US Youth Soccer
- Company typePrivate
- Founded1974
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
US Youth Soccer firmographics
Firmographics- Name
- US Youth Soccer
- Legal name
- US Youth Soccer
- Website
- https://usyouthsoccer.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
US Youth Soccer industry classification
Industry- Product category
- Youth Sports Organization
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where US Youth Soccer is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
US Youth Soccer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership Dues: Revenue generated through membership fees from state associations and individual players/participants registered through the organization's network of 55 state associations
- Sponsorship and Partnerships: Partnership revenue from foundational partners (New Balance, New York Life, TreeTop, NCSA, VKTRY, Veo, On Location, TAKA) and strategic partners (US Performance Center, Wilson Trophy, Expandabrand, NBC SportsNext, Injure Free, GotSport, etrainu, Soccer Parenting, Project Play, Hospital for Special Surgery, Roundglass Living)
- Event Registration and Competition Fees: Revenue from national championships, Presidents Cup, National League, ODP events, and tournament sanctions
- Coaching Education and Certifications: Revenue from coach licensing, training programs, and USYS University educational resources
- Merchandise Sales: Revenue from Soccer Locker Marketplace and Shop (shop.usyouthsoccer.org)
- Digital Magazine Subscriptions: Revenue from US Youth Soccer Digital Magazine (Full Circle) subscriptions
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
US Youth Soccer product offering
Product offeringCore offering
US Youth Soccer is the official national youth soccer organization in the United States, governing and operating organized youth soccer programs through a federated network of 55 state and regional associations covering all 50 states. It delivers competitive programs (National Championships, National League, Presidents Cup, Olympic Development Program), coaching and referee education through USYS University, adaptive soccer for athletes with disabilities (TOPSoccer), and member services including the Full Circle digital magazine and online retail.
Product overview
US Youth Soccer operates as a unified national youth soccer organization offering multiple competitive programs including National Championships (Boys and Girls), National League, National Presidents Cup, and the Olympic Development Program (ODP). The platform provides supplementary services including USYS University for coaching education, referee development, and TOPSoccer for players with disabilities. Digital offerings include Full Circle Magazine, video archives, and a marketplace. The organization is supported by a network of 55+ state and regional associations across four regions, with an Annual General Meeting for governance and member engagement.
Differentiator
Problem solved
Functional benefit
Brands
- National Championships: National competition series for youth soccer teams across various age groups
- National Presidents Cup
- National League
- Olympic Development Program (ODP)
- TOPSoccer
- Futsal National Championships
- National League PPL
- USYS University
- Full Circle
- Beyond 26
Products and services
- US Youth Soccer National Championships Flagship national competition for youth soccer teams featuring separate Boys and Girls National Championships; the premier youth soccer tournament in the United States.
- National League Elite youth soccer league providing top-level competition and pathways to college and professional soccer, including NL Cup Finals and conference eligibility programs.
- National Presidents Cup National competition offering youth soccer teams an opportunity to compete at the national level with conference eligibility and National League integration.
- Olympic Development Program (ODP) Elite player development pathway identifying and developing talented youth players for U.S. National Teams, with regional tryouts (East, Midwest, West, South) and international competition opportunities.
- TOPSoccer Program for players with disabilities providing opportunities to participate in soccer, including buddy systems, adaptive gym class resources, and special needs soccer programming.
- USYS University Educational platform partnering with leading sports and wellness organizations to provide coaching education and professional development resources for members.
- US Youth Soccer Coaching Education Comprehensive coaching certification and education programs including the National Youth License, grassroots coaching courses, and ability-based coaching training.
- US Youth Soccer Referee Development Program for developing referees at all levels including certification, training materials, and international referee development opportunities with concussion protocol resources.
- Full Circle Magazine Digital magazine publication covering news, member benefits, and information for the US Youth Soccer community; published monthly.
- Soccer Locker Marketplace Online marketplace for soccer equipment, apparel, and merchandise for youth soccer participants.
- US Youth Soccer Shop Official online store for US Youth Soccer branded merchandise, apparel, and equipment.
Companies that use US Youth Soccer
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
US Youth Soccer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
US Youth Soccer partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered strategic, foundational, educational, wellbeing, sport and core.
- Boys & Girls Clubs of AmericastrategicCollaboration with FOX Sports to increase youth access to soccer nationwide. $500,000 investment expanding affordable, high-quality soccer programming to more than 26,000 Club youth, training over 160 new coaches, and certifying at least 80 teen referees. Soccer Forward Fests community events planned through FIFA World Cup 2026.
