What MedicAnimal.com does

MedicAnimal.com is a UK-based direct-to-consumer e-commerce retailer specializing in veterinary and pet supplies. The company operates a Shopify-based storefront selling pet food, healthcare products, and accessories across categories spanning dogs, cats, small animals, birds, and farm animals. It holds UK Veterinary Medicines Directorate (VMD) registration as an internet retailer of veterinary medicines under registration numbers 2041232 and 2045883, enabling legal online distribution of prescription-grade pet medications alongside general pet retail. The product range is broad but third-party-brand-led, with deep assortments from manufacturers such as Royal Canin, Hill's Science Plan, Purina Pro Plan, Lily's Kitchen, and James Wellbeloved.

The business model is transactional unit-pricing with promotional discounts, free UK delivery above a £49 threshold, and a 10% first-order incentive tied to email/SMS opt-in. Revenue is generated per order rather than via subscriptions, though repeat-purchase management capabilities exist. Customer acquisition runs through content-driven SEO via an expert-written Pet Advice blog, alongside paid and organic activity on Facebook, Instagram, and TikTok. The company is horizontally segmented across UK pet owners and serves no disclosed enterprise or B2B contracts.

MedicAnimal operates as a subsidiary of Fetch! Retail Limited, a strategic operating parent that also runs Pet-Supermarket.co.uk and Petwell.co.uk. Founded in 2007, the company has 251-500 employees and has raised approximately $24 million in disclosed venture funding — chiefly a 2012 Balderton Capital-led round with IRIS participation. It pursued inorganic growth via three acquisitions: Farmpharm Ltd (2011), Viverdi Ltd (2011), and Petmeds.co.uk (2012), extending its footprint into farm animal products and online pet pharmacy. The underlying technology is a standard Shopify front end with no disclosed proprietary AI/ML features or differentiation.

Name

MedicAnimal.com

Legal name

MedicAnimal.com

Website

http://www.MedicAnimal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

MedicAnimal.com is a UK-based direct-to-consumer e-commerce retailer selling pet food, healthcare products, and accessories for dogs, cats, small animals, birds, and farm animals, with VMD-registered status enabling online veterinary medicine sales. It operates as a subsidiary of Fetch! Retail Limited.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Online pet supplies
• Pet healthcare products
• Veterinary medicines retail
• Pet food ecommerce
• Pet accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: MedicAnimal generates revenue through direct product sales of pet supplies including food, medications, accessories, and healthcare products. The business operates on a transactional model with standard e-commerce pricing, offering promotional discounts and volume-based deals (e.g., '4 for 3' promotions). Revenue is generated per transaction with no recurring subscription component for the core retail operation, though subscription management capabilities exist for repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MedicAnimal.com is an online retailer of pet food, healthcare products (including flea treatments, worming treatments, dental care, joint care, skin and coat care, calming, and eye and ear care), and accessories for dogs, cats, small animals, birds, and farm animals in the UK. It is a VMD-registered internet retailer of veterinary medicines, allowing it to dispense regulated pet medications alongside a broad catalogue of leading pet food and accessory brands.

Product overview

MedicAnimal.com is an online pet supplies retailer offering a comprehensive e-commerce platform for pet owners across the UK. The product portfolio centers on a unified online shopping experience built on Shopify, encompassing pet food, healthcare products, and accessories across multiple categories: Dog (food, healthcare, accessories), Cat (food, healthcare, accessories), Small Animals, Birds, and Farm Animals. The company carries numerous branded products from third-party manufacturers including Royal Canin, Hill's Science Plan, Purina Pro Plan, Canine Choice, Feline Choice, Lily's Kitchen, James Wellbeloved, and Whiskas. Beyond retail, the platform offers a Pet Advice Blog providing expert-written guidance on pet care, nutrition, and health topics. The site serves as a VMD Registered Internet Retailer for veterinary medicines, requiring pet verification for certain purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food Range of dry and wet dog food products from leading brands, sold online to UK dog owners across breed sizes and life stages.
• Cat Food Range of dry and wet cat food products from leading brands sold online to UK cat owners across life stages and dietary needs.
• Pet Healthcare Products Healthcare products for pets including flea and worming treatments, dental care, joint care, skin and coat care, calming, and eye and ear care, sold online to UK pet owners.
• Pet Accessories Accessory items for pets sold online to UK consumers alongside food and healthcare lines.
• Small Animal Food and Supplies Food and supplies for small animals sold online to UK consumers.
• Bird Food Food products for birds sold online to UK bird owners.
• Farm Animal Food Food products for farm animals sold online to UK farm animal owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fetch! Retail LimitedcoreOthersMedicAnimal.com is a subsidiary of Fetch! Retail Limited, which also operates Pet-Supermarket.co.uk and Petwell.co.uk. This corporate structure positions MedicAnimal within a larger pet retail group.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pets at Home: UK's leading specialty pet retailer with a large store network plus a growing online channel; competes across pet food, healthcare, and pharmacy including in-store VMD-aligned dispensing.
• Amazon UK: General e-commerce incumbent selling the same premium pet food and OTC health brands; competes on price, Prime delivery speed and search visibility for UK pet owners.

Direct peers

• VetUK: UK online retailer of pet food, medications and veterinary products; competes head-to-head with MedicAnimal on veterinary medicine assortment, prescription diets and pricing.
• Petwell.co.uk: Another Fetch! Retail Limited brand selling pet food, health and accessories online to UK consumers; competes for the same customer wallet with a near-identical catalogue.
• Pet Drugs Online: UK online veterinary pharmacy retailer selling prescription and OTC pet medications alongside pet food; overlapping VMD-accredited e-commerce model and customer base.
• Bitiba: European online pet supplies retailer (Zooplus-owned) with UK presence, selling pet food, accessories and health products at discount-driven pricing; directly comparable in online-only pet retail.
• Zooplus: Europe's largest pure-play online pet supplies retailer, offering food, accessories and OTC health products across multiple countries; directly comparable in assortment and DTC e-commerce model.
• Pet-Supermarket.co.uk: Sister brand under Fetch! Retail Limited, operating a UK online pet supplies and veterinary medicine storefront with overlapping product assortment and shared corporate infrastructure.

Others

• Purina: Major pet nutrition manufacturer whose brands (Pro Plan, PURINA ONE) MedicAnimal resells; relevant as a supplier and as a direct-to-consumer brand owner in adjacent channels.
• Fetch! Retail Limited: Parent company of MedicAnimal.com, Pet-Supermarket and Petwell; provides group-level context for shared sourcing, logistics and brand strategy relevant to MedicAnimal's cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/174853875881888
• Instagraminstagram.com/medicanimal_/?hl=en
• TikToktiktok.com/@medicanimal_
• Xx.com/MedicAnimal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedicAnimal.com