Sheenlac Paints

What Sheenlac Paints does

Sheenlac Paints Private Limited is a Chennai-headquartered, privately held Indian surface-finishing and coatings manufacturer founded in 1962. The company produces a comprehensive portfolio spanning interior and exterior decorative wall paints, interior and exterior wood coatings (including 1K and 2K polyurethane systems), enamels, floor coatings, protective coatings for petrochemical, construction equipment, pre-engineered building (PEB), and chemical industries, automotive refinishes, spray paints, and speciality coatings such as dry-erasable whiteboard coatings and rust/lime scale removers. Its core technology is chemical formulation in polyurethane, water-based, and acrylic emulsion chemistries, with proprietary products including Opulence Exterior PU, Xperia PU (Italian-inspired premium wood finish), Water Based 1K Exterior Wood Coating, and Colour Therapy HP+LLE with Lotus Leaf Effect. The group operates three brand entities: the primary Sheenlac brand, the wholly-owned Jenson & Nicholson Paints subsidiary (decorative paints and special-effects coatings), and the Sheenlac Noroo Coatings India joint venture for specialized formulations.

Sheenlac serves four primary customer segments: individual homeowners and consumers (interior/exterior wall and wood finishing), professional painters and contractors, automotive refinish body shops, and industrial/protective coatings buyers. The company runs a hybrid go-to-market model that combines a proprietary e-commerce storefront (shop.sheenlac.com) for direct-to-consumer sales across India, a traditional dealer and retail network, and direct enterprise sales for industrial and automotive segments. Pricing is unit-based per liter or per container, ranging from ₹176/ltr for economy interior emulsion to ₹4,332/4L for premium Opulence Exterior PU coatings. The business operates exclusively within India, with the shipping policy restricting delivery to domestic addresses.

Revenue mechanics are concentrated in one-time product sales across diversified SKU categories. No revenue, ARR, or funding data has been disclosed, and the company is independently held with no identified parent or institutional investors. With 251–500 employees and 61+ years of continuous operation, Sheenlac occupies a mid-tier regional position in the Indian paint market, differentiating through breadth of portfolio (decorative + wood + automotive + industrial), a multi-brand architecture, and an innovation-centric culture recognized by the Great Places to Work 2026 first-place ranking.

Name

Sheenlac Paints

Legal name

Sheenlac Paints Private Limited

Website

https://sheenlac.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Sheenlac Paints is a Chennai-based Indian coatings manufacturer (founded 1962) producing decorative wall paints, wood coatings, automotive refinishes, industrial protective coatings, and speciality coatings, serving homeowners, professional painters, automotive body shops, and industrial buyers through dealers, its own e-commerce site, and direct enterprise sales within India.

Ownership category

akta.pro rank

Product category

Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Exterior Painting & Surface Coatings (HSAPAKAF), Industrial Protective Coatings (IMAEAHAB)

Keywords

• Decorative paints
• Wood coatings
• Automotive refinishes
• Protective coatings
• Specialty coatings

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: Sheenlac generates revenue through the sale of its diverse range of paints and coatings including decorative paints, wood coatings, enamels, automotive refinishes, protective coatings, floor coatings, and specialty coatings. Products are sold through e-commerce, direct sales, and retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sheenlac Paints manufactures and sells a comprehensive range of paints and coatings including decorative wall paints (interior and exterior emulsions, waterproofing, primers), wood coatings (interior and exterior polyurethane and water-based finishes), enamels, floor coatings, protective coatings for industrial applications (petrochemical, construction equipment, PEB, chemical), automotive refinishes, spray paints, and specialty coatings such as dry-erasable whiteboard paint and rust/lime scale remover. Products are sold under the Sheenlac, Jenson & Nicholson, and Sheenlac Noroo brands through the company's own e-commerce platform (shop.sheenlac.com), retail dealers, and direct industrial sales channels across India.

Product overview

Sheenlac Paints is a Chennai-based surface finishing company founded in 1962 offering a comprehensive portfolio of paint and coating products organized across multiple product categories. The core offerings include Wall Paints (Interior emulsions like Colour Therapy Luxury Emulsion, Rainbow Acrylic Emulsion, Robbialac Acrylic; Exterior emulsions like Safeguard 100, Safeguard Optima, Decor; and waterproofing solutions like Damp Protect), Wood Coatings (Interior finishes including Melmyn Plus, Opulence Interior PU, Aspire Plus 2K PU, Water Based Wood Polish; Exterior coatings including Opulence Exterior PU, Water Based 1K Exterior, Xperia PU; and ancillaries like Wood Stainer and Timber Filler), Enamels (Brolac Hi-Gloss PU, Brolac Quick Dry, Umbrella Synthetic), Floor Coatings (Paver Coat 1K Water Based Acrylic and Industrial Floor Coating systems), Protective Coatings (for Petrochemical, Construction Equipment, PEB, and Chemical industries), Spray Paints, Automotive Refinishes (Sync, Supra, Bodyian, Secura), and Speciality Coatings (Write Off whiteboard coating, Rust & Lime Scale Remover). The company operates three main sub-brands: Sheenlac (primary), Jenson & Nicholson Paints, and Sheenlac Noroo. Products are sold through the company's e-commerce platform (shop.sheenlac.com) and distributed through traditional channels.