- IberCup ConventionstrategicPartnership to lead the way in coaching education, providing international coaching development opportunities and best practices exchange
- New BalancefoundationalFoundational partner providing athletic footwear and apparel support for US Youth Soccer programs and events
- New York LifefoundationalFoundational partner supporting youth soccer development and member programs
- TreeTopfoundationalFoundational partner supporting youth soccer programs
- NCSA College RecruitingfoundationalFoundational partner providing college recruiting resources and services for youth soccer families
- VKTRYfoundationalFoundational partner providing athletic performance gear
- VeofoundationalFoundational partner providing video technology solutions for recording and analyzing soccer matches
- On LocationfoundationalFoundational partner for event hospitality and experiences
- TAKAfoundationalFoundational partner for youth soccer development
- US Performance CenterstrategicStrategic partner providing performance training services for elite youth players
- Wilson TrophystrategicStrategic partner providing trophies and awards for national championships and competitions
- NBC SportsNextstrategicStrategic partner for sports technology and platform solutions
- Injure FreestrategicStrategic partner focused on injury prevention and player safety
- GotSportstrategicStrategic partner providing sports management and registration technology platform
- etrainueducationalEducational partner providing online training and education platform for coaches and members
- Soccer ParentingeducationalEducational partner providing resources and education for parents of youth soccer players
- Project PlayeducationalEducational partner from Aspen Institute providing youth sports development frameworks
- Hospital for Special Surgery (HSS)educationalEducational partner providing sports medicine and health resources for youth athletes
- Roundglass LivingwellbeingWellbeing partner providing holistic wellness resources for members through the 'Beyond 26' campaign
- U.S. SoccersportSport partner - National Governing Body for soccer in the United States, providing governance, standards, and pathway to professional and national team soccer
- SportsEnginecoreTechnology platform powering the website with Sports Relationship Management (SRM) software for member management, scheduling, and communications
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
US Youth Soccer competitors and assessment
Company assessmentBroad incumbents
- USA Volleyball: USA Volleyball is a national governing body for youth and amateur volleyball with similar membership, regional association, and national championship structures. It is a strong comparable on nonprofit governance, sponsorship mix, and event-driven revenue.
- USA Hockey: USA Hockey is a national amateur sport governing body with a comparable federated state-association model, registration/insurance revenue, and competitive national championships. It is a useful comparable for the structure, scale, and economics of national amateur sports governance.
- Pop Warner Little Scholars: Pop Warner is a national youth football and cheer organization with a comparable regional-association model and large youth participation base. It is a useful comparable for membership-fee economics, national championships, and youth sport sponsor dynamics.
- U.S. Soccer Federation: U.S. Soccer is the national governing body for soccer in the United States and USYS's parent federation affiliate. It sits above USYS in the soccer governance hierarchy and sets standards, runs national teams, and influences the pathway that USYS ODP feeds into.
- Little League International: Little League is the dominant youth amateur baseball/softball organization with a comparable federated, community-based model and national tournament structure. It benchmarks scale, sponsorship monetization, and brand equity for a large national youth sports nonprofit.
Direct peers
- MLS NEXT: MLS NEXT is Major League Soccer's elite youth development platform, providing professional-tier competition and pathways to MLS academies. It directly competes with USYS National League and ODP for elite players and is a meaningful alternative for ambitious families.
- US Club Soccer: US Club Soccer is a direct competitor national youth soccer organization that sanctions competitive leagues (NPL, ECNL) and develops elite player pathways. It competes with USYS's National League and ODP programs for elite players, clubs, and competitive event revenue.
- American Youth Soccer Organization (AYSO): AYSO is the closest direct peer to US Youth Soccer: another large national nonprofit youth soccer organization with a federated regional model, recreational and competitive programming, and similar volunteer-driven governance. It directly competes for the same youth player pool and family market.
- Elite Clubs National League (ECNL): ECNL is a top-tier competitive youth soccer league focused on elite girls' (and increasingly boys') player development with strong college recruiting integration. It competes head-to-head with USYS National League for the most competitive clubs and players.
Emerging players
- National Premier Leagues (NPL): NPL is a US Club Soccer-operated national league system targeting competitive youth club teams. It overlaps with USYS National League in the competitive club tier and is a partial substitute for USYS-affiliated competitive pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
US Youth Soccer social profiles
Digital presenceUS Youth Soccer financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Youth Soccer leadership team
Management profileNumber of profiles
Profiles8 records
US Youth Soccer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Youth Soccer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Youth Soccer
What does US Youth Soccer do?
US Youth Soccer is the official national youth soccer organization in the United States, governing and operating organized youth soccer programs through a federated network of 55 state and regional associations covering all 50 states. It delivers competitive programs (National Championships, National League, Presidents Cup, Olympic Development Program), coaching and referee education through USYS University, adaptive soccer for athletes with disabilities (TOPSoccer), and member services including the Full Circle digital magazine and online retail.
Is US Youth Soccer a public or private company?
US Youth Soccer is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was US Youth Soccer founded?
US Youth Soccer was founded in 1974. It employs 11 to 50 people.
Where is US Youth Soccer based?
US Youth Soccer is headquartered in Frisco, United States, in the North America region.
How does US Youth Soccer make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are sponsorship and Partnerships, event Registration and Competition Fees, coaching Education and Certifications, merchandise Sales and digital Magazine Subscriptions.
Who are US Youth Soccer's main competitors?
Broad incumbents on record are USA Volleyball, USA Hockey, Pop Warner Little Scholars, U.S. Soccer Federation and Little League International. Direct peers are MLS NEXT, US Club Soccer, American Youth Soccer Organization (AYSO) and Elite Clubs National League (ECNL). National Premier Leagues (NPL) is listed as an emerging player.
Does US Youth Soccer have an API?
No public API is recorded for US Youth Soccer.
What industry is US Youth Soccer in?
US Youth Soccer's product category is Youth Sports Organization. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 711211 and its SIC code is 7997.