Midtown Athletic Clubs

What Midtown Athletic Clubs does

Midtown Athletic Clubs operates a network of 8 luxury athletic clubs across the United States and Canada, headquartered in Chicago and operated by Tennis Corporation of America (TCA). Founded in 1970 as a tennis-focused facility, the company serves affluent individuals and families seeking a premium, bundled fitness and wellness experience that combines world-class tennis infrastructure (over 100 indoor and outdoor courts portfolio-wide), six to seven branded boutique fitness studios per location (Samadhi yoga, The Field, RIDE cycling, Theater, Arena, EverybodyFights boxing, plus 2024's The Pit), indoor and outdoor aquatics, full-service spa, on-site dining and retail, and 2-hour daily complimentary childcare. Each club occupies 50,000–200,000+ square feet of facility footprint in affluent submarkets, with the Chicago flagship additionally featuring a 55-room boutique hotel and rooftop bar.

The business is built on a recurring membership subscription model sold exclusively through direct-to-consumer channels: physical club tours, dedicated per-club phone numbers, and website-driven inquiry forms. No online membership purchase capability exists, and pricing is not publicly disclosed, varying by club. Ancillary revenue streams include spa services, dining and café, boutique retail, social events, corporate and private event hosting, and at Chicago, hotel accommodations (with members receiving a 20% discount). Midtown owns proprietary technology including the Tennis Turf© cushioned court surface developed by co-founder Kevie Schwartz and the Tennis in No Time© and TenniSchools© teaching programs, with Tennis in No Time© licensed to the USTA. The company holds 100% club-wide deployment of ICU-grade air sanitation and operates a member mobile application for class booking, court reservation, and event registration.

Midtown is a privately held, family-owned enterprise led by CEO Steven Schwartz, the third generation of the Schwartz family, operating under TCA Holdings, LLC. The company has no institutional funding, no disclosed revenue, and serves primarily B2C consumer segments (affluent individuals, families with children, corporate and event clients) across markets in the Midwest (5 Illinois locations), Northeast (Rochester, NY), Southeast (Atlanta), Florida (Weston), and Quebec (Montreal). The company is the only two-time recipient of the IHRSA Outstanding Community Service Award and publicly commits 10% of profits to charitable causes.

Name

Midtown Athletic Clubs

Legal name

Tennis Corporation of America

Website

https://midtown.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midtown Athletic Clubs operates 8 luxury fitness and racquet sports clubs across the U.S. and Canada, serving affluent individuals and families with bundled memberships that include boutique fitness, world-class tennis, aquatics, spa, childcare, dining, and hotel amenities (Chicago).

Ownership category

akta.pro rank

Product category

Luxury Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Luxury fitness clubs
• Tennis instruction programs
• Boutique fitness classes
• Athletic club memberships
• Spa and wellness services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees granting access to club facilities, unlimited fitness classes, tennis courts, pools, spa, childcare (select memberships), and dining. Membership types vary by club and include complimentary experiences to start.
2. Hotel Accommodations: Midtown Chicago operates an affiliated 55-room boutique hotel with 4 luxury suites. Members receive 20% discount and waived resort fee. This represents ancillary revenue from hospitality services.
3. Spa Services: Spa services including massage therapies, body treatments, beauty treatments, nail care, and salon services available to members and guests at multiple club locations.
4. Dining and Café: On-site dining and café services at club locations serving fresh, healthy food options, smoothies, and snacks.
5. Retail Shopping: Boutique shopping offering activewear, racquets, and apparel at club locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Midtown Athletic Clubs sells recurring memberships to 8 luxury, resort-style athletic clubs across the U.S. and Canada, granting access to indoor/outdoor tennis, racquet and aquatics facilities, 100+ weekly boutique fitness classes, personal training, full-service spa, on-site dining and boutique shopping, and complimentary childcare for select memberships. Ancillary fee-based revenue is generated through spa services, private lessons, private events, and the affiliated 55-room Midtown Hotel Chicago, with all sales conducted directly at owned locations rather than online.

Product overview

Midtown Athletic Clubs operates as a unified platform of luxury athletic clubs with 8 locations across the U.S. and Canada. The core offering combines multi-faceted fitness facilities with boutique studios (Samadhi yoga, The Field functional fitness, RIDE cycling, Arena, EverybodyFights boxing), racquet sports (tennis, pickleball, paddle), aquatics, spa services, and resort amenities. Supporting products include the Member App for digital access, personal training and coaching services, Kidtown childcare, dining and boutique shopping, and social events programming. Select locations feature additional amenities like The Library co-working space, Pilates studios, and the Midtown Hotel Chicago boutique hotel.