Differentiator

Problem solved

Functional benefit

Brands

• Jenson & Nicholson: Decorative paints and wall coatings brand operated through jnpl.in
• Sheenlac Noroo
• Brolac
• Robbialac
• Umbrella

Products and services

• Colour Therapy HP+LLE Interior Wall Paint Interior wall paint with Health Protect and Lotus Leaf Effect technology, providing smooth and silky sheen with excellent washability and scrub resistance for residential interiors.
• Colour Therapy Luxury Emulsion Premium interior emulsion with special acrylic formulation, finest pigments, superb flow and brushability, superior fungal growth resistance, and low odour for residential and commercial interiors.
• Rainbow Acrylic Emulsion Economy-class interior acrylic emulsion with excellent hiding and brightness, good flow, ease of application, and value-for-money positioning for budget-conscious residential customers.
• Robbialac Super Acrylic Plastic Emulsion Interior wall paint with superior washability, stain resistance, fungal and mildew resistance, and elegant matt finish for residential applications.
• Safeguard 100 Acrylic Exterior Emulsion Exterior acrylic emulsion providing durable weather-resistant finish for outdoor residential and commercial walls.
• Safeguard Optima Exterior Emulsion Premium exterior emulsion with enhanced durability and weather resistance for outdoor residential and commercial wall applications.
• Decor Exterior Plastic Emulsion Exterior plastic emulsion for durable outdoor wall finishes on residential and commercial buildings.
• Damp Protect Waterproofing Paint Specialized waterproofing paint for exterior walls designed to protect against moisture ingress and dampness in residential and commercial buildings.
• Universal Cement Primer Water-thinnable cement primer for interior and exterior walls made of sand, cement plaster, asbestos, and bricks.
• Opulence Exterior Polyurethane Acrylic-based 2-pack polyurethane clear wood coating with excellent weather resistance, light fastness, and UV protection for premium exterior wood works.
• Water Based 1K Exterior Wood Coating 1K PU clear coating providing UV protection and weather resistance for outdoor wood projects, available in 30 and 60 gloss levels with low VOC formula.
• Xperia PU Premium Wood Finish Premium Italian wood finish with excellent weather durability, UV protection, ultra-premium look, and scratch resistance for interior wooden furniture.
• Melmyn Plus Interior Wood Finish Water-based interior wood finish suitable for high-end kitchen cabinetry, bathroom vanities, table tops, and bedroom furniture.
• Opulence Interior Polyurethane 2-pack polyurethane clear wood coating for interior premium wood works with excellent durability and finish.
• Aspire Plus 2K PU Interior 2K PU wood finish with excellent durability and resistance against heat and moisture, achieving high gloss levels and free from formaldehyde.
• Styl Plus 1K PU Wood Finish 1K alkyd polyurethane with UV absorbers and antioxidants providing resistance against harsh sunlight, heat, cold, and moisture for interior and exterior wood.
• Water Based Wood Polish Easy-to-use water-based interior heavy-duty wood polish that dries quickly to a crystal-clear film with low environmental impact.
• Water Based Timber Filler Semi-solid paste that fills minor imperfections on wooden surfaces.
• Water Based Penetrative Wood Stainer Ready-to-use wood stainer created exclusively for interior woodworks, available in 14 vibrant wood tones and intermixable shades.
• Brolac Hi-Gloss Polyurethane Enamel Hi-gloss polyurethane enamel providing luxurious and brilliant glossy finish with excellent levelling properties on metal, masonry, and wooden surfaces.
• Brolac Quick Dry Polyurethane Enamel Advanced glossy paint with excellent film integrity and built-in toughness for quick-drying applications on metal, masonry, and wooden surfaces.
• Umbrella Synthetic Enamel Synthetic enamel for general-purpose coating applications on metal and wood surfaces.
• Paver Coat 1K Water Based Acrylic Floor Coating One-pack water-based self-crosslinking acrylic coating for direct application over prepared concrete, cement floor, and stone surfaces for interior and exterior use.
• Industrial Floor Coating System Industrial floor coating system including primer (F2000), screed (F2050), and top coat (F2076R) for heavy-duty industrial floor protection.
• Protective Coatings for Petrochemical Industries Specialized protective coatings designed for petrochemical and offshore applications requiring corrosion and chemical resistance.
• Protective Coatings for Construction Equipment Protective coatings designed for construction equipment durability and weather resistance.
• Protective Coatings for PEB Industries Protective coatings for Pre-Engineered Building (PEB) industry applications.
• Protective Coatings for Chemical Industries Protective coatings for chemical industry and onshore applications requiring chemical resistance.
• Sheenlac Spray Paints Ready-to-use spray paints available in various colours and finishes (glossy and matt) for multiple applications, free from hazardous lead components.
• Sync Automotive Refinish Automotive refinish product line for vehicle body repair and finishing used by auto body shops.
• Supra Automotive Refinish Premium automotive refinish coating system for vehicle refinishing applications.
• Bodyian Automotive Refinish Automotive refinish product for body repair applications used by collision and body repair shops.
• Secura Automotive Refinish Automotive refinish product line for vehicle refinishing shops.
• Write Off Dry Erasable Coating Two-pack water-based coating that converts paintable surfaces into easy-erase whiteboards for offices, education institutes, and kid's rooms.
• Rust & Lime Scale Remover Norwegian technology-based liquid for removal of rust, limescale, magnetite, salt, and other contaminants, used in dip trays, piping systems, and heat exchangers.
• Thinners Paint thinners for dilution and cleanup of solvent-based coatings.
• Paint Remover Solvent-based wax-type stripper that acts on all types of paint films.
• PU Thinner D-67 Blend of aromatic hydrocarbon, ester, and ketone solvents for dilution of solvent-based polyurethane sealers, primers, clear and pigmented topcoats.
• Jensolin Primer Solvent-based undercoat for perfect surface preparation on new and unpainted wooden surfaces, hiding existing surface stains and discoloration.
• JN Anti Rust Metal Primer Metal primer available in Superior Red Oxide and Zinc Primer Yellow variants for ferrous and non-ferrous metal surfaces.
• J&N Fan Deck Colour palette fan deck for selecting paint colours from Jenson & Nicholson range sold through shop.sheenlac.com.
• Water-based Impregnation Clear Transparent coating for saturated, soaked, or weathered wood restoration sold through shop.sheenlac.com.

