FETCH! RETAIL LIMITED
Fetch! Retail Limited is a UK-based, privately-held e-commerce retailer operating Pet Supermarket, selling pet food, accessories, and veterinary medicines online to UK pet owners across dogs, cats, small animals, birds, and equestrian categories via a Shopify storefront with subscription and pet-profile features.
- Company typePrivate
- Founded2011
- HeadquartersBatley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FETCH! RETAIL LIMITED does
Fetch! Retail Limited is a privately-held UK e-commerce operator headquartered in Batley, England, trading primarily as Pet Supermarket (pet-supermarket.co.uk). The company runs a direct-to-consumer online storefront selling pet food, accessories, and healthcare products across dog, cat, small animal, bird, and equestrian categories, serving UK pet owner households. It is a registered internet retailer of veterinary medicines (VMD registration 2041232), which permits legal online sale of pet medications and gives it access to a regulated sub-category that most generalist online retailers cannot serve. The product catalogue spans budget to premium tiers and includes branded lines from Royal Canin, Hill's Science Plan, Purina Pro Plan, Natures Menu, Surepet, Real Simplicity, and an exclusive co-branded 'RHS Pet Collection' produced with the Royal Horticultural Society.
The technology stack is a Shopify-based e-commerce platform with integrated payment processing (PayPal, Apple Pay, Google Pay, credit cards), a personalised Pet Profile system that captures first-party pet data for tailored recommendations, and a Repeat Order scheduling service that effectively functions as a light subscription product for recurring food and medication replenishment. Distribution is UK-only and entirely online, with free standard delivery at a £49 threshold. Marketing is multi-channel — content marketing via a blog/advice section, email newsletters, promotional offers, and brand partnerships — and the assortment is structured into deep category taxonomies (dry/wet/raw/veterinary/prescription foods, healthcare sub-categories, accessories, training, travel, and pet tech).
Revenue is generated through one-time e-commerce retail sales (unit pricing across budget to premium tiers), a subscription/repeat-order stream for recurring deliveries, and promotional transaction-driven revenue (percentage discounts, bundle deals, clearance). The single stated customer segment is UK pet owners (persona-level, horizontal segmentation). The company is small (11–50 employees), with no disclosed funding rounds, no parent company, no subsidiaries, and no mergers, acquisitions, or leadership changes in the public record.
FETCH! RETAIL LIMITED firmographics
Firmographics- Name
- FETCH! RETAIL LIMITED
- Legal name
- Fetch! Retail Limited
- Website
- https://pet-supermarket.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fetch! Retail Limited is a UK-based, privately-held e-commerce retailer operating Pet Supermarket, selling pet food, accessories, and veterinary medicines online to UK pet owners across dogs, cats, small animals, birds, and equestrian categories via a Shopify storefront with subscription and pet-profile features.
- Ownership category
- akta.pro rank
FETCH! RETAIL LIMITED industry classification
Industry- Product category
- Online Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
Keywords
Where FETCH! RETAIL LIMITED is headquartered
LocationHeadquarters
- HQ city
- Batley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FETCH! RETAIL LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct online sales of pet food, accessories, healthcare products, and supplies to consumer customers. Revenue generated through one-time purchase transactions with prices ranging from budget to premium tiers. The company offers free standard delivery for orders over £49.
- Subscription/Repeat Orders: Recurring revenue through scheduled repeat deliveries. Customers can set up automated recurring orders for pet essentials, providing predictable revenue and customer lifetime value.
- Special Offers and Promotions: Revenue generated through promotional pricing, bundle deals, percentage discounts (e.g., 'Save 15%', 'Save 10%', '4 For 3' offers), and clearance sales driving purchase volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Free Standard Delivery Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FETCH! RETAIL LIMITED product offering
Product offeringCore offering
Fetch! Retail Limited operates Pet Supermarket, a UK-based direct-to-consumer e-commerce platform selling pet food, accessories, healthcare products, and veterinary medicines across dog, cat, small animal, bird, and equestrian categories. The offering includes a scheduled repeat-order subscription service, personalised pet profiles, free standard delivery on orders over £49, and an extensive Help & Advice content library.
Product overview
Pet Supermarket is an e-commerce retail platform operated by Fetch! Retail Limited, offering a comprehensive range of pet supplies across multiple categories. The core offering is the online store (Pet Supermarket Online Store) providing dog, cat, small animal, and bird products including food, accessories, and healthcare items. The platform includes subscription capabilities through Repeat Orders for recurring deliveries and Tailored Pet Profiles for personalized shopping. The business serves as a registered internet retailer of veterinary medicines, distributing products from established brands like Royal Canin, Hill's Science Plan, and Purina Pro Plan.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Supermarket Online Store Direct-to-consumer e-commerce storefront selling pet food, accessories, healthcare products, and veterinary medicines across dog, cat, small animal, bird, and equestrian categories to UK pet owners.
- Repeat Orders Subscription Service Subscription-style scheduled delivery service that allows customers to set up automated recurring purchases of pet essentials to save time and money.
Companies that use FETCH! RETAIL LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
FETCH! RETAIL LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FETCH! RETAIL LIMITED partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Royal Horticultural Society (RHS)coreExclusive partnership producing 'The First Ever RHS Pet Collection' - a premium branded pet product line inspired by the garden, featuring RHS branding and design aesthetic on pet products.
