NoCry
- Company typePrivate
- Founded2016
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
NoCry firmographics
Firmographics- Name
- NoCry
- Legal name
- NoCry
- Website
- https://nocry.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NoCry industry classification
Industry- Product category
- Personal Protective Equipment
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Ophthalmic Goods (3851), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
- akta.pro secondary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where NoCry is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
NoCry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through nocry.com. Products sold at various price points from budget Essential series to premium Pro series. Volume discounts offered for multi-pack purchases (2-pack through 10-pack).
- Wholesale/Bulk Sales: Wholesale program for business customers purchasing in bulk quantities. Dedicated business/wholesale page available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EyeArmor+ Adjustable Anti-Fog Safety Glasses |
| Unit Pricing | Pay-as-you-go | OverSpecs+ Premium Over-Glasses Safety Glasses |
| Unit Pricing | Pay-as-you-go | EyeArmor+ Tinted Safety Glasses |
| Unit Pricing | Pay-as-you-go | EyeArmor Pro Fully Adjustable Safety Glasses |
| Unit Pricing | Pay-as-you-go | UltraShield Pro Premium Anti-Fog Safety Goggles |
| Unit Pricing | Pay-as-you-go | GelGuard Pro Heavy Duty Thigh Strap Knee Pads |
| Unit Pricing | Pay-as-you-go | KneeGuard Professional Heavy Duty Gel Knee Pads |
| Unit Pricing | Pay-as-you-go | FaceArmor Pro Heavy Duty Flip-Up Face Shield |
| Unit Pricing | Pay-as-you-go | ForestArmor+ Lightweight Forestry Safety Helmet |
| Unit Pricing | Pay-as-you-go | BlueVision+ Blue Light Blocking Glasses - 150 PACK |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
NoCry product offering
Product offeringCore offering
NoCry designs, manufactures (via third-party manufacturing partners), and sells personal protective equipment including safety glasses, over-glasses safety eyewear, safety goggles, cut-resistant and tactical work gloves, knee pads, face shields, forestry safety helmets, and workwear. Products are organized into three series — Essential (budget/home), Advanced (everyday professionals), and Pro (professional-grade) — and feature proprietary Vanguard Plus anti-fog/anti-scratch coating technology.
Product overview
NoCry is a PPE (Personal Protective Equipment) company offering a comprehensive portfolio of safety gear under three product series: Pro Series (professional-grade with full certifications), Advanced Series (everyday use with essential features), and Essential Series (value-focused for home users). The product lineup includes EyeArmor, OverSpecs, and SideArmor families of safety glasses and sunglasses; UltraShield and Classic families of safety goggles; KneeGuard, GelGuard, LightGuard, and SupportGuard families of knee pads; FaceArmor, LiteArmor, and ForceShield face shields; ForestArmor safety helmets for forestry; and CutGuard, ToughFit, and ImpactFit families of cut-resistant and work gloves. The products are designed for various industries including construction, manufacturing, landscaping, automotive, forestry, and warehousing.
Differentiator
Problem solved
Functional benefit
Brands
- EyeArmor: Safety glasses and eyewear product line including EyeArmor+, EyeArmor Pro, and EyeArmor Tactical variants.
- OverSpecs
- UltraShield
- SideArmor
- CutGuard
- GelGuard
- KneeGuard
- LightGuard
- SupportGuard
- ForestArmor
- FaceArmor
- LiteArmor
- ForceShield
- ToughFit
- ImpactFit
- BlueVision
- WorkCraft
Products and services
- EyeArmor Safety Glasses (clear and tinted variants) ANSI Z87.1-certified ultralight polycarbonate safety glasses with Vanguard Plus anti-fog and anti-scratch coating, UV380 protection, adjustable temples and nose pads, available in clear, tinted, in-out, and tactical variants for indoor and outdoor work.
- OverSpecs Over-Glasses Safety Eyewear Safety eyewear designed to be worn over prescription glasses, available in OverSpecs, OverSpecs+, OverSpecs Pro, tinted, orange, and Seal goggle variants, with anti-fog and anti-scratch lenses and ANSI Z87.1 protection for workers who need prescription eyewear underneath.
