BrandStar
BrandStar is a privately held, full-service marketing and production agency operating entertainment, studio, marketing, and BPO divisions. It produces nine nationally syndicated TV shows, runs LED volume studios in Florida, and serves enterprise and mid-market clients across the United States.
- Company typePrivate
- Founded2005
- HeadquartersDeerfield Beach, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BrandStar does
BrandStar is a privately held, full-service marketing and production agency founded in 2005 and headquartered in Deerfield Beach, Florida. The company operates four core divisions — Entertainment, Studios, Marketing, and Connect — serving enterprise brands, mid-market companies, and nonprofit organizations across the United States. Its entertainment division produces nine nationally syndicated television shows on Lifetime, Fox Business, and Bloomberg, reaching an estimated 124 million households, while offering brand integration, sponsored segments, and show-level sponsorships. BrandStar has built a client roster that includes Fortune 500 names such as McDonald's, Google, Amazon, Ford, Bank of America, Comcast, American Airlines, Cigna, and Allstate, with the company claiming that nearly two-thirds of Fortune 500 companies have engaged its services over 20 years.
The company's Studios division runs two South Florida production facilities equipped with LED volume stages, extended reality capabilities, and Unreal Engine-powered virtual production workflows. The Deerfield Beach facility includes a 77-foot-wide curved LED wall with 1.9mm pixel pitch supporting up to 11,264 x 2048 resolution at 60Hz, while the 30,000 sq. ft. Hollywood campus features a 60-foot main LED stage alongside three fashion studios. Production services span creative development, 2D/3D animation, CGI, in-camera VFX, post-production, color grading, and multi-platform delivery, supported by NVIDIA RTX A6000 GPUs and AMD Ryzen Threadripper PRO processors. The Marketing division delivers media buying (TV, OTT, radio), digital advertising, PR, social media, SEO, and CRM automation; Connect provides HIPAA-compliant patient communication, education enrollment support, and appointment setting via a Five9-powered cloud contact center with nearshore Trinidad operations.
BrandStar generates revenue through professional services engagements and managed BPO contracts, with quote-based, multi-year enterprise pricing across all divisions. The company has executed a sustained acquisition strategy since 2021, absorbing Kreps PR & Marketing, Britton, Wizard Digital, Lens End Media, Trefoil Group, Blue Ocean Press, and Studios by IDX to extend capabilities and geographic reach. Distribution operates through direct enterprise sales supported by broadcast syndication partnerships with Lifetime, Fox Business, and Bloomberg, plus streaming platforms including Sling TV. The company reports 251–500 employees and claims 8,000+ completed projects across its 20-year operating history; revenue, funding, and ownership details are not publicly disclosed.
BrandStar firmographics
Firmographics- Name
- BrandStar
- Legal name
- BrandStar
- Website
- https://brandstar.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BrandStar is a privately held, full-service marketing and production agency operating entertainment, studio, marketing, and BPO divisions. It produces nine nationally syndicated TV shows, runs LED volume studios in Florida, and serves enterprise and mid-market clients across the United States.
- Ownership category
- akta.pro rank
BrandStar industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Sponsorship & Sports Experiential Marketing (MPAAAGAE), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where BrandStar is headquartered
LocationHeadquarters
- HQ city
- Deerfield Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BrandStar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Branded Television Entertainment: Production and placement of branded educational television content within nationally syndicated shows. Brands appear inside credible programming formats that educate, entertain, and inspire action. Revenue generated from brand partnerships, segment licensing, and perpetual content rights returned to participants.
- Studio Production Services: Full-service video production including creative development, studio rentals, direct response TV campaigns, post-production, 2D/3D animation, and virtual production. Services include creative editorial, VFX, color grading, motion graphics, audio mixing, and multi-platform delivery.
- Marketing Services: Comprehensive marketing services including market research, brand identity, media buying (TV, OTT, Radio), digital advertising, PR, social media, websites/SEO, and CRM/marketing automation. Revenue from retainer-based engagements and project fees.
