. Revenue is generated through the iNavX Chart Store, where users purchase premium charts from Imray, Explorer Chartbooks, Waterway Guide, Blue Latitude, and Delius Klasing, as well as weather subscriptions (Theyr Premium). The platform also supports real-time data overlays for AIS (SiiTech AIS LIVE) and weather (Theyr), and can connect to external marine instruments via NMEA protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- iNavX Mobile Chartplotter App The #1 handheld chartplotter mobile application for iOS and Android, delivering charts from multiple chart providers with hundreds of navigation features including real-time GPS positioning, AIS targets, waypoint/route planning, NMEA instrument integration, and weather overlays. Users automatically receive complementary NOAA RNC raster charts upon download. Targets sailors, cruisers, and fishermen.
- iNavX Professional+ Chart Series Premium vector charts delivering country-specific coverage available at affordable prices through the iNavX in-app Chart Store.
- Theyr Premium Weather Subscription High-resolution weather forecast subscription service offering data from 10km down to 1km resolution on hourly time steps, including wind, pressure, temperature, precipitation, wave data, and tidal streams. Built on NOAA GFS, WRF/NMM, WW3 wave, NEXRAD Doppler radar, and NOC tidal stream data. Available as annual or monthly subscription.
- NOAA Nautical Charts (Free) Free high-resolution NOAA RNC raster United States marine charts covering West Coast, Gulf Coast, East Coast, Great Lakes, Alaska, Hawaii, and US Virgin Islands. Provides access to 1000+ NOAA nautical charts for US waters.
- Explorer Chartbooks — Bahamas Quilted charts of Exumas, Ragged Islands, Far Bahamas, Turks & Caicos, and Near Bahamas with superior research and accuracy, including large-scale and small-scale charts, harbor closeup charts, and topographical features.
- Delius Klasing European Charts Detailed digital charts for European inland waterways and sea charts including German Northseacoast, Netherlands waters, Scandinavian waterways, Baltic Sea, Adriatic Sea, and Mediterranean, with harbor plans, lock VHF channels, bridge clearance heights, and Points of Interest.
- Waterway Guide Cruising Charts Interactive cruising and boater guide chart enhancement overlay featuring mile-by-mile navigation, marina and anchorage listings, fuel pricing, and boating news. Available in regional editions for Atlantic ICW, Bahamas, Chesapeake Bay, Cuba, Great Lakes, Northern, and Southern regions.
- Blue Latitude Mexico Charts High-quality cruising guides and charts for Mexico's Pacific coast and Sea of Cortez, with up-to-date surveys and WGS84 accurate positioning.
Quantifiable outcome
- Save $900+ on chartplotter hardware
- +1 more outcomes
Companies that use iNavX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
iNavX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
iNavX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NOAA (National Oceanic and Atmospheric Administration)coreiNavX provides free access to 1000+ NOAA nautical charts covering US waters including Alaska, Great Lakes, Gulf of Mexico, USA East, and USA West coasts. Charts include West Coast, Gulf Coast, East Coast, Great Lakes, Alaska, Hawaii, and US Virgin Islands.
- Explorer ChartbookscoreProvides detailed Bahamas charts including quilted charts of Exumas, Ragged Islands, Far Bahamas, Turks & Caicos, and Near Bahamas with superior research, more data, and greater accuracy than other sources.
- Delius KlasingcoreHigh color raster charts for European inland waterways and sea charts including German Northseacoast, Netherlands waters, Scandinavian waterways, Baltic Sea, Adriatic Sea, Mediterranean. Includes detailed harbour plans and lock information.
- Waterway GuidecoreInteractive cruising guide with mile-by-mile navigation, marina listings, fuel pricing. Available for Atlantic ICW, Bahamas, Chesapeake Bay, Cuba, Great Lakes, Northern, and Southern regions.
- Theyr WeathercoreHighest resolution weather forecasts built on super high-precision data from 10km down to 1km resolution on hourly time steps. Provides wind, pressure, temperature, precipitation, wave data overlays.
- Blue Latitude PresscoreEstablished by cruisers for cruisers. Provides detailed Pacific Mexico and Sea of Cortez charts using up-to-date surveys and WGS84 accurate positioning.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
iNavX competitors and assessment
Company assessmentEmerging players
- PredictWind: Specialist marine weather forecasting service widely used by sailors and cruisers. Direct comparison to the Theyr Premium Weather integration that iNavX resells; both target the same route-planning weather user need.
- OpenCPN: Open-source marine chartplotter application popular among cruisers for offshore route planning. Competes at the navigation software layer on a free, community-driven model that pressures iNavX's value proposition for cost-sensitive users.
Broad incumbents
- Garmin ActiveCaptain: Garmin's mobile companion app for its dominant chartplotter hardware line. Operates broadly across the marine navigation category with hardware-bundled content and competes head-to-head with iNavX for handheld chartplotter mindshare.
- Raymarine: Major marine electronics manufacturer of chartplotter hardware (Axiom series) with its own LightHouse chart experience. Competes indirectly by offering bundled hardware-software navigation experiences versus iNavX's phone-as-chartplotter approach.
- C-MAP: Major commercial marine cartography and chart provider (formerly Jeppesen marine, now part of the Navico group). Provides chart content used across multiple chartplotter platforms and competes with iNavX's content library through OEM relationships.
- Lowrance: Chartplotter and marine electronics brand under Navico, with mobile companion apps. Competes in the broader handheld chartplotter and chart content space with integrated hardware-software solutions.
Others
- Windy: Popular weather visualization platform with marine-grade forecasting features. Competes for the weather-overlay attention of boaters even though it is a general-purpose weather app rather than a marine navigation suite.
- MarineTraffic: AIS-based vessel tracking platform serving the marine community. Compares to iNavX's AIS LIVE integration from SiiTech — both surface real-time vessel position data on charts for boaters and cruisers.
Direct peers
- Aqua Map: Mobile chartplotter app directly competing with iNavX in the recreational boating and fishing segments, with similar chart store and weather overlay features.
- Navionics: The leading mobile marine chart app, now owned by Garmin. Directly competes with iNavX on handheld chartplotting and chart content licensing; iNavX even resells Navionics content, making it both partner and closest competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iNavX social profiles
Digital presenceiNavX financial estimates
Financial estimateRevenue estimate
Valuation estimate
iNavX leadership team
Management profileNumber of profiles
iNavX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iNavX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iNavX
What does iNavX do?
iNavX develops and distributes a mobile chartplotter application (iOS/Android) that aggregates nautical charts from multiple chart providers — including NOAA (free), Imray, Explorer Chartbooks, Waterway Guide, Blue Latitude, and Delius Klasing — alongside real-time GPS navigation, AIS target display, NMEA instrument integration, and Theyr Premium Weather overlays. Revenue is generated via app store sales, in-app chart purchases, and annual/monthly weather subscriptions.
When was iNavX founded?
iNavX was founded in 2002.
Where is iNavX based?
iNavX is headquartered in San Francisco, United States, in the North America region.
How does iNavX make money?
Three revenue lines are on record. App Sales are the primary driver. The others are chart Sales and weather Subscription.
Who are iNavX's main competitors?
Emerging players on record are PredictWind and OpenCPN. Broad incumbents are Garmin ActiveCaptain, Raymarine, C-MAP and Lowrance. Others are Windy and MarineTraffic. Direct peers are Aqua Map and Navionics.
Does iNavX have an API?
No public API is recorded for iNavX.
What industry is iNavX in?
iNavX's product category is Marine Navigation Software. Its primary akta.pro industry code is IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 5132.