American Baseball Association
The American Baseball Association is an MLB Partner League operating twelve professional baseball clubs across nine U.S. states and Manitoba, Canada, offering free live streaming via AABaseball.tv, broadcast distribution, and a documented player-development pipeline to Major League Baseball.
- Company typePrivate
- Founded2006
- HeadquartersMoorhead, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What American Baseball Association does
The American Baseball Association (operating as the American Association of Professional Baseball, or AAPB) is an independent professional baseball league founded in 2006 and designated as an MLB Partner League. It operates twelve member clubs across nine U.S. states and one Canadian province, with a central office based in Moorhead, Minnesota under Commissioner Joshua Schaub. The league's primary product is the regular-season professional baseball competition, complemented by marquee events such as the All-Star Game, Home Run Derby, and the 2026 Baseball Champions League (won by the Kane County Cougars). Through 2025, the league has transferred 483 player contracts to MLB organizations and counts 60-62 alumni who have reached the Majors, establishing it as a credible player-development pathway.
The league's technology footprint centers on the AABaseball.tv direct-to-consumer streaming platform, available free via web and native iOS/Android apps, with statistics and scoreboards delivered through iScoreCentral. In December 2025, AAPB added AI-augmented broadcast production via Home Team Network in select ballparks. Distribution has scaled materially, with the 2026 slate adding MLB Network, NBC Regional Sports Networks, Marquee, NESN, Sportsnet Pittsburgh, Silver State Sports Network, RYZ, Bally's, Gray Media, and others — described by the league as the largest distribution footprint in its history.
AAPB's revenue model combines advertising/sponsorship (Carbliss as title sponsor plus ~12 brand partners across equipment, concessions, turf, POS, apparel, and travel; 213% YoY sponsorship growth reported for 2025), broadcast and streaming rights with regional and national networks, one-time ticket sales across twelve member stadiums, and merchandise/concessions. The consumer-facing pricing model is freemium for live streaming. Customer segments are primarily Midwest and Canadian baseball fans seeking affordable live entertainment, professional baseball players using the league as an MLB pathway, and a diversified brand partner portfolio anchored by Carbliss, Rawlings, and Champro.
American Baseball Association firmographics
Firmographics- Name
- American Baseball Association
- Legal name
- American Baseball Association
- Website
- https://aabaseball.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The American Baseball Association is an MLB Partner League operating twelve professional baseball clubs across nine U.S. states and Manitoba, Canada, offering free live streaming via AABaseball.tv, broadcast distribution, and a documented player-development pipeline to Major League Baseball.
- Ownership category
- akta.pro rank
American Baseball Association industry classification
Industry- Product category
- Professional Sports League
- NAICS
- Sports Teams and Clubs (711211), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Professional Live Sports Leagues & Tours (MPAGAMAA)
- akta.pro secondary industries
- Sports Programming Syndication & Highlights Distribution (MPABAMAG), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
Keywords
Where American Baseball Association is headquartered
LocationHeadquarters
- HQ city
- Moorhead
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Baseball Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Broadcasting and Streaming: Revenue from streaming subscriptions on AABaseball.tv and broadcast deals with networks including MLB Network, NBC Regional Sports Networks, Marquee Sports Network, NESN, Sportsnet Pittsburgh, Silver State Sports Network, Gray Media, and others
- Sponsorships: Significant sponsorship revenue growth (213% YOY increase reported). Title sponsorship by Carbliss, official partner categories including Rawlings equipment, and numerous brand partnerships across league
- Ticket Sales: Direct ticket sales to fans attending games at twelve member club stadiums across the Midwest and Canada
- Team Merchandise and Concessions: Revenue from team merchandise, stadium concessions, and unique promotions at each ballpark
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free streaming of all live games on AABaseball.tv platform |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
American Baseball Association product offering
Product offeringCore offering
The American Baseball Association operates a twelve-team professional baseball league that delivers live baseball competition across nine U.S. states and one Canadian province. It distributes games free to fans via the AABaseball.tv streaming platform and mobile applications, monetizes through broadcast partnerships and sponsorships, and operates a documented player development pathway that has transferred 483 player contracts to MLB organizations through the 2025 season.
