Navionics

Name

Navionics

Legal name

Navionics (as a brand of Garmin Ltd.)

Website

https://navionics.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marine Navigation Cartography

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Nautical Safety, Navigation Aids & Hydrographic Services (TLAHAFAE)

akta.pro secondary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine cartography
• Nautical charts
• Marine navigation
• Boating maps
• Fishing charts

Headquarters

HQ city

Massarosa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Chart and Map Product Sales: Navionics generates revenue primarily through the sale of physical chart cards and digital map products. Products are available at different coverage levels (regional maps) with Navionics+ as the standard tier and Navionics Platinum+ as the premium tier with enhanced visualization features.
2. Subscription Services: Revenue from subscription services for chart updates and content renewal, accessed through the Navionics Chart Installer and Boating App.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Navionics develops and sells digital marine cartography products including the Navionics+ and Navionics Platinum+ chart lines covering coastal features, rivers, bays, and lakes worldwide. Products are delivered as chartplotter cards and supplemented by the Navionics Boating mobile app and Navionics Chart Installer desktop software for subscription activation, chart updates, and route/marker synchronization.

Product overview

Navionics is a marine cartography brand now owned by Garmin, offering a portfolio of mapping products. The core offering is Navionics+ (standard marine charts with coastal, river, bay, and lake coverage), while Navionics Platinum+ serves as the premium tier adding high-resolution relief shading, satellite imagery, and aerial photos. These products are distributed as physical chartplotter cards and integrated with the Navionics Boating App (mobile) and Navionics Chart Installer (desktop software) for subscription management, chart updates, and route/marker synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• Navionics®+: Premium marine cartography offering integrated content detailing coastal features plus thousands of rivers, bays and lakes around the world
• Navionics Platinum+™
• Navionics Boating App

Products and services

• Navionics+ Integrated marine content detailing coastal features plus thousands of rivers, bays and lakes around the world, with options to highlight shallow areas, adjust contour density, and select fishing ranges. Targeted at recreational boaters, anglers, cruisers, and sailors.
• Navionics Platinum+ Premium mapping that includes all Navionics+ chart content plus additional viewing options for high-resolution relief shading, satellite imagery, and aerial photos. Aimed at boaters wanting enhanced visual navigation context.
• Navionics Boating App Mobile application that allows users to activate subscriptions, update charts, and sync routes and markers from chartplotters. Targeted at boaters who want mobile access to their marine charts and subscriptions.
• Navionics Chart Installer Desktop application enabling users to manage content on chartplotter cards, activate subscriptions, and update charts. Targeted at chartplotter owners managing their Navionics content libraries.

Quantifiable outcome

• Detailed coverage of thousands of rivers, bays, and lakes worldwide

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GarmincoreOEM/ Whitelabel/ Licensing PartnerGarmin acquired Navionics and now operates it as a brand within the Garmin marine product portfolio. Navionics charts and maps are sold through Garmin channels, with Garmin-specific Navionics+ charts available for Garmin chartplotters alongside third-party compatibility offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• C-MAP: C-MAP is the primary direct competitor to Navionics in marine cartography, providing vector and raster charts sold across multiple chartplotter brands (Lowrance, Simrad, B&G via parent Navico). Comparable in product, target market (recreational and commercial boaters), and distribution model.
• TimeZero (MaxSea): TimeZero, formerly MaxSea, provides marine navigation software and electronic charts for both recreational and professional mariners. Directly comparable in offering marine cartography software with chart display and route planning.

Broad incumbents

• Raymarine: Raymarine (part of Teledyne FLIR) is a major marine electronics OEM producing chartplotters bundled with its own LightHouse cartography. Comparable as a chartplotter-and-charts provider competing in the same recreational marine navigation market.
• Navico (Lowrance, Simrad, B&G): Navico owns the Lowrance, Simrad, and B&G chartplotter brands and bundles C-MAP cartography. Operates as a broad incumbent in marine electronics and chart-enabled hardware, overlapping with Navionics in chartplotter content distribution.
• Humminbird: Humminbird (Johnson Outdoors) is a fishing electronics OEM producing fishfinders and chartplotters with bundled cartography including AutoChart. Overlaps with Navionics in chartplotter-tied chart sales to the angler segment.

Emerging players

• iNavX: iNavX is a marine chartplotter mobile app supporting multiple chart providers including Navionics. Comparable as a software-based marine navigation consumer offering that overlaps with the Navionics Boating App's mobile chart use case.
• Rose Point Navigation Systems: Rose Point produces the Coastal Explorer marine navigation software and supports multiple chart sources including Navionics. Comparable as a chart-display software provider serving the same recreational and professional boater base.
• Fugawi: Fugawi is a marine trip-planning and chart-viewing software product supporting NOAA and other marine charts. Comparable as a chart-software utility for recreational boaters, though smaller in scale.
• OpenCPN: OpenCPN is an open-source marine chartplotter and navigation software project supporting multiple chart formats including Navionics charts. Comparable as a marine chart-display platform for the same end users, though distributed freely rather than commercially.

Regional players

• NV Charts: NV Charts is a Hamburg-based publisher of marine charts with strong European coverage and growing North American presence. Comparable as a chart-content publisher with a similar product format (digital and paper charts) targeting recreational boaters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Navionics_Ski
• YouTubeyoutube.com/garmin
• Facebookfacebook.com/navionicsski
• Instagraminstagram.com/garmin
• Pinterestpinterest.com/garmin
• LinkedInlinkedin.com/company/navionics-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navionics