Quantifiable outcome

• Coverage of 120-170 sq ft per liter for interior emulsions (2 coats)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Jenson & Nicholson PaintscoreOthersSubsidiary brand under Sheenlac corporate umbrella offering complementary paint and coating products. J&N (Jenson & Nicholson) operates as a separate brand entity with its own product line including special effects coatings like Grandioso, Serenova, Sandinova, Rustorico, Marbilo, and Cementnova Shyne.
• Sheenlac NoroocoreOthersSubsidiary brand representing joint venture or partnership for specialized coating formulations. Operates from sheenlacnoroo.in with its own Board of Directors.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asian Paints: India's largest decorative paints company with the broadest product portfolio (wall, wood, enamel, waterproofing) and nationwide dealer network. Direct competitor in every category Sheenlac offers, especially decorative emulsions and wood finishes.
• Berger Paints India: Second-largest Indian decorative paint maker with a full portfolio of interior/exterior emulsions, wood finishes, enamels, and industrial coatings. Direct competitor across Sheenlac's core decorative and wood-finish segments.
• Kansai Nerolac Paints: Top-three Indian coatings company with deep presence in decorative paints and a leading position in automotive refinish and industrial coatings. Directly comparable given Sheenlac's automotive refinish and protective coatings SKUs.
• Akzo Nobel India (Dulux): Indian arm of AkzoNobel selling Dulux decorative paints and specialty/industrial coatings. Directly competes with Sheenlac in premium interior emulsions, wood finishes, and protective coatings.
• Indigo Paints: Indian newer-entrant focused on premium decorative emulsions with strong brand-pull and dealer expansion. Most comparable on product breadth and GTM intensity to Sheenlac's wall paints business.
• Shalimar Paints: One of India's oldest heritage paint brands (1902) selling decorative, industrial and protective coatings. Closely comparable on legacy brand positioning, multi-segment portfolio, and mid-tier scale.

Broad incumbents

• Nippon Paint India: Indian arm of Japan's Nippon Paint, offering decorative, automotive, and industrial coatings. Comparable on protective and automotive refinish portfolio breadth though it operates with multinational backing.
• PPG Asian Paints (PPG): JV between PPG and Asian Paints selling industrial and automotive coatings in India. Direct comparator for Sheenlac's protective coatings (petrochemical/PEB/chemical) and automotive refinish lines.
• Jotun India: Indian arm of Norwegian Jotun, specializing in decorative paints and protective coatings for marine, offshore, and industrial segments. Directly competitive in petrochemical and offshore protective coatings where Sheenlac has dedicated SKUs.

Emerging players

• Sayerlack (IVM Group): Italian wood coatings specialist present in India via IVM, focused on premium PU and water-based wood finishes. Closely comparable to Sheenlac's Opulence, Xperia and Aspire wood coating lines on technology and price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sheenlacpaints
• YouTubeyoutube.com/channel/UC_-0ObnmKnG6MHdFS1HgCMw
• Facebookfacebook.com/sheenlacpaints
• LinkedInlinkedin.com/company/sheenlac-paints-ltd
• Instagraminstagram.com/sheenlacpaintsofficial/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheenlac Paints