Product overview
The American Association of Professional Baseball operates as a 12-team MLB Partner League offering professional baseball across the Midwest and Canada. The league's primary product is the professional baseball competition itself, supplemented by the AABaseball.tv streaming platform for live game coverage and a mobile application for iOS and Android. The league utilizes third-party platforms including iScoreCentral for statistics and scoreboard services, and has partnered with various broadcast networks for expanded distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- American Association of Professional Baseball League A twelve-team MLB Partner League delivering professional baseball competition across nine U.S. states and one Canadian province, providing a player development pathway to MLB organizations.
- AABaseball.tv Streaming Platform The official streaming platform offering free live viewing of all American Association professional baseball games via web and mobile applications.
- American Association TV Mobile App Native iOS and Android mobile application enabling fans to stream all American Association professional baseball games live.
Quantifiable outcome
- 41% year-over-year increase in viewership to 10.23 million viewers in 2025 broadcast season
- +3 more outcomes
Companies that use American Baseball Association
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
American Baseball Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
American Baseball Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- MLB NetworkflagshipMLB Network will broadcast the AAPB 2026 All-Star Game live on July 15 from Haymarket Park in Lincoln, Nebraska. This marks the first time MLB Network has aired an MLB Partner League's midseason classic. The broadcast follows the MLB Midsummer Classic.
- NBC Regional Sports Networks, Marquee Sports Network, NESN, Sportsnet Pittsburgh, Silver State Sports NetworkcoreSyndication partnership bringing weekly Game of the Week broadcasts to these regional sports networks, expanding national distribution footprint.
- Rhodes Bake-N-ServminorOfficial Rolls and Bread Partner. Receives prominent brand integration across regular season television broadcasts including marquee events such as the All-Star Game and Home Run Derby.
- ForeverLawnminorOfficial Artificial Turf Partner. ForeverLawn becomes preferred supplier in product categories including SportsGrass, K9Grass, LandScapes, Playground Grass, and GolfGreens.
- RYZ, Bally's Corporation, NLSE, FTF Sports, SLVR Sports and EntertainmentcoreBroadcast and digital distribution partnerships expanding league's national and international media footprint across digital and linear platforms for 2026 season.
- EngineminorModern business and group travel platform named League's Preferred Travel Booking Partner and Preferred Supplier for 2026 season.
- Gray MediacoreExtended broadcast television agreement includes airing the AAPB All-Star Game and additional Game of the Week broadcasts in major markets reaching more than 8 million television households.
- ChamprocoreExpanded partnership makes Champro Official On-field/Athleisure Partner of All-Star Weekend, Official uniform supplier of the All-Star Game, and Official umpire uniform partner.
- Home Team NetworkcoreHTN provides advanced AI tools combined with traditional production practices for enhanced live sports coverage. Introduces blend of advanced artificial intelligence tools and traditional production practices in select league ballparks.
- Empire Netting & FenceminorPreferred Supplier for Sports Fencing, Netting and Padding under multi-year agreement. Provides expert guidance and competitive pricing to member clubs.
- CarblissflagshipFounding Partner and title sponsor of Carbliss Batter and Pitcher of the Week awards. Prominent brand integration across league broadcasts and official partner logo displayed on league website.
- RawlingscoreOfficial partner of the league. Rawlings Batter and Pitcher of the Month awards presented monthly to top performing players.
- MLBflagshipMLB Partner League status. Formed in 2006, the league operates as part of MLB's Partner League system with 483 player contracts transferred to MLB organizations through 2025.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
American Baseball Association competitors and assessment
Company assessmentEmerging players
- Appalachian League: Former Rookie-level MiLB league that was restructured in 2021 into a MLB-sanctioned prospect development league using wooden bats. Comparable to AAPB as another MLB-aligned prospect-development circuit targeting a similar audience for player-development storytelling.
