Michigan State Youth Soccer Association

What Michigan State Youth Soccer Association does

Michigan State Youth Soccer Association (MSYSA), founded in 1976 and headquartered in Plymouth, Michigan, is the official US Youth Soccer state affiliate governing youth soccer across Michigan. It serves youth players and their families, over 100 affiliated clubs and leagues, coaches, and referees, providing the sanctioned pathway to USYS National Championships and the Olympic Development Program. Core programs include the MSYSA State Cup, Junior State Cup, ODP, National League, National Academy League, Great Lakes Premier League, and the newly launched National 1 League, along with inclusive initiatives such as TOPSoccer for players with disabilities and Soccer at Schools.

MSYSA's technology infrastructure is built on SportsEngine's Sports Relationship Management (SRM) platform, complemented by the state-wide PlaySoccerMI registration system and an official mobile app launched in 2026 to centralize schedules, registration, and community communications. Revenue is generated primarily through recurring player and team registration fees, league registration fees, and transaction-based tournament entry fees, with supplementary income from commercial sponsorships (Nike, Dick's Sporting Goods, and others) and coaching education delivered through USSF courses and the Etrainu platform. The organization also funds Recreational Grants for member clubs and awards five annual $2,000 college scholarships to high school seniors.

Name

Michigan State Youth Soccer Association

Legal name

Michigan State Youth Soccer Association

Website

https://michiganyouthsoccer.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan State Youth Soccer Association is the official US Youth Soccer state affiliate for Michigan, governing youth soccer through affiliated clubs and leagues and providing competitive, developmental, and educational programs for players, coaches, and referees statewide.

Ownership category

akta.pro rank

Product category

Youth Sports Association

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Youth soccer association
• Soccer league operations
• Player development programs
• Coaching education services
• Tournament management

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Player/Team Registration Fees: Revenue generated from annual player registrations and team registrations through affiliated clubs and leagues throughout Michigan
2. Tournament and Event Fees: Fees collected from State Cup, Junior State Cup, and other sanctioned tournament participation
3. League Registration: Revenue from league officials and club registrations for participation in MSYSA-sanctioned competitions including MSPSP, National League, and National Academy League

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Michigan State Youth Soccer Association (MSYSA) is the official state affiliate of US Youth Soccer in Michigan, governing organized youth soccer across the state. It sanctions competitive tournaments (State Cup, Junior State Cup, Presidents Cup), operates player development pathways including the Olympic Development Program (ODP), runs league competitions (National 1 League, MSPSP, Great Lakes Premier League), and delivers coaching education, scholarships, and grants to member clubs, players, and families.

Product overview

Michigan State Youth Soccer Association (MSYSA) operates as a youth soccer state governing body offering a comprehensive portfolio of programs and services. The core offerings include competitive championship events (MSYSA State Cup, Junior State Cup), player development pathways (Olympic Development Program, PreODP), and league competitions (National 1 League, National League, Great Lakes Premier League). Supporting services include coaching education programs, MSYSA Scholarships for high school seniors, Recreational Grants for member clubs, and an official mobile app launched in 2026. MSYSA sanctions and supports US Youth Soccer national championships and Presidents Cup events at regional and national levels, while also providing inclusive programs such as TOPSoccer and Soccer at Schools. Additional member services include monthly newsletters and weather safety resources.

Differentiator

Problem solved

Functional benefit

Products and services

• MSYSA State Cup Premier state-level championship competition for youth soccer teams in Michigan, with champions potentially advancing to regional and national championships. Targeted at competitive youth soccer clubs and teams affiliated with MSYSA.
• MSYSA Junior State Cup Annual state-level championship event for younger youth soccer teams in Michigan, part of the MSYSA competition pathway. Targeted at youth teams in age divisions below the main State Cup.
• Olympic Development Program (ODP) Player identification and development pathway for elite youth soccer players in Michigan, delivered through training camps, interregional events, and winter pool training sessions. Targeted at talented youth players seeking higher-level development.
• TOPSoccer Inclusive soccer program designed for youth players with disabilities, providing opportunities to participate in the game in an adapted environment. Targeted at young athletes with physical or developmental disabilities and their families.
• Soccer at Schools Introduction-to-soccer program conducted within school settings to grow grassroots participation. Targeted at school-age children and partner schools in Michigan.
• National 1 League New premier-level league providing competitive opportunities for top teams within the Michigan youth soccer ecosystem. Targeted at elite competitive youth soccer clubs and teams in Michigan.
• Coaching Education Educational programs for youth soccer coaches including USSF coaching courses, Etrainu online platform, Grassroots Courses, coaching symposiums, and in-service training. Targeted at youth soccer coaches at all levels from grassroots to elite.
• MSYSA Scholarships Annual scholarship awards of $2,000 each for five high school seniors, based on academic success, community involvement, and contributions to soccer. Targeted at graduating Michigan high school seniors active in youth soccer.
• Recreational Grants Grants for affiliated leagues and clubs to support training equipment, facility development, operations, outreach, and coaching education. Targeted at MSYSA-affiliated recreational soccer leagues and clubs in Michigan.
• MSYSA Official Mobile App Official mobile application connecting the Michigan soccer community with association resources, communications, schedules, and registration. Targeted at MSYSA member players, families, coaches, referees, and clubs across Michigan.
• Weather Safety Resources Published guidelines for safe play covering air quality, cold weather, thunder/lightning, and extreme heat protocols. Targeted at MSYSA member clubs, coaches, referees, and families.
• USYS Great Lakes Presidents Cup Regional championship within the US Youth Soccer Presidents Cup pathway featuring top teams from the Great Lakes region. Targeted at qualifying Michigan and neighboring-state teams in the Presidents Cup pathway.