- RACminorAutomotive and pet-related partnership providing cross-promotional benefits to RAC members for pet supplies.
- Surepet (SureFeed)coreExclusive and featured product partnerships for SureFeed microchip pet feeder bowls and Surepet automated feeding solutions. Featured as hero products on homepage.
- Natures MenucoreFeatured brand partnership for natural and raw pet food products including Country Hunter and Country Hunter Game Meat ranges. Featured as hero banner promotion.
- Real SimplicitycorePremium pet nutrition brand featured as hero product line 'Real Simplicity Meals & Treats' - premium pet nutrition made simple.
- Royal CanincoreKey brand partner for veterinary and premium pet nutrition. Multiple product lines featured including puppy, kitten, and breed-specific formulas.
- Hill's Science PlancoreMajor brand partner for veterinary diet and science-based pet nutrition products including hairball control, sensitive stomach, and weight management formulas.
- Purina Pro PlancoreFeatured brand partner for premium performance and veterinary pet nutrition across dog and cat product lines.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
FETCH! RETAIL LIMITED competitors and assessment
Company assessmentDirect peers
- Zooplus: Pan-European online-only pet supplies retailer offering food, accessories, and healthcare across dog, cat, and small animal categories. Closest direct peer to Pet Supermarket in pure-play online pet retail model, though at much larger scale.
- Viovet: UK online pet care retailer (formerly part of the Pet Network group) selling food, medication, and accessories. Comparable online-only model with emphasis on health/prescription products competing for the same niche.
- Animed Direct: UK online retailer of pet medications, prescription diets, and health products. Directly overlaps Pet Supermarket's veterinary-medicine and healthcare range and competes for the same prescription-medicine and healthcare-seeking customer.
- PetPlanet: UK online pet supplies retailer selling food, accessories, and healthcare products. Same online-first UK DTC model with overlapping premium brand portfolio including Royal Canin and Hill's.
- Vetuk: UK online pet supplies retailer offering pet food, accessories, and health products. Same direct-to-consumer online-only model targeting UK pet owners with comparable product breadth.
- Chewy: US-based online pet supplies retailer offering food, pharmacy (Chewy Pharmacy), and subscription Autoship. Closest global analog to Pet Supermarket's DTC e-commerce plus subscription-plus-pharmacy model, though operating at vastly larger scale.
- Bitiba: UK arm of Bitiba (Zooplus Group discount brand) offering budget-priced pet food and accessories online. Competes with Pet Supermarket on price-led online pet retail in the UK market.
Emerging players
- Pet Drugs Online: UK online pet pharmacy retailer specializing in prescription and OTC medications. Highly comparable in the VMD-regulated veterinary-medicine niche that differentiates Pet Supermarket, competing for the same prescription-medicine customer.
Broad incumbents
- Amazon UK (Pet Supplies Store): Marketplace leader carrying all major pet brands Pet Supermarket sells (Royal Canin, Hill's, Purina). Largest competitive threat on convenience, price, Prime delivery, and Subscribe & Save - the closest functional competitor for commodity SKUs.
- Pets at Home: UK omnichannel pet retail leader with 400+ stores plus online arm and in-store veterinary services (Vets4Pets). Sells the same premium brands (Royal Canin, Hill's) Pet Supermarket carries; competes on convenience, vet services, and subscription (Repeat Delivery).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FETCH! RETAIL LIMITED social profiles
Digital presenceFETCH! RETAIL LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
FETCH! RETAIL LIMITED leadership team
Management profileNumber of profiles
FETCH! RETAIL LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FETCH! RETAIL LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FETCH! RETAIL LIMITED
What does FETCH! RETAIL LIMITED do?
Fetch! Retail Limited operates Pet Supermarket, a UK-based direct-to-consumer e-commerce platform selling pet food, accessories, healthcare products, and veterinary medicines across dog, cat, small animal, bird, and equestrian categories. The offering includes a scheduled repeat-order subscription service, personalised pet profiles, free standard delivery on orders over £49, and an extensive Help & Advice content library.
Is FETCH! RETAIL LIMITED a public or private company?
FETCH! RETAIL LIMITED is a private company. It is classified as unknown and is currently operating.
When was FETCH! RETAIL LIMITED founded?
FETCH! RETAIL LIMITED was founded in 2011. It employs 11 to 50 people.
Where is FETCH! RETAIL LIMITED based?
FETCH! RETAIL LIMITED is headquartered in Batley, United Kingdom, in the Europe region.
How does FETCH! RETAIL LIMITED make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are subscription/Repeat Orders and special Offers and Promotions.
Who are FETCH! RETAIL LIMITED's main competitors?
Direct peers on record are Zooplus, Viovet, Animed Direct, PetPlanet, Vetuk, Chewy and Bitiba. Pet Drugs Online is listed as an emerging player. Broad incumbents are Amazon UK (Pet Supplies Store) and Pets at Home.
Does FETCH! RETAIL LIMITED have an API?
No public API is recorded for FETCH! RETAIL LIMITED.
What industry is FETCH! RETAIL LIMITED in?
FETCH! RETAIL LIMITED's product category is Online Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991 and its SIC code is 5961.