- BPO/Connect Services: Boutique BPO services including inbound/outbound communication, healthcare communication (HIPAA-compliant), education enrollment services, appointment setting, and managed services. Hybrid nearshore model with U.S.-based oversight and Trinidad operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
BrandStar product offering
Product offeringCore offering
BrandStar is a full-service marketing and production agency that crafts stories through branded TV, video, and marketing, operating LED volume virtual production studios and nine nationally broadcast shows on Lifetime, Fox, and Bloomberg. The firm delivers integrated services spanning entertainment programming, creative and virtual production, performance marketing, PR, and BPO contact center operations through its BrandStar Connect division, including HIPAA-compliant healthcare communications.
Differentiator
Problem solved
Functional benefit
Products and services
- BrandStar Entertainment
Quantifiable outcome
- 124M+ households reached across Lifetime, Fox, Bloomberg
- +14 more outcomes
Companies that use BrandStar
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles3 records
BrandStar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
BrandStar partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Purple Heart HomesminorNonprofit organization co-founded by combat-wounded veterans serving service-connected disabled and senior veterans across all 50 states. Purple Heart Homes partnered with Military Makeover with Montel (a BrandStar property) to renovate homes for veterans, honoring their service and sacrifice.
- VetsForeverminorVA-accredited law group partnered with Military Makeover with Montel for its 44th season. Collaboration focuses on supporting veterans by helping them access benefits and resources, including the Linn family featured in the show.
- Blue Ocean PresscoreBrandStar merged with Blue Ocean Press, a Ft. Lauderdale-based printing solutions company established in 1984. The merger integrates Blue Ocean Press's digital, offset, large format printing, and promotional products capabilities into BrandStar's ecosystem, expanding marketing services offerings.
- Trefoil GroupcoreTrefoil Group, a Milwaukee-based B2B marketing agency, merged with BrandStar to enhance digital, public relations, and creative capabilities. The merger leverages BrandStar's virtual and mixed-reality production expertise and maintains Trefoil's Milwaukee headquarters while expanding BrandStar's capabilities.
- Lens End MediacoreLens End Media, a Washington, DC-based video production company founded in 2020 by Ibrahim Zafar, merged with BrandStar to expand production presence to the Washington, DC/Maryland/Virginia region. The merger combines Lens End Media's high-impact content creation with BrandStar's virtual and mixed-reality production expertise.
- Wizard DigitalcoreWizard Digital merged with BrandStar to enhance digital marketing offerings. The deal adds Wizard Digital's data-driven digital marketing capabilities to BrandStar's comprehensive marketing ecosystem, strengthening service delivery and expanding digital solutions for clients.
- Lifetime TVcorePrimary broadcast network partner airing BrandStar's Military Makeover, The Balancing Act, Designing Spaces, Access Health, and other original programming. One of three major broadcast partners providing national reach to BrandStar's branded entertainment content.
- Fox BusinesscoreBroadcast network partner airing BrandStar original programming including Inside the Blueprint. Provides national business audience reach for B2B branded content.
- BloombergcoreBroadcast network partner airing BrandStar original programming. Provides national business and financial audience reach for branded business content.
- Sling TVcoreStreaming platform partner that debuted BrandStar's Elevator Pitch show as a nationally syndicated program, later expanding to multiple streaming platforms.
- Epic Games (Unreal Engine)coreTechnology platform powering BrandStar's virtual production capabilities. Unreal Engine enables real-time rendering, LED volume operation, and immersive content creation across BrandStar Studios facilities.
- BrandStar DigitalcoreWholly-owned subsidiary providing data-driven digital marketing capabilities including programmatic, paid search, paid social, and performance advertising services.
- Kreps PR & MarketingcoreWholly-owned subsidiary providing public relations and marketing services. Israel Kreps serves as President of Kreps PR & Marketing within BrandStar ecosystem.