- Northwoods League: Premier summer collegiate baseball league with strong Midwest geographic overlap and a similar community-and-fan-engagement model. Comparable as a regional baseball property competing for summer fan attention and family entertainment dollars, though operating with amateur rather than professional players.
Direct peers
- Frontier League: Independent professional baseball league with strong Midwest geographic overlap to AAPB. Directly competes for players, fans, and regional sponsorships across several of AAPB's markets, and serves a similar small-market entertainment proposition.
- United Shore Professional Baseball League: Michigan-based independent professional baseball league operating a small number of clubs in the Detroit metro area. Comparable as another independent baseball circuit pursuing similar fan and sponsor pools in the U.S. Midwest.
- Pioneer League: Mountain West-based MLB Partner League that converted to an independent prospect-development format in 2021. Closely comparable to AAPB as a fellow MLB Partner League targeting the same player demographic with overlapping broadcast and sponsorship economics.
- Atlantic League of Professional Baseball Clubs: The longest-running independent professional baseball league in the U.S., operating teams in the Mid-Atlantic and Southeast. Directly comparable to AAPB as an MLB Partner League competing for players, fans, sponsorships, and broadcast inventory in the independent/partner baseball category.
Broad incumbents
- Minor League Baseball (MiLB): The umbrella for MLB's affiliated minor leagues, restructured in 2021. Comparable as the alternative development pathway AAPB competes with for fan attention, local sponsorship, and player talent at the lower professional tiers.
- Major League Baseball: The premier professional baseball organization and AAPB's partner and feeder league. Comparable as the industry incumbent whose affiliate framework, broadcast partners (MLB Network), and player-development pipeline shape AAPB's operating context.
Regional players
- St. Paul Saints: Triple-A affiliate playing in the Minneapolis–St. Paul market, geographically adjacent to AAPB's Moorhead headquarters and Fargo-Moorhead RedHawks. Comparable as a professional baseball team competing for entertainment dollars and broadcast viewership in the Upper Midwest.
- Liga Mexicana de Béisbol (Mexican Baseball League): The longest-established professional baseball league outside the U.S., with whom AAPB interacts through the Baseball Champions League. Comparable as a professional baseball league with similar player-development ambitions, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
American Baseball Association social profiles
Digital presenceAmerican Baseball Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Baseball Association leadership team
Management profileNumber of profiles
Profiles2 records
American Baseball Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Baseball Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Baseball Association
What does American Baseball Association do?
The American Baseball Association operates a twelve-team professional baseball league that delivers live baseball competition across nine U.S. states and one Canadian province. It distributes games free to fans via the AABaseball.tv streaming platform and mobile applications, monetizes through broadcast partnerships and sponsorships, and operates a documented player development pathway that has transferred 483 player contracts to MLB organizations through the 2025 season.
Is American Baseball Association a public or private company?
American Baseball Association is a private company. It is classified as management employee owned and is currently operating.
When was American Baseball Association founded?
American Baseball Association was founded in 2006. It employs 11 to 50 people.
Where is American Baseball Association based?
American Baseball Association is headquartered in Moorhead, United States, in the North America region.
How does American Baseball Association make money?
Four revenue lines are on record. Broadcasting and Streaming is the primary driver. The others are sponsorships, ticket Sales and team Merchandise and Concessions.
Who are American Baseball Association's main competitors?
Emerging players on record are Appalachian League and Northwoods League. Direct peers are Frontier League, United Shore Professional Baseball League, Pioneer League and Atlantic League of Professional Baseball Clubs. Broad incumbents are Minor League Baseball (MiLB) and Major League Baseball. Regional players are St. Paul Saints and Liga Mexicana de Béisbol (Mexican Baseball League).
Does American Baseball Association have an API?
No public API is recorded for American Baseball Association.
What industry is American Baseball Association in?
American Baseball Association's product category is Professional Sports League. Its primary akta.pro industry code is MPAGAMAA, Professional Live Sports Leagues & Tours, with a secondary code of MPABAMAG, Sports Programming Syndication & Highlights Distribution. Its NAICS code is 711211 and its SIC code is 3949.