Quantifiable outcome

• Five $2,000 college scholarships awarded annually to deserving high school seniors
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• US Youth SoccerflagshipStrategic or Co-development PartnerMSYSA is the official state affiliate of US Youth Soccer, providing access to national championships, Olympic Development Program, coaching education standards, and insurance programs. This is the primary governing body relationship that enables all MSYSA activities.
• Nike SoccercoreGTM or Marketing PartnerNike is featured as a partner on the MSYSA website, appearing in the Our Partners section with logo display, indicating a sponsorship or marketing partnership relationship.
• Dick's Sporting GoodscoreGTM or Marketing PartnerFeatured partner in the Our Partners section, providing promotional offers and special deals for MSYSA members through Dick's Sporting Goods.
• SportsEnginecoreTechnology or IntegrationSportsEngine powers the MSYSA website with their Sports Relationship Management (SRM) software platform, providing the technology infrastructure for member management and communications.
• Wilson TrophyminorGTM or Marketing PartnerFeatured partner in the Our Partners section, likely providing trophies and awards for MSYSA competitions.
• Kwik GoalminorGTM or Marketing PartnerPartner listed in the Our Partners section, potentially providing soccer equipment and goals for MSYSA events.
• Soccer VillageminorGTM or Marketing PartnerPartner in the Our Partners section, likely providing soccer equipment and apparel for the Michigan soccer community.
• Pryde AthleticsminorGTM or Marketing PartnerPartner providing ACL injury prevention resources referenced on the MSYSA website, with logo displayed in the Our Partners section.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• US Club Soccer: Alternative national youth soccer sanctioning body offering competition pathways outside US Youth Soccer. Comparable as an entity that sanctions leagues, cups, and player-development programs, and a direct competitor for club affiliations.
• Cal South (California Youth Soccer Association): A USYS state affiliate serving the largest youth-soccer market in the country. The most direct structural analogue to MSYSA — same USYS affiliation, same registration-driven nonprofit model, same event-based revenue stack.
• Texas Youth Soccer Association: Large USYS state affiliate running a parallel State Cup, ODP, and league structure in a fast-growth region. Comparable as a high-scale version of MSYSA's operating model.
• American Youth Soccer Organization (AYSO): National youth soccer membership organization structured around regions offering recreational and competitive programming. Directly comparable in mission, membership model, and reliance on volunteer-based club structures.
• Illinois Youth Soccer Association: US Youth Soccer state affiliate for Illinois operating State Cup, ODP, and recreational programs. Like-for-like Midwest youth soccer governance body and natural comparable.
• Ohio Soccer Association: US Youth Soccer state affiliate governing youth soccer in Ohio, with a comparable Midwest footprint, ODP pipeline, and event-driven programming model. Direct structural peer to MSYSA.
• New York State Youth Soccer Association: Another large USYS state affiliate with a similar program portfolio (State Cup, ODP, coaching education, tournaments) serving a major-population state. Highly comparable governance and revenue structure to MSYSA.

Broad incumbents

• US Youth Soccer: The national governing body of which MSYSA is a state affiliate. Operates the National Championship and Presidents Cup pathways that MSYSA funnels teams into, making it the parent organization and the obvious comparator at the federation level.

Regional players

• USASA (US Adult Soccer Association): National affiliate under U.S. Soccer governing adult amateur soccer via affiliated state associations. Comparable governance and state-affiliate structure, but operates in the adjacent adult market rather than competing directly with MSYSA's youth programs.

Emerging players

• EDP Soccer: Regional club-based competitive league and event operator on the East Coast offering an alternative to USYS-affiliated competition. Comparable as a competing competitive pathway whose growth could pressure MSYSA's elite-program share.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msysasoccer
• Facebookfacebook.com/MSYSASoccer
• LinkedInlinkedin.com/company/michigan-state-youth-soccer-association-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan State Youth Soccer Association