Differentiator

Problem solved

Functional benefit

Products and services

• Midtown Athletic Clubs Membership Recurring subscription membership sold at 8 owned luxury athletic club locations in the U.S. and Canada, granting access to fitness, racquet sports, aquatics, spa, dining, retail, and family programming. Targeted at affluent individuals and families seeking a premium, resort-like alternative to commercial gyms.
• Boutique Fitness Studios Branded boutique fitness studio concepts (Samadhi yoga, The Field, RIDE cycling, Theater dance, Arena, EverybodyFights boxing) included with membership at most club locations.
• Personal Training & Coaching One-on-one coaching with expert certified trainers covering weight loss, muscle building, tennis improvement, and injury rehabilitation. Available to members as a fee-based add-on.
• Pilates Studios Reformer and Mat Pilates classes led by certified instructors, available at select Midtown locations such as Palatine.
• Tennis & Racquet Sports Court access, instruction, and programming for tennis, pickleball, and paddle across more than 100 indoor/outdoor courts portfolio-wide, with proprietary Tennis Turf® surfaces.
• Tennis in No Time Four-week accelerated beginner tennis instruction program that teaches serve, rally, score, and gameplay; the methodology is also licensed to the USTA.
• Cardio Tennis High-energy tennis drills and games combining cardio workout with tennis skill training.
• Aquatics Programs Swim lessons, aquatic fitness classes, and competitive swim team programming for all ages and skill levels, utilizing indoor and outdoor pools portfolio-wide.
• The Spa at Midtown Full-service spa at multiple club locations offering massage, body treatments, beauty services, nail care, and salon services for members and guests on a fee-for-service basis.
• Kidtown Childcare Childcare services for children from 8 weeks through teens, including 2 hours daily complimentary childcare with select memberships, kids' camps, youth sports, swim lessons, and tennis programming.
• Dining & Café On-site contemporary restaurants and cafés serving fresh, healthy food options including sandwiches, soups, salads, smoothies, and snacks.
• Boutique Shopping On-site retail shops at club locations selling activewear brands, racquets, and athletic apparel.
• Social & Private Events Member-facing social events (happy hours, studio crawls, racquet sports mixers, charity events) and bookable private event space for corporate meetings, bar/bat mitzvahs, weddings, and team building.
• Member App Mobile application for existing members to view class schedules, reserve tennis courts, register for programs and events, and manage their club experience.
• Midtown Hotel Chicago Affiliated 55-room boutique hotel with 4 luxury suites at Midtown Chicago, available for direct booking. Midtown members receive 20% off and a waived resort fee.
• The Library Co-working Space Co-working space at Midtown Palatine combining work and wellness with tech-enabled spaces for focus and flexibility, open to professionals.
• The Pit Strength Training Studio Standalone strength training studio launched in 2024 at Midtown Chicago and Midtown Rochester locations, expanding the boutique fitness studio portfolio.
• Chromium Restaurant Contemporary sit-down restaurant located at Midtown Bannockburn, offering an elevated dining experience with an indoor dining area.

Quantifiable outcome

• 100+ boutique fitness classes weekly, all included with membership
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Tennis Corporation of America (TCA)coreOthersTennis Corporation of America, founded in 1969 by Alan and Kevie Schwartz, is the parent company that developed and operates Midtown Athletic Clubs. In 2005, TCA Holdings LLC split into divisions including TCA (which develops and licenses tennis products and programs) and Midtown (which manages sports and fitness clubs).
• United States Tennis Association (USTA)flagshipStrategic or Co-development PartnerTennis in No Time®, a tennis teaching program developed by TCA/Midtown, is currently licensed to the USTA. This represents a significant endorsement and partnership for the company's proprietary tennis instruction methodology.
• Columbia EquitiesminorOthersOne of the four divisions created from TCA Holdings LLC split in 2005. Columbia Equities is a real estate and health club investment company.
• Midtown HealthminorOthersOne of the four divisions created from TCA Holdings LLC split in 2005. Midtown Health manages corporate centers and wellness programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Orangetheory Fitness: National boutique fitness franchise offering tech-enabled group training. Represents a younger, digital-native competitive threat that has captured share of the discretionary fitness spend Midtown targets.
• The Cliffs at Keowee Falls: Private residential club community with championship tennis, fitness, and wellness amenities. Comparable to Midtown's premium racquet-sports-led private club model, though with a residential real-estate anchor.

Direct peers

• Equinox: Premium luxury fitness club operator known for high-touch member experience, boutique classes, spa, and resort-style amenities. Closest direct competitor to Midtown's 'more resort than club' positioning.
• The Bay Club Company: West Coast-based collection of luxury athletic and country clubs offering fitness, tennis, family, and social programming under a membership model. Highly comparable multi-club private club structure to Midtown.
• Life Time Fitness: Largest U.S. luxury athletic club chain with ~170+ locations offering premium fitness, racquet sports, spa, and family amenities. Direct competitor to Midtown's multi-club luxury model with broader geographic reach.
• The Houstonian Club: Luxury athletic and social club attached to a hotel resort, offering tennis, fitness, aquatics, spa, and dining. Closely mirrors Midtown Chicago's combined hotel + athletic club concept.
• Invited (formerly ClubCorp): Operator of more than 200 private golf, country, city, and athletic clubs across the U.S. Comparable in offering members resort-style amenities including racquet sports, fitness, dining, and events.

Others

• United States Tennis Association (USTA): National governing body of tennis that has licensed Midtown's 'Tennis in No Time' program. Functions as a key partner and ecosystem counterparty rather than a competitor, and shapes U.S. tennis participation trends relevant to Midtown's core market.

Broad incumbents

• EōS Fitness: Large, lower-priced fitness chain expanding aggressively across the U.S. Indirect competitor that pressures Midtown's value perception in the broader premium-value segment of the market.
• 24 Hour Fitness: National mid-market fitness chain with broad geographic footprint. Competes with Midtown for casual-to-mid-tier fitness members and limits the company's ability to capture downmarket consumer migration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midtown_clubs
• Facebookfacebook.com/midtownathleticclubs
• LinkedInlinkedin.com/company/midtown-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Athletic Clubs