Designing Spaces
- Company typePrivate
- Founded2004
- HeadquartersPompano Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Designing Spaces firmographics
Firmographics- Name
- Designing Spaces
- Legal name
- BrandStar
- Website
- https://designingspaces.tv
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Designing Spaces industry classification
Industry- Product category
- Branded Television Content Production
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where Designing Spaces is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designing Spaces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Content Integration: Monetary branded content integration within the show where brands pay to be featured in segments. This is described as a paid opportunity rather than earned media, with segments typically running 3-5 minutes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Branded Segment Integration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Designing Spaces product offering
Product offeringCore offering
Designing Spaces is a nationally televised home improvement show that produces 3-5 minute documentary-style branded segments for partner brands, distributed across Lifetime Television, the designingspaces.tv website, YouTube, and social media. The show integrates brands into content covering home improvement, design, sustainability, technology, and lifestyle topics to deliver paid branded content exposure to a national homeowner audience.
Product overview
Designing Spaces is an award-winning home improvement television show that airs on Lifetime TV. The show features innovative decorating ideas, DIY projects, and step-by-step transformations covering topics including home improvement (roofing, bathrooms, flooring, HVAC), financial tips, green/energy-efficient solutions, technology (smart home, home theaters), outdoor living, pet spaces, kids spaces, holiday guides, and Spaces of Hope community renovations. The content is distributed through the TV show, the DesigningSpaces.tv website, and YouTube, featuring various brand partners and products.
Differentiator
Problem solved
Functional benefit
Products and services
- Designing Spaces TV Show An award-winning home improvement television show that airs on Lifetime TV on Thursdays and Fridays at 7:30 a.m. (ET/PT), featuring innovative decorating ideas, DIY projects, and step-by-step transformations covering topics from mortgage tips to bathroom overhauls and HVAC installations, with 3-5 minute branded content segments integrated into episodes.
- DesigningSpaces.tv Streaming Website The official DesigningSpaces.tv website hosting full episodes, exclusive segments, and entertaining stories about home improvement, featuring brands and products that appear on the show, with content organized by topics such as Financial, Green Spaces, Home Improvement, Technology, and Outdoor Living.
- Spaces of Hope Program A community-focused segment of Designing Spaces dedicated to renovations and remodels of living spaces serving communities, including special needs schools and housing for children suffering from serious illnesses.
Companies that use Designing Spaces
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Designing Spaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Designing Spaces partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrandStarcoreBrandStar is the production company and parent organization behind Designing Spaces. The show is branded as 'A BRANDSTAR ORIGINAL' and operates from BrandStar's headquarters. BrandStar also produces related shows including The Balancing Act, Military Makeover, Access Health, Inside The Blueprint, BELatina TV, and Health Uncensored.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Designing Spaces competitors and assessment
Company assessmentDirect peers
- Bob Vila: Long-running home improvement media brand featuring how-to content, product recommendations, and renovation tutorials. Highly comparable to Designing Spaces as both monetize trust/authority in the home improvement content space across video and digital.
- This Old House: Iconic home renovation TV show and digital brand producing documentary-style home improvement content. Directly comparable in format (TV + digital), category focus, and advertiser-friendly content monetization.
- Today's Homeowner: Multi-platform home improvement media brand hosted by Danny Lipford, with TV show plus digital and social channels. Comparable to Designing Spaces in syndication model and cross-platform home improvement content monetization.
- The Balancing Act: Sibling BrandStar lifestyle TV show airing on Lifetime featuring branded content integrations for household brands. The most directly comparable peer given identical production infrastructure, network, and branded-content monetization model.
- Military Makeover: Sibling BrandStar show focused on home renovations for veterans and military families. Shares the same production company, branded content model, and home renovation subject matter as Designing Spaces.
- Inside The Blueprint: Sibling BrandStar show covering construction, design, and product innovation in the built environment. Shares parent production company, branded-content monetization, and adjacent home/design topic coverage.
Broad incumbents
- HGTV: Dominant cable network dedicated to home improvement, design, and renovation content. Sets the competitive ceiling on audience attention and brand budgets in the same category where Designing Spaces monetizes branded integrations.
- Magnolia Network: Lifestyle and home-focused streaming network from Discovery and Chip & Joanna Gaines. Competes for the same advertiser and audience attention in the home/lifestyle branded content space, especially via streaming.
- A&E's Fixer Upper: Flagship home renovation TV brand under the Magnolia/HGTV umbrella. Comparable as a large-scale, branded-content-friendly home renovation media property that captures the same advertiser audience Designing Spaces targets.
- DIY Network: Discovery-owned cable and streaming network dedicated to do-it-yourself home improvement content. Comparable to Designing Spaces in audience demographic and advertiser base, though operating at much larger scale as a full network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Designing Spaces social profiles
Digital presenceDesigning Spaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designing Spaces leadership team
Management profileNumber of profiles
Designing Spaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designing Spaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designing Spaces
What does Designing Spaces do?
Designing Spaces is a nationally televised home improvement show that produces 3-5 minute documentary-style branded segments for partner brands, distributed across Lifetime Television, the designingspaces.tv website, YouTube, and social media. The show integrates brands into content covering home improvement, design, sustainability, technology, and lifestyle topics to deliver paid branded content exposure to a national homeowner audience.
Is Designing Spaces a public or private company?
Designing Spaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designing Spaces founded?
Designing Spaces was founded in 2004. It employs 11 to 50 people.
Where is Designing Spaces based?
Designing Spaces is headquartered in Pompano Beach, United States, in the North America region.
How does Designing Spaces make money?
One revenue line is on record: branded Content Integration.
Who are Designing Spaces's main competitors?
Direct peers on record are Bob Vila, This Old House, Today's Homeowner, The Balancing Act, Military Makeover and Inside The Blueprint. Broad incumbents are HGTV, Magnolia Network, A&E's Fixer Upper and DIY Network.
Does Designing Spaces have an API?
No public API is recorded for Designing Spaces.
What industry is Designing Spaces in?
Designing Spaces's product category is Branded Television Content Production. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541410.