Quantifiable outcome
- 5x more fog-resistant than standard safety glasses due to Vanguard Plus coating
- +1 more outcomes
Companies that use NoCry
Customer profileSegments2 records
Ideal customer profiles2 records
NoCry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NoCry partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
NoCry competitors and assessment
Company assessmentBroad incumbents
- 3M Safety & Industrial: 3M is the dominant incumbent in safety eyewear, respirators, and PPE. It serves the same tradesperson and industrial buyer base as NoCry but at a vastly larger scale across multiple distribution channels including safety distributors and direct enterprise contracts.
- Honeywell Safety Products: Honeywell's Uvex and Sperian lines make it a direct competitor in safety eyewear and goggles, plus broader PPE. It sells through industrial supply channels that NoCry is just beginning to enter, with strong procurement relationships among large construction and manufacturing buyers.
- DeWalt (Stanley Black & Decker): DeWalt sells branded safety eyewear, gloves, and PPE alongside its core power tools, leveraging a powerful brand among construction trades. While not a pure PPE specialist, it competes for the same tradesperson wallet that NoCry targets with EyeArmor and ToughFit lines.
- Milwaukee Tool (TTI): Milwaukee is a leading power tool brand whose PPE lines (safety glasses, gloves, hard hats) target the same tradesperson buyer as NoCry. While tools are its core, its expanding PPE portfolio creates competitive overlap in eye and hand protection.
- Ansell: Ansell is a global leader in hand and arm protection, with HyFlex and ActivArmr cut-resistant glove lines that directly compete with NoCry's CutGuard family. It serves industrial and healthcare safety buyers through established B2B channels.
Direct peers
- Pyramex Safety Products: Pyramex is a direct peer focused on safety eyewear, goggles, and PPE, sold through both distributor and e-commerce channels. Its product range in anti-fog safety glasses and ANSI Z87.1 certified eyewear overlaps almost 1:1 with NoCry's EyeArmor and UltraShield lines.
- Radians: Radians is a direct competitor in safety glasses, gloves, knee pads, and broader PPE targeting tradespeople through industrial distribution. Its product portfolio and customer base closely mirror NoCry's professional trades segment.
- MCR Safety: MCR Safety is a direct competitor in safety eyewear, gloves, and PPE, distributed through industrial supply. It competes head-to-head with NoCry in anti-fog glasses and cut-resistant gloves for manufacturing, construction, and automotive buyers.
- Uvex Safety (by Honeywell): Uvex is a leading safety eyewear brand with deep European roots, offering ANSI Z87.1 and EN 166 certified glasses and goggles. It overlaps directly with NoCry's EyeArmor, OverSpecs, and UltraShield portfolios, particularly in the professional trades segment.
Emerging players
- Klein Tools: Klein Tools is a heritage trades tool brand that has expanded into PPE including safety glasses, gloves, and knee pads. It targets the same electrician and construction tradesperson base as NoCry through both distributor and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NoCry social profiles
Digital presenceNoCry financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoCry leadership team
Management profileNumber of profiles
Profiles1 record
NoCry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoCry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoCry
What does NoCry do?
NoCry designs, manufactures (via third-party manufacturing partners), and sells personal protective equipment including safety glasses, over-glasses safety eyewear, safety goggles, cut-resistant and tactical work gloves, knee pads, face shields, forestry safety helmets, and workwear. Products are organized into three series — Essential (budget/home), Advanced (everyday professionals), and Pro (professional-grade) — and feature proprietary Vanguard Plus anti-fog/anti-scratch coating technology.
Is NoCry a public or private company?
NoCry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoCry founded?
NoCry was founded in 2016. It employs 11 to 50 people.
Where is NoCry based?
NoCry is headquartered in Tallinn, Estonia, in the Europe region.
How does NoCry make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Bulk Sales.
Who are NoCry's main competitors?
Broad incumbents on record are 3M Safety & Industrial, Honeywell Safety Products, DeWalt (Stanley Black & Decker), Milwaukee Tool (TTI) and Ansell. Direct peers are Pyramex Safety Products, Radians, MCR Safety and Uvex Safety (by Honeywell). Klein Tools is listed as an emerging player.
Does NoCry have an API?
No public API is recorded for NoCry.
What industry is NoCry in?
NoCry's product category is Personal Protective Equipment. Its primary akta.pro industry code is CRAAAKAF, Safety & Industrial Protective Eyewear, with a secondary code of IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories). Its NAICS code is 3391 and its SIC code is 3851.