Fully

What Fully does

Fully is an ecommerce furniture brand specializing in ergonomic office equipment, primarily motorized sit-to-stand desks and complementary monitor arms, sold direct-to-consumer through Herman Miller's retail infrastructure. Its flagship Jarvis Collection includes laminate and bamboo electric height-adjustable desks (priced $821–$1,575), single and dual monitor arms with optional laptop trays ($140–$295), and accessory items such as clamp-mounted surge protectors and replacement casters ($8–$85). Products are sold one-time at unit prices with periodic promotional discounts of 20–25%.

The company was acquired by Herman Miller in 2018 and now operates as a brand within the MillerKnoll collective (NASDAQ: MLKN). Its distribution is exclusively through Herman Miller's channels: the global store.hermanmiller.com e-commerce storefront, physical retail showrooms with design consultation services, and the Herman Miller Professional B2B contract program for small businesses. Customer segments center on home office and remote/hybrid workers, with secondary exposure to small business procurement and accessibility-needs consumers. The product ecosystem — desks, monitor arms, power management, and replacement parts — is designed for cross-category attach within a single ergonomic workstation setup.

Name

Fully

Legal name

Fully (brand of Herman Miller, Inc.)

Website

https://fully.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Fully is an ecommerce ergonomic furniture brand (Jarvis standing desks, monitor arms, accessories) sold direct-to-consumer through Herman Miller's retail and B2B channels, primarily serving home office and remote workers within the MillerKnoll collective.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Office Furniture (2520)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Ergonomic office furniture
• Standing desks
• Monitor arms
• Sit-stand workstations
• Desk accessories

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ergonomic Furniture and Accessories Sales: Fully generates revenue through the direct sale of ergonomic office furniture including standing desks, monitor arms, desk accessories, and replacement parts. Products are sold at one-time purchase prices with periodic sales and promotional discounts. The brand operates under Herman Miller's retail infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fully designs and sells ergonomic office furniture, primarily through the Jarvis Collection of electric motorized sit-to-stand desks (bamboo and laminate surfaces), single and dual monitor arms with optional laptop trays, and complementary desk accessories such as clamp-mounted surge protectors and replacement casters. Products are sold direct-to-consumer via Herman Miller's online storefront, physical retail locations, and a B2B small-business contract program.

Product overview

Fully is a Herman Miller brand specializing in ergonomic office furniture, primarily offering sit-to-stand desks and desk accessories. The product portfolio centers on the Jarvis Collection, which includes electric motorized standing desks with bamboo or laminate surfaces, monitor arms (single and dual configurations, with optional laptop trays), desk accessories such as clamp-mounted surge protectors, and replacement parts like casters. The offering is a unified ecosystem of complementary ergonomic products designed for home offices and professional workspaces, all sold through Herman Miller's online store and physical locations.

Differentiator

Problem solved

Functional benefit

Brands

• Jarvis Collection: Product line featuring standing desks including Jarvis Bamboo Standing Desk, Jarvis Laminate Standing Desk, and related desk accessories.

Products and services

• Jarvis Laminate Standing Desk

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Herman MillercoreOEM/ Whitelabel/ Licensing PartnerFully operates as a brand under Herman Miller's retail and distribution infrastructure. The Fully brand is integrated into Herman Miller's e-commerce storefront, physical retail locations, and B2B contract sales programs. Fully products are manufactured and sold under the Herman Miller umbrella, benefiting from Herman Miller's supply chain, brand equity, and multi-channel distribution network.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Uplift Desk: Uplift Desk is a leading DTC ergonomic furniture brand specializing in sit-to-stand desks, monitor arms, and accessories, directly competing with Fully's Jarvis line on price, specs, and customer segment (home office and SMB).
• FlexiSpot: FlexiSpot is a global standing desk and ergonomic accessories brand selling motorized desks and monitor arms at a wide range of price points, directly overlapping with Fully's Jarvis collection across consumer and SMB buyers.
• Vari: Vari (now part of Steelcase) sells standing desks, task chairs, and office furniture direct to consumers and small businesses, mirroring Fully's home office and SMB use cases with overlapping monitor arm and desk SKUs.
• Autonomous: Autonomous is a DTC ergonomic office furniture brand offering SmartDesk standing desks and monitor arms aimed at remote workers, freelancers, and SMBs — a near-direct overlap with Fully's customer profile.
• Branch Furniture: Branch Furniture sells ergonomic office chairs, standing desks, and accessories to hybrid workplaces and home offices, with a comparable modern DTC positioning and overlapping buyer base to Fully.

Broad incumbents

• Steelcase: Steelcase is a global office furniture incumbent offering desks, seating, and workspace solutions across enterprise and home office; it acquired Vari and competes with Herman Miller/Fully in the same premium ergonomic category.
• Haworth: Haworth is a global office furniture manufacturer and contract dealer competing in ergonomic seating, sit-stand desks, and office systems; comparable as a broader incumbent operating in the same office furniture category as Fully's parent.
• IKEA: IKEA's BEKANT and RODULF sit-stand desks compete with Fully on entry- to mid-price points for home office buyers; relevant as a broad incumbent in the same mass-market home office furniture category.

Emerging players

• Humanscale: Humanscale designs ergonomic monitor arms, sit-stand desks, and task chairs with a strong ergonomic/sustainability positioning — overlapping with Fully's monitor arm and desk categories in a similar premium, design-led niche.
• Ergotron: Ergotron makes sit-stand desks, monitor arms, and workspace mobility solutions primarily for healthcare, education, and office users — directly comparable to Fully's Jarvis monitor arm and standing desk product lines on category and use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fully_us
• LinkedInlinkedin.com/company/fully-us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fully