- BrittoncoreWholly-owned subsidiary operating as a marketing agency. Meg Tiffany serves as Agency Director of Britton within BrandStar ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BrandStar competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent full-service creative agency producing integrated campaigns for major brands including Google, Samsung, and Activision. Comparable as a creative-led agency competing for the same Fortune 500 brand budgets as BrandStar, with similar mid-sized scale.
- The&Partnership: Global integrated marketing agency operating a 'mullet model' combining creative, media, and production under one roof. Closely comparable to BrandStar's full-service model that brings strategy, creative, and production under one roof for enterprise clients.
- Prose (formerly Portal A): Digital content and branded entertainment studio producing video, social, and documentary-style storytelling for major brands. Closely comparable to BrandStar's branded TV and video production offering with a similar focus on premium storytelling for Fortune 500 clients.
- R/GA: Global innovation and digital agency producing integrated marketing, product, and brand experience work. Comparable as a tech-forward creative agency serving enterprise clients, with stronger digital and product-development credentials than BrandStar.
Broad incumbents
- Viacom Velocity: Branded content and creative solutions division of Paramount Global producing integrated branded entertainment across MTV, Nickelodeon, BET, and Paramount+. Most directly comparable to BrandStar's branded TV show model, distributing sponsor integration across major broadcast/cable networks.
- Publicis Groupe: Global advertising holding company operating Leo Burnett, Saatchi & Saatchi, Publicis Sapient, and others. Comparable as an enterprise-scale marketing services competitor with full-service capabilities across creative, media, digital, and production.
- Omnicom Group: Global advertising holding company operating BBDO, DDB, TBWA, and Goodby Silverstein. Competes with BrandStar for enterprise marketing budgets at a vastly larger scale, providing a benchmark for what scaled agency competitors look like in BrandStar's market.
- Condé Nast Branded: Branded content and custom media arm of Condé Nast, producing premium branded video, editorial, and experiential campaigns. Operates a similar branded-entertainment-meets-editorial model to BrandStar's nationally distributed shows.
- Hearst Branded Studios: Branded content division of Hearst Corporation producing integrated branded entertainment across Hearst's national media portfolio. Comparable to BrandStar's nationally syndicated branded TV model with the added scale of Hearst's publishing, broadcast, and digital media assets.
- WPP: World's largest advertising holding company operating Ogilvy, Grey, GroupM, VMLY&R, and others. Comparable as a competing enterprise-scale marketing services provider; BrandStar competes for the same CMO-level RFPs with a focused mid-sized offering rather than WPP's portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BrandStar social profiles
Digital presenceBrandStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandStar leadership team
Management profileNumber of profiles
Profiles9 records
BrandStar subsidiaries and ownership
Company hierarchySubsidiaries8 records
BrandStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandStar M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandStar
What does BrandStar do?
BrandStar is a full-service marketing and production agency that crafts stories through branded TV, video, and marketing, operating LED volume virtual production studios and nine nationally broadcast shows on Lifetime, Fox, and Bloomberg. The firm delivers integrated services spanning entertainment programming, creative and virtual production, performance marketing, PR, and BPO contact center operations through its BrandStar Connect division, including HIPAA-compliant healthcare communications.
Is BrandStar a public or private company?
BrandStar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandStar founded?
BrandStar was founded in 2005. It employs 251 to 500 people.
Where is BrandStar based?
BrandStar is headquartered in Deerfield Beach, United States, in the North America region.
How does BrandStar make money?
Four revenue lines are on record. Branded Television Entertainment is the primary driver. The others are studio Production Services, marketing Services and BPO/Connect Services.
Who are BrandStar's main competitors?
Direct peers on record are 72andSunny, The&Partnership, Prose (formerly Portal A) and R/GA. Broad incumbents are Viacom Velocity, Publicis Groupe, Omnicom Group, Condé Nast Branded, Hearst Branded Studios and WPP.
Does BrandStar have an API?
No public API is recorded for BrandStar.
What industry is BrandStar in?
BrandStar's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 54181 and its SIC code is 7311.