Private Label Nutraceuticals

What Private Label Nutraceuticals does

Private Label Nutraceuticals (operating as Private Label Nutra) is a U.S.-based contract manufacturer specializing in private label production of energy shots, capsules, tablets, gummies, and other nutraceutical dosage forms. Founded in 2003 and headquartered at 3 N Colonial Avenue in Wilmington, Delaware, the company operates a single GMP-certified manufacturing facility and serves primarily small and emerging supplement brands and entrepreneurs who need a manufacturing partner but lack in-house production, formulation, or packaging design capabilities. The company positions itself explicitly as a direct manufacturer rather than a broker or middleman.

The core product lines are private label energy shots (offered in both turnkey "artwork-only" and custom copacking models) and custom blister packaging for retail and single-dose configurations of capsules, tablets, and gummies, with both stock and custom tooling options. Supporting these are service modules covering custom formulation, label and logo design, packaging selection, and a creative design team. Pricing is quote-based; the only publicly disclosed price point is as low as 65 cents per bottle for private label energy shots. The company generates revenue through per-unit manufacturing fees and service fees for design and development work.

The go-to-market motion is B2B sales-led: customers reach the company via phone (800-259-4544) or email, provide artwork and/or formulations, and the company executes from development through fulfillment. Distribution is domestic (United States) and direct to business customers, with a complementary fulfillment partnership with Planet Fulfillment. The company came under new ownership on December 1, 2022; the nature and backers of that transaction are not publicly disclosed, and no public funding rounds, M&A activity, or revenue figures have been disclosed.

Name

Private Label Nutraceuticals

Legal name

Private Label Nutra

Website

https://privatelabelnutra.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Private Label Nutraceuticals is a U.S.-based GMP-certified contract manufacturer that produces private label energy shots, capsules, tablets, gummies, and custom blister packaging for small supplement brands and entrepreneurs. Founded in 2003 and headquartered in Wilmington, Delaware, the company operates a single domestic manufacturing facility serving SMB customers via a direct B2B sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel

Revenue model

1. Private Label Manufacturing Services: Contract manufacturing fees for producing private label energy shots, capsules, tablets, and gummies. Services include custom formulation, labeling, packaging, and fulfillment. Revenue generated through per-unit manufacturing costs and service fees for design and development work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Private Label Nutraceuticals is a GMP-certified contract manufacturer and private labeler for the nutraceutical industry. It produces private label and custom energy shots, functional nutraceutical liquids, and blister-packaged capsules, tablets, and gummies, handling development, formulation, labeling, packaging, and fulfillment for brand partners.

Product overview

Private Label Nutra operates as a contract manufacturing and private labeling service for the nutraceutical industry, offering two core product lines—energy shots and blister-packaged supplements—alongside complementary service modules. The energy shots division provides both turnkey private label production (customer provides artwork only) and custom copacking (customer provides formulation and packaging), while the blister packaging division handles retail and single-dose packaging for capsules, tablets, and gummies with custom tooling options. Supporting these core products are service modules including custom formulation, custom labels, logo design, packaging form selection, and a creative design team that assist brands in developing their product identity and market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Energy Shots Turnkey private label energy shot manufacturing where customers provide artwork only and the company handles production, with pricing as low as 65 cents per bottle. For businesses and entrepreneurs launching branded energy shot products.
• Custom Energy Shot Copacking Custom energy shot manufacturing using customer-provided formulations and packaging, offering end-to-end production services from concept to finished product for brand owners with established formulas.
• Retail and Single Dose Blister Packaging Custom blister card packaging for nutraceutical capsules, tablets, and gummies in various configurations with stock or custom tooling available, including 1 to 4 capsule retail hanging blister cards for retail and convenience store checkout exposure.
• Custom Formulation Custom product formula development service creating unique formulations exclusively for individual brand partners.
• Custom Labels Custom label design and production services to showcase brand identity and product information within the marketplace.
• Logo Design Creative custom logo design services to create visually distinctive brand marks that fit the brand identity.
• Packaging Forms Wide variety of product packaging options including bottles, blister packs, and other retail configurations for brand partners.
• Design Team Services Assistance from a creative and design team to help develop and boost creative ideas for product branding and marketing materials.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Planet FulfillmentminorOthersFulfillment partner mentioned in customer testimonial as handling distribution alongside Private Label Nutraceuticals' product development services. Customer uses both companies to manage different aspects of their business operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Makers Nutrition: Full-service contract manufacturer offering private label supplements in capsules, tablets, powders, and liquids for brands and entrepreneurs, directly competing with Private Label Nutra in the SMB turnkey segment.
• NutraScience Labs: Contract manufacturer of private label vitamins, supplements, and custom formulations serving emerging and established supplement brands with turnkey services from formulation to fulfillment.
• Vitakem: Private label supplement contract manufacturer offering custom formulations, capsules, tablets, and liquid dosage forms to brand customers, with comparable turnkey service model.
• Robinson Pharma: Large-scale private label and contract manufacturer of dietary supplements, vitamins, and OTC products, overlapping significantly with Private Label Nutra's core product formats.
• Capstone Nutrition: Contract supplement manufacturer providing private label capsules, tablets, powders, and liquid formulations with custom branding services for emerging brands.
• Vitaquest International: Contract manufacturer of nutritional supplements and functional foods offering custom formulation, manufacturing, and packaging services to brand owners across multiple dosage forms.
• Best Formulations: GMP-certified contract manufacturer of vitamins, supplements, and personal care products offering private label manufacturing across capsules, tablets, softgels, and liquids with integrated packaging services.

Broad incumbents

• Procaps Group: Globally diversified pharmaceutical and nutraceutical contract developer and manufacturer with broader service offerings and larger scale than Private Label Nutra, competing for the same brand customers.
• Lonza Capsules & Health Ingredients: Global CDMO with a sizable nutraceutical and consumer health contract manufacturing business offering capsules and dosage-form solutions at a much larger scale than Private Label Nutra.
• Catalent (Novo Holdings): Large global CDMO with consumer health and supplement contract manufacturing capabilities, serving as an incumbent competitor for brands graduating from SMB manufacturers to enterprise-scale partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PLNutra
• Facebookfacebook.com/PrivateLabelNutraceuticals
• LinkedInlinkedin.com/company/privatelabelnutraceuticals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Label Nutraceuticals